BMIE Market 75407

Collin County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	34,171 2020–2024 ACS 5-year estimate ±1,014 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,059 2020–2024 ACS 5-year estimate ±571 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,120 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,282 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,037 2020–2024 ACS 5-year estimate ±5,085 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,126 2020–2024 ACS 5-year estimate ±121 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$329,000 2020–2024 ACS 5-year estimate ±11,996 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	49.9 sq mi Census Gazetteer 2020
Restaurants	33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 75407
Restaurants per 10,000 residents	5.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+106.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+230.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+560.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,000.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	47 (range 42–51) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.7 per year, r² 0.95) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	90 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	87 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	98 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 75407. Projection: linear trend v1, fitted 2013–2023, +2.7 restaurants per year, r² 0.95, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.4	86	40%	+34.6
Restaurant Opportunity Score	87.4	87	35%	+30.6
Market Momentum Score	98.3	98	25%	+24.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	34,171	91	40%	+36.5
Median household income (ACS)	100,037	81	40%	+32.4
Households (ACS)	11,059	87	20%	+17.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	230	99	35%	+34.6
Restaurants per 10,000 residents (lower = more room)	9.7	73	25%	+18.4
Population (ACS)	34,171	91	20%	+18.3
Median household income (ACS)	100,037	81	20%	+16.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 98 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	106.3	98	50%	+48.9
10-year restaurant growth	230	99	30%	+29.6
20-year restaurant growth	560	99	20%	+19.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (108)

By cuisine

American 16 · Mexican 15 · Dessert 12 · Southwestern / Tex-Mex 11 · Coffee 10 · Pizza 10 · Burgers 9 · Asian 8 · Bakery 7 · BBQ 7 · Ice cream / frozen desserts 7 · Juice / smoothies 6 · Latin American (other) 6 · Healthy / salads / bowls 4 · Sandwiches 4 · Chicken / wings 3 · Chinese 3 · Tea / bubble tea 2 · Breakfast 1 · Caribbean 1 · Indian 1 · Italian 1 · Japanese 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 55 · Quick service 27 · Dessert 17 · Bakery 10 · Café 9 · Food truck 8 · Coffee shop 7 · Juice, smoothie, tea 7 · Casual dining 6 · Bar 5 · Catering 3 · Specialty food shop 3 · Delivery-focused 2 · Fast casual 1 · Other 1

Name	Type	Cuisine	Address	Status
982 Food Yard	Food truck · Restaurant (service type not stated) · Casual dining	American	3140 FM982	open
American Yeung Inc	Restaurant (service type not stated)		201 E Princeton Dr Apt 107	open
Antojitos to go	Restaurant (service type not stated)		110 Ravenna St	open
Ballsy Food truck	Food truck · Catering		3195 FM982	open
Banzai food truck	Food truck		3140 FM-982	open
Big Spray Brewing	Restaurant (service type not stated)		816 E Princeton Dr Ste 105	open
BOBA house by Charlie Jr.	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	406 E Princeton Dr	open
Bombay Bytes	Restaurant (service type not stated) · Casual dining	Indian · American	816 E Princeton Dr	open
Brick & Stone Pizza	Food truck · Catering	Pizza	3140 FM982	open
Bridgewater Pizza	Restaurant (service type not stated)	Pizza	431 Moray Dr	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	650 W Princeton Dr	open
C&M BBQ	Restaurant (service type not stated)	BBQ	280 Cottrell Ln	open
Cafe Boba	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee · Asian	406 E Princeton Dr #200	open
Cakes by Natalie	Bakery · Dessert	Bakery · Dessert		open
Casey's	Restaurant (service type not stated)	Pizza	300 W Princeton Drive	open
Chill Grill & Bar	Casual dining · Bar	American	3 Ramblewood Dr	open
China Wok	Restaurant (service type not stated)	Chinese · Asian	201 E Princeton Dr #107	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	800 W Princeton Drive	open
Collin Oaks Wine	Bar		6874 County Road 398	open
Crown of Thorns	Bar		3556 CR-444	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · American	837 W Princeton Dr	open
Daylight Donuts	Bakery · Dessert	Dessert	300 W Princeton Dr Ste 12	open
Dickey's Barbecue Pit	Quick service · Restaurant (service type not stated)	BBQ	501 E Princeton Dr, 100A	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	204 East Princeton Dr	open
DQ Grill & Chill DQ Grill & Chill	Quick service		837 W Princeton Dr	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	1401 W Princeton Dr	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Café	Coffee	603 W Princeton Dr	open
Firehouse Subs Firehouse Subs	Quick service · Specialty food shop	Sandwiches	112 W Princeton Drive Suite #400	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	1251 W Princeton Dr.	open
Fredo’s Bistro	Restaurant (service type not stated) · Casual dining	Caribbean · American	3140 FM982	open
Frosty Paleteria	Dessert	Ice cream / frozen desserts	130 W Princeton Dr Ste C	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	491 E Princeton Dr	open
Hwy 380 Princeton Whataburger	Quick service		803 W PRINCETON DR	open
Jack in the Box	Quick service		200 E Princeton Dr	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	1301 W Princeton Drive Suite 107	open
Jocy's Restaurant	Restaurant (service type not stated) · Casual dining	Burgers · American	300 W Princeton Dr	open
Just Cake It Custom Desserts	Bakery · Dessert	Bakery · Dessert	1229 Pine Forest Dr	open
Kub Kao Thai restaurant	Restaurant (service type not stated)	Thai · Asian	235 S Beauchamp Blvd Ste 104	open
La Bella Italian Grill & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	816 E Princeton Dr #105	open
La Cazita	Food truck		7889 CR-392	open
La Michoacana Unique Delight	Dessert	Ice cream / frozen desserts	300 W Princeton Dr	open
Laredo Taco Company	Restaurant (service type not stated)		1610 E Princeton Dr	open
Las camillas Mexican food	Restaurant (service type not stated) · Bar	Mexican	893 E Princeton Dr	open
Las Rocas Mexican Cocina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	133 W Princeton Dr	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	406 E Princeton Dr	open
Longhorn Barbecue	Catering	BBQ · American	44 Co Rd 492	open
Los Charritos del Sazon	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3140 FM-982	open
Mama Rosa's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	320 N Main St	open
Mang Lui’s	Bakery	Bakery	713 Summit Pass Ln.	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	103 Princeton Dr	open
Mexican Restaurant: La Morenita	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	201 E Princeton Dr	open
Motherwells BBQ	Restaurant (service type not stated)	BBQ · American	280 Cottrell Ln	open
New Beginnings Cafe	Café	Coffee · Breakfast · American	4832 E US-380	open
New Direction Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	501 E Princeton Dr Ste 101	open
New Rice Xpress	Restaurant (service type not stated)	Chinese · Asian	406 E Princeton Dr #100	open
Ojeda Cowboy Sliders	Restaurant (service type not stated) · Casual dining	Burgers · American	9438 E Lucas Branch Rd	open
ORC Filipino Asian/American BBQ	Restaurant (service type not stated)	Asian · BBQ	11588 County Road 439	open
Oxenfree Princeton	Restaurant (service type not stated)	Pizza	1525 FM 982	open
P T Donut	Bakery · Restaurant (service type not stated) · Dessert	Dessert	501 E Princeton Dr	open
Paleteria El Buen Sabor	Dessert	Ice cream / frozen desserts · Mexican · Dessert	130 W Princeton Dr	open
Paleteria Villarreal	Dessert	Dessert · Ice cream / frozen desserts	201 E Princeton Dr	open
Panda Express	Quick service	Chinese · Asian	601 W. Princeton Rd.	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	130 W Princeton Dr	open
Paradise Ice	Dessert · Food truck	Dessert	300 W Princeton Dr	open
Pizza Hut Pizza Hut	Quick service · Delivery-focused	Pizza	201 E Princeton Dr Ste 108 Suite 108	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1501 W Princeton Dr Collin	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · American	600 W. Princeton Drive	open
Prince Donuts	Bakery · Dessert	Dessert · Bakery	833 W Princeton Dr	open
Princeton Dr Dutch Bros. Coffee	Coffee shop · Café	Coffee	603 W Princeton Dr	open
Princeton Rx Llc	Restaurant (service type not stated)		406 E Princeton Dr Ste 100	open
Red Barn Snoballs	Dessert · Quick service		11353 CR-496	open
Rincon Zuliano Restaurant Venezuelan Food	Restaurant (service type not stated)	Latin American (other)	3140 FM982	open
Rivera's Restaurant Rivera's salva tex mex van alstyne tx	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	320 N Main St	open
Saba Automotive, Llc	Restaurant (service type not stated)		491 E Princeton Dr	open
Salad and Go	Restaurant (service type not stated)		802 US-380	open
Schlotzsky's	Quick service · Restaurant (service type not stated) · Fast casual	Sandwiches · Healthy / salads / bowls	312 W Princeton Dr	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1500 W Princeton Dr	open
Scrambler Cafe Princeton	Café · Restaurant (service type not stated) · Coffee shop	Coffee	670 W Princeton Dr	open
Simplee Goood	Restaurant (service type not stated) · Food truck	Burgers	9185 Fig Cir	open
Smokin’ S BBQ & Catering	Restaurant (service type not stated)	BBQ	10192 County Road 437	open
Smoothie King Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated) · Bar	Juice / smoothies · Healthy / salads / bowls	580 E Princeton Dr	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	401 E Princeton Dr	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	670 W Princeton Dr	open
Stiney's BBQ	Specialty food shop · Restaurant (service type not stated)	BBQ	2410 County Road 394	open
Subway	Other	Sandwiches	300 W Princeton Dr Ste 16	open
Subway	Quick service		501 E. Princeton Drive, Suite 100-A	open
Sweet Surprise	Dessert	Dessert	714 N 3rd St	open
Swig Swig	Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	1530 West Princeton Drive	open
Taco Bell Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	705 East Princeton Drive	open
Taco Bueno Taco Bueno	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	650 W. Princeton Dr	open
Taco Delite	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	303 W Princeton Dr	open
Taco Factory Taco Factory	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	312 W Princeton Dr Ste 2	open
Tacos El Tocayo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	44 Co Rd 492	open
The snack shack	Quick service · Dessert	Ice cream / frozen desserts · Dessert	316 N Main St	open
The Sonshine Cookie Co.	Bakery · Dessert	Bakery · Dessert	Blackburn Way	open
Tiger Asian Food Truck	Food truck	Asian	3140 FM-982	open
Tiki Creek	Restaurant (service type not stated)			open
Tokyo House	Restaurant (service type not stated)	Japanese · Sushi · Asian	312 W Princeton Dr #1	open
Traecakesbakery	Bakery	Bakery		open
Tres gallos	Restaurant (service type not stated)	Mexican	400 E Princeton Dr	open
Trompitoz Taqueria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4832 E US Hwy 380	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	1501 W Princeton Dr	open
Venezuelan Flavors	Restaurant (service type not stated)	Latin American (other)	2031 Co Rd 404	open
W Princeton Dr Scooter's Coffee	Coffee shop · Café	Coffee	1500 W Princeton Dr	open
Wendy's Wendy's	Quick service	Burgers · American	590 W Princeton Drive	open
Whataburger Whataburger	Quick service	Burgers · American	803 W PRINCETON DR	open
Wingstop Wingstop	Quick service	Chicken / wings · American	200 Beauchamp Blvd	open
Pizza Plaza	Restaurant (service type not stated)	Pizza	300 W Princeton Dr Ste 13	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	4	4	2	2	—	—	NAICS1997
1999	4	4	2	2	—	—	NAICS1997
2000	3	3	1	1	1	—	NAICS1997
2001	2	2	1	1	—	—	NAICS1997
2002	4	4	2	2	—	—	NAICS1997
2003	5	5	2	3	—	—	NAICS2002
2004	5	5	2	3	—	—	NAICS2002
2005	6	6	2	4	—	—	NAICS2002
2006	7	7	3	4	—	—	NAICS2002
2007	9	9	3	6	—	—	NAICS2002
2008	9	9	3	6	—	—	NAICS2007
2009	9	9	3	6	—	—	NAICS2007
2010	9	8	3	5	—	—	NAICS2007
2011	9	8	3	5	—	—	NAICS2007
2012	7	6	1	5	—	—	NAICS2012
2013	11	10	3	7	—	—	NAICS2012
2014	10	9	2	7	—	—	NAICS2012
2015	12	11	2	8	—	—	NAICS2012
2016	13	12	3	8	—	—	NAICS2012
2017	17	16	5	10	—	—	NAICS2017
2018	17	16	4	12	—	—	NAICS2017
2019	22	21	7	14	—	—	NAICS2017
2020	27	26	8	17	—	—	NAICS2017
2021	30	29	9	18	—	—	NAICS2017
2022	33	32	12	17	3	—	NAICS2022
2023	35	33	7	22	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 75407. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.