BMIE Market 76691

McLennan County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,661 2020–2024 ACS 5-year estimate ±486 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,440 2020–2024 ACS 5-year estimate ±229 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,454 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,706 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$85,694 2020–2024 ACS 5-year estimate ±14,212 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,064 2020–2024 ACS 5-year estimate ±306 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$304,500 2020–2024 ACS 5-year estimate ±39,960 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	97.6 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76691
Restaurants per 10,000 residents	13.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+42.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+11.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 7–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	69 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76691. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.06, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.3	66	40%	+26.5
Restaurant Opportunity Score	59.1	59	35%	+20.7
Market Momentum Score	68.6	69	25%	+17.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,661	65	40%	+25.9
Median household income (ACS)	85,694	69	40%	+27.5
Households (ACS)	2,440	64	20%	+12.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	11.1	55	35%	+19.2
Restaurants per 10,000 residents (lower = more room)	15.0	53	25%	+13.2
Population (ACS)	6,661	65	20%	+13.0
Median household income (ACS)	85,694	69	20%	+13.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	42.9	88	50%	+44.1
10-year restaurant growth	11.1	55	30%	+16.5
20-year restaurant growth	11.1	40	20%	+8.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (42)

By cuisine

American 11 · Bakery 8 · German / Eastern European 5 · Dessert 4 · BBQ 3 · Coffee 3 · Pizza 3 · Sandwiches 3 · Ice cream / frozen desserts 2 · Italian 2 · Mexican 2 · Southwestern / Tex-Mex 2 · Burgers 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1

By type

Restaurant (service type not stated) 24 · Bar 12 · Quick service 9 · Bakery 8 · Dessert 5 · Café 2 · Casual dining 2 · Coffee shop 2 · Specialty food shop 2 · Delivery-focused 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
308 Tavern	Bar		207 W Commerce St	open
Autley's Bar	Bar		788 T M W Pkwy	open
Best donuts & kolaches shop	Bakery · Quick service · Dessert	Dessert · Bakery	508 W Oak St	open
Bush's Chicken Bush's Chicken - Laredo	Quick service	Chicken / wings · American	106 S George Kacir Dr	open
Czech Stop	Bakery	Bakery	105 N College Ave	open
Czech-American Restaurant	Restaurant (service type not stated)	American · German / Eastern European	220 N Main St	open
Dairy Queen	Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	701 W Oak St	open
East of West Vineyards	Winery / distillery / taproom		536 Cervenka Rd	open
Ella’s hog pen cafe	Restaurant (service type not stated) · Bar		343 Tokio Loop	open
Gerik's Ole Czech Bakery & Deli	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches · German / Eastern European	511 W Oak St	open
Goobers	Bar		E Pine St	open
Hoot's Tokio Store	Bar · Restaurant (service type not stated)		343 Tokio Loop	open
Ice Ice Baby	Dessert	Dessert · Ice cream / frozen desserts	108 S College St	open
Juniors BBQ	Restaurant (service type not stated)	BBQ · American	224 N Main St	open
Kissing Pig Cafe	Restaurant (service type not stated) · Specialty food shop · Quick service · Café	BBQ · Sandwiches · German / Eastern European · Coffee	214 Melodie Dr	open
Koki Restaurants Waco	Restaurant (service type not stated) · Quick service	Japanese	175 S Main St	open
License To Chill	Dessert · Juice, smoothie, tea · Bakery	Dessert · Juice / smoothies · Bakery	508 W Oak St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	22119 I-35 N. I-35.	open
Milano's Pizza	Restaurant (service type not stated)	Pizza · Italian	316 N Main St	open
Mynars	Bar		121 E Oak St	open
Oak Street Bakery	Bakery · Dessert	Bakery · Dessert	504 W Oak St	open
Out West Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	301 S Main St	open
Pichas Czech American Restaurant II to Go Orders	Quick service · Restaurant (service type not stated)	American	20645 I-35 N	open
Pizza House of West / Gerik’s Ole’ Czech Bakery	Restaurant (service type not stated) · Bakery	Pizza · Bakery · Italian	511 W Oak St	open
Pizza Junction of West	Delivery-focused · Restaurant (service type not stated)	Pizza	224 N Main St	open
Ready Brew	Coffee shop	Coffee	214 N Main St	open
Smokey Bears BBQ & Cafe	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	20645 I 35 N Frontage Rd	open
Smokin’ Buns	Restaurant (service type not stated)	American	100 Czech Inn Dr	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	701 West Oak Street	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	22165 Purple Heart Trail, I 35	open
Stockyard Cafe	Restaurant (service type not stated)	American		open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	209 S George Kacir Dr Ste C	open
T's Pub and Grub	Bar		24350 N Interstate 35	open
Taqueria West	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	509 W Oak St	open
The Kolache House Baking Co.	Restaurant (service type not stated)	German / Eastern European	215 S George Kacir Dr	open
The Tavern Leroy Tx	Bar		5139 Heritage Pkwy	open
The Tipsy Lion Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		128 N Main St	open
The Village Bakery & Ready Brew	Bakery	Bakery · German / Eastern European	113 E Oak St	open
Two Amigos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	208 N Main St	open
VFW Post 4819 West, TX	Restaurant (service type not stated)	American	715 S Reagan St	open
West Station Roadhouse	Bar · Restaurant (service type not stated)	American	128 N Main St	open
Wolf's	Bar		116 E Oak St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	5	—	—	—	5	SIC1987
1995	10	5	—	—	—	5	SIC1987
1996	14	7	—	—	—	7	SIC1987
1997	18	11	—	—	—	7	SIC1987
1998	17	11	6	3	2	5	NAICS1997
1999	16	8	4	2	2	6	NAICS1997
2000	16	8	4	2	2	6	NAICS1997
2001	14	10	5	3	2	4	NAICS1997
2002	14	11	6	3	2	3	NAICS1997
2003	11	9	4	4	1	2	NAICS2002
2004	14	11	6	5	—	2	NAICS2002
2005	13	11	5	5	1	2	NAICS2002
2006	13	12	7	4	1	1	NAICS2002
2007	12	10	6	3	1	2	NAICS2002
2008	10	9	6	3	—	1	NAICS2007
2009	12	11	6	5	—	1	NAICS2007
2010	10	9	5	4	—	1	NAICS2007
2011	9	8	4	4	—	1	NAICS2007
2012	10	10	5	5	—	—	NAICS2012
2013	9	9	5	4	—	—	NAICS2012
2014	8	8	4	4	—	—	NAICS2012
2015	8	8	3	5	—	—	NAICS2012
2016	8	8	4	4	—	—	NAICS2012
2017	12	11	7	4	—	—	NAICS2017
2018	9	7	—	5	—	—	NAICS2017
2019	10	8	4	4	—	—	NAICS2017
2020	10	9	3	5	—	—	NAICS2017
2021	12	10	3	6	—	—	NAICS2017
2022	10	8	—	5	—	—	NAICS2022
2023	12	10	3	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76691. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.