BMIE Market 75154

Ellis County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	52,516 2020–2024 ACS 5-year estimate ±1,686 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	17,266 2020–2024 ACS 5-year estimate ±790 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	36,041 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,766 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,388 2020–2024 ACS 5-year estimate ±4,831 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,730 2020–2024 ACS 5-year estimate ±236 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$345,500 2020–2024 ACS 5-year estimate ±9,800 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	47.8 sq mi Census Gazetteer 2020
Restaurants	58 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 75154
Restaurants per 10,000 residents	5.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+26.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+114.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+241.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,060.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	71 (range 67–75) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.8 per year, r² 0.96) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	88 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	91 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	86 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 75154. Projection: linear trend v1, fitted 2013–2023, +2.8 restaurants per year, r² 0.96, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	90.6	91	40%	+36.2
Restaurant Opportunity Score	85.9	86	35%	+30.1
Market Momentum Score	88.2	88	25%	+22.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 91 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	52,516	97	40%	+39.0
Median household income (ACS)	100,388	81	40%	+32.5
Households (ACS)	17,266	96	20%	+19.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	114.8	95	35%	+33.1
Restaurants per 10,000 residents (lower = more room)	11.0	68	25%	+17.1
Population (ACS)	52,516	97	20%	+19.5
Median household income (ACS)	100,388	81	20%	+16.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	26.1	82	50%	+40.8
10-year restaurant growth	114.8	95	30%	+28.4
20-year restaurant growth	241.2	95	20%	+19.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (130)

By cuisine

American 26 · Mexican 20 · Burgers 14 · Coffee 10 · Chicken / wings 9 · BBQ 8 · Sandwiches 8 · Dessert 7 · Pizza 7 · Southwestern / Tex-Mex 7 · Bakery 6 · Ice cream / frozen desserts 6 · Cajun, Creole, Southern 5 · Asian 4 · Breakfast 4 · Juice / smoothies 4 · Latin American (other) 4 · Seafood 4 · Chinese 3 · Italian 3 · Caribbean 1 · Healthy / salads / bowls 1 · Japanese 1 · Sushi 1

By type

Restaurant (service type not stated) 78 · Quick service 36 · Dessert 12 · Bakery 10 · Casual dining 9 · Coffee shop 7 · Bar 6 · Café 6 · Juice, smoothie, tea 4 · Other 3 · Food truck 2 · Fast casual 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
342 Nutrition	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	213 S State Highway 342	open
342 Nutrition	Juice, smoothie, tea	Juice / smoothies	600 Methodist St Apt 2110	open
7 Brew Coffee	Coffee shop	Coffee	129 E Ovilla Rd	open
76 Of Red Oak Inc	Restaurant (service type not stated)		300 S Interstate 35 Rd	open
A. D. Franks Holy Smoke BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	705 W Main St	open
Amaya's Bar & Grill	Casual dining · Bar	Mexican · Latin American (other)	523 TX-342	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	125 E Ovilla Rd	open
Bear Creek Barbecue	Restaurant (service type not stated)	BBQ	1308 E Bear Creek Rd	open
Best Thing Flopping	Restaurant (service type not stated)	Seafood · American	2506 Ovilla Rd Ste . C	open
Big Deal Burger	Quick service · Restaurant (service type not stated)	Burgers · BBQ	502 N Interstate 35 Rd 35	open
Branded Burger	Restaurant (service type not stated)	Burgers	205 S Main St	open
Brisket City Craft BBQ	Restaurant (service type not stated)	BBQ	219 N TX-342	open
Bubba Que Bbq	Restaurant (service type not stated)		101 W Ovilla Rd	open
Burger King Burger King	Quick service	Burgers · American	103 Ovilla Rd	open
Cancuns Of Red Oak	Restaurant (service type not stated) · Casual dining	Mexican · American	273 E Ovilla Rd	open
Cassaro Winery	Winery / distillery / taproom		704 W Main St	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	200 Sharaf Ave	open
Chicken Express	Restaurant (service type not stated)	American	224 BeltLine Rd	open
Chicken Express Chicken Express	Quick service	Chicken / wings · American	126 East Ovilla Road	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	100 Sharaf Ave Suite 104	open
Chosen Fastpitch 12u	Juice, smoothie, tea	Juice / smoothies		open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	100 Harris Avenue	open
Cookie Cottage	Bakery	Bakery	927 Valley View Cir	open
Country Kitchen	Café	Coffee	279 E Ovilla Rd	open
Cup Of Alaska	Coffee shop	Coffee	696 W Main St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	I 35 & Ovilla Rd I 35 & Ovilla Rd	open
Dairy Queen Red Oak Dairy Queen	Quick service		I-35 & Ovilla Rd Red Oak	open
Denny's Restaurant	Restaurant (service type not stated)		408 N I-35 East Service Road	open
Domino's Pizza Domino's Pizza	Restaurant (service type not stated) · Quick service	Pizza · Italian	106 E Ovilla Rd Ste 116	open
Dough City Pizza + Burgers	Restaurant (service type not stated)	Burgers · Pizza	219 TX-342	open
DQ Grill & Chill DQ Grill & Chill	Quick service		I-35 & Ovilla Rd	open
El Amigo Taqueria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	219 TX-342 #100	open
Firehouse Subs Firehouse Subs	Restaurant (service type not stated) · Quick service	Sandwiches	106 E Ovilla Rd	open
Firehouse Subs Firehouse Subs	Quick service	Sandwiches	106 E. Ovilla Rd., Suite 3	open
Fujiya Hibachi Ramen Sushi Bar	Restaurant (service type not stated)	Japanese · Sushi · Asian	300 Sharaf Ave	open
Fuzzy's Taco Shop	Restaurant (service type not stated)	Mexican · Breakfast	219 S Highway 342, Ste 140	open
Golden Chick Golden Chick	Quick service · Restaurant (service type not stated)	Chicken / wings · American	2887 W Ovilla Rd	open
Gravy & More	Restaurant (service type not stated)	Breakfast · Cajun, Creole, Southern · American	205 Main St	open
Hermanos Taqueria	Restaurant (service type not stated)	Mexican	109 E Ovilla Rd Ste 300	open
Hugo Mexican Grill and Cantina	Casual dining · Bar	Mexican · Southwestern / Tex-Mex	132 East Ovilla Road #5	open
Hwy 342 & Water Whataburger	Quick service		121 S STATE HIGHWAY 342	open
I35 & Ovilla Whataburger	Quick service		101 HARRIS AVE	open
Jack in the Box	Quick service		1703 S Beckley Rd	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	109 E. Ovilla Road Suite 700	open
Juicy Bones	Restaurant (service type not stated)	BBQ	2506 Ovilla Rd Ste C	open
Junior's Barbeque	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	251 E Ovilla Rd	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	143 East Ovilla Rd	open
La Pasadita Panaderia & Taqueria	Restaurant (service type not stated)	Mexican	213 TX-342 Ste 403	open
Laredo Taco Company	Restaurant (service type not stated)		135 E Ovilla Rd	open
Lil Burgerz	Restaurant (service type not stated)	Burgers · American	2506 Ovilla Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	109 East Ovilla Road #200	open
Mama's Donuts	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Bakery	127 W Ovilla Rd	open
Mamacita's Restaurant & Cantina	Restaurant (service type not stated)	Mexican	100 Plaza Dr Ste 100	open
Maria Martinez Enterprise	Restaurant (service type not stated)		2520 Ovilla Rd Ste 400	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	109 Harris Avenue	open
Mi Barrio HotDogs	Food truck		132 E Ovilla Rd	open
Mi Ranchitoo Taqueria	Restaurant (service type not stated) · Casual dining	Mexican · American	101 Pierce Rd	open
Mogio's Gourmet Pizza	Restaurant (service type not stated)	Pizza	102 E Ovilla Rd	open
Moni's Pasta & Pizza &pizza	Restaurant (service type not stated)	Italian · Pizza	125 W Ovilla Rd	open
My Wall, Inc	Restaurant (service type not stated)		111 E Ovilla Rd	open
Olive Garden Italian Restaurant	Fast casual	Healthy / salads / bowls	609 North Interstate 35 East Road	open
Ovilla Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	111 W Ovilla Rd	open
Panda Express Panda Express México	Quick service	Chinese · Asian	102 East Ovilla Road Bldg A	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	108 E Ovilla Rd. Ellis	open
Pizza Inn	Restaurant (service type not stated)	Pizza	200 N Interstate 35 Rd	open
Plato Loco Restaurant	Restaurant (service type not stated)	Mexican	2520 Ovilla Rd Ste 500	open
Popeyes Popeyes	Quick service		1709 S Beckley Rd	open
Presto Continuous Italian	Restaurant (service type not stated) · Casual dining	American	205 Main St #10-07	open
Real Philly Italian Ice proudly serving philadelphia water ice	Dessert	Ice cream / frozen desserts	2506 Ovilla Rd	open
Red Oak Ice Cream Llc	Restaurant (service type not stated)		406 N Interstate 35 Rd	open
Rice House Express Glenn Heights	Restaurant (service type not stated)	Asian · Chinese	113 W Ovilla Rd	open
Rj's BBQ & Fish	Restaurant (service type not stated)	BBQ	2506 Ovilla Rd	open
Romas Italian Red Oak TX	Restaurant (service type not stated) · Casual dining	Italian · American	102 East Ovilla Road	open
Scoops Ice Cream	Dessert	Ice cream / frozen desserts	2506 Ovilla Rd	open
Shipley Do-Nuts	Bakery · Restaurant (service type not stated) · Dessert	Dessert	502 N I-35 E. Rd	open
Sj & Jk Investment Inc Mama's Donuts	Restaurant (service type not stated)		127 W Ovilla Rd	open
Snacks And More	Quick service · Restaurant (service type not stated) · Casual dining	American	125 W Bear Creek Rd	open
Sno-To-Go	Restaurant (service type not stated) · Dessert · Coffee shop	Coffee · Ice cream / frozen desserts	2506 Ovilla Rd	open
Snow King Red Oak	Dessert	Dessert	599 TX-342	open
Snow Place Like Home	Dessert	Dessert · Ice cream / frozen desserts	713 W Main St	open
Snowflake Donuts Red Oak	Bakery · Dessert · Coffee shop	Dessert · Coffee · Breakfast	229 TX-342	open
Sonic Drive In Sonic Drive-In	Quick service	Burgers · American	1701 South Beckley Road	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	291 E. Ovilla Road	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	201 E Ovilla Rd	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	201 E Ovilla Rd	open
Soulmans Bar-B-Que Soulman's Bar-B-Que	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	321 East Ovilla Road	open
Starbucks Coffee Starbucks	Coffee shop · Café	Coffee · Breakfast	100 Sharaf Ave	open
Subway	Other	Sandwiches	100 Norton St # I-35e	open
Subway	Other	Sandwiches	200 N Interstate 35 Rd	open
Subway	Other	Sandwiches	109 W Ovilla Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	307 E. Ovilla Rd Suite 700	open
Taco Bell Taco Bell	Quick service	Mexican	410 N I35 Service Rd	open
Taqueria H. Santoyo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	108 E Ovilla Rd	open
Taqueria Mexicano Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	103 Harris Ave	open
Taqueria Tonala	Restaurant (service type not stated)	Mexican · Latin American (other)	108 East Ovilla Road	open
Taqueria Zavala	Restaurant (service type not stated)	Mexican · Latin American (other)	241 East Ovilla Road	open
Taquerias Mana	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1175 N Pratt Rd	open
Taste of Miami Restaurant & Catering	Restaurant (service type not stated)	Caribbean · Seafood	205 S Main St	open
Te'Jun The Texas Cajun- Red Oak Te'Jun The Texas Cajun	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	301 I-35E	open
Tha DAQ Shack	Restaurant (service type not stated)		960 N Highway 342	open
The Be Lounge	Bar		269 E Ovilla Rd	open
The Donut House of Ellis County	Bakery · Dessert	Dessert	205 S Main St, Ste 1011	open
The Lonestar Burger Bar	Casual dining · Bar	Burgers · American	110 East Ovilla Road #2a	open
The Meltdown	Restaurant (service type not stated)		408 N I-35 East Service Road	open
The Original Fried Pie Shop	Bakery · Restaurant (service type not stated)	Bakery	200 N I 35 Service Rd	open
The Sundae Social	Dessert	Ice cream / frozen desserts	211 S State Highway 342	open
The Tipsy Crab	Restaurant (service type not stated) · Casual dining · Bar	Seafood	219 TX-342 #140	open
Tiverton Bakeshop	Bakery · Coffee shop · Café	Bakery · Coffee	839 E Main St	open
Tortas la Hechizera Tortas la Hechizera	Restaurant (service type not stated)	Mexican · Latin American (other)	100 Plaza Dr #100	open
Tortilleria El Rancherito	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	109 TX-342	open
Tortilleria el Rancherito	Restaurant (service type not stated)	Mexican	109 S State Hwy 342	open
Travelin' Tom's Coffee of NW Ellis Co.	Coffee shop · Food truck · Café	Coffee	104 Mabry Ln	open
Uncle Willie's Pies	Bakery	Bakery	600 Methodist St Apt 2110	open
Wall Chinese Cafe	Restaurant (service type not stated)	Chinese · Asian	111 East Ovilla Road	open
Walmart Bakery	Bakery	Bakery	100 S Ryan Dr	open
Wendy's Wendy's	Quick service	Burgers · American	200 S. I 35 Service Rd., Suite 100	open
Whataburger Whataburger	Quick service	Burgers · American	101 HARRIS AVE	open
Whataburger Whataburger	Quick service · Restaurant (service type not stated)	Burgers	420 Century Way	open
Whataburger Whataburger	Quick service	Burgers · American	121 S State Highway 342	open
Wicked Good Chicken	Restaurant (service type not stated)	Chicken / wings · American	205 Main St	open
Wing Boss	Restaurant (service type not stated)	Chicken / wings	502 N Interstate 35 Rd	open
Wingstop Wingstop	Quick service	Chicken / wings · American	102 E Ovilla Rd Ste 200	open
Wingstop	Restaurant (service type not stated) · Quick service	Chicken / wings	102 W Ovilla Rd	open
Woody's Club	Bar		401 IH 35 North	open
Yara Masri Managment Company	Restaurant (service type not stated)		2887 Ovilla Rd	open
Yummi Donuts	Bakery · Restaurant (service type not stated) · Dessert · Café	Dessert · Coffee	1308 E Bear Creek Rd	open
Zucchs	Restaurant (service type not stated)	American	271 TX-342	open
Bayou Flavors	Restaurant (service type not stated)	Seafood	103 Harris Ave	closed
Gran Gran's Catfish And Soul Food	Restaurant (service type not stated)	Cajun, Creole, Southern	205 S Main St Ste 1007	closed
The Donut House & The Donut House Uptown	Restaurant (service type not stated)		205 S Main St Ste 1011	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	5	—	—	—	2	SIC1987
1995	5	3	—	—	—	2	SIC1987
1996	7	5	—	—	—	2	SIC1987
1997	15	13	—	—	—	2	SIC1987
1998	13	10	2	7	—	2	NAICS1997
1999	13	10	2	7	—	1	NAICS1997
2000	13	10	1	7	1	2	NAICS1997
2001	16	14	4	9	—	1	NAICS1997
2002	21	19	5	10	2	1	NAICS1997
2003	19	17	5	9	2	1	NAICS2002
2004	19	17	5	10	1	1	NAICS2002
2005	19	17	4	9	3	1	NAICS2002
2006	18	17	5	7	4	—	NAICS2002
2007	23	22	9	10	3	—	NAICS2002
2008	25	23	10	11	2	—	NAICS2007
2009	21	20	9	10	1	—	NAICS2007
2010	22	21	10	11	—	—	NAICS2007
2011	29	28	13	13	2	—	NAICS2007
2012	27	25	11	14	—	—	NAICS2012
2013	28	27	10	16	1	—	NAICS2012
2014	33	32	14	17	1	—	NAICS2012
2015	36	35	15	17	3	—	NAICS2012
2016	42	41	17	19	5	—	NAICS2012
2017	42	41	13	22	6	—	NAICS2017
2018	46	46	15	25	6	—	NAICS2017
2019	45	44	14	27	3	—	NAICS2017
2020	49	46	16	27	3	—	NAICS2017
2021	55	53	14	33	6	—	NAICS2017
2022	55	54	14	31	9	—	NAICS2022
2023	61	58	16	31	11	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 75154. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
75146	4.6 mi	33	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.