BMIE Market 72751

Benton County, Arkansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,997 2020–2024 ACS 5-year estimate ±552 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,511 2020–2024 ACS 5-year estimate ±261 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,434 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,543 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$95,299 2020–2024 ACS 5-year estimate ±10,692 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,818 2020–2024 ACS 5-year estimate ±816 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$296,300 2020–2024 ACS 5-year estimate ±15,968 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	24.1 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 72751
Restaurants per 10,000 residents	9.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+55.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+75.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+180.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+366.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 13–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.78) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	78 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	75 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	91 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 72751. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.78, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Arkansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 342, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.2	73	40%	+29.3
Restaurant Opportunity Score	74.8	75	35%	+26.2
Market Momentum Score	90.7	91	25%	+22.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,997	71	40%	+28.3
Median household income (ACS)	95,299	78	40%	+31.1
Households (ACS)	3,511	69	20%	+13.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	75	89	35%	+31.0
Restaurants per 10,000 residents (lower = more room)	14	56	25%	+14.1
Population (ACS)	9,997	71	20%	+14.2
Median household income (ACS)	95,299	78	20%	+15.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 91 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	55.6	92	50%	+46.0
10-year restaurant growth	75	89	30%	+26.6
20-year restaurant growth	180	91	20%	+18.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

American 5 · Coffee 4 · Mexican 4 · Pizza 4 · Asian 2 · Bakery 2 · Burgers 2 · Dessert 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Italian 1 · Japanese 1 · Sandwiches 1 · Steakhouse 1

By type

Restaurant (service type not stated) 16 · Quick service 10 · Café 4 · Casual dining 3 · Dessert 3 · Food truck 3 · Bakery 2 · Coffee shop 2 · Bar 1

Name	Type	Cuisine	Address	Status
7 Brew Coffee	Café	Coffee	501 Slack St	open
Cannonball Cafe	Restaurant (service type not stated)	Breakfast	150 S Curtis Ave	open
Casey's	Restaurant (service type not stated)	Pizza	2300 Slack Street	open
Diego's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	150 S Curtis Ave	open
Domino's Pizza Domino's	Quick service		207 Slack Street	open
Ember Mountain Coffee Co	Coffee shop · Café	Coffee	560 N Curtis Ave	open
It’ll Do Brew	Coffee shop · Café	Coffee	1	open
Jim's Razorback Pizza	Restaurant (service type not stated)	Pizza	141 N Curtis Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	203 N Curtis Ave	open
Pea Ridge Food Park	Quick service · Restaurant (service type not stated) · Food truck		200 Townsend Way	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	150 South Curtis A Benton	open
Rainbow House Asian Bistro	Restaurant (service type not stated) · Casual dining	Asian · American	143 N Curtis Ave	open
See’s Snack Shack	Dessert	Dessert	200 Townsend Way	open
Simple Simons Simple Simon’s Pizza of Farmington	Restaurant (service type not stated)	Pizza · Italian	201 Lee Town Rd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	201 North Curtis Avenue	open
Steak & Taters	Quick service	American · Steakhouse	1101 Sugar Creek Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	281 Townsend Way	open
Super Donuts Super Donuts	Bakery · Quick service · Dessert	Dessert · Bakery	150 S Curtis Ave	open
Sweet P's	Food truck · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	200 Townsend Way	open
Taco Bell Taco Bell	Quick service	Mexican	179 Lee Town Road	open
Takashimura Hibachi	Restaurant (service type not stated)	Japanese · Asian	200 Townsend Way	open
Taquería Tonantzin	Food truck	Mexican	200 Townsend Way	open
Taste Buds	Bakery	Bakery	1900 Oliver St	open
THE PUB at the Ridge	Bar · Casual dining		185 Townsend Way	open
Victoria Mexican Restaurant	Restaurant (service type not stated)		155 Lee Town Rd	open
Viva El Taco Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1024 Slack St	open
Warehouse 4 Searcy Warehouse 4	Café	Coffee	401 Carr St	open
Wendy's Wendy's	Quick service	Burgers · American	301 Slack Street	open
What's Up Dog?	Restaurant (service type not stated) · Casual dining	Hot dogs · American	221 E Pickens Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	4	4	3	1	—	—	NAICS1997
1999	5	5	4	1	—	—	NAICS1997
2000	5	5	5	—	—	—	NAICS1997
2001	5	5	4	1	—	—	NAICS1997
2002	4	4	3	1	—	—	NAICS1997
2003	5	5	2	3	—	—	NAICS2002
2004	3	3	1	2	—	—	NAICS2002
2005	2	2	—	2	—	—	NAICS2002
2006	2	2	—	2	—	—	NAICS2002
2007	4	4	1	3	—	—	NAICS2002
2008	5	5	2	2	1	—	NAICS2007
2009	5	5	2	3	—	—	NAICS2007
2010	6	6	3	3	—	—	NAICS2007
2011	7	7	3	4	—	—	NAICS2007
2012	7	7	2	5	—	—	NAICS2012
2013	8	8	2	6	—	—	NAICS2012
2014	8	8	3	5	—	—	NAICS2012
2015	6	6	2	4	—	—	NAICS2012
2016	8	8	4	4	—	—	NAICS2012
2017	10	9	6	3	—	—	NAICS2017
2018	10	9	5	3	—	—	NAICS2017
2019	13	12	5	5	—	—	NAICS2017
2020	11	10	5	4	—	—	NAICS2017
2021	12	11	4	5	—	—	NAICS2017
2022	13	12	5	6	—	—	NAICS2022
2023	15	14	5	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 72751. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.