BMIE Market 76234

Wise County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,418 2020–2024 ACS 5-year estimate ±1,449 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,544 2020–2024 ACS 5-year estimate ±473 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,587 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,162 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$93,727 2020–2024 ACS 5-year estimate ±7,570 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,225 2020–2024 ACS 5-year estimate ±260 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$344,700 2020–2024 ACS 5-year estimate ±22,399 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	314.0 sq mi Census Gazetteer 2020
Restaurants	45 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76234
Restaurants per 10,000 residents	25.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+12.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+80.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+164.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	49 (range 45–52) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.54) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	68 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76234. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.54, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.7	80	40%	+31.9
Restaurant Opportunity Score	60.2	60	35%	+21.1
Market Momentum Score	67.6	68	25%	+16.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,418	83	40%	+33.0
Median household income (ACS)	93,727	77	40%	+30.6
Households (ACS)	7,544	81	20%	+16.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	12.5	56	35%	+19.7
Restaurants per 10,000 residents (lower = more room)	21.0	35	25%	+8.7
Population (ACS)	21,418	83	20%	+16.5
Median household income (ACS)	93,727	77	20%	+15.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.5	71	50%	+35.3
10-year restaurant growth	12.5	56	30%	+16.9
20-year restaurant growth	80	77	20%	+15.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (110)

By cuisine

American 18 · Coffee 16 · Mexican 14 · Bakery 9 · Pizza 9 · Ice cream / frozen desserts 8 · BBQ 7 · Burgers 7 · Southwestern / Tex-Mex 7 · Cajun, Creole, Southern 6 · Dessert 6 · Sandwiches 6 · Chicken / wings 5 · Juice / smoothies 5 · Asian 3 · Chinese 3 · Italian 3 · Breakfast 2 · Steakhouse 2 · Caribbean 1 · Healthy / salads / bowls 1 · Seafood 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 61 · Quick service 24 · Dessert 13 · Bar 12 · Café 11 · Bakery 10 · Coffee shop 9 · Casual dining 7 · Juice, smoothie, tea 6 · Food truck 5 · Brewery / taproom 1 · Delivery-focused 1 · Specialty food shop 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
5W BBQ at The Ranch	Restaurant (service type not stated)	American · BBQ	309 County Road 4228	open
7 Brew Coffee	Coffee shop	Coffee	1330 S Farm to Market 51	open
A Little Snow	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies · Dessert	802 W Walnut St	open
Al’s Ranch House Burgers	Restaurant (service type not stated)		104 N Highway 287	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	851 Us 81	open
Auntie Anne's Auntie Anne's	Restaurant (service type not stated) · Dessert · Bakery · Quick service	Dessert · Bakery	800 S US Hwy 287	open
Auntie Anne's Pretzels at Decatur Walmart #421 Auntie Anne's	Bakery · Restaurant (service type not stated) · Food truck	Bakery	800 N Highway 287	open
Barbanera Pizza Co.	Casual dining · Bar	Pizza	1880 N Business 287	open
Bless That Jerk	Restaurant (service type not stated)	Caribbean	7282 N Fm 51	open
Bleux Bayou	Restaurant (service type not stated)	Cajun, Creole, Southern	1880 N Highway 287	open
Blue Mound Cafe	Café · Restaurant (service type not stated)	Coffee	1803 US-287	open
Bonos Steakhouse And Saloon	Restaurant (service type not stated)	Steakhouse	2025 N Highway 287	open
Brandi’s	Restaurant (service type not stated)			open
Braum's Braums	Dessert	Burgers · Ice cream / frozen desserts · American	701 S Washburn St	open
Burger King Burger King	Quick service	Burgers · American	1105 S FM 51	open
Butter Bean Baking Co.	Bakery	Bakery	103 S Trinity St	open
By The Grace of Coffee	Coffee shop · Café	Coffee	1873 N Business 287	open
C.d.h. Inc	Restaurant (service type not stated)		603 W Main St	open
Casa Torres Mexican Restaurant	Restaurant (service type not stated)	Mexican	2708 FM 51	open
Casey's	Restaurant (service type not stated)	Pizza	2202 W US Hwy 380	open
Catfish O'Harlies	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern · American	2019 US-287	open
Cherry Pie & Co.	Café · Bakery	Coffee · Healthy / salads / bowls · Bakery	603 W Main St	open
Chicken Express Chicken Express	Quick service	Chicken / wings · American	1204 S Highway 287	open
Chili's Grill & Bar	Bar · Restaurant (service type not stated)	Mexican	600 South US Hwy 287	open
Church's Chicken	Restaurant (service type not stated)		1306 E US 380	open
Cicis Pizza	Restaurant (service type not stated)	Pizza	1100 S FM 51	open
Clara's Tea Room	Juice, smoothie, tea · Café	Tea / bubble tea · Sandwiches · Coffee	113 W Main St	open
Club 149	Bar		149 Reatta Dr	open
Crave Energy and Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	1650 FM S 51, #700	open
Dairy Queen Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	804 W Shoemaker 804 W Shoemaker	open
Dickey's Barbecue Pit	Restaurant (service type not stated)	BBQ	1400 S Fm 51	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	700 West Hale Ave	open
Donuts and Coffee	Bakery · Dessert · Coffee shop	Dessert · Coffee	1845 FM 51 A-3	open
Down the Alley Cafe	Café	Coffee	603 W Main St	open
DQ Grill & Chill DQ Grill & Chill	Quick service		804 W Shoemaker	open
Dunn Rite Cafe	Restaurant (service type not stated)		112 Walnut St	open
Eagles Paleteria & Shaved Ice	Dessert	Ice cream / frozen desserts	200 N Cates St	open
Eagles Station	Juice, smoothie, tea · Restaurant (service type not stated) · Coffee shop	Juice / smoothies · Coffee	402 W Main St	open
familymealeatery	Restaurant (service type not stated) · Other		1880 N Highway 287	open
Frillys Seafood & Barbecue	Restaurant (service type not stated)	BBQ	401 N Highway 287	open
Frosted Bundt Cake Cakery	Bakery	Bakery	1401 US-287	open
Fuzzy's Taco Shop	Restaurant (service type not stated)	Mexican	109 N State St	open
Golden Chick	Quick service		3400 S US Hwy 287	open
Golden Chick Golden Chick	Restaurant (service type not stated)	Chicken / wings	3400 US-287	open
Good Morning Donuts	Bakery · Dessert	Dessert · Bakery	1304 FM 51	open
Helados Bebe	Dessert · Restaurant (service type not stated) · Food truck	Ice cream / frozen desserts	2820 US Highway 380	open
Hey Sugar Candy Store Hey Sugar Candy Store	Dessert	Dessert	108 N Trinity St	open
Holy Sheet Cakes	Bakery · Dessert	Bakery · Dessert	633 Co Rd 4010	open
Hwy 287 - Decatur Whataburger	Quick service		500 S HIGHWAY 287	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	801 US-287	open
Irma's Café	Café	Mexican · Southwestern / Tex-Mex · Coffee	2682 FM 51	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	600 South US Hwy 287	open
J Pauley's	Casual dining · Restaurant (service type not stated) · Bar	American	7282 N FM 51	open
Jack in the Box	Quick service · Restaurant (service type not stated)	Mexican · Sandwiches · Burgers	900 S Highway 287	open
Joe's Pizza & Pasta	Restaurant (service type not stated)	Italian	200 S Washburn St	open
K-Bob's Steakhouse	Restaurant (service type not stated)		104 S Highway 287	open
Las Delicias Meat Market & Taqueria	Bakery · Restaurant (service type not stated)	Bakery · Southwestern / Tex-Mex · Mexican	1100 N Business 287	open
Leeper Creek Bbq Llc	Restaurant (service type not stated)		3142 N Highway 287	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1208 FM 51 Ste B	open
McDonald's McDonald's	Quick service	Burgers · American	908 Hwy 380	open
Michoacana Decatur TX	Dessert	Ice cream / frozen desserts · Mexican	1401 US-287	open
Moua Asia Cooking	Restaurant (service type not stated)	Asian · Thai · Chinese	1816 FM 51 #1000	open
Mr Jim's Pizza	Restaurant (service type not stated)	Pizza		open
North Texas Smoke BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2555 US-287	open
Nueva Era Taqueria Restaurant	Restaurant (service type not stated) · Bar		1401 N Highway 287	open
Nueva Era Taqueria Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1401 US-287 Ste 100	open
Oak and Thistle Farm and Vineyard	Winery / distillery / taproom		775 County Road 4280	open
Oliver Creek Store & Grill	Casual dining · Bar	Cajun, Creole, Southern	4880 FM2264	open
Over The Top Bar and Grill	Restaurant (service type not stated) · Casual dining · Bar		7629 FM 51	open
Panda Express Panda Express México	Quick service · Restaurant (service type not stated)	Chinese · Asian	700 Us-81	open
Pappy Jacks Decatur, TX	Restaurant (service type not stated)	American	109 N State St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	601 S. Washburn Wise	open
Platillos Michoacanos	Restaurant (service type not stated) · Food truck		103 N, 103 US-287	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)	Chicken / wings	203 N Highway 287	open
Primo's Taqueria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	312 E Walnut St	open
Ritzy B's Smokehouse & Grill	Casual dining · Bar	BBQ · Cajun, Creole, Southern	3142 US-287	open
Rivas Tacos	Restaurant (service type not stated)	Mexican	207 Ridge Rd	open
Rooster's Roadhouse	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	106 N Trinity St	open
Sandhill Cafe	Café	Coffee	309 County Road 4226	open
Sean's Mesquite Pit Bbq	Restaurant (service type not stated)	BBQ	401 n hwy 287	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1205 Fm 51 South	open
Southbound Brew	Café · Coffee shop · Brewery / taproom	Coffee	3970 US-287	open
Starbucks	Coffee shop	Coffee	809 W Business 380	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	450 US-81	open
State Street Pizza Company	Restaurant (service type not stated)	Pizza · Italian	113 N State St	open
Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	1820 FM 51 S, Suite 3	open
Subway Subway	Quick service	Sandwiches · American	1105 N Hwy 287	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1701 S. US Hwy 81/287	open
sweetFrog	Dessert	Ice cream / frozen desserts	1845 S FM 51 Unit A-2	open
Sweetie Pie's Ribeyes	Restaurant (service type not stated)	Steakhouse	201 W Main St	open
Taco Bell Taco Bell	Quick service	Mexican · Southwestern / Tex-Mex	800 W Business 380	open
Taco Casa Taco Casa	Quick service	Mexican · Southwestern / Tex-Mex	907 W Business 380	open
Tami Sue's Soups, Subs, and Salad's +Sue's Sweet Shack	Food truck · Dessert	Ice cream / frozen desserts	8185 N FM-51	open
Taqueria La Campechanita	Food truck	Mexican	2820 US Highway 380	open
The Blade Lounge Decatur,tx	Bar		1700 S FM-51	open
The Chief Cigar Lounge	Bar		200 S Highway 287	open
The County Seat	Bar		107 S Trinity St	open
The homestead Bakery	Restaurant (service type not stated) · Juice, smoothie, tea · Bakery	Juice / smoothies · Bakery	1001 S Trenchard St	open
The Sip Society	Juice, smoothie, tea	Juice / smoothies	901 Medical Center Dr	open
Trinity Street Restaurant and Bar	Bar · Restaurant (service type not stated) · Coffee shop	Coffee	110 N Trinity St	open
Veronas Italian Restaurant	Restaurant (service type not stated)	Italian · Pizza	201 US-287	open
Villa Grande Ranch	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2025 US-287	open
Voltage Coffee Project	Coffee shop · Café	Coffee	110 N Trinity St	open
Wasabi Wok	Restaurant (service type not stated)	Asian · Chinese	1510 S, 1510 FM 51	open
Wendy's Wendy's	Quick service	Burgers · American	1180 Fm 51 South	open
Western Egg	Casual dining · Restaurant (service type not stated)	American	401 N, 401 US-287	open
Western Sizzlin Steak House	Quick service		1101 N Highway 287	open
Whataburger Whataburger	Quick service	Burgers · American	500 S HIGHWAY 287	open
Whistle Stop Cafe	Casual dining	American · Breakfast	904 US-287 BUS	open
Wingstop Wingstop	Quick service	Chicken / wings · American	450 S US-287 Ste 200	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	17	17	—	—	—	—	SIC1987
1995	13	13	—	—	—	—	SIC1987
1996	13	13	—	—	—	—	SIC1987
1997	23	23	—	—	—	—	SIC1987
1998	26	25	11	13	1	1	NAICS1997
1999	27	27	11	14	2	—	NAICS1997
2000	23	23	9	12	2	—	NAICS1997
2001	32	32	11	19	2	—	NAICS1997
2002	29	29	9	18	2	—	NAICS1997
2003	26	25	6	17	2	—	NAICS2002
2004	33	32	13	16	3	—	NAICS2002
2005	34	31	12	15	4	1	NAICS2002
2006	35	33	12	17	4	—	NAICS2002
2007	41	41	14	22	5	—	NAICS2002
2008	36	35	13	18	4	1	NAICS2007
2009	40	39	15	19	4	1	NAICS2007
2010	40	40	15	20	4	—	NAICS2007
2011	41	41	16	19	4	—	NAICS2007
2012	43	43	15	20	6	—	NAICS2012
2013	40	40	12	20	6	—	NAICS2012
2014	41	40	13	20	5	—	NAICS2012
2015	41	40	13	20	5	—	NAICS2012
2016	43	43	13	23	5	—	NAICS2012
2017	43	43	11	23	7	—	NAICS2017
2018	42	40	11	23	5	—	NAICS2017
2019	44	41	13	22	5	—	NAICS2017
2020	44	42	12	24	5	—	NAICS2017
2021	50	48	15	28	5	—	NAICS2017
2022	47	45	16	22	7	—	NAICS2022
2023	47	45	14	22	9	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76234. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.