BMIE Market 70719

West Baton Rouge Parish, Louisiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,856 2020–2024 ACS 5-year estimate ±841 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,629 2020–2024 ACS 5-year estimate ±285 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,460 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,665 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$105,522 2020–2024 ACS 5-year estimate ±29,998 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	30.6 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,097 2020–2024 ACS 5-year estimate ±59 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$233,100 2020–2024 ACS 5-year estimate ±15,834 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	15.6 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 70719
Restaurants per 10,000 residents	17.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+30.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+44.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+160.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+225.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 12–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.66) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	83 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 70719. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.66, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Louisiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 362, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.2	69	40%	+27.7
Restaurant Opportunity Score	62.4	62	35%	+21.8
Market Momentum Score	83.2	83	25%	+20.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,856	60	40%	+24.0
Median household income (ACS)	105,522	84	40%	+33.7
Households (ACS)	1,629	58	20%	+11.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	44.4	79	35%	+27.6
Restaurants per 10,000 residents (lower = more room)	26.8	24	25%	+6.0
Population (ACS)	4,856	60	20%	+12.0
Median household income (ACS)	105,522	84	20%	+16.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	30	83	50%	+41.6
10-year restaurant growth	44.4	79	30%	+23.6
20-year restaurant growth	160	90	20%	+17.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (27)

By cuisine

Dessert 7 · American 4 · Bakery 3 · Burgers 3 · Coffee 3 · Cajun, Creole, Southern 2 · Ice cream / frozen desserts 2 · Mexican 2 · Breakfast 1 · Chicken / wings 1 · Greek 1 · Healthy / salads / bowls 1 · Italian 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Pizza 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Vegetarian 1

By type

Restaurant (service type not stated) 14 · Dessert 8 · Quick service 4 · Bakery 3 · Bar 2 · Café 2 · Casual dining 1 · Coffee shop 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
Another Piece of Cake Bakery	Bakery · Dessert	Bakery · Dessert	1001 Blanchard St	open
Athenos Greek & Lebanese Cafe - Brusly	Restaurant (service type not stated)	Greek · Middle Eastern · Mediterranean	504 N Vaughn Dr	open
Blimpie	Quick service		400 W Saint Francis St	open
Brown's Cafe	Café	Coffee · Seafood · Cajun, Creole, Southern	5823 Lukeville Ln	open
Burger Me	Restaurant (service type not stated)	Burgers · American	400 W St Francis St	open
Burger Me	Restaurant (service type not stated) · Quick service	Burgers	400 E St Francis St	open
Cafe Oasis	Café · Restaurant (service type not stated)	Coffee · Chicken / wings	947 E Main St	open
caffe maison	Coffee shop	Coffee	447 Oak Plaza Blvd	open
Cheapo Burrito	Restaurant (service type not stated)	Mexican	561 S Vaughan St	open
Crepe Corner Crêpe Corner	Dessert · Bakery	Dessert · Breakfast · Bakery	110 N Vaughn Dr	open
Jessica & Alex Llc	Restaurant (service type not stated)		400 W St Francis St Ste C4	open
Liquid Lavish Nails	Restaurant (service type not stated) · Bakery · Dessert	Bakery · Dessert	3234 Paul Ln	open
Lit Pizza LIT Pizza	Restaurant (service type not stated)	Pizza · Italian	447 Oak Plaza Blvd	open
Louisiana Bayou Bistro	Restaurant (service type not stated)	Cajun, Creole, Southern	441 S Vaughan	open
Maddie's Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	400 W St Francis St	open
McDonald's McDonald's	Quick service	Burgers · American	801 S Vaughn	open
Pin High Cybergolf	Bar		400 W St Francis St	open
Planet Smoothie	Restaurant (service type not stated)		400 W St Francis St	open
Rio Cantina Mexican Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	400 W St Francis St	open
Road House Restaurant Llc	Restaurant (service type not stated)		504 N Vaughan Dr	open
S.A.B.' S SNOWBALL SHOPPE	Dessert	Dessert	6203 LA-1 SOUTH	open
Sno-Balls Plus	Dessert	Dessert · Ice cream / frozen desserts	720 E Main St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	6089 Highway 1 South	open
The Batter’s Box	Dessert	Dessert	110 N Vaughan Dr	open
The Meltdown Snoballs The Meltdown Snoballs	Dessert		6243 LA-1	open
The Salad Station The Salad Station	Restaurant (service type not stated) · Fast casual	Vegetarian · Healthy / salads / bowls	309 S Vaughn Dr # A	open
Walk-On's Sports Bistreaux Walk-On's Sports Bistreaux	Bar · Casual dining	American	437 Oak Plaza Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	3	3	—	—	—	—	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	4	4	2	2	—	—	NAICS1997
1999	3	3	1	2	—	—	NAICS1997
2000	5	5	2	3	—	—	NAICS1997
2001	5	5	2	3	—	—	NAICS1997
2002	7	7	4	3	—	—	NAICS1997
2003	6	5	2	3	—	1	NAICS2002
2004	9	8	2	4	2	1	NAICS2002
2005	11	10	3	5	2	1	NAICS2002
2006	11	10	4	5	1	1	NAICS2002
2007	11	10	5	4	1	1	NAICS2002
2008	9	8	3	5	—	1	NAICS2007
2009	8	7	3	4	—	1	NAICS2007
2010	10	8	3	5	—	2	NAICS2007
2011	8	7	2	5	—	1	NAICS2007
2012	9	8	3	5	—	1	NAICS2012
2013	10	9	3	6	—	1	NAICS2012
2014	9	8	4	4	—	1	NAICS2012
2015	10	9	4	4	1	1	NAICS2012
2016	9	8	3	4	1	1	NAICS2012
2017	11	10	4	5	—	—	NAICS2017
2018	11	10	3	5	—	—	NAICS2017
2019	10	9	—	5	—	—	NAICS2017
2020	10	9	3	5	—	—	NAICS2017
2021	12	11	3	7	—	—	NAICS2017
2022	13	12	4	7	—	—	NAICS2022
2023	14	13	4	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 70719. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
70710	1.9 mi	3	2021

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.