BMIE Market 76667

Limestone County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,494 2020–2024 ACS 5-year estimate ±563 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,036 2020–2024 ACS 5-year estimate ±284 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,313 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,740 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$52,541 2020–2024 ACS 5-year estimate ±5,010 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$958 2020–2024 ACS 5-year estimate ±99 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$154,700 2020–2024 ACS 5-year estimate ±15,364 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	153.1 sq mi Census Gazetteer 2020
Restaurants	18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76667
Restaurants per 10,000 residents	16.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+5.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+20.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 15–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	46 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	50 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	42 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	47 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76667. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	50.1	50	40%	+20.0
Restaurant Opportunity Score	41.6	42	35%	+14.5
Market Momentum Score	47.3	47	25%	+11.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,494	72	40%	+28.6
Median household income (ACS)	52,541	18	40%	+7.3
Households (ACS)	4,036	71	20%	+14.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	17.2	45	25%	+11.4
Population (ACS)	10,494	72	20%	+14.3
Median household income (ACS)	52,541	18	20%	+3.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	5.9	62	50%	+31.2
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (71)

By cuisine

American 14 · Mexican 12 · Coffee 7 · Juice / smoothies 5 · Pizza 5 · Southwestern / Tex-Mex 5 · Bakery 3 · Burgers 3 · Cajun, Creole, Southern 3 · Dessert 3 · Sandwiches 3 · BBQ 2 · Chicken / wings 2 · Chinese 1 · Ice cream / frozen desserts 1 · Italian 1 · Latin American (other) 1 · Seafood 1

By type

Restaurant (service type not stated) 39 · Bar 16 · Quick service 14 · Casual dining 8 · Café 6 · Dessert 5 · Food truck 5 · Juice, smoothie, tea 5 · Bakery 4 · Coffee shop 4 · Specialty food shop 2 · Other 2 · Buffet 1 · Catering 1

Name	Type	Cuisine	Address	Status
Blackcat Nutrition	Juice, smoothie, tea	Juice / smoothies	208 E Rusk St	open
BlackKat CAFE	Café · Quick service · Juice, smoothie, tea	Coffee · Juice / smoothies	1000 E Milam St	open
Bonnie And Clyde's Snow Cones	Food truck		100 N McKinney St	open
Bucks Pizza	Restaurant (service type not stated)	Pizza	1322 E Milam St	open
Bud’s Boil N Go Mexia,TX	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	604 N Martin Luther King Jr Hwy	open
Burger King	Restaurant (service type not stated)		704 E Milam St	open
Cactus Jack’s Beer Barn	Bar		1600 TX-14	open
Charlie Burgers & Grill	Casual dining · Restaurant (service type not stated) · Bar	Burgers	901 E Milam St	open
Coffee Cabaret	Coffee shop · Restaurant (service type not stated) · Café	Coffee	600 N Paris St	open
Countryside Cafe	Café	American · Coffee	500 E Milam St	open
Coyote Run	Bar		807 S Martin Luther King Jr Hwy	open
Denmond's Lounge & Sports Bar	Bar		2824 FM-1365	open
Drillin' Rig Restaurant	Restaurant (service type not stated) · Casual dining	American	600 W Palestine St	open
El Patio Mexican Grill - Mexia	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	924 E Milam St	open
El Rincon del Viejo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	506 W Milam St	open
Farm House Farm House	Restaurant (service type not stated)	American	1401 E Milam St	open
Frankie's Pasta & Pizza &pizza	Restaurant (service type not stated)	Pizza · Italian	602 N Martin Luther King Jr Hwy	open
Gemini Lounge	Bar		1335 E Milam St	open
Grand Buffet	Buffet · Restaurant (service type not stated) · Casual dining	American	810 E Milam St	open
H Bar C Ranch	Bar		3912 Highway 14 N	open
Honey Hole Bar	Bar · Restaurant (service type not stated) · Casual dining	American	3146 TX-14	open
Hwy 84 - Mexia Whataburger	Quick service		1012 E MILAM ST	open
Jim's Krispy Fried Chicken	Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern · American	312 E Milam St	open
Joe Friday's Diner Ruby's Diner	Casual dining	American	601 N Martin Luther King Jr Hwy	open
JUST ONE MORE	Bar		311 TX-14	open
L&B Saloon	Bar		2380 Highway 84 E	open
Las Pupusas & Antojitos	Restaurant (service type not stated) · Other		901 E Milam St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	600 E Milam St	open
Lucky Food Mart	Café · Restaurant (service type not stated) · Quick service	Coffee	1000 E Milam St	open
Magic Chinese	Restaurant (service type not stated)	Chinese		open
Mama's Place	Restaurant (service type not stated)	American	TX-14	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	903 E Milam Rd	open
Mei Lin Inc	Restaurant (service type not stated)		810 E Milam St	open
Mejias’s Hotdogs	Restaurant (service type not stated)		1011 E Milam St	open
Mexia Donuts	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	602 E Milam St	open
Mi Familia Taco Stand	Food truck	Mexican	103 S Martin Luther King Jr Hwy	open
Mi Pueblito's Dulceria Imp.	Dessert		317 E Commerce St	open
Mimi's Heart Bakery	Bakery · Dessert	Bakery · Dessert	277 LCR 498	open
Molina's Tortilleria & Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	309 E Travis St	open
Mr Gatti's Pizza	Restaurant (service type not stated)	Pizza	1406 E. Milam Street	open
Mr. Taco	Quick service	Mexican · Latin American (other)	309 Travis St E	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza · American	822 W Milam St	open
Pollo Express	Restaurant (service type not stated)	Mexican · Chicken / wings	720 E Milam St	open
Roosters	Bar		1093 Lcr 498	open
Ruby Lee's Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	209 TX-14	open
Sandy's bar & grill	Casual dining · Restaurant (service type not stated) · Bar		323 N Dr M.L.K. Jr. Hwy	open
Sol De Mexico	Restaurant (service type not stated)	Mexican	801 E Milam St	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	601 East Milam Street	open
Southern Nutrition	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	1527 E Milam St	open
Spot Sports Bar Mexia	Bar · Juice, smoothie, tea	Juice / smoothies	3808 TX-14 N	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	702 E Milam St	open
Subway Subway	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	801 E Milam St	open
Subway	Other	Sandwiches	1410 E Milam St	open
Super Rainbow Sno Cones	Juice, smoothie, tea · Food truck	Juice / smoothies	1309 E Milam St	open
Taco Bell Taco Bell	Quick service	Mexican	405 North Ross Ave	open
Tacos El Barbas	Restaurant (service type not stated)	Mexican	909 E Milam St	open
Tacos El Norteno	Food truck · Restaurant (service type not stated)	Mexican	800 W Milam St	open
Tamale Inn	Bar	Southwestern / Tex-Mex · Mexican	4518 S Martin Luther King Jr Hwy	open
Taqueria Mexicano #4	Bar	Mexican · Southwestern / Tex-Mex	838 n hwy 171	open
TCBY	Dessert	Ice cream / frozen desserts	1202 E Milam St	open
The Falcon Club	Casual dining · Restaurant (service type not stated) · Bar	American	703 N Martin Luther King Jr Hwy	open
The Hilltop Bar	Bar		6661 TX-14 N	open
The Tater Truck Mexia.	Restaurant (service type not stated) · Quick service		1309 E Milam St	open
Twisty Donuts	Bakery · Dessert	Dessert · Bakery	401 W Milam St	open
Walmart Bakery	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	1406 E Milam St	open
Ward & Whitaker Inc	Restaurant (service type not stated)		1401 E Milam St	open
WB Chuckwagon	Food truck · Catering	BBQ	4592 TX-14 N	open
Whataburger Whataburger	Quick service	Burgers · American	1012 E MILAM ST	open
Wright's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	123 N Dr M.L.K. Jr. Hwy	open
Zee's Kitchen	Restaurant (service type not stated) · Casual dining	American	403 N Denton St	open
Jr Mexican Restaurant Inc	Restaurant (service type not stated)		838 N Highway 171	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	15	—	—	—	4	SIC1987
1995	18	15	—	—	—	3	SIC1987
1996	18	15	—	—	—	3	SIC1987
1997	18	16	—	—	—	2	SIC1987
1998	22	19	8	10	1	2	NAICS1997
1999	23	21	8	12	1	1	NAICS1997
2000	18	17	4	11	2	—	NAICS1997
2001	18	16	5	10	1	1	NAICS1997
2002	19	17	6	10	1	2	NAICS1997
2003	20	18	6	11	1	2	NAICS2002
2004	20	17	7	9	1	2	NAICS2002
2005	21	18	8	7	3	2	NAICS2002
2006	21	18	9	7	2	2	NAICS2002
2007	21	18	9	7	2	2	NAICS2002
2008	21	16	6	9	1	3	NAICS2007
2009	22	18	8	9	1	2	NAICS2007
2010	23	19	8	10	1	2	NAICS2007
2011	23	19	9	9	1	2	NAICS2007
2012	22	19	10	8	1	1	NAICS2012
2013	21	18	10	7	1	1	NAICS2012
2014	21	18	9	7	1	1	NAICS2012
2015	22	19	9	8	1	1	NAICS2012
2016	21	18	7	8	2	1	NAICS2012
2017	19	16	6	8	—	—	NAICS2017
2018	20	17	7	8	—	—	NAICS2017
2019	21	17	7	9	—	—	NAICS2017
2020	23	19	9	9	—	—	NAICS2017
2021	23	19	9	9	—	—	NAICS2017
2022	22	18	7	10	—	—	NAICS2022
2023	22	18	6	11	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76667. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.