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BMIE Market 73121

Oklahoma County, Oklahoma · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,075
2020–2024 ACS 5-year estimate ±547 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,254
2020–2024 ACS 5-year estimate ±218 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,053
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,457
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$80,030
2020–2024 ACS 5-year estimate ±12,634 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age47.8
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$971
2020–2024 ACS 5-year estimate ±79 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$257,400
2020–2024 ACS 5-year estimate ±47,690 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area9.7 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 73121
Restaurants per 10,000 residents3.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2017 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2012 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+50.0%
DERIVED: 2002 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-25.0%
DERIVED: 1994 → 2022, ZIP Code Business Patterns restaurants
Projected restaurants, 20273 (range 2–4)
FORECAST · linear trend v1 fitted to 2012–2022 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score62 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score57 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score70 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score59 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score56.55740%+22.6
Restaurant Opportunity Score70.07035%+24.5
Market Momentum Score58.55925%+14.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,0755240%+21.0
Median household income (ACS)80,0306240%+24.9
Households (ACS)1,2545320%+10.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+28.8
Restaurants per 10,000 residents (lower = more room)9.87325%+18.3
Population (ACS)3,0755220%+10.5
Median household income (ACS)80,0306220%+12.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 59 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth508230%+24.7
20-year restaurant growth506520%+13.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (9)

By cuisine

Dessert 2 · American 1 · Bakery 1 · Burgers 1 · Cajun, Creole, Southern 1 · Coffee 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Mexican 1 · Vegetarian 1

By type

Restaurant (service type not stated) 5 · Bar 3 · Dessert 2 · Bakery 1 · Café 1 · Casual dining 1

NameTypeCuisineAddressStatus
Braum's Ice Cream & Dairy Store BraumsDessert · Restaurant (service type not stated)Ice cream / frozen desserts · Dessert3004 NE 63rd Stopen
Cara's Sweet CafeCafé · Dessert · BakeryCoffee · Dessert · Bakery5417 NE 51st Stopen
Chyna's ClubBar2830 NE 23rd Stopen
Club 6000 Bar & GrillCasual dining · Bar6000 N Bryant Aveopen
El Mariachis Bar & GrillRestaurant (service type not stated)Mexican2831 NE 23rd St Ste Dopen
Henry HudsonsRestaurant (service type not stated)6205 N Bryant Aveopen
Moe's club 6000Bar6000 N Bryant Aveopen
MushWingsRestaurant (service type not stated)Vegetarian · Healthy / salads / bowls · Burgers2831 NE 23rd Stopen
This Iz ItRestaurant (service type not stated)American · Cajun, Creole, Southern2831 NE 23rd Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199444SIC1987
199544SIC1987
199633SIC1987
199733SIC1987
19982211NAICS1997
19992111NAICS1997
200032111NAICS1997
20012211NAICS1997
20022211NAICS1997
20032211NAICS2002
200433111NAICS2002
200532111NAICS2002
20062111NAICS2002
2007111NAICS2002
2008111NAICS2007
2009111NAICS2007
2010111NAICS2007
20112211NAICS2007
20122211NAICS2012
2013433NAICS2012
2014433NAICS2012
20155413NAICS2012
20165413NAICS2012
2017433NAICS2017
201843NAICS2017
201943NAICS2017
202043NAICS2017
202143NAICS2017
202243NAICS2022
20233NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 73121. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
731111.8 mi152023
731412.8 mi112023
731173.3 mi32022
731053.3 mi132023
731513.9 mi12011
731314.2 mi62023
731044.5 mi432023
731034.7 mi622023
731184.8 mi612023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.