BMIE Market 74011

Tulsa County, Oklahoma · ZCTA boundaries as of 2020

Profile

Population (current estimate)	33,900 2020–2024 ACS 5-year estimate ±1,129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,668 2020–2024 ACS 5-year estimate ±383 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,448 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,996 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$99,157 2020–2024 ACS 5-year estimate ±3,614 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,338 2020–2024 ACS 5-year estimate ±64 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$269,000 2020–2024 ACS 5-year estimate ±7,803 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	23.8 sq mi Census Gazetteer 2020
Restaurants	34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 74011
Restaurants per 10,000 residents	6.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+17.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+161.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+277.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	43 (range 36–50) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.8 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	85 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	87 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	86 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	83 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 74011. Projection: linear trend v1, fitted 2013–2023, +1.8 restaurants per year, r² 0.76, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oklahoma and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 436, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.7	87	40%	+34.7
Restaurant Opportunity Score	85.9	86	35%	+30.1
Market Momentum Score	82.8	83	25%	+20.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	33,900	91	40%	+36.4
Median household income (ACS)	99,157	80	40%	+32.2
Households (ACS)	12,668	90	20%	+18.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	161.5	96	35%	+33.5
Restaurants per 10,000 residents (lower = more room)	10.0	72	25%	+18.0
Population (ACS)	33,900	91	20%	+18.2
Median household income (ACS)	99,157	80	20%	+16.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	17.2	75	50%	+37.6
10-year restaurant growth	161.5	96	30%	+28.7
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (64)

By cuisine

Mexican 10 · Pizza 9 · Coffee 7 · American 6 · Burgers 5 · Bakery 4 · Southwestern / Tex-Mex 4 · Asian 3 · Chicken / wings 3 · Dessert 3 · Japanese 3 · Juice / smoothies 3 · Sandwiches 3 · Sushi 3 · Italian 2 · Latin American (other) 2 · Cajun, Creole, Southern 1 · Chinese 1 · Ice cream / frozen desserts 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 31 · Quick service 17 · Bar 7 · Café 6 · Coffee shop 6 · Dessert 6 · Bakery 5 · Casual dining 5 · Juice, smoothie, tea 3 · Food truck 2 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
131 Nutrition	Juice, smoothie, tea	Juice / smoothies	7834 S Elm Pl	open
7 Brew Coffee	Coffee shop · Restaurant (service type not stated)	Coffee	1104 W New Orleans St	open
Abuelo's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	10909 E 101st St	open
Apple Barrel Cafe Apple Barrel Cafe- Bixby	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	3806 S Elm Pl	open
Bamboo Garden Asian Diner	Restaurant (service type not stated)	Asian	8210 S Elm Pl	open
Bill & Ruth's Submarine Shop	Other	Sandwiches	3708 S Elm Pl	open
Bison Steakhouse LongHorn Steakhouse	Casual dining · Bar	Steakhouse · American	3900 S Elm Pl	open
Blended & Brewed Snow and Coffee	Coffee shop · Dessert · Café	Coffee	806 W Tucson St	open
Braum's Ice Cream and Dairy Store Braums	Dessert · Quick service	Ice cream / frozen desserts · Burgers	4702 S Elm Pl	open
Caribbean Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	3708 S Elm Pl	open
Casey's	Restaurant (service type not stated)	Pizza	4755 S Aspen Ave	open
Century Resources Oklahoma & Arkansas	Dessert · Food truck			open
Charlie's Chicken South Broken Arrow Charlie's Chicken & Catering	Restaurant (service type not stated)	Chicken / wings · American	740 W New Orleans St	open
Chavas Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7838 S Elm Pl	open
Chick-fil-A	Quick service		5501 S Aspen Avenue	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service	Mexican	5405 S Aspen Ave	open
Christy's Fried Chicken	Restaurant (service type not stated)	Chicken / wings · American	704 W New Orleans St	open
CiCi's Pizza	Restaurant (service type not stated)	Pizza	732 W New Orleans St Ste 124	open
Daylight Donuts	Bakery	Bakery	7846 S Elm Pl	open
Daylight Donuts South BA Daylight Donuts	Quick service		500 W Tucson St	open
E&J Cakes and sweets	Bakery · Dessert	Bakery · Dessert	1821 W Birmingham St	open
El Chico	Restaurant (service type not stated)	Mexican	732 W New Orleans St	open
Flour Child Bakery	Bakery	Bakery	2225 W Ocala St	open
Freddy's Frozen Custard & Steakburgers Freddy's	Quick service		5221 S Aspen Ave	open
Habaneros Mexican Grill	Casual dining · Bar	Mexican · Latin American (other)	4640 S Elm Pl	open
Handmade	Bakery · Coffee shop · Café	Bakery · Coffee	732 W New Orleans St	open
Hillenburg Coffee Company	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	11400 S 177th East Ave	open
Kuai Zi \| Chinese	Restaurant (service type not stated)	Chinese · Asian	6436 S Elm Pl	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	737 W New Orleans St	open
Mazzios Pizza	Restaurant (service type not stated)	Pizza	740 W New Orleans St	open
McDonald's	Quick service · Restaurant (service type not stated)	Burgers	6310 S Elm Pl	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3800 S Elm Pl	open
Mr Gatti's Pizza	Restaurant (service type not stated)	Pizza	6310 South Elm Place	open
Nikko Sushi	Restaurant (service type not stated)	Japanese · Sushi	6450 S Elm Pl	open
Old World Pizza	Restaurant (service type not stated)	Pizza · Italian	732 W New Orleans St Ste 120	open
Panda Express	Quick service		5605 S Aspen Ave	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	6323 S Elm Pl	open
Peter Huang Llc	Restaurant (service type not stated)		8210 S Elm Pl	open
Phit Nutrition	Juice, smoothie, tea	Juice / smoothies	2420 W New Orleans St	open
Potbelly's Pub and Grill	Casual dining · Bar		3724 S Elm Pl	open
Russo's New York Pizzeria & Italian Kitchen \| Broken Arrow Russo's New York Pizzeria & Italian Kitchen	Restaurant (service type not stated)	Italian · Pizza	775 W Tucson St	open
Sixth Day Snacks	Bar		2376 W New Orleans St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	6300 S Elm Place	open
South Edge	Bar		7850 S Elm Pl	open
Speedy's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2412 W New Orleans St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1640 W Tucson St	open
Stray Dog Saloon	Bar		5005 S Ash Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	6303 S Elm Pl	open
Subway Restaurants	Quick service		301 W New Orleans St	open
Taco Bell Taco Bell	Quick service	Mexican	1811 W. Norfolk Drive	open
Taco Bueno Taco Bueno	Quick service	Mexican	6414 S Elm Pl W	open
Taco Bueno Taco Bueno	Quick service	Mexican · Southwestern / Tex-Mex	1001 W New Orleans St	open
Takumi	Restaurant (service type not stated)	Japanese · Sushi	8210 S Elm Pl	open
Taqueria cinco de mayo	Restaurant (service type not stated)	Mexican · Latin American (other)	8220 S Elm Pl	open
The Bayou	Food truck	Seafood · Cajun, Creole, Southern		open
The Hole Cafe	Bakery · Dessert · Coffee shop · Café	Dessert · Coffee	2418 W New Orleans St	open
The Sweet Shack Hawaiian Shave Ice New Orleans Square	Dessert	Dessert	703 W New Orleans St	open
Tidal School Wines	Winery / distillery / taproom		2274 W New Orleans St	open
Tobies Pizzeria	Restaurant (service type not stated)	Pizza · Sandwiches	2424 W New Orleans St	open
Wendy's Wendy's	Quick service	Burgers · American	4703 S Elm Pl	open
Whataburger	Restaurant (service type not stated)	Burgers	1903 West Norfolk Drive	open
Whiskey Dog Bar & Grill	Casual dining · Bar		2408 W New Orleans St	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	824 W Tucson St.	open
Great Oasis Grill & Bar	Casual dining · Bar		3900 S Elm Pl	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	9	—	—	—	—	SIC1987
1995	9	9	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	15	12	7	2	2	2	NAICS1997
1999	15	12	6	2	3	2	NAICS1997
2000	16	14	5	5	3	2	NAICS1997
2001	11	9	4	4	1	2	NAICS1997
2002	19	17	8	6	3	2	NAICS1997
2003	17	17	7	6	4	—	NAICS2002
2004	18	17	6	8	3	1	NAICS2002
2005	22	22	8	10	4	—	NAICS2002
2006	20	18	8	6	4	2	NAICS2002
2007	20	17	9	5	3	2	NAICS2002
2008	18	15	7	5	3	2	NAICS2007
2009	21	17	8	6	3	2	NAICS2007
2010	20	16	7	6	3	2	NAICS2007
2011	17	14	6	5	3	2	NAICS2007
2012	16	13	5	6	2	2	NAICS2012
2013	17	13	4	6	3	2	NAICS2012
2014	18	14	5	7	2	2	NAICS2012
2015	23	19	8	7	3	2	NAICS2012
2016	28	23	10	9	3	3	NAICS2012
2017	34	30	10	13	6	—	NAICS2017
2018	32	29	10	13	5	—	NAICS2017
2019	33	29	10	14	4	—	NAICS2017
2020	32	28	11	14	—	—	NAICS2017
2021	33	27	11	15	—	—	NAICS2017
2022	35	29	13	15	—	—	NAICS2022
2023	41	34	14	17	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 74011. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
74012	4.8 mi	154	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.