BMIE Market 70739

East Baton Rouge Parish, Louisiana · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,877 2020–2024 ACS 5-year estimate ±1,266 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,125 2020–2024 ACS 5-year estimate ±471 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,486 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,772 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$106,671 2020–2024 ACS 5-year estimate ±11,698 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,331 2020–2024 ACS 5-year estimate ±112 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$314,400 2020–2024 ACS 5-year estimate ±28,259 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	47.4 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 70739
Restaurants per 10,000 residents	7.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-14.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-14.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-45.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+20.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 3–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.08) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	14 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 70739. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.08, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Louisiana and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 362, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.5	80	40%	+31.8
Restaurant Opportunity Score	61.7	62	35%	+21.6
Market Momentum Score	14.1	14	25%	+3.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,877	77	40%	+30.6
Median household income (ACS)	106,671	85	40%	+34.0
Households (ACS)	5,125	75	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-14.3	16	35%	+5.7
Restaurants per 10,000 residents (lower = more room)	4.0	95	25%	+23.7
Population (ACS)	14,877	77	20%	+15.3
Median household income (ACS)	106,671	85	20%	+17.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 14 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-14.3	16	50%	+7.9
10-year restaurant growth	-14.3	16	30%	+4.9
20-year restaurant growth	-45.5	7	20%	+1.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (17)

By cuisine

American 5 · Bakery 2 · Burgers 2 · Cajun, Creole, Southern 2 · Mexican 2 · Sandwiches 2 · Asian 1 · Breakfast 1 · Chicken / wings 1 · Coffee 1 · Dessert 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Pizza 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Thai 1

By type

Restaurant (service type not stated) 10 · Quick service 3 · Bakery 2 · Casual dining 2 · Café 1 · Coffee shop 1 · Dessert 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Blimpie	Quick service		18696 Magnolia Bridge Rd	open
Burger King Burger King	Quick service	Burgers · American	14280 Greenwell Springs Rd	open
Cafe Delphi	Restaurant (service type not stated)	Mediterranean	18564 Magnolia Bridge Rd	open
Central Perk Coffee Shop & Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee · Sandwiches	6691 Sullivan Rd	open
Fox's Pizza Den	Restaurant (service type not stated)	Pizza	18564 Magnolia Bridge Rd	open
Holey Good Donuts	Bakery · Dessert	Dessert · Bakery	18564 Magnolia Bridge Rd	open
Kutt' N Up	Casual dining · Restaurant (service type not stated)	American	16935 Liberty Rd	open
Pass A Dozen Tamale	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	14415 Greenwell Springs Rd	open
Po Boy Express Po Boy Express	Other	Sandwiches · Cajun, Creole, Southern · American	14273 Greenwell Springs Rd	open
Raising Cane's Chicken Fingers	Restaurant (service type not stated)	Chicken / wings	14273 Greenwell Springs Rd	open
Rolling Tamales	Restaurant (service type not stated)	Latin American (other) · Mexican	18890 Greenwell Springs Rd	open
Seafood Express	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	14273 Greenwell Springs Rd	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	14620 Greenwell Springs Rd	open
Steele’s Snack Shack	Juice, smoothie, tea · Food truck	American · Juice / smoothies	16935 Liberty Rd	open
Sweet Impressions Bakery And Cafe	Bakery	Bakery	17661 Greenwell Springs Rd	open
Sweet Rice Thai Cuisine Thai•Thai	Restaurant (service type not stated)	Thai · Asian	18564 Magnolia Bridge Rd	open
Waffle House Waffle House	Casual dining	Breakfast · American	14416 Greenwell Springs Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	5	—	—	—	1	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	8	7	—	—	—	1	SIC1987
1997	10	10	—	—	—	—	SIC1987
1998	7	6	1	5	—	—	NAICS1997
1999	6	6	1	5	—	—	NAICS1997
2000	8	8	3	5	—	—	NAICS1997
2001	7	7	3	4	—	—	NAICS1997
2002	9	8	2	5	1	1	NAICS1997
2003	11	11	4	6	1	—	NAICS2002
2004	12	11	3	6	2	—	NAICS2002
2005	10	10	3	5	2	—	NAICS2002
2006	10	9	2	5	2	1	NAICS2002
2007	9	8	3	5	—	1	NAICS2002
2008	10	9	3	6	—	1	NAICS2007
2009	11	10	4	6	—	1	NAICS2007
2010	10	9	3	6	—	1	NAICS2007
2011	10	9	3	6	—	1	NAICS2007
2012	6	6	2	4	—	—	NAICS2012
2013	8	7	2	5	—	—	NAICS2012
2014	7	6	2	4	—	—	NAICS2012
2015	8	8	2	5	1	—	NAICS2012
2016	12	12	4	6	2	—	NAICS2012
2017	6	6	—	4	—	—	NAICS2017
2018	7	7	3	3	—	—	NAICS2017
2019	7	6	3	3	—	—	NAICS2017
2020	7	6	3	3	—	—	NAICS2017
2021	8	7	3	3	—	—	NAICS2017
2022	8	7	—	3	—	—	NAICS2022
2023	7	6	—	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 70739. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
70786	1.4 mi	1	2016
70706	3.5 mi	17	2023
70770	3.8 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.