BMIE Market 73128
Oklahoma County, Oklahoma · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 6,281 2020–2024 ACS 5-year estimate ±1,239 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,493 2020–2024 ACS 5-year estimate ±547 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 4,200 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 1,643 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $74,241 2020–2024 ACS 5-year estimate ±22,678 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 30.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,353 2020–2024 ACS 5-year estimate ±127 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $194,100 2020–2024 ACS 5-year estimate ±58,166 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 7.3 sq mi Census Gazetteer 2020 |
| Restaurants | 45 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 73128 |
| Restaurants per 10,000 residents | 38.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +36.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +309.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +650.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 53 (range 50–57) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.9 per year, r² 0.93) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 66 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 60 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 89 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 73128. Projection: linear trend v1, fitted 2013–2023, +1.9 restaurants per year, r² 0.93, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Oklahoma and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 436, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 60.1 | 60 | 40% | +24.0 |
| Restaurant Opportunity Score | 55.7 | 56 | 35% | +19.5 |
| Market Momentum Score | 88.9 | 89 | 25% | +22.2 |
Consumer Market Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 6,281 | 64 | 40% | +25.6 |
| Median household income (ACS) | 74,241 | 54 | 40% | +21.6 |
| Households (ACS) | 2,493 | 64 | 20% | +12.9 |
Restaurant Opportunity Score: 56 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 66.7 | 87 | 35% | +30.6 |
| Restaurants per 10,000 residents (lower = more room) | 71.6 | 6 | 25% | +1.6 |
| Population (ACS) | 6,281 | 64 | 20% | +12.8 |
| Median household income (ACS) | 74,241 | 54 | 20% | +10.8 |
Market Momentum Score: 89 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 36.4 | 87 | 50% | +43.3 |
| 10-year restaurant growth | 66.7 | 87 | 30% | +26.2 |
| 20-year restaurant growth | 309.1 | 97 | 20% | +19.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (81)
By cuisine
American 20 · Coffee 11 · Burgers 9 · Mexican 8 · Sandwiches 8 · Chicken / wings 5 · Southwestern / Tex-Mex 5 · Asian 3 · Cajun, Creole, Southern 3 · Juice / smoothies 3 · Bakery 2 · Breakfast 2 · Dessert 2 · Ice cream / frozen desserts 2 · Italian 2 · Pizza 2 · Tea / bubble tea 2 · BBQ 1 · Healthy / salads / bowls 1 · Indian 1 · Japanese 1 · Latin American (other) 1 · Noodles / ramen / pho 1 · Seafood 1 · Steakhouse 1 · Sushi 1 · Vietnamese 1
By type
Restaurant (service type not stated) 48 · Quick service 20 · Café 11 · Bar 7 · Casual dining 7 · Coffee shop 7 · Juice, smoothie, tea 5 · Specialty food shop 3 · Bakery 2 · Dessert 2 · Other 2 · Brewery / taproom 1 · Buffet 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 6020 SW 3rd Street | open |
| Auntie Anne's Auntie Anne's | Bakery · Quick service | Bakery | 7642 W Reno Ave Suite D-482 | open |
| Bamboo Lounge | Bar | 820 S MacArthur Blvd | open | |
| BJ's Restaurants BJ's Restaurant & Brewhouse | Brewery / taproom · Casual dining · Bar | American | 325 Outlet Shoppes Drive | open |
| Braum's Ice Cream and Dairy Store Braums | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 200 S Council Rd | open |
| Bubba's 33 Bubba's 33 | Restaurant (service type not stated) | BBQ · American | 6212 SW 3rd St | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 6910 SW 3rd St | open |
| Casey's | Restaurant (service type not stated) | Pizza | 600 S Macarthur Blvd | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · Sandwiches | 6420 SW 3rd St | open |
| Cinnabon at Schlotzsky's | Restaurant (service type not stated) · Other | Sandwiches | 201 S Macarthur Blvd | open |
| Club Keno | Bar | 8040 SW 3rd St | open | |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 315 S MacArthur Blvd | open |
| Council & Reno Whataburger | Quick service | 208 S COUNCIL RD | open | |
| Country Pride | Restaurant (service type not stated) | Cajun, Creole, Southern | 801 S Council Rd | open |
| Danny's Taco | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1601 S Morgan Rd | open |
| Dutch Bros. Coffee Dutch Bros Coffee Jackson County | Coffee shop · Café | Coffee | 300 S MacArthur Blvd | open |
| El Mezcal Taqueria #2 | Restaurant (service type not stated) | Mexican · Latin American (other) | 1423 S Council Rd | open |
| Extreme Beans Coffee | Café | Coffee | 714 Overhead Dr | open |
| Firehouse Subs Firehouse Subs | Quick service · Restaurant (service type not stated) | Sandwiches | 5924 SW 3rd St. | open |
| Five Guys Five Guys | Quick service | Burgers · American | 6304 SW 3rd Street | open |
| Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers | Restaurant (service type not stated) | Burgers · American | 6100 SW 3rd St | open |
| Golden Corral Golden Corral Buffet & Grill | Buffet · Restaurant (service type not stated) | American | 520 S MacArthur Blvd | open |
| Holtkamp Petersen Enterprises 3, Inc | Restaurant (service type not stated) | 6400 Sw 3rd St Ste A | open | |
| Hook and Reel Cajun Seafood and Bar Hook & Reel Cajun Seafood & Bar USA | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 6320 SW 3rd St | open |
| Huddle House | Restaurant (service type not stated) | American | 701 S Morgan Rd | open |
| I-40 & S Council Rd Scooter's Coffee | Coffee shop · Café | Coffee | 8000 SW 3rd St | open |
| Ichiban Sushi Bar and Poke | Restaurant (service type not stated) | Japanese · Sushi · Asian | 6308 SW 3rd St | open |
| IHOP | Restaurant (service type not stated) | Breakfast | 801 S Council Rd | open |
| Jack in the Box | Quick service | 540 S Macarthur Blvd | open | |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches · American | 6815 SW 3rd Street | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 6400 Sw 3rd St Ste. A | open |
| Jimmy's Egg Jimmy's Egg | Casual dining | Breakfast · American | 201 Outlet Shoppes Dr | open |
| Js One Okc 2, Llc | Restaurant (service type not stated) | 5928 SW 3rd St | open | |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 5901 SW 4th St | open |
| Laredo Taco Company | Restaurant (service type not stated) | 801 S Macarthur Blvd | open | |
| MacArthur Blvd Dutch Bros. Coffee | Coffee shop · Café | Coffee | 300 S MacArthur Blvd | open |
| Marco's Pizza | Restaurant (service type not stated) | Pizza | 1600 S Morgan Rd Ste H | open |
| McAlister's Deli McAlister's Deli | Specialty food shop · Quick service | Sandwiches · American | 6224 SW 3rd St | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 400 S Morgan Rd | open |
| McDonald's McDonald's | Quick service | 2812 S. Morgan Rd. | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 401 S Macarthur Blvd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 201 S Council | open |
| Nacho Business, Westgate, Llc | Restaurant (service type not stated) | 6432 SW 3rd St | open | |
| Nothing Bundt Cakes | Restaurant (service type not stated) | 500 S MacArthur, Ste 200 | open | |
| Olive Garden Olive Garden | Restaurant (service type not stated) | Italian | 6330 SW 3rd St | open |
| Panda Express | Quick service · Restaurant (service type not stated) | Asian | 500 S Macarthur, Ste 100 | open |
| Panda Grill | Restaurant (service type not stated) | Burgers | 1700 S Morgan Rd | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 6410 SW 3rd Street | open |
| Parontha Express | Restaurant (service type not stated) | Indian | 317 S Morgan Rd | open |
| Pho Plus 1 | Restaurant (service type not stated) | Vietnamese · Noodles / ramen / pho · Asian | 201 S MacArthur Blvd | open |
| Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen | Restaurant (service type not stated) · Quick service · Casual dining | Italian · Chicken / wings · Cajun, Creole, Southern · American | 501 S Morgan Rd | open |
| Qdoba Mexican Grill Qdoba | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 6432 Sw 3rd St Oklahoma City | open |
| Raising Cane's Raising Cane's Chicken Fingers | Quick service | Chicken / wings · American | 200 South MacArthur Boulevard | open |
| Royal Cup Inc Royal Cup Coffee and Tea | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 901 Enterprise Ave #8A | open |
| Ruthie’s Last Call | Restaurant (service type not stated) | 720 S MacArthur Blvd | open | |
| Ryan's | Restaurant (service type not stated) | American | 6500 SW 3rd St | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 8000 SW 3rd St | open |
| Sdi, Okc, South Morgan Rd., A Limited Partnership | Restaurant (service type not stated) | 1011 S Morgan Rd | open | |
| Sherlocks Club | Restaurant (service type not stated) | 820 S MacArthur Blvd | open | |
| Smoothie King Smoothie King | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 5921 SW 3rd Street | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 5920 SW 4th Terrace | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 200 Outlet Shoppes Dr | open |
| Steak 'n Shake | Restaurant (service type not stated) | American | 6030 Southwest 3rd Street | open |
| Subway | Other | Sandwiches | 800 S Morgan Rd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 7024 SW 3rd St | open |
| Taco Cabana | Restaurant (service type not stated) | Mexican | 415 S Macarthur Blvd | open |
| Taco Mayo Taco Mayo | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 201 A Outlet Shoppes Drive | open |
| Teapioca Lounge Teapioca Lounge | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 203 S MacArthur Blvd | open |
| Ted's Café Escondido Ted's Café Escondido | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 300 Outlet Shoppes Dr | open |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | Steakhouse · American | 6200 SW 3rd St | open |
| The Garage The Garage | Bar · Casual dining | Burgers | 209 Outlet Shoppes Dr | open |
| The Golden Burrito | Food truck | Mexican | 309 S Council Rd | open |
| The Grill | Casual dining · Bar | 300 S Council | open | |
| The Hive Cafe | Restaurant (service type not stated) | 1700 S Morgan Rd Suite C | open | |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 705 S Mac Arthur Blvd | open |
| Twin Peaks Twin Peaks Restaurants | Restaurant (service type not stated) | Southwestern / Tex-Mex | 6500 SW 3rd St | open |
| Wendy's Wendy's | Quick service · Restaurant (service type not stated) | Burgers | 705 S Macarthur Blvd | open |
| West Oklahoma City Twin Peaks | Restaurant (service type not stated) | American | 6500 SW 3rd St. | open |
| Whataburger Whataburger | Quick service | Burgers · American | 208 S COUNCIL RD | open |
| Wingstop | Restaurant (service type not stated) | Chicken / wings | 500 S MacArthur Blvd | open |
| Putnam Wines Ltd | Winery / distillery / taproom | 1101 Enterprise Ave Ste 2 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 8 | 6 | — | — | — | 2 | SIC1987 |
| 1995 | 9 | 7 | — | — | — | 2 | SIC1987 |
| 1996 | 9 | 8 | — | — | — | 1 | SIC1987 |
| 1997 | 10 | 9 | — | — | — | 1 | SIC1987 |
| 1998 | 11 | 10 | 4 | 6 | — | 1 | NAICS1997 |
| 1999 | 10 | 8 | 2 | 5 | 1 | 2 | NAICS1997 |
| 2000 | 12 | 9 | 3 | 5 | 1 | 3 | NAICS1997 |
| 2001 | 11 | 9 | 2 | 6 | 1 | 2 | NAICS1997 |
| 2002 | 15 | 12 | 3 | 8 | 1 | 3 | NAICS1997 |
| 2003 | 13 | 11 | 2 | 8 | 1 | 2 | NAICS2002 |
| 2004 | 12 | 11 | 2 | 7 | 1 | 1 | NAICS2002 |
| 2005 | 14 | 13 | 3 | 8 | 1 | 1 | NAICS2002 |
| 2006 | 16 | 15 | 4 | 9 | 1 | 1 | NAICS2002 |
| 2007 | 15 | 14 | 1 | 10 | 2 | 1 | NAICS2002 |
| 2008 | 17 | 16 | — | 12 | 2 | 1 | NAICS2007 |
| 2009 | 17 | 16 | — | 12 | 2 | 1 | NAICS2007 |
| 2010 | 17 | 16 | — | 12 | 2 | 1 | NAICS2007 |
| 2011 | 20 | 18 | 2 | 12 | 2 | 2 | NAICS2007 |
| 2012 | 25 | 23 | 5 | 13 | 3 | 2 | NAICS2012 |
| 2013 | 29 | 27 | 9 | 14 | 3 | 2 | NAICS2012 |
| 2014 | 30 | 28 | 9 | 15 | 3 | 2 | NAICS2012 |
| 2015 | 30 | 28 | 9 | 14 | 4 | 2 | NAICS2012 |
| 2016 | 32 | 30 | 10 | 14 | 4 | 2 | NAICS2012 |
| 2017 | 32 | 30 | 8 | 15 | 5 | — | NAICS2017 |
| 2018 | 35 | 33 | 10 | 18 | 3 | — | NAICS2017 |
| 2019 | 38 | 37 | 8 | 22 | 4 | — | NAICS2017 |
| 2020 | 38 | 37 | 9 | 22 | 4 | — | NAICS2017 |
| 2021 | 39 | 38 | 8 | 23 | 5 | — | NAICS2017 |
| 2022 | 46 | 45 | 11 | 24 | 8 | — | NAICS2022 |
| 2023 | 47 | 45 | 13 | 22 | 8 | — | NAICS2022 |