BMIE Market 72715

Benton County, Arkansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,288 2020–2024 ACS 5-year estimate ±1,013 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,922 2020–2024 ACS 5-year estimate ±478 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,051 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,003 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,447 2020–2024 ACS 5-year estimate ±5,814 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	57.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,458 2020–2024 ACS 5-year estimate ±361 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$290,900 2020–2024 ACS 5-year estimate ±15,082 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	28.9 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 72715
Restaurants per 10,000 residents	2.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+400.0% DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 4–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.26) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	47 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 72715. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.26, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Arkansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 342, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.9	74	40%	+29.5
Restaurant Opportunity Score	76.8	77	35%	+26.9
Market Momentum Score	46.6	47	25%	+11.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,288	79	40%	+31.6
Median household income (ACS)	82,447	65	40%	+26.0
Households (ACS)	7,922	81	20%	+16.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	2.9	98	25%	+24.4
Population (ACS)	17,288	79	20%	+15.8
Median household income (ACS)	82,447	65	20%	+13.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

American 3 · Bakery 2 · Italian 2 · Sandwiches 2 · BBQ 1 · Breakfast 1 · Coffee 1 · Dessert 1 · European 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Mexican 1 · Pizza 1

By type

Restaurant (service type not stated) 15 · Bar 3 · Casual dining 3 · Bakery 2 · Café 1 · Catering 1 · Coffee shop 1 · Dessert 1 · Food truck 1 · Specialty food shop 1 · Other 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Bella Vista POA Restaurants	Casual dining · Restaurant (service type not stated) · Bar	American		open
Bella's Table	Restaurant (service type not stated)	Italian · European	638 W Lancashire Blvd	open
BV Bar & Grill	Bar · Restaurant (service type not stated) · Quick service · Specialty food shop	Sandwiches	98 Clubhouse Dr	open
Café Amici	Restaurant (service type not stated)	Italian	98 Clubhouse Dr	open
Casey's	Restaurant (service type not stated)	Pizza	1791 Forest Hills Blvd	open
Crazy Willy's Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	8 Nature Trail Ln	open
Duffer's	Restaurant (service type not stated)		638 W Lancashire Blvd	open
Dustoff Smoke Co., LLC	Restaurant (service type not stated) · Food truck		7 Swinbrook Ln	open
El Pueblito El Pueblito	Restaurant (service type not stated)	Mexican · Latin American (other)	1707 Forest Hills Blvd	open
Highlands Pub & Patio	Restaurant (service type not stated) · Bar · Casual dining		1 Pamona Dr	open
Jesus Maria Inc	Restaurant (service type not stated)		1707 Forest Hills Blvd	open
Kindred Coffee & Pastry	Bakery · Coffee shop · Café	Bakery · Coffee	21 Grisham Cir	open
Lakepoint Restaurant and Event Center	Restaurant (service type not stated) · Catering		101 Marina Dr	open
Little Sugar Bistro	Restaurant (service type not stated)	Breakfast · American	4 Kingsdale Ln	open
Mega Central Station	Restaurant (service type not stated) · Casual dining	American	1806 Forest Hills Blvd	open
Rhythm and Q	Restaurant (service type not stated)	BBQ	1721 Forest Hills Blvd	open
Subway Restaurants	Other	Sandwiches	1733 Forest Hills Blvd	open
Sweet Oven Bakes NWA	Bakery	Bakery	49 Kirkcaldy Dr	open
Verde Limon	Restaurant (service type not stated)		1707 Forest Hills Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1995	1	1	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	3	3	3	—	—	—	NAICS1997
1999	3	3	3	—	—	—	NAICS1997
2000	3	3	3	—	—	—	NAICS1997
2001	3	3	3	—	—	—	NAICS1997
2002	4	4	3	—	1	—	NAICS1997
2003	5	5	4	—	1	—	NAICS2002
2004	4	4	4	—	—	—	NAICS2002
2005	4	3	3	—	—	—	NAICS2002
2006	3	2	1	1	—	—	NAICS2002
2007	2	2	1	1	—	—	NAICS2002
2008	3	3	2	1	—	—	NAICS2007
2009	4	4	3	1	—	—	NAICS2007
2010	4	4	3	1	—	—	NAICS2007
2011	5	4	3	1	—	—	NAICS2007
2012	4	4	3	1	—	—	NAICS2012
2013	4	4	3	1	—	—	NAICS2012
2014	5	5	4	1	—	—	NAICS2012
2015	5	5	4	1	—	—	NAICS2012
2016	6	5	4	1	—	—	NAICS2012
2017	6	5	4	—	—	—	NAICS2017
2018	6	5	4	—	—	—	NAICS2017
2019	7	5	4	—	—	—	NAICS2017
2020	4	4	3	—	—	—	NAICS2017
2021	6	6	5	—	—	—	NAICS2017
2022	7	7	6	—	—	—	NAICS2022
2023	5	5	4	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 72715. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
72739	3.1 mi	1	2016
72714	4.6 mi	16	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.