BMIE Market 74954

Sequoyah County, Oklahoma · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,105 2020–2024 ACS 5-year estimate ±232 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,824 2020–2024 ACS 5-year estimate ±135 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,590 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,913 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$58,397 2020–2024 ACS 5-year estimate ±9,375 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$857 2020–2024 ACS 5-year estimate ±56 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$157,500 2020–2024 ACS 5-year estimate ±9,368 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	20.8 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 74954
Restaurants per 10,000 residents	15.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-14.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	3 (range 1–5) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	36 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	47 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	38 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	17 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 74954. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Oklahoma and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 436, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	47.0	47	40%	+18.8
Restaurant Opportunity Score	38.0	38	35%	+13.3
Market Momentum Score	17.0	17	25%	+4.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,105	61	40%	+24.3
Median household income (ACS)	58,397	27	40%	+10.8
Households (ACS)	1,824	59	20%	+11.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-25	12	35%	+4.1
Restaurants per 10,000 residents (lower = more room)	11.8	66	25%	+16.4
Population (ACS)	5,105	61	20%	+12.2
Median household income (ACS)	58,397	27	20%	+5.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 17 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-14.3	16	50%	+7.9
10-year restaurant growth	-25	12	30%	+3.5
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

American 6 · Burgers 4 · Juice / smoothies 3 · Asian 2 · Coffee 2 · Dessert 2 · Mexican 2 · Pizza 2 · Sandwiches 2 · Bakery 1 · Chinese 1 · Ice cream / frozen desserts 1 · Italian 1 · Southwestern / Tex-Mex 1 · Thai 1

By type

Restaurant (service type not stated) 10 · Quick service 7 · Juice, smoothie, tea 3 · Café 2 · Casual dining 2 · Coffee shop 2 · Dessert 2 · Food truck 2 · Bakery 1 · Buffet 1 · Other 1

Name	Type	Cuisine	Address	Status
4 Star Diner	Casual dining	American	800 Paw Paw Rd	open
77 Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	106 W Ray Fine Blvd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	110 W Ray Fine Blvd	open
Bea Thai Chinese Restaurant	Restaurant (service type not stated)	Thai · Chinese · Asian	816 S Roland Rd	open
El Celaya Roland	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	100 E Ray Fine Blvd	open
Fiesta Flavors	Dessert	Ice cream / frozen desserts · Dessert	119 E Ray Fine Blvd	open
Fried Cheese Balls and Pub Grub	Food truck	American · Burgers	812 S Roland Rd	open
Killer Foods	Restaurant (service type not stated) · Food truck		813 S Roland Rd	open
Lina Donut	Bakery · Juice, smoothie, tea · Dessert	Dessert · Juice / smoothies · Bakery		open
Mazzios Mazzio's Pizza Tahlequah	Restaurant (service type not stated)	Pizza · Italian	106 W Ray Fine Blvd	open
McDonald's McDonald's	Quick service	Burgers · American	126 W Ray Fine Blvd	open
Pho Lucky & Boba Tea	Restaurant (service type not stated) · Casual dining	Asian · American	105 E Ray Fine Blvd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	100 E. Ray Fine Blvd Sequoyah	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers · American	304 W Ray Fine Blvd	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	109 W Ray Fine Blvd	open
Taco Bell Taco Bell	Quick service	Mexican	211 West Rayfine Blvd.	open
The Marketplace	Buffet · Restaurant (service type not stated)		109 Cherokee Blvd	open
Troth Nutrition	Juice, smoothie, tea · Coffee shop · Café	Juice / smoothies · Coffee	705 S Roland Rd	open
Wendy's Wendy's	Quick service	Burgers · American	302 W Ray Fine Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	6	6	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	8	8	3	5	—	—	NAICS1997
1999	6	6	1	5	—	—	NAICS1997
2000	6	6	1	5	—	—	NAICS1997
2001	6	6	1	5	—	—	NAICS1997
2002	6	6	2	4	—	—	NAICS1997
2003	6	6	2	4	—	—	NAICS2002
2004	6	6	1	5	—	—	NAICS2002
2005	9	8	3	5	—	—	NAICS2002
2006	6	5	—	5	—	—	NAICS2002
2007	8	8	3	5	—	—	NAICS2002
2008	10	9	4	5	—	1	NAICS2007
2009	6	5	2	3	—	1	NAICS2007
2010	8	7	3	4	—	1	NAICS2007
2011	8	7	3	4	—	1	NAICS2007
2012	7	6	3	3	—	1	NAICS2012
2013	9	8	3	5	—	1	NAICS2012
2014	9	8	3	5	—	1	NAICS2012
2015	8	7	2	5	—	1	NAICS2012
2016	8	7	2	5	—	1	NAICS2012
2017	8	7	—	6	—	—	NAICS2017
2018	8	7	—	6	—	—	NAICS2017
2019	7	6	—	5	—	—	NAICS2017
2020	8	7	—	6	—	—	NAICS2017
2021	6	5	—	4	—	—	NAICS2017
2022	6	5	—	4	—	—	NAICS2022
2023	7	6	—	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 74954. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
74946	2.4 mi	1	2004

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.