BMIE Market 76537

Williamson County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,272 2020–2024 ACS 5-year estimate ±1,224 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,448 2020–2024 ACS 5-year estimate ±354 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,870 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,481 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$98,199 2020–2024 ACS 5-year estimate ±5,032 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	31.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,849 2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$290,900 2020–2024 ACS 5-year estimate ±10,145 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	53.7 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76537
Restaurants per 10,000 residents	7.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+71.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+300.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+500.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,100.0% DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	17 (range 15–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.93) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	86 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	87 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	96 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76537. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.93, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.2	78	40%	+31.3
Restaurant Opportunity Score	87.0	87	35%	+30.4
Market Momentum Score	96.3	96	25%	+24.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,272	78	40%	+31.2
Median household income (ACS)	98,199	80	40%	+31.9
Households (ACS)	5,448	76	20%	+15.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	300	99	35%	+34.7
Restaurants per 10,000 residents (lower = more room)	7.4	83	25%	+20.7
Population (ACS)	16,272	78	20%	+15.6
Median household income (ACS)	98,199	80	20%	+16.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 96 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	71.4	94	50%	+46.8
10-year restaurant growth	300	99	30%	+29.8
20-year restaurant growth	500	99	20%	+19.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (56)

By cuisine

Mexican 11 · American 6 · Burgers 5 · Chicken / wings 5 · Bakery 4 · Coffee 4 · Pizza 4 · Southwestern / Tex-Mex 4 · Dessert 3 · Ice cream / frozen desserts 3 · Sandwiches 3 · Latin American (other) 2 · Asian 1 · Cajun, Creole, Southern 1 · Chinese 1 · Healthy / salads / bowls 1 · Italian 1 · Juice / smoothies 1 · Vietnamese 1

By type

Restaurant (service type not stated) 27 · Quick service 16 · Food truck 7 · Bakery 5 · Bar 5 · Dessert 5 · Café 4 · Casual dining 3 · Coffee shop 3 · Catering 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Aurora's Family Kitchen	Restaurant (service type not stated)	Mexican	205 Sonterra Blvd #200	open
Baked by Brian	Bakery · Dessert	Bakery · Dessert	312 Alabama Trl	open
Banda Burrito	Restaurant (service type not stated)	Mexican	11710 Ih 35	open
Bavarian Forest Burgers and Brats	Food truck	Burgers	11251 I-35 S	open
Briar Wood Forest	Bar · Quick service		9111 I-35 S	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	11710 N I H 35	open
Chef Le's House	Restaurant (service type not stated)	Asian · Vietnamese · Chinese	305 Limestone Terrace	open
Corner Cafe	Casual dining · Café	American · Coffee	12820 S IH 35 Service Rd	open
Cross Roads Cuisine	Restaurant (service type not stated) · Food truck		795 County Rd 311	open
Crossroads Cafe	Restaurant (service type not stated)		6640 FM 487	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	104 Town Center Blvd	open
Dairy Queen TX Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	Towne Center BLVD I-35 Service Road	open
Daylight Donuts	Bakery · Dessert	Dessert	305 Limestone Ter	open
Daylight Donuts Daylight Donuts	Quick service		531 Town Center Blvd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	11810 North Interstate Highway 35 Suite B	open
DQ Grill & Chill DQ Grill & Chill	Quick service		104 Town Center Blvd	open
El Pitayo Mexican Kitchen	Restaurant (service type not stated)	Mexican · Latin American (other)	102 N 5th St	open
El Rinconcito	Restaurant (service type not stated) · Food truck		303 FM487	open
Fuego Express	Food truck		190 County Road 375	open
GF Flour Blossom Bakehouse	Bakery	Bakery · Healthy / salads / bowls · American	136 Katie Hill Path	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	11620 N I-35	open
Krab Kingz Seafood Jarrell	Restaurant (service type not stated)		110 W Avenue E	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	11775 N. Interstate Hwy 35	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	9115 N I 35	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	22612 S Ih 35	open
Lucky Penny Lounge	Restaurant (service type not stated)		305 Limestone Ter Ste A1	open
Maldonado's Bakery	Bakery	Bakery · Mexican · Latin American (other)	105 N 5th St	open
McDonald's McDonald's	Quick service	Burgers · American	11640 Interstate 35 N	open
Mexicano Grille and Bar	Casual dining · Bar	Mexican · Southwestern / Tex-Mex	205 Sonterra Blvd	open
Paleteria Y Neveria Litzy's	Dessert	Ice cream / frozen desserts · Dessert	305 Limestone Terrace	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	11720 N I H 35 Ste 100	open
Pizza Hut Express Pizza Hut	Quick service		11710 North Interstate 35	open
Pizza Hut Express Pizza Hut	Quick service		13745 North Interstate 35	open
Pizza Pie Co	Restaurant (service type not stated)	Pizza · Italian	11720 N I-35 Ste 100	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	13745 N I-35	open
Quiznos	Restaurant (service type not stated)	Pizza	11775 N Interstate 35	open
Rodriguez Mexican Kitchen	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	101 N 4th St	open
Rotunda Bar and game room	Bar		11720 N I-35	open
Schlotzsky's	Restaurant (service type not stated)	Sandwiches	11840 N Interstate 35	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)		11600 N I-35 Service Rd	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)		11600 N Interstate 35 Service Rd	open
Speedway Inn	Bar	American	12803 I-35 S	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	109 Slowbes Way	open
Stockyard Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	11251 S IH 35 Service Rd	open
Subway	Restaurant (service type not stated)	Sandwiches	11810 N IH 35	open
Subway	Other	Sandwiches	9111 N Interstate 35	open
Taco Bell Taco Bell	Quick service	Mexican	11900 IH 35	open
Taco-Tex & Micheladas	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	11720 S IH 35 Service Rd Suite 900	open
Taqueira Lupita	Food truck	Southwestern / Tex-Mex · Mexican	237 County Road 310	open
Taqueria El Palmar	Food truck	Mexican	12800 S IH 35 Service Rd	open
Taqueria El Sazon De Mama	Food truck	Mexican	101 Cr. 237	open
The Lucky Penny	Bar		305 Limestone Terrace	open
The Social Grounds	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	110 W Avenue L	open
The Sweet Spot Bakery, Coffee, Boutique	Bakery · Catering	Bakery	180 Town Center Blvd	open
ThoMathi Bros Latín Cafe	Restaurant (service type not stated) · Casual dining	American	111 Town Center Blvd	open
Wendy's Wendy's	Quick service · Restaurant (service type not stated)	Burgers	13745 N Interstate 35, Suite B	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1996	1	1	—	—	—	—	SIC1987
1997	1	1	—	—	—	—	SIC1987
1998	1	1	—	1	—	—	NAICS1997
1999	1	1	—	1	—	—	NAICS1997
2002	1	1	1	—	—	—	NAICS1997
2003	2	2	2	—	—	—	NAICS2002
2004	2	2	1	1	—	—	NAICS2002
2005	2	2	1	1	—	—	NAICS2002
2009	1	1	1	—	—	—	NAICS2007
2010	3	3	2	1	—	—	NAICS2007
2011	2	2	1	1	—	—	NAICS2007
2012	4	3	1	2	—	—	NAICS2012
2013	4	3	1	2	—	—	NAICS2012
2014	3	3	1	2	—	—	NAICS2012
2015	2	2	1	1	—	—	NAICS2012
2016	7	6	3	2	1	—	NAICS2012
2017	6	5	3	—	—	—	NAICS2017
2018	9	7	5	—	—	—	NAICS2017
2019	8	7	5	—	—	—	NAICS2017
2020	9	8	3	5	—	—	NAICS2017
2021	13	10	3	6	—	—	NAICS2017
2022	15	11	6	5	—	—	NAICS2022
2023	16	12	5	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76537. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.