BMIE Market 72761

Benton County, Arkansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,745 2020–2024 ACS 5-year estimate ±669 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,662 2020–2024 ACS 5-year estimate ±363 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,211 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,192 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$76,122 2020–2024 ACS 5-year estimate ±5,048 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$991 2020–2024 ACS 5-year estimate ±82 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$236,600 2020–2024 ACS 5-year estimate ±10,731 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	114.1 sq mi Census Gazetteer 2020
Restaurants	60 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 72761
Restaurants per 10,000 residents	18.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+17.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+57.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+87.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+122.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	66 (range 59–72) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.8 per year, r² 0.80) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	73 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	79 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 72761. Projection: linear trend v1, fitted 2013–2023, +1.8 restaurants per year, r² 0.80, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Arkansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 342, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	73.3	73	40%	+29.3
Restaurant Opportunity Score	65.4	65	35%	+22.9
Market Momentum Score	79.1	79	25%	+19.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,745	85	40%	+34.0
Median household income (ACS)	76,122	57	40%	+22.7
Households (ACS)	8,662	83	20%	+16.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	57.9	86	35%	+30.0
Restaurants per 10,000 residents (lower = more room)	24.3	28	25%	+7.0
Population (ACS)	24,745	85	20%	+17.0
Median household income (ACS)	76,122	57	20%	+11.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	17.7	75	50%	+37.7
10-year restaurant growth	57.9	86	30%	+25.7
20-year restaurant growth	87.5	79	20%	+15.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (136)

By cuisine

American 28 · Mexican 15 · Coffee 13 · Pizza 13 · Burgers 12 · Dessert 12 · Latin American (other) 10 · Bakery 9 · Cajun, Creole, Southern 7 · Chicken / wings 7 · Asian 6 · Breakfast 6 · Sandwiches 6 · BBQ 5 · Ice cream / frozen desserts 5 · Italian 5 · Juice / smoothies 4 · Thai 4 · Chinese 2 · Healthy / salads / bowls 2 · Japanese 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Sushi 2 · Hot dogs 1 · Seafood 1 · Vegan 1 · Vietnamese 1

By type

Restaurant (service type not stated) 88 · Quick service 26 · Dessert 16 · Café 12 · Bakery 10 · Bar 10 · Casual dining 9 · Coffee shop 8 · Food truck 6 · Juice, smoothie, tea 4 · Specialty food shop 3 · Buffet 2 · Delivery-focused 2 · Fast casual 2 · Brewery / taproom 1 · Other 1

Name	Type	Cuisine	Address	Status
28 Springs	Restaurant (service type not stated)		100 E University St	open
7 Brew Coffee 7 Brew Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2500 E US HWY 412	open
AM Eats & Tea Treats	Juice, smoothie, tea	Breakfast · Juice / smoothies	117 S Broadway St	open
Angelinos Italian Restaurant	Restaurant (service type not stated)		2001 Highway 412 E	open
Antojit'os karly's	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	2450 US-412	open
Antojitos Arcoiris	Restaurant (service type not stated)	Mexican · Latin American (other)	817 E Main St	open
Arby's Arby's	Quick service	Sandwiches · American	1001 Highway 412 W	open
Aunt Susie’s Granola	Bakery	Bakery		open
Bariola's Pizzeria	Bar · Restaurant (service type not stated)	Pizza	111 N Broadway St	open
Barnetts Dairyette	Casual dining · Restaurant (service type not stated)	American	111 W Tulsa St	open
Big Whiskey's Big Whiskey's Hoover	Casual dining · Bar	American · Steakhouse	2998 US-412 #40	open
Blockbustbrrr Snow Cones	Food truck		911 Highway 412 W	open
Braum's Ice Cream & Dairy Store Braums	Dessert	Ice cream / frozen desserts · Burgers · American	551 Highway 412 W	open
Bubu's Tacos	Restaurant (service type not stated) · Food truck		4100 US-412	open
Burger King Burger King	Quick service	Burgers · American	2354 US-412	open
Burger King	Restaurant (service type not stated)	Burgers	2354 Highway 412 E	open
Cafe On Broadway	Café · Coffee shop · Bakery	Coffee · Bakery	123 N Broadway St	open
California Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American		open
Callahan's Steak House	Restaurant (service type not stated)	Steakhouse · Cajun, Creole, Southern · American	210 Highway 412 E	open
Casa Chapina	Restaurant (service type not stated)	Latin American (other) · Mexican	1951 US-412	open
Casa Mexico 🇲🇽	Restaurant (service type not stated)	Mexican · Latin American (other)	2010 E Main St	open
Casa Vega	Restaurant (service type not stated)	Mexican · Latin American (other)	2010 E Main St	open
Casey's	Restaurant (service type not stated)	Pizza	2655 Hwy 412 E	open
Cathy's Corner	Restaurant (service type not stated)	American · Cajun, Creole, Southern	1910 US-412	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	550 US Hwy 412	open
Chickadee's	Restaurant (service type not stated)	American	501 Mt Olive	open
Cinnabon at Schlotzsky's	Restaurant (service type not stated)		400 Highway 412 W	open
Cotton Patch Cafe	Restaurant (service type not stated)	Cajun, Creole, Southern	3451 E US 412 Hwy	open
Creekside Taproom	Bar		100-2 E Alpine St	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	102 US-412	open
Daylight Donuts	Bakery · Dessert	Dessert	155 Highway 412 E	open
Dickey's Barbecue Pit	Restaurant (service type not stated)	BBQ	1951 Highway 412 E	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	2075 E Main St Ste A	open
Doomsday Coffee and Roasterie	Coffee shop · Restaurant (service type not stated) · Café	Coffee	120 US-412	open
Eat My Catfish	Restaurant (service type not stated)	Cajun, Creole, Southern	200 N Progress Ave	open
El Sombrero Botanero	Dessert	Dessert	1123 Highway 412 W	open
Estilo Guerrero Mexican Food	Food truck · Restaurant (service type not stated)	Mexican		open
Eureka Pizza	Restaurant (service type not stated)	Pizza	202 U S 412	open
Foghorn's	Bar		1400 Highway 412 W	open
Fratelli's Wood-Fired Pizzeria	Restaurant (service type not stated)	Pizza · Italian	118 S Broadway St	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Restaurant (service type not stated)	Burgers · American	3511 Hwy 412 East	open
Frese Industries Inc.	Restaurant (service type not stated)		111 W Tulsa St	open
Greenfield Coffee & Bakery	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	118 N Broadway St	open
Ground Floor Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	2000 W University St #2112	open
Happy Donuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	110 US-412	open
Hardee's Hardee's	Quick service	Burgers · Breakfast	1625 Highway 412 W	open
Hunan Village	Restaurant (service type not stated) · Buffet	Chinese · Asian	3402 US-412 E	open
HWY 412 and 16 Whataburger	Quick service		2690 US Hwy 412 E	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	3451 US-412	open
Indian Masala Kitchen - Siloam Springs	Restaurant (service type not stated) · Food truck		825 S Mt Olive St	open
Inn at the Springs	Restaurant (service type not stated)	American	201 W University St	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	3861 E US Hwy 412	open
Ivory Bill Brewing Co	Brewery / taproom		516 E Main St Ste 1	open
Jersey Mike's Subs Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	2998 US-412 #90	open
Jim's Razorback Pizza	Restaurant (service type not stated)	Pizza · Italian	2125 E Main St #1	open
Jimmy John's Jimmy John's	Specialty food shop · Quick service	Sandwiches	3200 E Us 412	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1115 Highway 412 W	open
Kilroy Public House	Casual dining · Bar		111 N Broadway St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1200 North Lincoln	open
La Chele 2	Restaurant (service type not stated)	Latin American (other)	811 S Mt Olive St	open
La Costillita Ahumada BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	4100 US-412	open
La favorita bar and grill	Restaurant (service type not stated)	Mexican · Latin American (other)	1931 US-412	open
La Huerta La Huerta on College Ave.	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	1270 Highway 412 W	open
La Nueva Lupita Bakery & Deli	Bakery · Restaurant (service type not stated) · Quick service · Specialty food shop	Bakery · Sandwiches	315 W Tulsa St	open
La Super Rica Restaurant	Restaurant (service type not stated) · Casual dining	Burgers · American	935 W Tulsa St	open
La Torcia Brick Oven Pizza La Torcia Brick Oven Pizza	Restaurant (service type not stated)	Pizza · Italian	3505 US-412	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	200 N Progress Ave Ste 200	open
Long John Silver's Long John Silver's	Quick service · Restaurant (service type not stated)	Seafood · Burgers · American	525 US-412	open
Love + Flour Bakery & Cafe	Bakery · Dessert · Café	Bakery · Dessert · Coffee	201 N College St	open
M&p Cafe, Llc	Restaurant (service type not stated)		123 N Broadway St	open
MarShae's Sweet Escape	Dessert	Ice cream / frozen desserts · Dessert	825 S Mt Olive St	open
Matador Siloam Springs	Bar	Mexican · Latin American (other)	2998 E US-412	open
Mazzio's Italian Eatery	Restaurant (service type not stated)	Pizza · Italian	906 W Kenwood St	open
McDonald's McDonald's	Quick service		3879 E Us 412 Hwy	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1702 Hwy 412 West	open
McDonald's	Quick service · Restaurant (service type not stated)		2901 Hwy 412 E	open
Mellow Moose Burgers	Restaurant (service type not stated)	Burgers · American	825 S Mt Olive St	open
MJ’s Freeze Dried	Dessert		15156 Old Highway 68	open
Mo-ne Llc	Restaurant (service type not stated)		2998 Highway 412 E Ste 10	open
Olive & Opal	Bar		300 E Main St	open
Olive Garden Italian Restaurant Olive Garden	Restaurant (service type not stated)	Italian	3869 US-412	open
Pan Dulce Bakery	Bakery · Juice, smoothie, tea · Dessert	Bakery · Juice / smoothies · Dessert	1981 US-412 b	open
Panda Express Panda Express México	Quick service	Chinese · Asian	2775 Hwy 412 E.	open
Papa Johns Pizza Papa John's Pizza	Quick service · Delivery-focused	Pizza	151 1/2 US-412	open
Perisseia Coffeehouse	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1701 US-412	open
Pho N' Rolls	Restaurant (service type not stated)	Vietnamese · Thai	315 Highway 412 W	open
Pieology Pizzeria Siloam Springs	Restaurant (service type not stated)	Pizza · Vegan	2998 E Highway 412, Ste 90	open
Pizza Hut	Restaurant (service type not stated)	Pizza	391 Highway 412 E	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)	Chicken / wings	3500 Hwy 412 East	open
Pork Belly Roberts	Restaurant (service type not stated)	BBQ · American	600 E Main St	open
Pour Jons	Coffee shop · Restaurant (service type not stated) · Café	Coffee	516 E Main St	open
Pure Joy Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	108 N Broadway St	open
Pure Joy, Llc	Restaurant (service type not stated)		108 N Broadway St	open
RibCrib BBQ RibCrib BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	3475 US-412	open
Sam’s Southern Eatery- Siloam Springs, AR	Restaurant (service type not stated)	Cajun, Creole, Southern · American	4290 US-412	open
Segoku Hibachi & Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	155 Highway 412 E	open
Siloam Cafe	Café	Coffee · Breakfast · American	906 E Main St	open
Siloam Hibachi & Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	935 W Tulsa St	open
Simmons Prepared Foods	Restaurant (service type not stated)		490 N Hico St	open
Smackin BBQ and WINGS LLC	Food truck	BBQ · Chicken / wings	825 S Mt Olive St	open
Snack Shack Food Trailer	Restaurant (service type not stated) · Food truck · Dessert	Ice cream / frozen desserts	605 S Mt Olive St	open
So Chill Eat	Restaurant (service type not stated) · Fast casual · Casual dining	American · Healthy / salads / bowls	1004 S Mt Olive St O	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1134 Highway 412 W	open
Soup & Salad	Fast casual · Restaurant (service type not stated) · Buffet	Healthy / salads / bowls	315 W Tulsa St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3555 US-412	open
Stock Tank Liquor	Bar		350 N Progress Ave	open
SUBWAY	Other	Sandwiches	123	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	123 Hwy 412	open
Superbly Donuts	Bakery · Dessert	Dessert · Breakfast · Bakery	271 US-412	open
Sweet Stir	Coffee shop	Coffee	2420 US-412	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	4171 US-412	open
Taco Bell Taco Bell	Quick service	Mexican	1050 Highway 412 W	open
Taco Jakes	Dessert · Restaurant (service type not stated)	Mexican · Dessert	403 Highway 412 W	open
Taco Tico	Restaurant (service type not stated)	Mexican	120 Highway 412 E	open
Taqueria El Compa	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1981 US-412	open
Taqueria El Rancho	Restaurant (service type not stated)	Mexican · Latin American (other)	715 E Jefferson St	open
Thai Bangkok Express	Quick service	Thai · Asian	4100 US-412	open
Thai Cafe	Restaurant (service type not stated)	Thai	808 S Mount Olive St	open
Thai Chef Restaurant	Restaurant (service type not stated)	Thai · Asian	403 US-412	open
The Park House Kitchen + Bar	Casual dining · Restaurant (service type not stated) · Bar		201 W University St	open
The Toasted Pub	Bar		602 E Jefferson St	open
Tintos And Tapas Llc	Restaurant (service type not stated)		117A S Broadway St	open
Tito's Pupuseria	Restaurant (service type not stated)	Latin American (other) · Mexican	1084 Highway 412 E	open
TJ's Pizza	Restaurant (service type not stated)	Pizza	4290 Highway 412 E	open
Trav's Rib Shack	Restaurant (service type not stated)		719 S Mount Olive St	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	3200 Highway 412 E	open
Waffle House Waffle House	Casual dining	Breakfast · American	2723 US-412	open
Wendy's	Quick service		3355 Highway 412 E	open
Wendy's Wendy's	Quick service	Burgers · American	3355 Hwy 412 East	open
Whataburger Whataburger	Quick service	Burgers · American	2690 US-412 E	open
Whisk & Spool Pastry Shop	Bakery · Dessert	Bakery · Dessert	201 N College St	open
Wienerschnitzel Wienerschnitzel	Restaurant (service type not stated)	Hot dogs	850 US-412	open
Wingstop Wingstop	Quick service		3200 E Hwy 412 50	open
Yum Yum Bakery	Dessert	Dessert	223 N Wright St	open
Zaxby's Zaxby's	Restaurant (service type not stated)	Chicken / wings · American	190 N Progress Ave	open
Ziggy’s Downtown	Restaurant (service type not stated)		214 N Wright St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	27	—	—	—	—	SIC1987
1995	23	23	—	—	—	—	SIC1987
1996	24	24	—	—	—	—	SIC1987
1997	28	28	—	—	—	—	SIC1987
1998	27	25	9	14	2	—	NAICS1997
1999	29	28	9	16	3	—	NAICS1997
2000	28	27	9	16	2	—	NAICS1997
2001	28	27	9	15	3	—	NAICS1997
2002	28	27	11	14	2	—	NAICS1997
2003	33	32	15	15	2	—	NAICS2002
2004	31	30	14	14	2	—	NAICS2002
2005	35	34	16	16	2	—	NAICS2002
2006	34	33	14	16	3	—	NAICS2002
2007	33	32	11	17	4	—	NAICS2002
2008	33	32	11	16	4	—	NAICS2007
2009	36	35	13	17	4	—	NAICS2007
2010	41	39	17	18	3	1	NAICS2007
2011	39	37	15	17	4	1	NAICS2007
2012	41	39	17	18	4	1	NAICS2012
2013	40	38	15	20	3	—	NAICS2012
2014	42	41	16	21	4	—	NAICS2012
2015	43	41	15	23	3	1	NAICS2012
2016	47	43	18	23	2	1	NAICS2012
2017	53	50	22	25	3	—	NAICS2017
2018	54	51	24	24	3	—	NAICS2017
2019	58	55	24	27	4	—	NAICS2017
2020	54	49	21	25	3	—	NAICS2017
2021	54	49	18	27	4	—	NAICS2017
2022	60	54	19	30	5	—	NAICS2022
2023	64	60	19	33	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 72761. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.