BMIE Market 74848

Hughes County, Oklahoma · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,020 2020–2024 ACS 5-year estimate ±198 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,181 2020–2024 ACS 5-year estimate ±154 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,326 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,358 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$52,614 2020–2024 ACS 5-year estimate ±5,349 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$668 2020–2024 ACS 5-year estimate ±27 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$106,700 2020–2024 ACS 5-year estimate ±14,427 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	257.7 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 74848
Restaurants per 10,000 residents	13.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+55.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+27.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+27.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+133.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 10–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.34) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	47 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	77 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 74848. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.34, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oklahoma and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 436, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	46.8	47	40%	+18.7
Restaurant Opportunity Score	52.4	52	35%	+18.4
Market Momentum Score	76.8	77	25%	+19.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,020	67	40%	+27.0
Median household income (ACS)	52,614	18	40%	+7.3
Households (ACS)	2,181	62	20%	+12.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	27.3	69	35%	+24.2
Restaurants per 10,000 residents (lower = more room)	17.5	44	25%	+11.1
Population (ACS)	8,020	67	20%	+13.5
Median household income (ACS)	52,614	18	20%	+3.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	55.6	92	50%	+46.0
10-year restaurant growth	27.3	69	30%	+20.8
20-year restaurant growth	27.3	50	20%	+10.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 8 · Pizza 5 · Dessert 4 · Chicken / wings 3 · Coffee 3 · Juice / smoothies 3 · Bakery 2 · Mexican 2 · Asian 1 · BBQ 1 · Breakfast 1 · Burgers 1 · Chinese 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Sandwiches 1 · Seafood 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 20 · Casual dining 5 · Dessert 4 · Quick service 4 · Bakery 3 · Bar 3 · Juice, smoothie, tea 3 · Café 2 · Coffee shop 2 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Bcs Donuts	Coffee shop · Juice, smoothie, tea · Dessert · Bakery	Coffee · Juice / smoothies · Dessert	214 Broadway of America	open
Boomarang Diner Boomarang Diner	Casual dining · Restaurant (service type not stated)	American	1000 N Hinckley St	open
Casey's	Restaurant (service type not stated)	Pizza	400 E Hwy	open
Daylight Donuts of Holdenville and Wewoka Daylight Donuts of Portales	Bakery · Dessert	Dessert · Breakfast · Bakery	214 Broadway of America	open
Eagle One Pizza Holdenville Eagle One Pizza	Delivery-focused · Restaurant (service type not stated)	Pizza	101 E Hwy	open
Grinder's Cookery & House of Ale	Restaurant (service type not stated)	American	120 S Echo St	open
Jaz's Southern Home Style	Restaurant (service type not stated)	Chicken / wings · Seafood	421 E Highway St	open
Jump Start Nutrition	Juice, smoothie, tea	Juice / smoothies · Tea / bubble tea	100 W Main St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	124 N Hinckley St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	1703 E Highway ST	open
Lin Cuisine	Restaurant (service type not stated)	Chinese · Asian	423 E Main St	open
Main Street Mix	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	121 E Main St	open
Mario's Mexican Restaurant	Restaurant (service type not stated)	Mexican	421 E Highway St	open
McDonald's McDonald's	Quick service	Burgers · American	424 East Hwy	open
Old-Tyme Diner & Grocery	Restaurant (service type not stated) · Casual dining · Bar	American	201 S Echo St	open
Pat's Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	110 N Oak St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	103 Rogers St Hughes	open
Rib Town	Restaurant (service type not stated)	BBQ	412 W Main St	open
Rockin' M Saloon	Bar		6933 E1340 Rd	open
San Luis Mexican Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	830 N Hinckley St	open
Simple Simon's Pizza	Restaurant (service type not stated)	Pizza	203 E Highway St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1122 N Gulf	open
Subway	Restaurant (service type not stated)	Sandwiches	320 E. Hwy 270	open
The Shop	Casual dining · Restaurant (service type not stated) · Bar	American	601 N Hinckley St	open
The Sweet Shop	Dessert	Dessert · Ice cream / frozen desserts	301 Broadway of America	open
Wired Coffee Co	Coffee shop · Café	Coffee	218 E Main St	open
Wolverine Pizza LLC	Quick service · Restaurant (service type not stated)	Pizza	121 E Main St	open
Zena's Donuts	Bakery · Dessert	Dessert · Bakery	702 N Hinckley St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	8	7	—	—	—	1	SIC1987
1996	10	9	—	—	—	1	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	13	13	3	9	1	—	NAICS1997
1999	12	12	2	9	1	—	NAICS1997
2000	13	13	5	7	1	—	NAICS1997
2001	13	13	5	8	—	—	NAICS1997
2002	11	10	3	6	1	1	NAICS1997
2003	11	11	5	6	—	—	NAICS2002
2004	14	13	5	7	1	—	NAICS2002
2005	10	9	4	5	—	—	NAICS2002
2006	11	10	4	6	—	—	NAICS2002
2007	13	12	5	7	—	—	NAICS2002
2008	11	10	2	7	1	—	NAICS2007
2009	12	11	2	8	1	—	NAICS2007
2010	12	11	2	8	1	—	NAICS2007
2011	12	11	2	8	1	—	NAICS2007
2012	12	11	2	8	1	—	NAICS2012
2013	11	11	4	6	1	—	NAICS2012
2014	13	12	4	6	1	1	NAICS2012
2015	11	10	2	6	1	1	NAICS2012
2016	11	11	5	5	1	—	NAICS2012
2017	8	8	3	4	—	—	NAICS2017
2018	9	9	3	4	—	—	NAICS2017
2019	12	11	5	4	—	—	NAICS2017
2020	14	13	7	5	—	—	NAICS2017
2021	15	14	8	4	—	—	NAICS2017
2022	13	13	7	5	—	—	NAICS2022
2023	14	14	7	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 74848. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.