BMIE Market 76543

Bell County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	34,457 2020–2024 ACS 5-year estimate ±1,989 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,666 2020–2024 ACS 5-year estimate ±617 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	30,430 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,389 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$48,564 2020–2024 ACS 5-year estimate ±4,406 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	29.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,143 2020–2024 ACS 5-year estimate ±47 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$154,000 2020–2024 ACS 5-year estimate ±7,637 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	35.6 sq mi Census Gazetteer 2020
Restaurants	49 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76543
Restaurants per 10,000 residents	15.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+8.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+11.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+63.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	53 (range 50–56) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	56 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76543. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.2	60	40%	+24.1
Restaurant Opportunity Score	53.3	53	35%	+18.7
Market Momentum Score	55.6	56	25%	+13.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	34,457	91	40%	+36.6
Median household income (ACS)	48,564	13	40%	+5.3
Households (ACS)	13,666	92	20%	+18.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	8.9	53	35%	+18.5
Restaurants per 10,000 residents (lower = more room)	14.2	56	25%	+13.9
Population (ACS)	34,457	91	20%	+18.3
Median household income (ACS)	48,564	13	20%	+2.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.5	63	50%	+31.6
10-year restaurant growth	8.9	53	30%	+15.9
20-year restaurant growth	11.4	40	20%	+8.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (117)

By cuisine

American 21 · Burgers 8 · Mexican 8 · Pizza 8 · Asian 7 · Chicken / wings 7 · Sandwiches 7 · BBQ 6 · Dessert 5 · Bakery 4 · Cajun, Creole, Southern 4 · Seafood 4 · Chinese 3 · Coffee 3 · Healthy / salads / bowls 3 · Ice cream / frozen desserts 3 · Japanese 3 · Juice / smoothies 3 · Latin American (other) 3 · Southwestern / Tex-Mex 3 · Steakhouse 3 · Caribbean 2 · Korean 2 · Thai 2 · Breakfast 1 · British / Irish pub food 1 · Hot dogs 1 · Italian 1 · Sushi 1

By type

Restaurant (service type not stated) 68 · Bar 21 · Quick service 21 · Casual dining 14 · Dessert 9 · Bakery 5 · Café 4 · Food truck 4 · Specialty food shop 3 · Juice, smoothie, tea 3 · Other 3 · Coffee shop 2 · Delivery-focused 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
Amiyas Business, Inc	Restaurant (service type not stated)		3300 E Veterans Memorial Blvd	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	2700 East Central Texas Exp.	open
Auntie Anne's Auntie Anne's	Bakery · Quick service	Bakery	2100 S W S Young Dr	open
Backporch Drafthouse BackPorch DraftHouse-Wichita Falls	Casual dining · Bar	American	3100 E Central Texas Expy	open
Balanced Nutrition	Restaurant (service type not stated) · Juice, smoothie, tea	Juice / smoothies	3301 E Rancier Ave	open
Bell Tokyo Authentic Ramen and Bento Killeen TX	Restaurant (service type not stated)	Japanese · Asian	3700 South WS Young Dr. unit #101 1002 E, Elms Rd suite #111	open
Billy Bob's Burgers	Restaurant (service type not stated)	Burgers	421 Liberty St	open
Blu Print Lounge	Bar		4505 E Veterans Memorial Blvd	open
Bobby B's Soul Food Kitchen & More	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	3601 Zephyr Rd	open
Bubba's 33 Bubba's 33	Casual dining · Restaurant (service type not stated) · Bar	American	3701 E Central Texas Expy	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	2401 E Central Texas Expy	open
Burger 101	Quick service	Burgers · American	2100 S W S Young Dr	open
Bush's Chicken	Restaurant (service type not stated)	Chicken / wings	912 N 38th St	open
Cancun Restaurant	Other		2300 E Rancier Ave	open
Candy Corner Candy Corner	Dessert	Dessert	Killeen Mall, 2100 S W S Young Dr	open
Carolina Ale House	Bar		3124 E Central Texas Expy	open
Central Texas Wings	Restaurant (service type not stated)		2301 E Central Texas Expy	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	1600 N. Roy Reynolds Drive	open
Chili's Grill & Bar	Restaurant (service type not stated) · Bar	Mexican · Sandwiches	2601 E Central Texas Expy	open
Chinese Gourmet Express	Restaurant (service type not stated)	Japanese · Chinese · Asian	2100 S W S Young Dr Ste 1340	open
Choice Barbecue Restaurant	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2606 E Veterans Memorial Blvd	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	2616 E Veterans Memorial Blvd	open
Clerico	Restaurant (service type not stated)	Latin American (other) · American	425 N 38th St	open
Coffee Beanery Killeen Mall Coffee Beanery	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2100 S WS Young Dr Ste 1324	open
Crab Cake Lady	Restaurant (service type not stated) · Casual dining	Seafood · American	3003 E Rancier Ave	open
Cuatro Tacos	Restaurant (service type not stated)	Mexican	2100 S W S Young Dr	open
Cupbop Express	Dessert	Dessert	3126 E Central Texas Expy Ste 200	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	112 E Fm 2410 112 E Fm 2410	open
Domino's Pizza Domino's Pizza	Delivery-focused · Quick service	Pizza	5102 E Veterans Memorial Blvd	open
DQ Grill & Chill DQ Grill & Chill	Quick service		112 E Fm 2410	open
El Titanic Boricua	Food truck	Caribbean	Killeen	open
Elmore's Fish & Wings	Restaurant (service type not stated)	Chicken / wings		open
Firehouse Subs	Restaurant (service type not stated)		1000 Lowes Blvd. #400	open
Friendly Crab's	Bar	Seafood · British / Irish pub food	1515 N 38th St	open
Fuddruckers	Restaurant (service type not stated)	Burgers	2301 E. Central Texas Expressway, Ste. 106	open
Gattitown	Restaurant (service type not stated)	Pizza		open
Grace’s Kitchen	Restaurant (service type not stated)	Seafood	441 N 38th St Ste 500	open
Ground Zero Auto Werkz	Restaurant (service type not stated)		5902 E Veterans Memorial Blvd Ste J	open
Hallmark Restaurant	Casual dining	American	4402 E Central Texas Expy	open
Halys Latin Food	Restaurant (service type not stated)	Latin American (other)	3302 Turner Ave	open
House Of Coney Island	Restaurant (service type not stated)	Hot dogs	441 N 38th St #500	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	2601 E. Central TX Expressway	open
Jack in the Box	Quick service		3201 E Veterans Memorial Blvd	open
Jason's Deli	Quick service		3213 E Central Expressway	open
Jason's Deli Jason's Deli	Specialty food shop · Quick service · Fast casual	Sandwiches · Healthy / salads / bowls	3213 E Central Texas Expy	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	3007 Central Texas Expressway Suite 103	open
Jewelsbbq	Restaurant (service type not stated)	BBQ · American	506 N Roy Reynolds Dr	open
K1 & Bobapop Korean Cuisine Bar Karaoke	Bar	Korean · Asian	3126 E Central Texas Expy	open
Keto Shop	Restaurant (service type not stated)	Healthy / salads / bowls	2711 E Veterans Memorial Blvd	open
La Familia Restaurant	Restaurant (service type not stated)	Latin American (other)	3006 Lake Rd	open
Las Pilas Taco - Taco Truck - Mexican Food - Taqueria - In Killeen, Texas	Food truck	Mexican	4505 E Veterans Memorial Blvd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3301 E Rancier Ave	open
Little Tokyo Little Tokyo Japanese fusion	Restaurant (service type not stated)	Japanese · Sushi · Asian	2497 E Central Texas Expy #101	open
Los Burritos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2006 N W S Young Dr Ste 34	open
McDonald's	Restaurant (service type not stated)		710 N 46th St	open
McDonald's McDonald's	Quick service	Burgers · American	4300 Central Texas Expy	open
McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1400 Lowes Blvd	open
MOD Pizza MOD Pizza	Restaurant (service type not stated) · Quick service	Pizza	3007 E Central Texas Expy Ste 104	open
Monai Beauty Ltd Co	Restaurant (service type not stated)		2100 S W S Young Dr Ste 1012	open
Mr Gatti's Pizza	Restaurant (service type not stated)	Pizza	2497 E Central Texas Expy	open
Mr Snow	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	4308 Zephyr Rd #4398	open
Mrs Baird's Bakeries Inc	Bakery	Bakery	3119 Commerce Dr	open
Munch A Lot tx	Quick service · Restaurant (service type not stated)		3300 E Veterans Memorial Blvd	open
O'malley's	Bar		2709 E Veterans Memorial Blvd	open
Old Chicago	Restaurant (service type not stated) · Casual dining · Bar	Pizza	2901 E Central Texas Expy	open
Olive Garden Olive Garden	Restaurant (service type not stated)	Italian	2811 E Central Texas Expy	open
Omalleys 254	Bar		2709 E Veterans Memorial Blvd	open
Oriental Cafe	Café	Coffee	2100 S W S Young Dr	open
Outback Steakhouse Outback Steakhouse	Casual dining · Bar	Steakhouse	2701 E Central Texas Expy	open
Owl House Shaved Sno And Snacks	Quick service		3301 E Rancier Ave Ste 102c	open
Paolo's Pizzeria	Restaurant (service type not stated)	Pizza	2100 S W S Young Dr	open
Partins Afterhours Lounge	Bar		2300 E Rancier Ave	open
Partins Jamaican Bakery & Grill TM	Restaurant (service type not stated) · Bakery	Caribbean · Bakery	441 N 38th St #500	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2503 E Rancier Ave Bell	open
Pluckers Wing Bar Pluckers	Bar · Casual dining	American	3000 E Central Texas Expy	open
Pollo Campero	Restaurant (service type not stated)	Chicken / wings	2801 E Central Texas Expressway	open
PolTex Foods	Restaurant (service type not stated) · Food truck		410 S 38th St	open
Potbelly Sandwich Shop	Other	Sandwiches	3126 E Central Expy, Ste 200	open
Premium Accessories, Llc	Restaurant (service type not stated)		2100 S W S Young Dr	open
Pull up and Eat #2	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	3006 Lake Rd	open
Red Robin Red Robin Gourmet Burgers	Casual dining · Bar	Burgers · American	2800 E Central Texas Expy	open
Rudy's Country Store and Bar-B-Q Rudy's "Country Store" and Bar-B-Q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	5621 E Central Texas Expy	open
Shipley Do-Nuts Shipley Do-Nuts	Bakery · Dessert	Dessert · Bakery	4201 E Rancier Ave	open
Simply Good Burgers Restaurant	Restaurant (service type not stated)	Burgers · American	810 N W S Young Dr	open
Smoothie King Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	2200 E. Central Texas Expressway	open
Smoothies Yogurt	Dessert	Ice cream / frozen desserts	2100 S W S Young Dr	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	2701 E. Rancier	open
Stop-n-save	Dessert			open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3301 E Rancier Bldg #6, 108	open
Subway Ws Young	Other	Sandwiches	2006 n w.young	open
Taco Bell Taco Bell	Quick service	Mexican	1807 S W S Young Dr.	open
Taco Rico Taco Rico	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4201 E Veterans Memorial Blvd	open
Tacotas Killeen	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	920 S W S Young Dr	open
Tatazo Food Truck	Food truck	Mexican	4202 E Veterans Memorial Blvd	open
Texas Land & Cattle Steakhouse	Restaurant (service type not stated)	Steakhouse	3403 E Central Texas Expy	open
Texas Roadhouse Texas Roadhouse	Casual dining · Bar	Steakhouse · American	3709 E Central Texas Expy	open
TGI Fridays	Bar · Restaurant (service type not stated)		2801 E Central Texas Expy	open
Thai Express	Restaurant (service type not stated)	Thai	4302B E Rancier Ave	open
Thai Thai Restaurant	Restaurant (service type not stated)	Thai · Seafood · Asian	4400 E Central Texas Expy	open
The Ambrosia Lounge	Casual dining · Bar		5209 E Veterans Memorial Blvd	open
The Bloom Coffee Roasters The Bloom Coffee Roasters	Coffee shop · Café	Coffee	2300 E Rancier Ave Ste 104	open
The Shisha Lounge	Bar		810 N W S Young Dr	open
The Waffle Den	Restaurant (service type not stated) · Casual dining	Breakfast · American	421 Liberty St	open
Tilted Kilt Pub and Eatery Tilted Kilt Pub and Eatery	Bar · Casual dining		2900 E Central Texas Expy	open
UITA Media	Café		2210 E Central Texas Expy	open
Vic’s Kountry Touch BBQ	Restaurant (service type not stated)	American · BBQ	916 N 38th St	open
Wally's Donuts	Bakery · Restaurant (service type not stated) · Dessert	Dessert	3301 E Rancier Ave #103c	open
Whimsical Candy Company	Dessert		2843 E Veterans Memorial Blvd	open
Wings & Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · American	2100 S W S Young Dr #1338	open
Wings & More	Restaurant (service type not stated)	Chicken / wings	3301 E Rancier Ave Ste 102c	open
Wiso Phat Burger	Restaurant (service type not stated)	Burgers · American	421 Liberty St	open
Wong's Palace	Restaurant (service type not stated)	Chinese	2201 S W S Young Dr	open
Wong's Palace	Restaurant (service type not stated)	Chinese · Asian	2201 S W S Young Dr	open
Yummy Restaurant	Restaurant (service type not stated)	Asian · Korean	2006 N WS Young Dr	open
Bill's Bbq	Restaurant (service type not stated)	BBQ	5209 E Veterans Memorial Blvd	closed
Fast Time	Quick service		3300 E Veterans Memorial Blvd	closed
Great American Cookies / Pretzel Maker	Bakery	Bakery	2100 S W S Young Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	45	30	—	—	—	15	SIC1987
1995	37	32	—	—	—	5	SIC1987
1996	37	33	—	—	—	4	SIC1987
1997	38	34	—	—	—	4	SIC1987
1998	41	37	17	15	4	3	NAICS1997
1999	44	38	18	15	4	4	NAICS1997
2000	45	39	18	15	5	4	NAICS1997
2001	44	39	17	16	5	3	NAICS1997
2002	53	45	19	20	5	7	NAICS1997
2003	50	44	15	24	3	6	NAICS2002
2004	52	42	14	25	2	10	NAICS2002
2005	47	39	11	24	3	8	NAICS2002
2006	48	42	13	23	5	6	NAICS2002
2007	50	44	13	26	4	5	NAICS2002
2008	54	48	17	26	4	5	NAICS2007
2009	54	49	16	28	4	5	NAICS2007
2010	51	47	15	27	4	4	NAICS2007
2011	49	46	15	26	4	3	NAICS2007
2012	48	46	17	23	5	2	NAICS2012
2013	47	45	19	21	4	2	NAICS2012
2014	46	44	18	21	4	2	NAICS2012
2015	49	46	20	21	4	3	NAICS2012
2016	45	44	20	20	3	1	NAICS2012
2017	47	45	19	21	4	—	NAICS2017
2018	48	46	20	19	5	—	NAICS2017
2019	50	49	20	22	5	—	NAICS2017
2020	52	50	20	23	5	—	NAICS2017
2021	50	49	21	22	5	—	NAICS2017
2022	50	49	19	23	6	—	NAICS2022
2023	50	49	19	25	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76543. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
76559	3.4 mi	1	2016
76548	4.8 mi	71	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.