BMIE Market 72015

Saline County, Arkansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,712 2020–2024 ACS 5-year estimate ±926 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,688 2020–2024 ACS 5-year estimate ±534 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	27,307 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,259 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$66,107 2020–2024 ACS 5-year estimate ±8,193 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,089 2020–2024 ACS 5-year estimate ±87 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$180,300 2020–2024 ACS 5-year estimate ±12,623 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	85.0 sq mi Census Gazetteer 2020
Restaurants	51 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 72015
Restaurants per 10,000 residents	15.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+24.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+8.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+34.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+15.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	49 (range 41–57) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	67 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 72015. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Arkansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 342, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.2	69	40%	+27.7
Restaurant Opportunity Score	55	55	35%	+19.3
Market Momentum Score	66.9	67	25%	+16.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,712	88	40%	+35.2
Median household income (ACS)	66,107	41	40%	+16.3
Households (ACS)	11,688	89	20%	+17.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	8.5	53	35%	+18.4
Restaurants per 10,000 residents (lower = more room)	17.8	43	25%	+10.9
Population (ACS)	28,712	88	20%	+17.6
Median household income (ACS)	66,107	41	20%	+8.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	24.4	80	50%	+40.0
10-year restaurant growth	8.5	53	30%	+15.8
20-year restaurant growth	34.2	55	20%	+11.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (107)

By cuisine

American 24 · Burgers 12 · Mexican 10 · Coffee 9 · Dessert 7 · Italian 6 · Latin American (other) 6 · Pizza 6 · Cajun, Creole, Southern 5 · Chicken / wings 5 · Ice cream / frozen desserts 5 · Japanese 5 · Sandwiches 5 · BBQ 4 · Seafood 4 · Asian 3 · Bakery 3 · Chinese 3 · Breakfast 2 · Southwestern / Tex-Mex 2 · Tea / bubble tea 2 · Healthy / salads / bowls 1 · Indian 1 · Juice / smoothies 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 74 · Quick service 20 · Casual dining 12 · Dessert 11 · Bar 10 · Café 6 · Coffee shop 6 · Food truck 5 · Bakery 4 · Juice, smoothie, tea 3 · Other 3 · Buffet 2

Name	Type	Cuisine	Address	Status
7 Brew Coffee	Coffee shop · Restaurant (service type not stated)	Coffee	1415 Military Road	open
Alcoa Rd & I-30 Whataburger	Quick service		20461 I-30	open
Amelia Jo's Snow Cone's	Restaurant (service type not stated)		1209 Edison Ave	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	17348 I-30	open
Arby's Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	900 Military Rd Military Road & Magnolia	open
Back Yard Burgers	Restaurant (service type not stated)	Burgers	1420 Military Rd	open
Baja Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · American	224 W South St	open
Baskin-Robbins	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	2908 Congo Rd	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	620 Military Rd	open
Black Dog Cafe	Café · Restaurant (service type not stated)	Coffee · American	6301 Trace Creek Rd	open
Black Dog Coffee & Co. LLC	Dessert · Coffee shop	Coffee	1209 Military Rd	open
Bobby DS	Restaurant (service type not stated) · Bar	Cajun, Creole, Southern	1016 W South St	open
Bobby Loc's Seafood And Smokes	Restaurant (service type not stated)	Seafood	1130 Military Rd	open
Boss Bbq	Restaurant (service type not stated)	BBQ	703 W South St	open
Buffet City	Buffet · Restaurant (service type not stated)	Chinese	1528 Military Rd	open
Burger King Burger King	Quick service	Burgers · American	1918 Congo Road	open
Burger Shack Burger Shack	Restaurant (service type not stated)	Burgers · American	107 S Market St	open
Captain D's Captain D's	Quick service · Restaurant (service type not stated)	Seafood	1419 Military Rd	open
Carmelita's Mexican Food Llc	Restaurant (service type not stated)		1415 Military Rd	open
Charley’s Rib Shack	Food truck · Restaurant (service type not stated)	BBQ	1825 N Highway 229	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	6650 Alcoa Road	open
Chicken Express Chicken Express	Quick service	Chicken / wings · American	1855 Landers Rd	open
Chicken Express Benton Arkansas Chicken Express Bossier City	Quick service		1855 Landers dr	open
Chili's Grill & Bar	Restaurant (service type not stated)		20725 Interstate-30	open
Chloe's Flower Garden	Restaurant (service type not stated) · Other	Chinese	1210 Columbia Ave	open
Colton's Steak House & Grill Colton's Steak House & Grill	Casual dining · Bar	Steakhouse · American	1925 Landers Dr	open
Cotija Mexican Grill	Restaurant (service type not stated) · Bar	Mexican	4754 US-67	open
Cowboy Taco	Restaurant (service type not stated)		1124 Military Rd	open
Creamy Cove	Dessert	Ice cream / frozen desserts	600 W South St	open
Cvalentinor, Inc	Restaurant (service type not stated)		4754 Highway 67 Ste 200	open
Dale's Donut Shop	Bakery · Dessert	Dessert · Bakery	919 Military Rd	open
Darlin's	Restaurant (service type not stated)	American	520 Lillian	open
Daylight Donuts Daylight Donuts of Portales	Bakery · Quick service · Dessert	Dessert · Bakery	1212 Military Rd	open
Dixie Cafe	Restaurant (service type not stated)	Sandwiches	17306 I-30	open
Dizzy's Grill	Restaurant (service type not stated)		1217 Ferguson Dr	open
Eat My Catfish Eat My Catfish	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	1205 Military Rd	open
Eddie Jones Enterprises Inc	Restaurant (service type not stated)		821 Edison Ave	open
El Buen Gusto	Restaurant (service type not stated) · Food truck	Mexican	303 N Main St	open
El Charro El Charro 2 Mexican Restaurant	Casual dining · Bar	Mexican · Latin American (other)	1217 Ferguson Dr	open
Elrod Services Llc	Restaurant (service type not stated)		2022 Military Rd	open
Fresh Donuts Congo Loop	Bakery · Dessert	Dessert	2150 Congo Rd	open
Garry's Slingblade Drive In	Restaurant (service type not stated)	American	619 Cox St	open
Great Khan \| Mongolian Stir-Fry • Sushi	Restaurant (service type not stated)	Asian · Japanese	1212 Military Rd	open
Grounds & Grace	Coffee shop · Café	Coffee	6027 US-67	open
Hand Cut Steaks Of Benton Inc	Restaurant (service type not stated)		1925 Landers Dr	open
Hardee's Hardee's	Quick service	Burgers · American	1221 W South St	open
Haskell Hibachi Box	Restaurant (service type not stated) · Casual dining · Bar	Japanese	2101 AR-229	open
Haskell Hilltop Country Kitchen & Store	Restaurant (service type not stated)	American · Cajun, Creole, Southern	2020 AR-229	open
Hobo Joe's Shaved Ice	Dessert	Dessert	2124 Military Rd	open
Home	Restaurant (service type not stated) · Other			open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	17821 I-30 E	open
Isha The Taste Of India	Restaurant (service type not stated) · Casual dining	Indian · American	1400 Military Rd	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	20725 Interstate-30	open
Italy in Town	Restaurant (service type not stated) · Casual dining	Italian · American	120 N Market St	open
Jimmy's Diner	Casual dining · Restaurant (service type not stated)	American	821 Edison Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	609 Military Rd	open
Kingland88	Coffee shop	Coffee	301 N Market St	open
Koffee with a Kause	Coffee shop · Restaurant (service type not stated) · Café	Coffee	303 N Main St	open
La Bamba Restaurant and Cantina	Restaurant (service type not stated)	Mexican · Latin American (other)	20770 I-30	open
La Calle 7 \| Food Truck	Food truck	Latin American (other)	1130 Military Rd	open
La Hacienda de Benton	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	17401 Interstate 30 S	open
Larry's Pizza Haskell Larry's Pizza	Restaurant (service type not stated)	Pizza · Italian	2313 AR-229	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1225 Military Rd	open
Los Tacos de Villa	Restaurant (service type not stated)	Mexican · Latin American (other)	5905 Alcoa Rd	open
Mama B's Tea and Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	1880 Landers Rd	open
MaMa Mia Pizzeria (Refer to Facebook for Hours/Days)	Restaurant (service type not stated)	Pizza · Italian	117 E Cross St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	4720 Hwy 67	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1023 Military Rd	open
Mina Inc	Restaurant (service type not stated)		1217 Ferguson Dr Ste 1	open
Moody’s Restaurant	Restaurant (service type not stated)	Burgers · American	1420 Military Rd	open
Pasta J italian	Restaurant (service type not stated) · Casual dining	Italian · American	1314 Green	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza · Italian	1202 Military Rd	open
Pizza Pro	Restaurant (service type not stated)	Pizza	6921 Highway 35	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · American	2012 Congo Rd	open
Redbarn Burgers Drive-In	Restaurant (service type not stated)	Burgers	1218 W South St	open
Revival :: restaurant + beer garden	Casual dining · Bar		226 W South St	open
RibCrib \| BBQ RibCrib BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1600 Military Rd	open
Rina's Hibachi Kitchen	Restaurant (service type not stated)	Japanese · Burgers	303 N Main St	open
ROBER :: Cocktails + Culinary	Bar · Restaurant (service type not stated)	American	302 W South St	open
Rock N Roll Sushi Rock N Roll Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	119 N Market St	open
Sam's College Fund Shaved Ice	Dessert	Ice cream / frozen desserts	1218 Military Rd	open
Scoopy's Homemade Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	620 S East St	open
Sin Sin Chinese Restaurant	Restaurant (service type not stated)	Chinese	622 Gertrude	open
Smokey Joe's BBQ	Restaurant (service type not stated)	BBQ	824 Military Rd	open
Sno Boys	Food truck · Restaurant (service type not stated) · Quick service		303 N Main St	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	5997 US-67	open
Sonic Drive-in, Benton, Arkansas, Inc	Restaurant (service type not stated)		1703 Military Rd	open
Subway	Other	Sandwiches	2313 Hwy 229, Suite C And D	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1312 Military Rd	open
Sullivan's Diner	Casual dining	American	520 Lillian	open
Sunshine Donuts	Bakery · Dessert	Dessert · Breakfast · Bakery	609 N Main St	open
Taco Bell Taco Bell	Quick service	Mexican	1704 Military Rd	open
Taquería El Quetzal	Restaurant (service type not stated)	Mexican · Latin American (other)	2124 Military Rd d	open
Taqueria La Pasadita	Restaurant (service type not stated) · Bar	Mexican	1223 Military Rd	open
Tea for Two	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	1209 Military Rd	open
The Meltdown Eatery	Food truck	Burgers · Sandwiches	303 N Main St	open
Tony's Pizza	Restaurant (service type not stated)	Pizza	608 Airlane	open
Topher's Tails and More	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	2113 Watts Rd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	1517 Military Road	open
Valhalla Restaurant & Axe Throwing	Restaurant (service type not stated)		224 W South St	open
Verona Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	16925 I-30	open
Wendy's Wendy's	Quick service	Burgers · American	1706 Military Rd.	open
Whataburger	Quick service · Restaurant (service type not stated)		20461 I-30	open
Wood Grill Buffet	Buffet · Casual dining · Bar	American	1916 Congo Rd	open
Yum Yum Benton	Restaurant (service type not stated)	Japanese · Asian	520 Lillian	open
Samurai Japanese Steakhouse	Restaurant (service type not stated)	Japanese	1212 Military Rd	closed
The Sifted Flour Bakery	Bakery	Bakery	120 N Market St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	44	44	—	—	—	—	SIC1987
1995	37	37	—	—	—	—	SIC1987
1996	40	40	—	—	—	—	SIC1987
1997	44	44	—	—	—	—	SIC1987
1998	43	43	17	23	3	—	NAICS1997
1999	43	42	18	22	2	—	NAICS1997
2000	41	39	17	20	2	1	NAICS1997
2001	46	43	19	20	4	1	NAICS1997
2002	42	41	17	19	4	—	NAICS1997
2003	39	38	17	18	2	—	NAICS2002
2004	43	43	19	20	3	—	NAICS2002
2005	45	45	16	24	4	—	NAICS2002
2006	47	45	15	25	4	2	NAICS2002
2007	44	42	19	17	4	1	NAICS2002
2008	41	39	16	16	5	1	NAICS2007
2009	40	38	15	17	5	1	NAICS2007
2010	45	43	17	20	5	1	NAICS2007
2011	44	43	18	19	5	—	NAICS2007
2012	49	45	14	24	5	1	NAICS2012
2013	50	47	15	25	5	1	NAICS2012
2014	46	44	14	24	4	1	NAICS2012
2015	44	43	14	24	4	1	NAICS2012
2016	53	51	16	29	5	1	NAICS2012
2017	51	47	15	27	4	—	NAICS2017
2018	45	41	15	22	3	—	NAICS2017
2019	43	39	15	18	5	—	NAICS2017
2020	51	45	18	20	6	—	NAICS2017
2021	53	46	19	20	6	—	NAICS2017
2022	54	49	20	23	5	—	NAICS2022
2023	55	51	20	25	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 72015. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.