BMIE Market 72740

Madison County, Arkansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,179 2020–2024 ACS 5-year estimate ±802 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,659 2020–2024 ACS 5-year estimate ±302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,543 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,302 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$63,250 2020–2024 ACS 5-year estimate ±12,711 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$542 2020–2024 ACS 5-year estimate ±174 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$194,900 2020–2024 ACS 5-year estimate ±32,515 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	379.6 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 72740
Restaurants per 10,000 residents	9.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-26.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+57.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+57.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 7–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	48 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	57 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	51 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	29 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 72740. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Arkansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 342, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	56.7	57	40%	+22.7
Restaurant Opportunity Score	50.9	51	35%	+17.8
Market Momentum Score	29.3	29	25%	+7.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,179	71	40%	+28.4
Median household income (ACS)	63,250	36	40%	+14.3
Households (ACS)	3,659	70	20%	+14.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	10.8	69	25%	+17.3
Population (ACS)	10,179	71	20%	+14.2
Median household income (ACS)	63,250	36	20%	+7.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 29 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-26.7	10	50%	+4.8
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	57.1	70	20%	+13.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (32)

By cuisine

Coffee 7 · Mexican 7 · American 5 · Burgers 4 · Pizza 4 · Bakery 2 · Italian 2 · Juice / smoothies 2 · BBQ 1 · Cajun, Creole, Southern 1 · Dessert 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 17 · Café 5 · Quick service 5 · Coffee shop 4 · Bar 3 · Casual dining 3 · Food truck 3 · Bakery 2 · Dessert 2 · Juice, smoothie, tea 2 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Abby's Frosty Freezes	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	487 N Parrott Dr	open
Acapulco Mexican Restaurant	Restaurant (service type not stated)	Mexican	720 N Gaskill St	open
Banana Milk Cafe	Café	Coffee	499 N Parrott Dr	open
Bigfoot Beans and Brews	Coffee shop	Coffee	510 S Harris St	open
Chillbillies	Dessert · Food truck	Dessert	311 N Gaskill St	open
Crossbow Restaurant	Restaurant (service type not stated)	American	537 N Parrott Dr	open
Faby's Taqueria	Restaurant (service type not stated) · Juice, smoothie, tea	Mexican · Juice / smoothies	302 W Main St	open
Falling Rock Distillery	Winery / distillery / taproom		Hwy 74	open
Gallegos La Hacienda Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	537 N Parrott Dr	open
Garibaldi Mexican Restaurant	Restaurant (service type not stated) · Bar	Mexican · Southwestern / Tex-Mex	103 Church Ave	open
Granny's Kitchen	Restaurant (service type not stated)	Cajun, Creole, Southern · American	215 N Parrott Dr	open
Hat Creek Coffee	Coffee shop · Café	Coffee	274 Curtis Hutchins Wy	open
Italian Forno	Bakery	Bakery · Pizza · Italian	3123 Madison 1335	open
Java Rose Coffee Lounge	Coffee shop · Restaurant (service type not stated) · Café	Coffee	500 E Main St	open
La Quebrada	Restaurant (service type not stated)	Mexican · Latin American (other)	720 N Gaskill St	open
Lee's Asian Food Truck LLC	Food truck		449 Harmony Rd	open
Lolos Mexican Grill	Restaurant (service type not stated)	Mexican	720 N Gaskill St	open
Lori's Main Street Cafe	Café	Coffee	105 W Main St	open
Madison County Coffee House	Coffee shop	Coffee	105 W Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	14243 US-412	open
Milner's Bar-B-Que	Food truck · Restaurant (service type not stated)		404 E War Eagle Ave	open
Miss Anita's Diner/Cafe	Casual dining · Restaurant (service type not stated) · Café	American · Coffee	15045 US-412	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	137 Lee St	open
Pizza Pro	Restaurant (service type not stated)	Pizza	200 N Parrott Dr	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	306 E Main St	open
Steel Stallion Stables & Saloon	Bar		36736 Highway 23	open
Sugar Booger's BBQ	Restaurant (service type not stated)	BBQ	12191 Highway 21 S	open
Taco Bell Taco Bell	Quick service	Mexican	14211 US-412	open
That Little Pizza Place	Restaurant (service type not stated)	Pizza · Italian	204 S Harris St	open
The Crooked Rooster Bar & Grill	Casual dining · Bar	Burgers	105 W Main St	open
Walmart Bakery	Bakery	Bakery	157 Gary Hatfield Way	open
Y Drive In	Quick service	Burgers · American	615 W Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	7	—	—	—	—	SIC1987
1995	7	7	—	—	—	—	SIC1987
1996	6	6	—	—	—	—	SIC1987
1997	9	9	—	—	—	—	SIC1987
1998	7	7	5	2	—	—	NAICS1997
1999	5	5	4	1	—	—	NAICS1997
2000	5	5	4	1	—	—	NAICS1997
2001	5	5	4	1	—	—	NAICS1997
2002	5	5	4	1	—	—	NAICS1997
2003	7	7	6	1	—	—	NAICS2002
2004	6	6	5	1	—	—	NAICS2002
2005	6	6	5	1	—	—	NAICS2002
2006	9	9	7	2	—	—	NAICS2002
2007	12	12	7	4	—	—	NAICS2002
2008	9	9	7	1	—	—	NAICS2007
2009	10	10	8	2	—	—	NAICS2007
2010	9	9	6	3	—	—	NAICS2007
2011	10	10	7	3	—	—	NAICS2007
2012	11	11	7	4	—	—	NAICS2012
2013	11	11	8	3	—	—	NAICS2012
2014	12	12	8	3	1	—	NAICS2012
2015	10	10	7	3	—	—	NAICS2012
2016	11	11	8	3	—	—	NAICS2012
2017	13	13	9	4	—	—	NAICS2017
2018	15	15	9	4	—	—	NAICS2017
2019	14	14	9	4	—	—	NAICS2017
2020	12	12	7	4	—	—	NAICS2017
2021	10	10	6	4	—	—	NAICS2017
2022	10	9	5	4	—	—	NAICS2022
2023	11	11	6	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 72740. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.