BMIE Market 73064

Canadian County, Oklahoma · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,919 2020–2024 ACS 5-year estimate ±1,042 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,106 2020–2024 ACS 5-year estimate ±469 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,611 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,032 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$94,402 2020–2024 ACS 5-year estimate ±6,165 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,304 2020–2024 ACS 5-year estimate ±105 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$247,900 2020–2024 ACS 5-year estimate ±8,367 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	53.7 sq mi Census Gazetteer 2020
Restaurants	50 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 73064
Restaurants per 10,000 residents	15.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+13.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+47.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+177.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+194.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	51 (range 45–57) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	78 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	78 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 73064. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.45, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oklahoma and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 436, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.3	83	40%	+33.3
Restaurant Opportunity Score	72.1	72	35%	+25.2
Market Momentum Score	77.8	78	25%	+19.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,919	88	40%	+35.3
Median household income (ACS)	94,402	77	40%	+30.8
Households (ACS)	10,106	86	20%	+17.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	47.1	79	35%	+27.8
Restaurants per 10,000 residents (lower = more room)	17.3	45	25%	+11.2
Population (ACS)	28,919	88	20%	+17.6
Median household income (ACS)	94,402	77	20%	+15.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	13.6	72	50%	+35.9
10-year restaurant growth	47.1	79	30%	+23.8
20-year restaurant growth	177.8	90	20%	+18.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (82)

By cuisine

American 15 · Mexican 10 · Pizza 10 · Coffee 9 · Burgers 7 · Dessert 6 · Sandwiches 6 · Bakery 5 · Chicken / wings 5 · Juice / smoothies 5 · Asian 4 · Italian 4 · Southwestern / Tex-Mex 4 · Chinese 3 · Healthy / salads / bowls 3 · Japanese 3 · Sushi 3 · BBQ 2 · Breakfast 2 · Cajun, Creole, Southern 2 · Latin American (other) 2 · Tea / bubble tea 2 · Ice cream / frozen desserts 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 51 · Quick service 23 · Casual dining 9 · Café 8 · Bar 7 · Bakery 6 · Dessert 6 · Juice, smoothie, tea 6 · Coffee shop 5 · Specialty food shop 3 · Delivery-focused 2 · Fast casual 2 · Food truck 2 · Brewery / taproom 1

Name	Type	Cuisine	Address	Status
All American Pizza All American Pizza	Restaurant (service type not stated)	Pizza · Italian · American	206 N Mustang Rd	open
Arby's Arby's	Quick service	Sandwiches · American	101 W State Hwy 152	open
Billy Sims BBQ Billy Sims	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1001 E State Hwy 152 #101	open
Boomarang Diner Boomarang Diner	Casual dining · Restaurant (service type not stated)	American	1400 N Mustang Rd	open
Braum's Ice Cream and Dairy Store Braums	Quick service	Burgers · American	333 N Mustang Rd	open
Bricktown Brewery Bricktown Brewery Fort Smith	Brewery / taproom · Casual dining · Bar		123 E State Highway 152	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	921 East Thunderbird Lane	open
Casey's	Restaurant (service type not stated)	Pizza	1550 N Mustang Rd	open
Chick-fil-A Chick-fil-A	Quick service · Restaurant (service type not stated)	Chicken / wings	1221 E State Hwy 152	open
Chicken Express Chicken Express	Quick service	Chicken / wings · American	580 E State Hwy 152	open
Chili's Grill & Bar	Restaurant (service type not stated)		1245 E State Hwy 152	open
China House	Restaurant (service type not stated)	Chinese	327 W State Highway 152	open
China One China One	Restaurant (service type not stated)	Chinese · Asian	212 N. Mustang Mall Ter	open
Cinnamon River Donuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	320 W State Hwy 152	open
City Bites	Quick service · Restaurant (service type not stated) · Specialty food shop · Fast casual	Sandwiches · Healthy / salads / bowls	425 E Highway 152, Ste 101	open
City Bites City Bites	Quick service · Restaurant (service type not stated) · Specialty food shop · Fast casual	Sandwiches · Healthy / salads / bowls	425 W State Hwy 152	open
Cotton Eyed Joe's	Dessert · Juice, smoothie, tea	Dessert · Juice / smoothies	365 W State Highway 152	open
Del Rancho Del Rancho - Mustang, OK	Restaurant (service type not stated)	Steakhouse · American	462 W State Highway 152	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	859 West State Highway 152	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	1337 E SW 59th St	open
Dutch Bros Coffee Dutch Bros Coffee Jackson County	Coffee shop · Restaurant (service type not stated) · Café	Coffee	819 E State Hwy 152	open
Fiesta Mexicana Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	230 N. Mustang Mall Ter	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Restaurant (service type not stated)	Burgers · American	540 E State Hwy 152	open
Hana Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	280 N Mustang Rd	open
Heart Living Centers Of Mustang, Llc	Restaurant (service type not stated)		1017 W State Highway 152	open
HTeaO HTeaO	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	719 E State Hwy 152	open
Hwy 152 & Mustang Whataburger	Quick service		212 N MUSTANG RD	open
IHOP IHOP	Casual dining	Breakfast · American	1068 E State Hwy 152	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	1245 E State Hwy 152	open
Jimmy's Egg Jimmy's Egg	Casual dining	Breakfast · American	121 E State Hwy 152	open
K2 Farms Farmstand and Bakery	Bakery	Bakery	14012 SW 104th St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	221 N Mustang Rd	open
Lamb-beau, Inc.	Restaurant (service type not stated)		425 E State Highway 152 Ste 105	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	312 W State Hwy 152	open
Los Vaqueros Los Vaqueros Stockyards	Restaurant (service type not stated)	Mexican · Latin American (other)	305 E State Hwy 152	open
Luigiano's	Restaurant (service type not stated)	Italian · Seafood · Pizza	412 W State Highway 152	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	135 W State Highway 152	open
Mazzio's Italian Eatery	Restaurant (service type not stated)	Pizza · Italian	460 N Mustang Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	101 N Trading Center Ter	open
Mustang Donuts	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	1337 E State Hwy 152 #117	open
Mustang Mandarin	Restaurant (service type not stated)	Chinese	1200 N Mustang Rd	open
Mustang Munchies	Bakery · Dessert	Dessert	205 N Trade Center Ter	open
Mustang Social	Juice, smoothie, tea · Café	Tea / bubble tea · Juice / smoothies · Coffee	1036 E State Highway 152	open
NASCAR Refuel Tenders & Burgers	Restaurant (service type not stated)	Burgers	1068 E. State Hwy 152	open
Old School Bagel Cafe	Restaurant (service type not stated)	Sandwiches	1709 S Mustang Rd Ste D	open
One-52 Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		211 N Trade Center Terrace	open
Orange Leaf Frozen Yogurt Orange Leaf Frozen Yogurt	Juice, smoothie, tea · Dessert · Restaurant (service type not stated)	Juice / smoothies · Ice cream / frozen desserts · Dessert	127 E OK-152	open
Panda Express	Quick service		1151 E State Highway 152	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	425 East State Highway 152	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	141 E. State Highway 152 Canadian	open
QDOBA Mexican Eats Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1233 E State Hwy 152	open
RaynaLee’s Bakery	Bakery · Dessert	Bakery · Dessert	2209 W Earl Dr	open
Rush Bowls	Restaurant (service type not stated)	Healthy / salads / bowls	107 E State Highway 152	open
S&B's Burger Joint - Mustang	Bar · Restaurant (service type not stated)	Burgers	123 E State Highway 152	open
Schlotzsky's Schlotzsky's	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	737 E State Hwy 152	open
Sir Roses Tavern	Bar		13001 SW 47th St	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	273 E State Highway 152	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	132 E State Hwy 152	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	230 North Mustang Rd	open
Swadley's Bar-B-Q Swadley's Bar-B-Q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	308 E State Hwy 152	open
Taco Bell Taco Bell	Quick service	Mexican	980 E. State Highway 152	open
Taco Bueno Taco Bueno	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1021 E State Highway 152	open
Taco Mayo	Quick service · Restaurant (service type not stated)	Mexican	737 E State Highway 152	open
Taqueria Express La Villita	Food truck	Mexican	325 W State Hwy 152	open
Taqueria la Placita 2	Food truck	Mexican	641 E State Hwy 152	open
Taqueria Que Pues	Restaurant (service type not stated)	Mexican	551 E State Highway 152	open
Team Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	111 E State Hwy 152	open
The Grill	Casual dining · Bar		900 E. State Hwy 152	open
The Lokal Mustang The Lokal Yukon	Restaurant (service type not stated) · Casual dining	American	1036 E State Highway 152	open
The Pallet Bar	Bar · Casual dining		413 W Maple Branch Way	open
Toledo's Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1200 N Mustang Rd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	1036 E State Hwy 152	open
Walmart Bakery	Bakery	Bakery	951 E State Highway 152	open
Wasabi	Restaurant (service type not stated)	Asian · Sushi · Japanese	327 W State Highway 152 Suite Ste 105	open
Wendy's Wendy's	Quick service · Restaurant (service type not stated)	Burgers	901 E State Highway 152	open
Whataburger Whataburger	Quick service	Burgers · American	212 N MUSTANG RD	open
Wild Hero Coffee Company	Coffee shop · Restaurant (service type not stated) · Café	Coffee	331 N Mustang Rd	open
Yabah Mongolian Grill & Sushi	Restaurant (service type not stated)	Japanese · Asian · Sushi	327 W State Hwy 152	open
Zaxby's Zaxby's	Restaurant (service type not stated) · Quick service	Chicken / wings	1084 East State Hwy 152	open
Applebee's Applebee's Brasil	Casual dining · Restaurant (service type not stated) · Bar	American	1020 E State Hwy 152	closed
Elvins Boomarang Llc	Restaurant (service type not stated)		1400 N Mustang Rd	closed
Mia's Kitchen 2020	Restaurant (service type not stated)		1460 N Mustang Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	17	—	—	—	1	SIC1987
1995	18	17	—	—	—	1	SIC1987
1996	14	13	—	—	—	1	SIC1987
1997	15	14	—	—	—	1	SIC1987
1998	16	15	5	9	1	1	NAICS1997
1999	17	15	6	8	1	1	NAICS1997
2000	21	17	7	8	2	2	NAICS1997
2001	21	19	8	10	1	1	NAICS1997
2002	20	18	7	8	3	1	NAICS1997
2003	19	18	5	8	5	1	NAICS2002
2004	20	19	5	10	4	1	NAICS2002
2005	25	24	7	12	5	1	NAICS2002
2006	27	25	8	12	5	1	NAICS2002
2007	33	31	12	14	5	1	NAICS2002
2008	34	32	13	13	5	1	NAICS2007
2009	33	31	9	15	6	—	NAICS2007
2010	35	32	9	16	5	1	NAICS2007
2011	30	28	7	14	5	1	NAICS2007
2012	37	35	11	19	4	1	NAICS2012
2013	36	34	11	17	5	1	NAICS2012
2014	42	40	15	19	5	1	NAICS2012
2015	46	44	17	21	5	1	NAICS2012
2016	47	45	17	22	5	1	NAICS2012
2017	44	43	15	24	3	—	NAICS2017
2018	45	44	18	22	3	—	NAICS2017
2019	44	43	18	21	3	—	NAICS2017
2020	44	42	17	20	4	—	NAICS2017
2021	43	41	16	20	4	—	NAICS2017
2022	48	46	18	23	4	—	NAICS2022
2023	51	50	18	26	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 73064. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.