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BMIE Market 72212

Pulaski County, Arkansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)13,698
2020–2024 ACS 5-year estimate ±1,135 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households5,376
2020–2024 ACS 5-year estimate ±424 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count12,705
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units5,329
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$114,140
2020–2024 ACS 5-year estimate ±6,957 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age37.8
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,102
2020–2024 ACS 5-year estimate ±161 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$338,300
2020–2024 ACS 5-year estimate ±20,109 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area6.1 sq mi
Census Gazetteer 2020
Restaurants42
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 72212
Restaurants per 10,000 residents30.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+2.4%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-8.7%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+13.5%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+20.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202835 (range 31–39)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.7 per year, r² 0.59) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score59 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score80 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score44 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score43 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score80.58040%+32.2
Restaurant Opportunity Score44.24435%+15.5
Market Momentum Score43.44325%+10.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)13,6987540%+30.1
Median household income (ACS)114,1408840%+35.3
Households (ACS)5,3767520%+15.1
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-8.71935%+6.7
Restaurants per 10,000 residents (lower = more room)30.71925%+4.8
Population (ACS)13,6987520%+15.0
Median household income (ACS)114,1408820%+17.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 43 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth2.45950%+29.4
10-year restaurant growth-8.71930%+5.7
20-year restaurant growth13.54220%+8.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (68)

By cuisine

American 11 · Pizza 8 · Asian 7 · Coffee 7 · Italian 5 · Mediterranean 4 · Bakery 3 · Burgers 3 · Chinese 3 · Dessert 3 · European 3 · Mexican 3 · Sandwiches 3 · Breakfast 2 · Chicken / wings 2 · Indian 2 · Japanese 2 · BBQ 1 · Cajun, Creole, Southern 1 · Greek 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 50 · Bar 10 · Quick service 9 · Casual dining 6 · Coffee shop 6 · Café 5 · Dessert 4 · Bakery 3 · Buffet 2 · Delivery-focused 2 · Other 2 · Catering 1 · Fast casual 1 · Specialty food shop 1

NameTypeCuisineAddressStatus
11525 Cantrell RDRestaurant (service type not stated) · OtherBurgers11525 Cantrell Rdopen
7 Brew CoffeeCoffee shop · Restaurant (service type not stated)Coffee11100 N Rodney Parham Rdopen
Al Seraj Mediterranean Restaurant & MarketRestaurant (service type not stated)Mediterranean · Middle Eastern11400 N Rodney Parham Rdopen
Arkrose Restaurant IncRestaurant (service type not stated)11324 Arcade Dr Ste 8open
Asia BuffetBuffet · Restaurant (service type not stated)Asian11121 N Rodney Parham Rd #27bopen
Bawarchi Biryanis - Indian Cuisine - Little RockRestaurant (service type not stated)Indian · Asian11121 N Rodney Parham Rdopen
Blaze Pizza Blaze PizzaQuick servicePizza · Italian11525 Cantrell Rd #920open
Bleu Monkey GrillCasual dining · Restaurant (service type not stated) · BarAmerican10700 N Rodney Parham Rdopen
Bonefish Grill Bonefish GrillCasual dining · BarAmerican · Steakhouse11525 Cantrell Rdopen
Burger King Burger KingQuick serviceBurgers · American11410 North Rodney Parham Rd.open
Cafe De CrepeRestaurant (service type not stated)Breakfast10700 N Rodney Parham Rdopen
Cantrell Crumbl CookiesDessert · BakeryDessert · Bakery11525 Cantrell Rd, Ste 304, Little Rock, Arkansas 72212open
Chester's ChickenRestaurant (service type not stated)Chicken / wings1600 Malcolm Avenueopen
Chili's Grill & BarBar · Restaurant (service type not stated)Mexican10700 N Rodney Parham Rdopen
Chinese KitchenRestaurant (service type not stated)Chinese · Asian11401 N Rodney Parham Rdopen
Chipotle Mexican Grill Chipotle Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex11525 Cantrell Rdopen
Chuck E. Cheese'sRestaurant (service type not stated)Pizza10901 N Rodney Parham Rdopen
Clean EateryBuffet10720 N Rodney Parham Rdopen
Coco-banana IncRestaurant (service type not stated)1801 Green Mountain Dropen
Coffee By Alley IncRestaurant (service type not stated)10700 N Rodney Parham Rd Ste A2open
Crumbl Cookies - Cantrell CrumblBakery · Restaurant (service type not stated) · DessertBakery · Dessert11525 Cantrell Rd Ste 304open
Damgoode PiesRestaurant (service type not stated)Pizza10720 N Rodney Parham Rdopen
Delicious TemptationsRestaurant (service type not stated) · CateringAmerican11220 N Rodney Parham Rdopen
Dixie CafeRestaurant (service type not stated)American10700 N Rodney Parham Rdopen
Domino's Domino's PizzaDelivery-focused · Quick servicePizza11600b N Rodney Parham Rdopen
Domino's Domino's PizzaQuick service · Delivery-focusedPizza17200 Chenal Parkway #190open
Fazoli's Fazoli'sRestaurant (service type not stated) · Casual diningItalian · American11410 W Markham Stopen
Gardocki Dining IncRestaurant (service type not stated)10700 N Rodney Parham Rd Ste A1open
Grady's Pizza and Subs Rodney ParhamRestaurant (service type not stated)Pizza · American10901 N Rodney Parham Rdopen
Grumpy's Too Neighborhood Bar & GrillCasual dining · Bar1801 Green Mountain Dropen
Guillermo's Coffee HouseCoffee shop · Restaurant (service type not stated)Coffee11525 Cantrell Rdopen
Guillermo's Coffee House & RoasteryCoffee shop · Restaurant (service type not stated) · CaféCoffee10700 N Rodney Parham Rdopen
HandiRestaurant (service type not stated)Indian10700 N Rodney Parham Rdopen
Homer's Kitchen TableRestaurant (service type not stated)Cajun, Creole, Southern · American11121 N Rodney Parham Rd #1aopen
Infusion Resto Bar LoungeBar10700 N Rodney Parham Rdopen
Istanbul Mediterranean ResturantRestaurant (service type not stated)Mediterranean11525 Cantrell Rdopen
Kentucky Fried ChickenRestaurant (service type not stated)11601 Pleasant Ridge Rdopen
La Pasadita RestaurantRestaurant (service type not stated)Mexican · Latin American (other)11121 N Rodney Parham Rdopen
Little Greek Restaurant Little Greek Fresh GrillRestaurant (service type not stated)Greek · Mediterranean · European11525 Cantrell Rd 905open
Little Rock, AR - Pleasant Ridge Blaze PizzaRestaurant (service type not stated)Pizza11525 Cantrell Rd., Suite 920open
Macs & Stacks -little Rock Bar LouieRestaurant (service type not stated) · Casual dining · BarAmerican11525 Cantrell Rdopen
Marco's Pizza Marco's PizzaRestaurant (service type not stated)Pizza · Italian11601 N Rodney Parham Rd, Ste 1open
McDonald'sQuick service11700 Rainwood Rd Ste 3open
Mickey's Cakes & SweetsBakery · Restaurant (service type not stated) · Dessert · CaféDessert · Bakery · Coffee11121 N Rodney Parham Rdopen
Mr. Hui'sRestaurant (service type not stated)Chinese · Asian11525 Cantrell Rd #401open
Olive Garden Olive GardenRestaurant (service type not stated)Italian10715 N Rodney Parham Rdopen
Orange Leaf Frozen YogurtOther · DessertIce cream / frozen desserts11525 Cantrell Rdopen
Panera BreadCoffee shop · Restaurant (service type not stated) · Fast casual · CaféCoffee · Sandwiches · Healthy / salads / bowls11525 Cantrell Rdopen
Popeyes Louisiana KitchenQuick service11402 Cantrell Rdopen
Proof, LlcRestaurant (service type not stated)11121 N Rodney Parham Rd Ste 9aopen
Sauced Bar and OvenCasual dining · BarItalian11121 N Rodney Parham Rdopen
Sharks Fish and ChickenRestaurant (service type not stated)Seafood · Sandwiches · Chicken / wings11715 Rainwood Rdopen
Shorty SmallsRestaurant (service type not stated)BBQ11100 N Rodney Parham Rdopen
Sky Modern JapaneseRestaurant (service type not stated)Japanese · Asian11525 Cantrell Rdopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee11121 N. Rodney Parham Rd 18Bopen
SubwaySpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches11121 N Rodney Parham Rd, Bay 22Bopen
Sushi Cafe WestRestaurant (service type not stated)Japanese · Sushi · Asian11211 Cantrell Rd #120open
Tfr Enterprises, IncRestaurant (service type not stated)11324 Arcade Dr Ste 8open
The Happy EggRestaurant (service type not stated)Chinese · Breakfast11121 N Rodney Parham Rd.open
The Pantry RestaurantRestaurant (service type not stated) · BarEuropean11401 N Rodney Parham Rdopen
The Terrace Mediterranean KitchenRestaurant (service type not stated)Mediterranean · European2200 N Rodney Parham Rd #120open
The Vapor LoungeBar · Restaurant (service type not stated)11121 N Rodney Parham Rd Ste 37Bopen
Three Fold Noodles and Dumpling Co.Restaurant (service type not stated)Noodles / ramen / pho · Asian11525 Cantrell Rd #101open
Two hands corn dogs Two Hands Corn DogsQuick serviceHot dogs · American11525 Cantrell Rd #914open
Wendy's Wendy'sQuick serviceBurgers · American11319 Rodney Parham Rd.open
Westrock CoffeeCoffee shop · CaféCoffee4009 N Rodney Parham Rdopen
ZIN Wine Bar - Little RockBar11121 N Rodney Parham Rdopen
Gusano’sRestaurant (service type not stated)Pizza10700 N Rodney Parham Rdclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19943535————SIC1987
19954140———1SIC1987
19964140———1SIC1987
19974140———1SIC1987
19984039191631NAICS1997
19993432171312NAICS1997
20003635181511NAICS1997
2001333318122—NAICS1997
2002353414153—NAICS1997
20034137151731NAICS2002
20043432141341NAICS2002
20054138181631NAICS2002
2006444221173—NAICS2002
2007434117203—NAICS2002
2008393620141—NAICS2007
2009434023151—NAICS2007
2010413921152—NAICS2007
2011434122162—NAICS2007
2012474420212—NAICS2012
2013494621213—NAICS2012
2014464419194—NAICS2012
2015484620195—NAICS2012
2016464419204—NAICS2012
2017464218175—NAICS2017
2018444118173—NAICS2017
2019434018173—NAICS2017
2020443917173—NAICS2017
2021413618143—NAICS2017
2022474018174—NAICS2022
2023464217204—NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 72212. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
722272.4 mi242023
722112.7 mi872023
722074.2 mi262023
722054.4 mi762023
722234.6 mi682023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.