BMIE Market 74338

Delaware County, Oklahoma · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,069 2020–2024 ACS 5-year estimate ±417 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,872 2020–2024 ACS 5-year estimate ±187 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,480 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,243 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$57,768 2020–2024 ACS 5-year estimate ±9,484 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$793 2020–2024 ACS 5-year estimate ±88 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$120,500 2020–2024 ACS 5-year estimate ±19,609 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	141.1 sq mi Census Gazetteer 2020
Restaurants	1 2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 74338
Restaurants per 10,000 residents	1.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-50.0% DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 2021	2 (range 0–4) FORECAST · linear trend v1 fitted to 1996–2016 (9 points, 0.0 per year, r² 0.37) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	49 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	47 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score	31 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 74338. Projection: linear trend v1, fitted 1996–2016, 0.0 restaurants per year, r² 0.37, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oklahoma and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 436, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	46.6	47	40%	+18.7
Restaurant Opportunity Score	64.8	65	35%	+22.7
Market Momentum Score	31.1	31	25%	+7.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,069	61	40%	+24.3
Median household income (ACS)	57,768	26	40%	+10.4
Households (ACS)	1,872	60	20%	+12.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (Medium confidence)

Component	Value	Rank	Weight	Adds
Restaurants per 10,000 residents (lower = more room)	2.0	99	25%	+38.1
Population (ACS)	5,069	61	20%	+18.7
Median household income (ACS)	57,768	26	20%	+8.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 31 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+29.8
20-year restaurant growth	-50	4	20%	+1.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

American 3 · Coffee 3 · BBQ 2 · Cajun, Creole, Southern 2 · Sandwiches 2 · Burgers 1 · Pizza 1 · Steakhouse 1

By type

Restaurant (service type not stated) 5 · Café 2 · Quick service 2 · Bar 1 · Casual dining 1 · Coffee shop 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Corner Post Cafe	Café · Restaurant (service type not stated)	Coffee · American	118 E Main St	open
Farm Fresh Fare	Specialty food shop · Quick service	Sandwiches	125 E Main St	open
Flint Creek	Restaurant (service type not stated)	Steakhouse · American	2416 US-412	open
Legacy Eatery at the junction	Restaurant (service type not stated) · Casual dining	American	56226 US-59	open
Phat Daddy's BBQ Drive Thru	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	56226 US Highway 59	open
Pit Boss Smokehouse	Restaurant (service type not stated) · Quick service · Coffee shop · Bar	Sandwiches · Pizza · Coffee · Burgers · BBQ · Cajun, Creole, Southern	2416 US-412	open
RiverCane Cafe/Buffet	Café	Coffee	2416 Highway 412	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	2	2	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	1	1	1	—	—	—	NAICS1997
2009	2	2	1	—	1	—	NAICS2007
2010	1	1	1	—	—	—	NAICS2007
2011	1	1	1	—	—	—	NAICS2007
2012	1	1	1	—	—	—	NAICS2012
2013	1	1	1	—	—	—	NAICS2012
2016	1	1	1	—	—	—	NAICS2012

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 74338. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.