BMIE Market 73448

Love County, Oklahoma · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,913 2020–2024 ACS 5-year estimate ±314 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,164 2020–2024 ACS 5-year estimate ±142 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,784 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,624 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$61,071 2020–2024 ACS 5-year estimate ±8,908 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$860 2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$165,200 2020–2024 ACS 5-year estimate ±10,996 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	216.1 sq mi Census Gazetteer 2020
Restaurants	5 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 73448
Restaurants per 10,000 residents	15.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-28.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-28.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	2 (range 0–3) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.94) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	36 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	50 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	40 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	7 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 73448. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.94, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oklahoma and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 436, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	50.3	50	40%	+20.1
Restaurant Opportunity Score	40.2	40	35%	+14.1
Market Momentum Score	6.9	7	25%	+1.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,913	63	40%	+25.2
Median household income (ACS)	61,071	31	40%	+12.6
Households (ACS)	2,164	62	20%	+12.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-50	5	35%	+1.6
Restaurants per 10,000 residents (lower = more room)	8.5	78	25%	+19.6
Population (ACS)	5,913	63	20%	+12.6
Median household income (ACS)	61,071	31	20%	+6.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 7 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-28.6	9	50%	+4.6
10-year restaurant growth	-50	5	30%	+1.4
20-year restaurant growth	-50	4	20%	+0.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 6 · Cajun, Creole, Southern 3 · BBQ 2 · Burgers 2 · Dessert 2 · Juice / smoothies 2 · Mexican 2 · Pizza 2 · Chicken / wings 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Italian 1 · Latin American (other) 1 · Sandwiches 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 22 · Quick service 5 · Dessert 3 · Casual dining 2 · Juice, smoothie, tea 2 · Bakery 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Abby Maes Cafe	Restaurant (service type not stated)		1008 N Highway 77	open
Abuelitas Tortillas	Restaurant (service type not stated) · Casual dining	Mexican · American	100 US-77	open
Beaux’s BBQ	Food truck · Restaurant (service type not stated)		1201 Memorial Dr	open
Bruce's Rollin' Smoke BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	216 W Main St	open
Champs Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1504 Memorial Dr	open
Champs Fried Chicken	Restaurant (service type not stated)	American	1504 Memorial Dr	open
Chillin’ chameleon	Restaurant (service type not stated)		306 N Highway 77	open
Counter Act, Inc	Restaurant (service type not stated)		1100 Memorial Dr	open
Hickory Creek Store and RV Park	Restaurant (service type not stated)		3032 US-77	open
Hickory House	Restaurant (service type not stated)	BBQ		open
Just Chillin Snowballs	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts · Hawaiian / Pacific	101 Chuck Sewell Dr	open
Just Eatin	Casual dining · Restaurant (service type not stated)	American	101 Chuck Sewell Dr	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		1502 Memorial Dr	open
La Roca Mexican Restaurante	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	309 US-77	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1303 Memorial Drive	open
Mcgehee Catfish Restaurant	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	13487 McGehee Rd	open
Okie Girl Nutrition	Juice, smoothie, tea	Healthy / salads / bowls · Juice / smoothies	801 W Main St	open
Pizza Hut	Restaurant (service type not stated)	Pizza	100 C E Colston Dr	open
Robertson's Beef Jerky	Restaurant (service type not stated)		110 Wanda St	open
Rollin’ Sweets & Co.	Dessert	Dessert	909 Silo Ave	open
Simple Simon's Pizza Simple Simon’s Pizza of Farmington	Restaurant (service type not stated)	Pizza · Italian	108 US-77	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	1002 Memorial Drive	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1006 Memorial Drive	open
The Donut Shop The Donut Shop	Bakery · Dessert	Dessert	401 S Highway 77	open
the taste by Chef Rodney	Restaurant (service type not stated)	American · Cajun, Creole, Southern	217 W Main St #2833	open
the taste by Chef Rodney	Restaurant (service type not stated)	American	217 W Main St, Marietta, OK 73448, United States	open
Wash N Stied Llc	Restaurant (service type not stated)		217 W Main St	open
Carl’s Jr.	Quick service		1306 Memorial Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	7	—	—	—	—	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	9	8	—	—	—	1	SIC1987
1997	11	10	—	—	—	1	SIC1987
1998	10	9	2	6	1	1	NAICS1997
1999	10	9	2	6	1	1	NAICS1997
2000	12	11	4	6	1	1	NAICS1997
2001	11	10	3	6	1	1	NAICS1997
2002	11	11	5	4	2	—	NAICS1997
2003	10	10	5	4	1	—	NAICS2002
2004	10	10	4	5	1	—	NAICS2002
2005	10	10	4	5	1	—	NAICS2002
2006	10	10	4	5	1	—	NAICS2002
2007	10	10	5	4	1	—	NAICS2002
2008	8	8	5	2	1	—	NAICS2007
2009	11	11	7	2	1	—	NAICS2007
2010	9	9	5	3	1	—	NAICS2007
2011	11	10	6	3	1	1	NAICS2007
2012	11	10	5	3	2	1	NAICS2012
2013	12	10	5	3	2	2	NAICS2012
2014	10	10	6	3	1	—	NAICS2012
2015	10	10	6	3	1	—	NAICS2012
2016	9	9	5	3	1	—	NAICS2012
2017	8	8	4	3	—	—	NAICS2017
2018	7	7	3	3	—	—	NAICS2017
2019	7	6	3	3	—	—	NAICS2017
2020	7	6	3	3	—	—	NAICS2017
2021	6	5	3	—	—	—	NAICS2017
2022	5	5	3	—	—	—	NAICS2022
2023	5	5	3	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 73448. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.