BMIE Market 75762

Smith County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	15,704 2020–2024 ACS 5-year estimate ±1,936 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,223 2020–2024 ACS 5-year estimate ±508 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,466 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,229 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$90,057 2020–2024 ACS 5-year estimate ±12,233 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.4 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,307 2020–2024 ACS 5-year estimate ±302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$299,500 2020–2024 ACS 5-year estimate ±22,811 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	44.7 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 75762
Restaurants per 10,000 residents	6.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-12.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+600.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 3–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	51 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 75762. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	75.2	75	40%	+30.1
Restaurant Opportunity Score	65.7	66	35%	+23.0
Market Momentum Score	51.0	51	25%	+12.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	15,704	77	40%	+31.0
Median household income (ACS)	90,057	73	40%	+29.3
Households (ACS)	5,223	75	20%	+15.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	4.5	93	25%	+23.4
Population (ACS)	15,704	77	20%	+15.5
Median household income (ACS)	90,057	73	20%	+14.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16.7	75	50%	+37.3
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-12.5	16	20%	+3.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

Dessert 3 · American 2 · BBQ 2 · Coffee 2 · Seafood 2 · Asian 1 · Bakery 1 · Breakfast 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Chinese 1 · Ice cream / frozen desserts 1 · Italian 1 · Mexican 1 · Pizza 1 · Sandwiches 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 12 · Quick service 7 · Dessert 4 · Bakery 3 · Café 1 · Coffee shop 1

Name	Type	Cuisine	Address	Status
4 Way Cafe	Café	Breakfast · Coffee · American	18973 FM-2493	open
Catch Me If You Can Restaurant	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	18950 Hwy 155 S	open
Dairy Queen Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	16941 Hwy 155 S	open
Donut Palace	Bakery · Dessert	Dessert	18743 FM 2493	open
DQ Grill & Chill DQ Grill & Chill	Quick service		16941 State Highway 155 S	open
Fuzion Express	Restaurant (service type not stated)	Asian · Chinese	19785 State Hwy 155	open
Gus'	Restaurant (service type not stated)	Southwestern / Tex-Mex	16700 FM 2493	open
Higher Grounds Coffee Co.	Coffee shop	Coffee	17199 FM-2493	open
K DONUTS	Bakery · Dessert	Dessert	20083 State Hwy 155	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		17125 FM 344	open
Milano's Pizza	Restaurant (service type not stated)	Pizza · Italian	21146 S Frankston Hwy	open
Pop's Chicken	Restaurant (service type not stated)	Chicken / wings	HWY 155	open
Purple Pig Cafe	Restaurant (service type not stated)	BBQ	19785 State Highway 155 S	open
Smoke Monkey East Texas	Restaurant (service type not stated)	BBQ	19785 State Highway 155 S	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	20095 Highway 155 South	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	20031 Highway 155 South Suite 110	open
Taco Bell Taco Bell	Quick service	Mexican	19901 Highway 155	open
Unit 1639 Flint Whataburger	Quick service		20277 State Highway 155 S	open
Unk's Shrimp Shack	Restaurant (service type not stated)	Seafood	16760 County Road 1261	open
Whataburger	Restaurant (service type not stated)	Burgers	20277 State Highway 155 S	open
Yasmine Donuts	Bakery · Dessert	Dessert · Bakery	21886 State Hwy 155	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	4	4	—	—	—	—	SIC1987
1998	5	5	4	1	—	—	NAICS1997
1999	6	6	4	2	—	—	NAICS1997
2000	6	6	4	2	—	—	NAICS1997
2001	5	5	3	2	—	—	NAICS1997
2002	6	6	3	3	—	—	NAICS1997
2003	8	8	5	3	—	—	NAICS2002
2004	7	7	3	4	—	—	NAICS2002
2005	7	6	2	4	—	1	NAICS2002
2006	7	5	2	3	—	1	NAICS2002
2007	7	6	2	4	—	1	NAICS2002
2008	5	5	1	4	—	—	NAICS2007
2009	7	7	3	4	—	—	NAICS2007
2010	8	8	4	4	—	—	NAICS2007
2011	6	6	3	3	—	—	NAICS2007
2012	6	5	2	3	—	—	NAICS2012
2013	8	7	4	3	—	—	NAICS2012
2014	11	10	6	4	—	—	NAICS2012
2015	8	7	3	4	—	—	NAICS2012
2016	6	6	2	4	—	—	NAICS2012
2017	6	6	3	3	—	—	NAICS2017
2018	6	6	—	4	—	—	NAICS2017
2019	5	5	—	3	—	—	NAICS2017
2020	6	6	—	4	—	—	NAICS2017
2021	6	5	—	3	—	—	NAICS2017
2022	10	9	—	6	—	—	NAICS2022
2023	7	7	—	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 75762. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.