BMIE Market 73096

Custer County, Oklahoma · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,364 2020–2024 ACS 5-year estimate ±372 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,909 2020–2024 ACS 5-year estimate ±274 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,037 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,727 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$59,138 2020–2024 ACS 5-year estimate ±6,113 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	28.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$808 2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$248,600 2020–2024 ACS 5-year estimate ±19,249 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	193.1 sq mi Census Gazetteer 2020
Restaurants	39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 73096
Restaurants per 10,000 residents	21.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+21.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+34.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+85.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+85.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	40 (range 36–43) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.68) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	57 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	77 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 73096. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.68, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oklahoma and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 436, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	57.0	57	40%	+22.8
Restaurant Opportunity Score	52.8	53	35%	+18.5
Market Momentum Score	77.4	77	25%	+19.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,364	76	40%	+30.4
Median household income (ACS)	59,138	28	40%	+11.3
Households (ACS)	5,909	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	34.5	75	35%	+26.1
Restaurants per 10,000 residents (lower = more room)	27.2	23	25%	+5.9
Population (ACS)	14,364	76	20%	+15.2
Median household income (ACS)	59,138	28	20%	+5.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	21.9	79	50%	+39.3
10-year restaurant growth	34.5	75	30%	+22.4
20-year restaurant growth	85.7	78	20%	+15.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (65)

By cuisine

American 14 · Mexican 13 · Coffee 6 · Burgers 5 · Pizza 5 · Sandwiches 5 · Bakery 4 · Cajun, Creole, Southern 3 · Chicken / wings 3 · Dessert 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · BBQ 2 · Japanese 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Asian 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Italian 1 · Sushi 1

By type

Restaurant (service type not stated) 39 · Quick service 19 · Bar 7 · Café 6 · Casual dining 6 · Bakery 5 · Dessert 5 · Coffee shop 4 · Juice, smoothie, tea 3 · Buffet 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
117 Lounge	Bar		117 S Broadway St	open
Arby's Arby's	Quick service	Sandwiches · American	905 E Main Street	open
BBQ Shed	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	310 N Washington Ave	open
Beehive Ice	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts · Hawaiian / Pacific	125 E Main St	open
BelowZero Ice	Restaurant (service type not stated)		312 W Franklin Ave	open
Braums Ice Cream and Dairy Store Braums	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	323 E Main St	open
Burger King Burger King	Quick service	Burgers · American	206 N Washington Ave	open
Cajun Shack	Restaurant (service type not stated)	Cajun, Creole, Southern	Butcher's Wine & Spirits, 407 E Main St	open
Carl’s Jr.	Quick service		925 E Main St	open
Casa Soto Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	115 SW Main St	open
Chicken Express Chicken Express	Quick service · Restaurant (service type not stated)	Chicken / wings	601 E Main St	open
Daylight Donuts Daylight Donuts of Portales	Bakery · Dessert · Café	Dessert · Coffee · Bakery	501 E Main St	open
Domino's Pizza Domino's Pizza	Delivery-focused · Quick service	Pizza	2121 E Main St	open
Double 6 Diner	Casual dining	BBQ · American	902 E Main St	open
Downtown Diner	Casual dining	American	123 W Main St	open
Dubtown Grill	Restaurant (service type not stated)	American	4200 Carriage Way	open
East Main Quiznos	Quick service	Sandwiches	701 E Main St Ste A	open
El Patio	Restaurant (service type not stated)	Mexican	310 N Washington St	open
El Tio Birria De Res	Restaurant (service type not stated)	Mexican · Latin American (other)	601 E Main St	open
Fridas Mexican Grill	Restaurant (service type not stated) · Bar	Mexican	111 W Main St	open
Hangry Joe's Weatherford Hot Chicken	Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern · American	1301 E Main St	open
Hibachi Buffet	Buffet	Japanese · Asian	1231 E Main St	open
JC Cowboys	Bar		23894 S Frontage Rd	open
Jerry's Jerry's Diner	Casual dining · Restaurant (service type not stated)	American	1000 E Main St	open
KFC	Restaurant (service type not stated)	Chicken / wings	1400 Hickory St	open
KFC	Quick service · Restaurant (service type not stated)		206 N Washington St	open
Las Margaritas Restaurant & Night Club	Restaurant (service type not stated) · Bar	Mexican	100 S 4th St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	310 N Washington Ave Ste 1205	open
Los dos hermanos taqueria	Restaurant (service type not stated)	Mexican	400 W Main St	open
Lucille's Roadhouse	Casual dining	Steakhouse · American	1301 N Airport Rd	open
Luigi's Italian Restaurant & Lounge	Restaurant (service type not stated)	Italian · Pizza	1317 E Main St	open
MaganGene's Bar	Bar		10141 OK-54	open
McDonald's McDonald's	Quick service	Burgers · American	105 N Washington	open
Mi Ranchito Bakery & Kitchen	Bakery · Restaurant (service type not stated)	Bakery · Mexican	215 SW Main St	open
New Creation Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	1053 N Washington Ave Suite A	open
Nit's Ice House	Restaurant (service type not stated)		1317 E Main St	open
OK - Weatherford - 500 E. Main Taco Mayo	Quick service		500 E. Main, Weatherford, OK 73096-5348	open
Osaki Steakhouse And Sushi Osaki Steak & Sushi House Pampa TX	Restaurant (service type not stated)	Japanese · Sushi · Steakhouse	1805 E Main St	open
Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	900 E Main St	open
Pecina's Mexican Cafe	Restaurant (service type not stated)	Mexican	1711 E Main St Ste 5823	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	309 N Washington St Custer	open
Qdoba Qdoba	Quick service		114 N Washington Ave	open
Qdoba Mexican Grill Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	114 N Washington Ave Weatherford	open
Quiznos Quiznos	Quick service · Restaurant (service type not stated)	Sandwiches	701 E Main St Ste A	open
Revive Nutrition	Juice, smoothie, tea	Juice / smoothies	307 W Main St	open
Rx Brew Coffee & Donuts	Coffee shop · Dessert · Café · Bakery	Coffee · Dessert	120 W College Ave	open
Sandark Foods And Services Llc	Restaurant (service type not stated)		701 E Main St Ste A	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	208 E. Main Street	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	201 N Washington Ave	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	310 North Washington	open
Subway	Other	Sandwiches	1349 E Eagle Rd	open
Taco Bell Taco Bell	Quick service	Mexican	1237 East Main Street	open
Taco Mayo Taco Mayo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	500 E Main St	open
Taqueria Padilla	Restaurant (service type not stated) · Casual dining	Mexican · American	424 E Main St	open
The Burger Joint (Inside The Point)	Restaurant (service type not stated)	Burgers	2305 E Main St	open
The Cup	Coffee shop · Restaurant (service type not stated) · Café	Coffee	103 W Main St	open
The Lobby Lounge	Bar		525 E Main St	open
The Shed Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	108 E Main St	open
Tortilleria El Chaparral	Restaurant (service type not stated)	Mexican	2121 E Main St	open
Twisted Frozen Yogurt Bar	Dessert	Ice cream / frozen desserts	403 E Main St	open
Walmart Bakery	Bakery	Bakery	1349 E Eagle Rd	open
Weatherford Restaurants, Llc	Restaurant (service type not stated)		1000 E Main St	open
Wendy's	Quick service · Restaurant (service type not stated)	Burgers	1009 E Main St	open
Whataburger Whataburger	Restaurant (service type not stated) · Quick service	Burgers · American	1320 E Eagle Rd	open
White Buffalo Coffee Bar	Coffee shop · Restaurant (service type not stated) · Café	Coffee	725 E Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	21	—	—	—	1	SIC1987
1995	20	19	—	—	—	1	SIC1987
1996	19	18	—	—	—	1	SIC1987
1997	25	24	—	—	—	1	SIC1987
1998	25	24	15	9	—	1	NAICS1997
1999	25	23	15	7	1	2	NAICS1997
2000	30	26	15	10	1	4	NAICS1997
2001	25	23	12	10	1	2	NAICS1997
2002	27	25	15	9	1	2	NAICS1997
2003	23	21	13	7	1	2	NAICS2002
2004	25	22	14	7	1	3	NAICS2002
2005	27	25	18	6	1	2	NAICS2002
2006	27	25	18	6	1	2	NAICS2002
2007	27	25	16	7	1	2	NAICS2002
2008	29	27	16	9	2	2	NAICS2007
2009	31	29	17	10	2	2	NAICS2007
2010	30	28	14	12	2	2	NAICS2007
2011	27	26	13	11	2	1	NAICS2007
2012	30	29	14	12	3	1	NAICS2012
2013	30	29	13	12	4	1	NAICS2012
2014	29	28	14	12	2	1	NAICS2012
2015	29	28	15	11	2	1	NAICS2012
2016	34	32	18	11	3	1	NAICS2012
2017	33	31	17	10	4	—	NAICS2017
2018	34	32	16	12	4	—	NAICS2017
2019	33	30	12	15	3	—	NAICS2017
2020	34	31	15	13	3	—	NAICS2017
2021	37	33	14	15	4	—	NAICS2017
2022	39	34	14	16	4	3	NAICS2022
2023	45	39	14	20	5	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 73096. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.