BMIE Market 72110

Conway County, Arkansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,293 2020–2024 ACS 5-year estimate ±570 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,389 2020–2024 ACS 5-year estimate ±301 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,498 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,208 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$51,658 2020–2024 ACS 5-year estimate ±6,490 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$754 2020–2024 ACS 5-year estimate ±48 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$162,900 2020–2024 ACS 5-year estimate ±10,542 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	117.3 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 72110
Restaurants per 10,000 residents	14.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+37.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+22.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+22.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 22–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.40) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	50 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	50 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	42 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 72110. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.40, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Arkansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 342, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	50.3	50	40%	+20.1
Restaurant Opportunity Score	54.2	54	35%	+19.0
Market Momentum Score	42.2	42	25%	+10.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,293	73	40%	+29.0
Median household income (ACS)	51,658	17	40%	+6.8
Households (ACS)	4,389	72	20%	+14.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	37.5	76	35%	+26.6
Restaurants per 10,000 residents (lower = more room)	19.5	39	25%	+9.6
Population (ACS)	11,293	73	20%	+14.5
Median household income (ACS)	51,658	17	20%	+3.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-8.3	20	50%	+10.0
10-year restaurant growth	37.5	76	30%	+22.8
20-year restaurant growth	22.2	47	20%	+9.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (63)

By cuisine

American 17 · Bakery 6 · Coffee 6 · Mexican 6 · Pizza 6 · Dessert 5 · BBQ 4 · Cajun, Creole, Southern 3 · Sandwiches 3 · Southwestern / Tex-Mex 3 · Asian 2 · Burgers 2 · Chicken / wings 2 · Italian 2 · Breakfast 1 · Chinese 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Japanese 1 · Juice / smoothies 1 · Steakhouse 1

By type

Restaurant (service type not stated) 31 · Casual dining 12 · Quick service 12 · Bar 9 · Bakery 7 · Dessert 6 · Coffee shop 5 · Café 4 · Food truck 4 · Brewery / taproom 1 · Buffet 1 · Delivery-focused 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
2 Wildflowers Cooking	Restaurant (service type not stated) · Casual dining	American	257 S Broadway	open
Always Ann Coffee Co.	Coffee shop	Coffee	303 S Bridge St	open
Arby's	Quick service · Restaurant (service type not stated)		1808 E Harding St	open
Big Cuppa	Coffee shop · Café	Coffee	205 E Broadway St	open
Blue Collar BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1111 AR-9	open
Blue Diamond Cafe	Café · Dessert · Casual dining	Coffee · Ice cream / frozen desserts · American	1800 E Harding St	open
Broadway Bakery & Deli	Bakery	Bakery	119 E Broadway St	open
Candy Dandy Delights	Dessert	Dessert	1202 E View St	open
Casey's	Restaurant (service type not stated)	Pizza	1705 Hwy 9B	open
Cedar Lounge	Casual dining · Bar		1222 E Broadway St	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	806 North St. Joseph Street	open
Chick&Bunz	Restaurant (service type not stated) · Casual dining	American	1700 University Blvd	open
Chop Sticks Chinese Buffet	Buffet	Chinese · Asian	1618 E Harding St	open
Colton's Steak House & Grill Colton's Steak House & Grill	Casual dining · Bar	Steakhouse · American	1636 E Harding St	open
Daylight Donuts	Bakery · Dessert	Dessert	35 Winfrey St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	1750 University Blvd	open
Donuts Donuts	Bakery · Dessert	Dessert · Bakery	504 E Harding St	open
Downtown Morrilton	Restaurant (service type not stated)			open
El Charro 3 and BAR El Charro 2 Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1700 University Blvd	open
El Mercadito	Restaurant (service type not stated)	Mexican	309 E Commerce St	open
Flowers Homemade	Restaurant (service type not stated) · Quick service	American	1401 E Broadway St Suite 21	open
Geo's Italian Kitchen	Restaurant (service type not stated) · Casual dining	Italian · American	7 Bruce St	open
Godfather's Pizza Express	Quick service · Restaurant (service type not stated)	Sandwiches · Pizza	1600 Highway 95	open
Guilty Pleasures Bakery	Bakery · Food truck	Bakery	800 N Morrill St	open
Jesse's Grill	Restaurant (service type not stated) · Casual dining	American	890 AR-9	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	900 West Broadway Street	open
Lee Lee's Bakery	Bakery · Dessert	Bakery · Dessert	114 N Division St	open
Lil Cuppa	Coffee shop	Coffee	1634 E Harding St	open
Los Cabos Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	912 E Drilling St	open
Marcus's BBQ & Catering	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1550 E Harding St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1805 N Business 9	open
Morrilton Drive Inn, Inc	Restaurant (service type not stated)		1601 Oak St	open
Morrilton Drive-Inn Restaurant	Restaurant (service type not stated)	BBQ	1601 Highway 95 # 1551	open
Nannie B’s	Food truck		950 AR-9	open
North Plaza Nutrition	Restaurant (service type not stated)	Healthy / salads / bowls	1533 E Harding St	open
Ortega's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1527 E Harding St	open
Petit Jean Coffeehouse	Coffee shop · Café	Coffee · American	1482 Petit Jean Mountain Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1804 E Harding Conway	open
Pizza Pro	Restaurant (service type not stated)	Pizza · Italian	608 E Harding St	open
Point Remove Brewing Company	Brewery / taproom · Bar	Pizza	102 S Crestliner St	open
Salty Dalty's BBQ	Food truck	BBQ · American	1205 AR-9	open
Shipley Do-Nuts	Bakery	Bakery		open
Sierra Tavern	Bar · Restaurant (service type not stated)		1110 W Broadway St	open
Sonic	Quick service		1101 E Broadway St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	14 Bruce St	open
Stick's Deli & Diner	Specialty food shop · Quick service · Casual dining	American · Sandwiches	510 W Broadway St	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1812 North Business 9	open
Taco Bell Taco Bell	Quick service	Mexican	98 Medical Services Drive	open
Taco Bell	Restaurant (service type not stated)	Mexican	1621 N Business 9	open
The Bittersweet Bakery	Bakery · Dessert	Bakery · Dessert	114 W Broadway St	open
The Clubhouse Bar and Grill at Morrilton Country Club	Casual dining · Restaurant (service type not stated) · Bar		1000 Country Club Rd	open
The Coffee Bean LLC The Coffee Bean & Tea Leaf	Coffee shop · Café	Coffee	221 E Center St	open
The FeedLot	Restaurant (service type not stated) · Other		300 N Division St	open
The Laid Back Lounge	Bar		500 N St Joseph St	open
The Point Winery	Winery / distillery / taproom		102 S Crestliner St	open
The Southern Sippery Of Central Arkansas, Llc	Bar		313 E Commerce St	open
Timber Nutrition	Juice, smoothie, tea	Juice / smoothies	1533 E Harding St	open
Two Guys Hibachi Express	Food truck	Japanese · Asian	112 N Moose St	open
Waffle House Waffle House	Restaurant (service type not stated)	American	1410 N HWY 9B	open
Waffle House Waffle House	Restaurant (service type not stated) · Casual dining	American · Breakfast	1410 AR-9	open
Wendy's Wendy's	Quick service	Burgers · American	1631 E Harding St	open
Yesterdays	Casual dining · Bar	American · Cajun, Creole, Southern	1502 Oak St	open
Yesterdays Bar an Grill, Morilton, Arkansas	Casual dining · Bar		1502 Highway 95	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	18	—	—	—	4	SIC1987
1995	20	17	—	—	—	3	SIC1987
1996	20	17	—	—	—	3	SIC1987
1997	20	17	—	—	—	3	SIC1987
1998	22	17	7	9	1	5	NAICS1997
1999	20	19	7	12	—	1	NAICS1997
2000	18	17	7	10	—	1	NAICS1997
2001	17	16	6	9	1	1	NAICS1997
2002	17	16	6	9	1	1	NAICS1997
2003	18	18	8	8	2	—	NAICS2002
2004	18	17	9	8	—	1	NAICS2002
2005	17	15	7	8	—	2	NAICS2002
2006	20	19	9	9	1	1	NAICS2002
2007	23	21	9	10	2	2	NAICS2002
2008	22	19	9	8	1	2	NAICS2007
2009	22	21	10	7	3	1	NAICS2007
2010	20	17	9	6	1	3	NAICS2007
2011	20	18	10	6	1	2	NAICS2007
2012	17	15	7	6	1	2	NAICS2012
2013	18	16	8	6	1	1	NAICS2012
2014	21	19	11	6	1	2	NAICS2012
2015	21	18	8	8	1	2	NAICS2012
2016	22	20	8	10	1	1	NAICS2012
2017	23	19	9	8	—	—	NAICS2017
2018	28	24	13	8	—	—	NAICS2017
2019	31	27	16	8	—	—	NAICS2017
2020	26	21	12	6	—	—	NAICS2017
2021	26	20	10	6	3	—	NAICS2017
2022	30	24	9	8	6	—	NAICS2022
2023	27	22	9	8	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 72110. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.