BMIE Market 74017

Rogers County, Oklahoma · ZCTA boundaries as of 2020

Profile

Population (current estimate)	29,206 2020–2024 ACS 5-year estimate ±807 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,244 2020–2024 ACS 5-year estimate ±351 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	28,057 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,669 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,368 2020–2024 ACS 5-year estimate ±3,884 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.8 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,029 2020–2024 ACS 5-year estimate ±32 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$201,700 2020–2024 ACS 5-year estimate ±12,255 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	140.5 sq mi Census Gazetteer 2020
Restaurants	54 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 74017
Restaurants per 10,000 residents	18.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+5.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+12.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+28.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	53 (range 47–58) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	55 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	35 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 74017. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oklahoma and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 436, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.6	69	40%	+27.5
Restaurant Opportunity Score	53.5	54	35%	+18.7
Market Momentum Score	34.6	35	25%	+8.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	29,206	88	40%	+35.3
Median household income (ACS)	65,368	39	40%	+15.7
Households (ACS)	11,244	88	20%	+17.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	5.9	50	35%	+17.7
Restaurants per 10,000 residents (lower = more room)	18.5	41	25%	+10.3
Population (ACS)	29,206	88	20%	+17.7
Median household income (ACS)	65,368	39	20%	+7.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5.3	22	50%	+11.2
10-year restaurant growth	5.9	50	30%	+15.1
20-year restaurant growth	12.5	41	20%	+8.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (112)

By cuisine

American 28 · Coffee 14 · Bakery 12 · Mexican 11 · Pizza 11 · Burgers 8 · Dessert 8 · Cajun, Creole, Southern 7 · Sandwiches 7 · BBQ 5 · Ice cream / frozen desserts 5 · Juice / smoothies 5 · Asian 4 · Breakfast 4 · Chicken / wings 4 · Latin American (other) 4 · Chinese 3 · Steakhouse 3 · Italian 2 · British / Irish pub food 1 · Healthy / salads / bowls 1 · Japanese 1 · Sushi 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 58 · Quick service 24 · Café 13 · Bakery 12 · Dessert 12 · Coffee shop 10 · Bar 9 · Casual dining 9 · Juice, smoothie, tea 6 · Other 3 · Food truck 2 · Buffet 1 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
6:19 Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	983 W Will Rogers Blvd	open
A Little Fermented	Bakery	Bakery	18655 S 4170 Rd	open
A&W Restaurant	Quick service · Restaurant (service type not stated)		1301 W Will Rogers Blvd	open
Andy's Frozen Custard Andy's Frozen Custard	Dessert	Ice cream / frozen desserts · Dessert	1090 S Lynn Riggs Blvd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	850 W Will Rogers Blvd	open
Asean Diner	Casual dining · Restaurant (service type not stated)	Vietnamese · American	1103 W Blue Starr Dr	open
Atlas Nutrition and Energy	Juice, smoothie, tea	Juice / smoothies	1401 N Muskogee Pl	open
Back Porch Coffee And Organic Refillary	Coffee shop · Café	Coffee	18435 OK-66	open
Berryhill Daylight Donuts Daylight Donuts	Quick service		4092 S. 57th W. Ave.	open
Biard Restaurant Inc	Restaurant (service type not stated)		1616 W Will Rogers Blvd	open
Bill & Ruth's Claremore	Specialty food shop · Quick service	Sandwiches · American	928 W Will Rogers Blvd	open
Black Bird Bakery & Apothecary	Bakery · Dessert	Bakery · Dessert	10581 S 4190 Rd	open
Blue Cord Properties Llc	Restaurant (service type not stated)		500 S Lynn Riggs Blvd	open
Boba Yogurt Bar - byb	Other · Dessert	Ice cream / frozen desserts	900 E Will Rogers Blvd	open
Boomarang Diner Boomarang Diner	Casual dining · Restaurant (service type not stated)	American	302 W Will Rogers Blvd	open
Braum's Ice Cream & Dairy Store	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	1770 S Lynn Riggs Blvd	open
Braums Ice Cream & Dairy STRS Braums	Quick service · Dessert	Ice cream / frozen desserts · Burgers	700 N Lynn Riggs Blvd	open
Burger King	Restaurant (service type not stated)		1090 S Lynn Riggs Blvd	open
Cafe Flores	Café	Coffee · Breakfast · American	518 E Will Rogers Blvd	open
Cafe Saigon	Café · Coffee shop	Coffee · Sandwiches	609 S Brady St	open
Cappuccino Corner	Café	Coffee	900 E Will Rogers Blvd	open
Carl's Coney Island	Casual dining · Restaurant (service type not stated)	American	926 W Will Rogers Blvd	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	611 W Patti Page Blvd	open
Charlie's Chicken Charlie's Chicken & Catering	Quick service	Chicken / wings · American	802 W Will Rogers Blvd	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	664 S Lynn Riggs Blvd	open
Cotton Patch Cafe	Restaurant (service type not stated)	Cajun, Creole, Southern	820 S Lynn Riggs Blvd	open
Daylight Donuts Daylight Donuts of Portales	Bakery · Dessert	Dessert · Bakery	813 W Will Rogers Blvd	open
Does Eat Place	Restaurant (service type not stated)	Steakhouse	520 W Will Rogers Blvd	open
Domino's Pizza Domino's Pizza	Delivery-focused · Quick service	Pizza	301 S Lynn Riggs Blvd	open
Dot's Cafe	Casual dining	American · Breakfast	310 W Will Rogers Blvd	open
Dutch Bros Coffee Dutch Bros Coffee Jackson County	Coffee shop · Café	Coffee	1405 W Will Rogers Blvd	open
Eggbert's Eggbert's - Claremore, OK	Restaurant (service type not stated)	American · Cajun, Creole, Southern · Breakfast	900 S Lynn Riggs Blvd	open
El Azteca Mexican Restaurant Azteca Mexican Restaurants	Restaurant (service type not stated)	Mexican · Latin American (other)	15901 OK-66	open
El Azteca Mexican Restaurant Azteca Mexican Restaurants	Restaurant (service type not stated)	Mexican · Latin American (other)	441 S Brady St	open
El Banquete Mexican Grille	Restaurant (service type not stated) · Casual dining · Bar	Mexican	1331 W Will Rogers Blvd	open
Eye Spy Treats	Dessert · Bakery	Bakery	409 W Will Rogers Blvd	open
Francesco's	Restaurant (service type not stated)	Italian · Pizza	201 S Brady St #5005	open
French Quarter Coffee Company	Coffee shop · Juice, smoothie, tea	Coffee · Juice / smoothies · American	522 W Will Rogers Blvd	open
Front Porch Bakery	Bakery	Bakery · BBQ · American	18435 OK-66	open
Frosted Artisan Cake Studio	Bakery · Dessert	Bakery · Dessert	522 W Will Rogers Blvd	open
Gibbys South in Your Mouth	Restaurant (service type not stated)	American · Cajun, Creole, Southern	520 W Will Rogers Blvd	open
Golden Chef	Restaurant (service type not stated)	Chinese · Asian · American	1519 W Will Rogers Blvd	open
Golden Corral	Buffet		1405 W Will Rogers Blvd	open
Goldie's Patio Grill	Restaurant (service type not stated)	Burgers	967 W Will Rogers Blvd	open
Granny and Poppy's BBQ and Catering	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	N JM Davis Blvd and W Will Rogers Blvd	open
Green Eyes Coffee	Café · Coffee shop	Coffee · Breakfast	224 S Brady St	open
Hammett House Restaurant	Restaurant (service type not stated)	American · Cajun, Creole, Southern	1616 W Will Rogers Blvd	open
Hugo's Family Restaurant	Restaurant (service type not stated)	American	1217 Archer Dr	open
Ice Cream Shop La Michoacana	Dessert	Ice cream / frozen desserts · Dessert	1221 W Will Rogers Blvd	open
J Farley’s Pub	Bar	British / Irish pub food	820 S Lynn Riggs Blvd	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1760 State Highway 66	open
KFC	Quick service · Restaurant (service type not stated)	Chicken / wings · Sandwiches	1760 State Highway 66	open
La Hermosa	Food truck	Mexican	714 W Will Rogers Blvd	open
La Pasadita	Food truck		1000 N Lynn Riggs Blvd	open
Little Caesars Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	212 N Owalla Ave	open
Los Aztecas	Restaurant (service type not stated)	Mexican · Latin American (other)	784 S Lynn Riggs Blvd	open
Los Tres Hermanos Los Tres Hermanos	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	609 S Brady St ste. 105	open
M Stewart Enterprises Inc	Restaurant (service type not stated)		121 N Chickasaw Ave	open
Made From Scratch Collective	Bakery · Dessert	Bakery · Dessert	318 W Will Rogers Blvd	open
Main Street Tavern	Casual dining · Bar	American	116 N Missouri Ave	open
Mattie's Route 66 Steakhouse	Restaurant (service type not stated)	Steakhouse	15901 S Highway 66	open
Mazzio's Italian Eatery Mazzio's Pizza Tahlequah	Restaurant (service type not stated)	Pizza · Italian	1504 W Will Rogers Blvd	open
Mcac Llc	Restaurant (service type not stated)		928 W Will Rogers Blvd	open
McDonald's McDonald's	Quick service	Burgers · American	1710 S Lynn Riggs Blvd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1220 W Will Rogers Blvd	open
New Star	Restaurant (service type not stated)	Chinese · Asian	1005 E Will Rogers Blvd	open
Oklahoma Pizza Company	Restaurant (service type not stated)	Pizza	408 W Will Rogers Blvd	open
Outlaw's BBQ Shack	Restaurant (service type not stated)	American · BBQ	680 N Lynn Riggs Blvd	open
Panda	Restaurant (service type not stated)	Asian · Chinese	901 N Lynn Riggs Blvd	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	900 W Will Rogers Blvd	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	502 S Lynn Riggs Blvd Ste B	open
Papa Murphy's	Restaurant (service type not stated)	Pizza	1229 W Will Rogers Blvd	open
Paradise Donuts Claremore	Bakery · Dessert	Dessert · Bakery	811 E Will Rogers Blvd #8433	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	600 S Lynn Riggs Blvd	open
Pizza Time Buffet	Restaurant (service type not stated)	Pizza	1650 N Lynn Riggs Blvd	open
Revive Energy & Nutrition	Juice, smoothie, tea	Juice / smoothies	433 N Lynn Riggs Blvd	open
RibCrib BBQ RibCrib BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1736 S Lynn Riggs Blvd	open
Ron's Hamburgers and Chili Ron's Hamburgers and Chili Glenpool	Restaurant (service type not stated)	Burgers · American	1220 S Lynn Riggs Blvd	open
Route 66 Sports Bar	Bar		936 S Lynn Riggs Blvd	open
Rte 66 & Country Club Whataburger	Quick service		1410 S LYNN RIGGS BLVD	open
Saintlu Coffee	Coffee shop · Café	Coffee	15381 S 4230 Rd C	open
School of Pop Soda Shop	Café · Dessert · Coffee shop	Coffee · Dessert	18435 OK-66	open
She Brews Coffee Roasters	Coffee shop · Café	Coffee	414 W Will Rogers Blvd	open
Simple Simon's Pizza	Restaurant (service type not stated)	Pizza · American	503 E Blue Starr Dr	open
Smoke and Tonic	Bar · Restaurant (service type not stated)		407 W Will Rogers Blvd # B	open
Smokelahoma BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1229 W Will Rogers Blvd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1328 West Will Rogers Blvd	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	1100 S Lynn Riggs Blvd	open
SUBWAY	Other	Sandwiches	in Walmart	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1212 W Will Rogers Blvd	open
Subway	Other	Sandwiches	600 W Blue Starr Dr	open
Sugar Sugar Bake Shop	Bakery	Bakery	119 W Blue Starr Dr	open
Taco Bell Taco Bell	Quick service	Mexican	1201 W Will Rogers Blvd	open
Taco Bueno Taco Bueno	Quick service	Mexican	1210 W Will Rogers Blvd	open
Taco Tico	Quick service · Restaurant (service type not stated)	Mexican	905 N Lynn Riggs Blvd	open
Tap On The Tracks	Bar		514 W Will Rogers Blvd	open
Taqueria Corona	Restaurant (service type not stated)	Mexican	1650 N Lynn Riggs Blvd	open
Taqueria Jalisco	Restaurant (service type not stated)	Mexican	1001 N Owalla Ave	open
Taqueria La Canasta	Restaurant (service type not stated)	Mexican	600 W Blue Starr Dr	open
Teatime Bakery & Cafe	Bakery · Juice, smoothie, tea · Café	Bakery · Tea / bubble tea · Coffee	119 W Blue Starr Dr	open
The Lipe Company	Restaurant (service type not stated)		441 S Brady St	open
The Lounge - Rogers State University	Bar		1701 W Will Rogers Blvd	open
The Oar House	Bar · Restaurant (service type not stated) · Casual dining		9001 OK-88	open
The Pink House	Restaurant (service type not stated)		121 N Chickasaw Ave	open
The Pit Barbecue	Restaurant (service type not stated) · Casual dining · Bar	American	500 N J M Davis Blvd	open
Tokyo Japanese Steakhouse & Sushi Bar	Restaurant (service type not stated)	Japanese · Sushi · Steakhouse	979 W Will Rogers Blvd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Quick service · Café	Juice / smoothies · Coffee	1704 Scissortail Avenue	open
Upbeat Jolly	Restaurant (service type not stated)	Asian	903 1st St	open
Walmart Bakery	Bakery	Bakery	1500 S Lynn Riggs Blvd	open
Wendy's Wendy's	Quick service	Burgers · American	1301 W Will Rogers Blvd	open
Whataburger Whataburger	Quick service	Burgers · American	1410 S LYNN RIGGS BLVD	open
Will Rogers Dutch Bros. Coffee	Coffee shop · Café	Coffee	1405 W Will Rogers Blvd.	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	44	42	—	—	—	2	SIC1987
1995	43	41	—	—	—	2	SIC1987
1996	42	40	—	—	—	2	SIC1987
1997	45	44	—	—	—	1	SIC1987
1998	45	44	18	22	4	1	NAICS1997
1999	44	44	19	20	5	—	NAICS1997
2000	47	47	21	19	7	—	NAICS1997
2001	49	48	20	21	7	1	NAICS1997
2002	54	53	23	24	6	—	NAICS1997
2003	49	48	22	21	5	—	NAICS2002
2004	51	49	21	22	6	—	NAICS2002
2005	57	57	23	28	6	—	NAICS2002
2006	55	54	23	26	5	1	NAICS2002
2007	57	56	24	26	5	1	NAICS2002
2008	59	58	22	28	7	1	NAICS2007
2009	55	53	19	27	6	2	NAICS2007
2010	56	53	20	27	6	2	NAICS2007
2011	56	53	19	27	7	1	NAICS2007
2012	57	52	18	25	7	1	NAICS2012
2013	56	51	20	23	6	1	NAICS2012
2014	55	52	20	23	7	—	NAICS2012
2015	54	51	19	27	4	—	NAICS2012
2016	56	52	17	28	5	1	NAICS2012
2017	60	56	21	27	7	—	NAICS2017
2018	61	57	21	29	5	—	NAICS2017
2019	57	54	20	30	3	—	NAICS2017
2020	55	50	18	28	3	—	NAICS2017
2021	54	49	18	26	4	—	NAICS2017
2022	56	51	20	25	5	—	NAICS2022
2023	58	54	18	27	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 74017. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.