BMIE Market 76645

Hill County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,494 2020–2024 ACS 5-year estimate ±405 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,980 2020–2024 ACS 5-year estimate ±241 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,039 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,590 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$63,737 2020–2024 ACS 5-year estimate ±6,395 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$978 2020–2024 ACS 5-year estimate ±67 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$199,100 2020–2024 ACS 5-year estimate ±23,460 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	187.5 sq mi Census Gazetteer 2020
Restaurants	26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76645
Restaurants per 10,000 residents	25.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-16.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-10.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-7.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+23.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 22–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.07) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	40 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	36 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	17 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76645. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.07, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.0	58	40%	+23.2
Restaurant Opportunity Score	36.0	36	35%	+12.6
Market Momentum Score	16.5	17	25%	+4.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,494	73	40%	+29.1
Median household income (ACS)	63,737	37	40%	+14.6
Households (ACS)	3,980	71	20%	+14.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-10.3	18	35%	+6.3
Restaurants per 10,000 residents (lower = more room)	22.6	31	25%	+7.8
Population (ACS)	11,494	73	20%	+14.6
Median household income (ACS)	63,737	37	20%	+7.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 17 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-16.1	15	50%	+7.5
10-year restaurant growth	-10.3	18	30%	+5.4
20-year restaurant growth	-7.1	18	20%	+3.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (85)

By cuisine

American 16 · Mexican 14 · Coffee 10 · Burgers 9 · Latin American (other) 8 · Chicken / wings 7 · Breakfast 5 · BBQ 4 · Pizza 4 · Sandwiches 4 · Bakery 3 · Chinese 3 · Dessert 3 · Southwestern / Tex-Mex 3 · Asian 2 · Cajun, Creole, Southern 2 · Healthy / salads / bowls 2 · Italian 2 · Ice cream / frozen desserts 1 · Seafood 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 56 · Quick service 23 · Café 9 · Coffee shop 5 · Dessert 5 · Bakery 4 · Bar 4 · Casual dining 3 · Food truck 3 · Fast casual 2 · Other 2 · Winery / distillery / taproom 2 · Buffet 1 · Delivery-focused 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Applebee's Applebee's Neighborhood Grill & Bar	Restaurant (service type not stated)	American	160 US Highway 77	open
Bearded Wheat Distillery	Winery / distillery / taproom		205 E Elm St	open
Big Deal Burger	Restaurant (service type not stated)	Chicken / wings · Burgers · BBQ	1510 Corsicana Hwy	open
Branded Burger Co. Branded Burger Co.	Restaurant (service type not stated)	Burgers · American	100 W Elm St	open
Braum's Ice Cream and Dairy Store	Restaurant (service type not stated)	Burgers · American	219 NW I-35	open
Brewer's Bistro	Restaurant (service type not stated) · Café	Coffee	57 W Franklin St	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	205 S Waco St	open
Cheers Liquor	Winery / distillery / taproom		300 S Waco St	open
Chick-fil-A Chick-fil-A	Quick service		250 I 35 Service Road	open
Chick-fil-A Hillsboro Chick-fil-A SoCal	Restaurant (service type not stated)	Chicken / wings	250 I-35 Hwy SW	open
Chicken Express Chicken Express	Quick service	Chicken / wings · American	301 Coke Ave	open
Chili's Grill & Bar	Restaurant (service type not stated)		238 I 35 N Frontage Rd	open
Cilantros Mexican Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	113 N Waco St	open
Cinnabon at Schlotzsky's Hillsboro Cinnabon	Quick service		200 IH 35 N.W.	open
Comedy Skits Videos	Restaurant (service type not stated)		1796 FM 309	open
Corsicana Hwy Scooter's Coffee	Coffee shop · Café	Coffee	1409 Corsicana Hwy	open
Cotton Exchange Cafe	Restaurant (service type not stated)		100 W Elm St	open
Country Pride Burger King	Restaurant (service type not stated) · Quick service	Burgers · Breakfast · American	160 State Highway 77	open
D J's Donuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	320 S Waco St	open
Dairy Queen Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	Dairy Queen Store 1509 Corsicana Hwy	open
Diaz Tex-Mex Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	139 S Waco St	open
El Charro Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1502 Corsicana Hwy	open
El Conquistador Restaurant El Conquistador Hillsboro	Restaurant (service type not stated)	Mexican · Latin American (other)	1516 Old Brandon Rd	open
El Rinconcito Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	418 W Elm St	open
El Sol Fruteria y Antojitos	Food truck · Restaurant (service type not stated)		107 E Elm St	open
El Taco Jalisco	Restaurant (service type not stated)	Mexican · Latin American (other)	211 I-35	open
El Zarape Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	106 E Walnut St	open
Ember Cigar Co	Bar		73 N Waco St	open
Frenkie's Restaurant &pizza	Restaurant (service type not stated)	Italian · Pizza	57 W Franklin St	open
Frida’s Taco Time	Restaurant (service type not stated)	Mexican	218 S Waco St	open
Golden Buffet	Buffet	Chinese · Asian	1507 Corsicana Hwy	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	200 Corsicana Hwy	open
H Donut	Bakery · Restaurant (service type not stated) · Dessert	Dessert	126 W Elm St	open
Hillsboro Beverages	Bar · Restaurant (service type not stated)		344 S Covington St	open
Hwy 77 & I35 Whataburger	Quick service		1402 CORSICANA HWY	open
Ihop	Restaurant (service type not stated)	Breakfast	203 I 35 Hwy NW	open
Iron Skillet	Quick service · Coffee shop · Restaurant (service type not stated)	Seafood · Coffee	101 N Cornelius Rd	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	238 I 35 N Frontage Rd	open
Jack in the Box	Quick service		1405 Corsicana Hwy	open
KFC	Quick service · Restaurant (service type not stated)		1400 I-35 Hwy SW	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	101 35th Hwy NW # I	open
Little Caesars Pizza Little Caesars	Quick service · Delivery-focused	Pizza	102 I-35	open
Lone Star Cafe	Casual dining · Café	American · Coffee	100 Dynasty Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1504 Corsicana Hwy	open
Mi Chalchis	Quick service · Restaurant (service type not stated)	Mexican	300 Dexter St	open
Milano's Pizza	Restaurant (service type not stated)	Pizza · Italian	79 N Waco St	open
Original Fried Pie Shop	Dessert	Dessert	301 I 35 Hwy NW	open
Overflow Coffee Co	Coffee shop · Restaurant (service type not stated) · Café	Coffee	60 W Elm St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	303 I 35 Hwy NW	open
R&K Cafe II	Restaurant (service type not stated)	Breakfast · American	103 N Waco St	open
Rise N Smoke Pit	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	401 Abbott Ave	open
Sbarro Sbarro	Quick service		101 Cornelius Rd	open
Schlotzsky's	Quick service · Restaurant (service type not stated) · Fast casual	Breakfast · Sandwiches · Healthy / salads / bowls	200 Ih 35 S	open
Schlotzsky's	Quick service · Restaurant (service type not stated) · Fast casual	Breakfast · Sandwiches · Healthy / salads / bowls	200 IH 35 N.W.	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	1409 Corsicana Hwy	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1322 Corsicana Highway	open
Sonic Drive-In	Restaurant (service type not stated)	Burgers	218 S Waco St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	102 I 35 N Frontage Rd	open
Subway Chester's Chicken	Quick service · Other	Sandwiches · Chicken / wings · American	1501 Corsicana Hwy	open
Subway	Other	Sandwiches	401 Coke Ave	open
Sweet Joy Hillsboro	Dessert		58 W Elm St	open
Sy's Kitchen	Restaurant (service type not stated)	Chinese	350 S Covington St	open
Taco Bell Taco Bell	Quick service	Mexican	300 I 35 Hwy NE	open
Tacos Rubi	Restaurant (service type not stated)	Mexican · Latin American (other)	300 W Elm St	open
Taqueria Jireh	Food truck · Restaurant (service type not stated)		114 W Hall St	open
Taqueria Taxco	Restaurant (service type not stated)	Mexican	203 NE I 35 Service Rd	open
Taylor's Smokehouse	Restaurant (service type not stated)		5626 State Highway 22	open
The Black-eyed Pea	Restaurant (service type not stated)	Cajun, Creole, Southern	1502 Corsicana Hwy	open
The Plaid Turtle Draft House	Bar		73 N Waco St	open
Tiny Pancakes Delight	Restaurant (service type not stated)		105 E Franklin St Unit A	open
Tony's Backyard BBQ	Restaurant (service type not stated)	BBQ · American	Food Truck	open
Tonys Backyard Bbq	Food truck		302 Coke Ave	open
Ultraviolet Boba Tea	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	117 E Franklin St	open
Up in Smoke BBQ	Restaurant (service type not stated)	BBQ	213 I 35 HWY NW	open
Waffle House Waffle House	Restaurant (service type not stated)	American	202 I-35 SERVICE RD	open
Walmart Bakery	Bakery	Bakery	401 Coke Ave	open
Wendy's Wendy's	Quick service	Burgers · American	302 I 35 N.E.	open
Whataburger Whataburger	Quick service	Burgers · American	1402 CORSICANA HWY	open
Williams Drive Inn	Casual dining · Restaurant (service type not stated)	American	328 S Waco St	open
Wok Express Wok Express	Restaurant (service type not stated)	Chinese · Asian	102 I 35 Hwy SW	open
Wranglers Cafe & Entertainment	Café · Restaurant (service type not stated) · Casual dining · Bar	Coffee	106 E Elm St	open
Yasmeen Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	209 W Walnut St	open
Yaya's Place	Restaurant (service type not stated)	Mexican · Latin American (other)	116 N Waco St	open
Great Western Dining	Restaurant (service type not stated)		112 Lamar Dr	closed
Harmony Coffee Company Dba Overflowcoffeeco	Restaurant (service type not stated)		60 W Elm St Ste 101	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	21	—	—	—	—	SIC1987
1995	20	20	—	—	—	—	SIC1987
1996	22	22	—	—	—	—	SIC1987
1997	29	28	—	—	—	1	SIC1987
1998	26	24	9	14	—	1	NAICS1997
1999	31	30	11	17	1	—	NAICS1997
2000	28	27	9	16	1	—	NAICS1997
2001	29	28	9	17	1	—	NAICS1997
2002	28	26	9	14	2	—	NAICS1997
2003	30	28	10	13	2	—	NAICS2002
2004	30	28	10	13	3	—	NAICS2002
2005	31	28	10	14	2	—	NAICS2002
2006	27	26	9	13	2	—	NAICS2002
2007	30	29	8	15	4	—	NAICS2002
2008	29	28	10	13	4	—	NAICS2007
2009	28	27	10	12	4	—	NAICS2007
2010	30	28	10	13	4	1	NAICS2007
2011	31	29	9	15	4	1	NAICS2007
2012	31	29	9	15	5	1	NAICS2012
2013	30	29	8	17	4	—	NAICS2012
2014	29	28	9	15	4	—	NAICS2012
2015	28	27	8	15	4	—	NAICS2012
2016	32	31	10	16	5	—	NAICS2012
2017	36	33	11	17	5	—	NAICS2017
2018	34	31	10	17	4	—	NAICS2017
2019	37	33	11	18	4	—	NAICS2017
2020	36	32	11	17	4	—	NAICS2017
2021	28	26	9	14	3	—	NAICS2017
2022	28	26	10	12	4	—	NAICS2022
2023	28	26	9	11	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76645. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.