BMIE Market 75704

Smith County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,913 2020–2024 ACS 5-year estimate ±1,623 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,051 2020–2024 ACS 5-year estimate ±590 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,684 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,499 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$55,855 2020–2024 ACS 5-year estimate ±5,220 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.6 2020–2024 ACS 5-year estimate ±8 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,173 2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$154,600 2020–2024 ACS 5-year estimate ±37,366 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	66.8 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 75704
Restaurants per 10,000 residents	9.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+75.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+75.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+600.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+250.0% DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 7–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.74) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	50 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	93 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 75704. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.74, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	50.2	50	40%	+20.1
Restaurant Opportunity Score	69.6	70	35%	+24.4
Market Momentum Score	93.3	93	25%	+23.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,913	69	40%	+27.6
Median household income (ACS)	55,855	23	40%	+9.1
Households (ACS)	3,051	67	20%	+13.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	75	89	35%	+31.0
Restaurants per 10,000 residents (lower = more room)	7.9	81	25%	+20.2
Population (ACS)	8,913	69	20%	+13.8
Median household income (ACS)	55,855	23	20%	+4.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 93 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	75	94	50%	+46.9
10-year restaurant growth	75	89	30%	+26.6
20-year restaurant growth	600	99	20%	+19.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (18)

By cuisine

Coffee 3 · Mexican 3 · BBQ 2 · Sandwiches 2 · American 1 · Asian 1 · Bakery 1 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Latin American (other) 1 · Pizza 1 · Spanish / tapas 1 · Vietnamese 1

By type

Restaurant (service type not stated) 12 · Café 3 · Quick service 3 · Bar 2 · Coffee shop 2 · Bakery 1 · Casual dining 1

Name	Type	Cuisine	Address	Status
Cafe Coffee	Coffee shop · Café	Coffee	2769 Columbia Road	open
Country Coffee Co	Coffee shop · Café	Coffee	11754 State Highway 64 W	open
Donut Palace	Bakery	Bakery	12691 State Highway 64 W	open
Jakes BBQ	Restaurant (service type not stated)	BBQ	11968 TX-64	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	12675 Hwy 64 West	open
La Plazita	Restaurant (service type not stated)	Mexican · Latin American (other)	11980 State Hwy 64	open
Mile High Eatery	Restaurant (service type not stated)		700 Skyway Blvd	open
Pelle Legna Vineyards	Bar		18655 County Road 418	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	3871 State Highway 64 Smith	open
Red Dirt BBQ & Music Festival	Restaurant (service type not stated)	BBQ	204 Patton Ln	open
ruffos	Restaurant (service type not stated)	Mexican	700 Skyway Blvd #105	open
Skunk Hollow, New Harmony, Texas	Bar		11904 CR-42	open
Sky's the Limit Diner	Casual dining · Restaurant (service type not stated)	American	150 Airport Dr #101	open
Skyline Cafe	Café · Restaurant (service type not stated)	Breakfast · Sandwiches · Coffee · Burgers	150 Airport Dr Ste 101	open
Subway Subway	Quick service	Sandwiches	12675 Hwy 64W	open
Taqueria Granados	Restaurant (service type not stated)	Mexican · Spanish / tapas	Greenbriar Rd	open
Thalia's Snacks	Restaurant (service type not stated) · Quick service		10335 County Road 429	open
Vietnamese Pho Restaurant Pho	Restaurant (service type not stated)	Vietnamese · Asian	3837 State Hwy 64	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	2	2	—	—	—	—	SIC1987
1998	1	—	—	—	—	—	NAICS1997
1999	1	—	—	—	—	—	NAICS1997
2000	1	—	—	—	—	—	NAICS1997
2001	2	—	—	—	—	1	NAICS1997
2002	1	1	—	1	—	—	NAICS1997
2003	1	1	—	1	—	—	NAICS2002
2004	2	2	—	2	—	—	NAICS2002
2005	3	3	1	2	—	—	NAICS2002
2006	3	3	1	2	—	—	NAICS2002
2007	3	3	2	1	—	—	NAICS2002
2008	4	4	3	1	—	—	NAICS2007
2009	5	5	3	1	1	—	NAICS2007
2010	9	8	5	2	1	—	NAICS2007
2011	5	5	3	2	—	—	NAICS2007
2012	3	3	1	2	—	—	NAICS2012
2013	4	4	1	2	1	—	NAICS2012
2014	3	3	1	2	—	—	NAICS2012
2015	2	2	—	2	—	—	NAICS2012
2016	3	3	—	3	—	—	NAICS2012
2017	4	4	—	3	—	—	NAICS2017
2018	4	4	—	3	—	—	NAICS2017
2019	4	4	3	—	—	—	NAICS2017
2020	5	5	4	—	—	—	NAICS2017
2021	8	7	4	—	—	—	NAICS2017
2022	7	7	4	—	—	—	NAICS2022
2023	7	7	5	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 75704. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.