BMIE Market 75708

Smith County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,732 2020–2024 ACS 5-year estimate ±1,643 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,668 2020–2024 ACS 5-year estimate ±435 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,156 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,640 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$85,441 2020–2024 ACS 5-year estimate ±18,831 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	31.3 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$962 2020–2024 ACS 5-year estimate ±147 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$157,400 2020–2024 ACS 5-year estimate ±41,047 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	56.5 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 75708
Restaurants per 10,000 residents	4.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+57.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+175.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+1,000.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,000.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 11–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.90) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	79 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	78 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	95 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 75708. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.90, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.6	69	40%	+27.5
Restaurant Opportunity Score	78.2	78	35%	+27.4
Market Momentum Score	94.8	95	25%	+23.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,732	70	40%	+28.2
Median household income (ACS)	85,441	69	40%	+27.4
Households (ACS)	2,668	65	20%	+13.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	175	96	35%	+33.6
Restaurants per 10,000 residents (lower = more room)	11.3	67	25%	+16.8
Population (ACS)	9,732	70	20%	+14.1
Median household income (ACS)	85,441	69	20%	+13.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 95 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	57.1	92	50%	+46.1
10-year restaurant growth	175	96	30%	+28.8
20-year restaurant growth	1,000	100	20%	+19.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

American 6 · Mexican 6 · Latin American (other) 4 · Burgers 3 · Coffee 3 · Chicken / wings 2 · Bakery 1 · BBQ 1 · Dessert 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Pizza 1 · Sandwiches 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 19 · Quick service 9 · Casual dining 3 · Bar 2 · Café 2 · Dessert 2 · Bakery 1 · Coffee shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
1036 North T-ray Inc	Restaurant (service type not stated)		9548 US Highway 271	open
310 Henderson Inc	Restaurant (service type not stated)		9548 US Highway 271	open
Alma Mexicana	Quick service · Restaurant (service type not stated)	Mexican	1437 Poplar Rd	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	16242 US-271	open
Casey's	Restaurant (service type not stated)	Pizza	677 E Northeast Loop 323	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1212 E NE Loop 323	open
Dairy Queen Dairy Queen	Quick service · Restaurant (service type not stated)	American	11972 US-271	open
Dkt Investments, Ltd.	Restaurant (service type not stated)		9548 US Highway 271	open
Donut Palace The Donut Palace San Diego TX	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Bakery	7001 US-271	open
DQ Grill & Chill DQ Grill & Chill	Quick service		11972 Hwy 271	open
El Jilo Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	3323 N NE Loop 323	open
El Norteño Restaurant	Restaurant (service type not stated) · Bar	Mexican · Southwestern / Tex-Mex · Latin American (other)	1027 E NE Loop 323	open
Fish Hook Cafe	Café · Casual dining	Coffee · American	3319 E NE Loop 323	open
Hwy 271 & Hwy 323 Whataburger	Quick service		6288 North US Hwy 271	open
Juicy J Wings	Restaurant (service type not stated) · Casual dining	Chicken / wings · American	5461 County Rd 385	open
Lindo Mexico Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	2410 E Gentry Pkwy	open
Neveria Los Ludovikos	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Mexican · Juice / smoothies	2268 Montgomery Gdns	open
Road Island Grill	Casual dining · Bar	American	12010 US-271	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	16243 Highway 271	open
Starbucks Texas Best Smokehouse Longview	Restaurant (service type not stated) · Coffee shop	Coffee · BBQ	16243 U S 271	open
Subway	Restaurant (service type not stated)	Sandwiches	16242 Hwy 271	open
Taqueria Jalpita Official	Restaurant (service type not stated)	Mexican · Latin American (other)	794 E Northeast Loop 323	open
Taylor's Cafe 7402 Timber Circle	Café · Restaurant (service type not stated) · Quick service	Coffee		open
Tazza Pronto	Restaurant (service type not stated)		2901 N Industrial Ave	open
Thomas & Thomas Investments Inc	Restaurant (service type not stated)		9548 US Highway 271	open
Whataburger Whataburger	Quick service	Burgers · American	6288 US-271	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	—	—	—	—	1	SIC1987
1996	1	—	—	—	—	1	SIC1987
1997	2	1	—	—	—	1	SIC1987
1998	3	2	2	—	—	1	NAICS1997
1999	3	2	2	—	—	1	NAICS1997
2000	2	2	2	—	—	—	NAICS1997
2001	1	1	1	—	—	—	NAICS1997
2002	4	1	1	—	—	—	NAICS1997
2003	3	1	1	—	—	—	NAICS2002
2004	3	2	2	—	—	—	NAICS2002
2005	5	4	3	1	—	—	NAICS2002
2006	3	2	1	1	—	—	NAICS2002
2007	4	3	1	1	1	—	NAICS2002
2008	5	4	2	1	1	—	NAICS2007
2009	5	4	2	2	—	—	NAICS2007
2010	4	3	1	2	—	—	NAICS2007
2011	2	1	—	1	—	—	NAICS2007
2012	5	4	—	3	1	—	NAICS2012
2013	5	4	—	3	1	—	NAICS2012
2014	6	5	1	2	2	—	NAICS2012
2015	6	5	1	2	2	—	NAICS2012
2016	7	6	1	3	2	—	NAICS2012
2017	7	6	—	4	—	—	NAICS2017
2018	8	7	—	4	—	—	NAICS2017
2019	8	7	—	5	—	—	NAICS2017
2020	7	7	—	5	—	—	NAICS2017
2021	10	10	3	6	—	—	NAICS2017
2022	9	9	3	4	—	—	NAICS2022
2023	11	11	—	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 75708. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.