BMIE Market 76708

McLennan County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	27,790 2020–2024 ACS 5-year estimate ±1,694 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,261 2020–2024 ACS 5-year estimate ±553 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	24,476 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,736 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$68,856 2020–2024 ACS 5-year estimate ±5,675 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,177 2020–2024 ACS 5-year estimate ±96 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$219,900 2020–2024 ACS 5-year estimate ±15,428 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	48.1 sq mi Census Gazetteer 2020
Restaurants	33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76708
Restaurants per 10,000 residents	8.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+37.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+26.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+94.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+65.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	32 (range 26–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.46) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	80 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76708. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.46, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.2	70	40%	+28.1
Restaurant Opportunity Score	66.9	67	35%	+23.4
Market Momentum Score	80.0	80	25%	+20.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	27,790	87	40%	+34.9
Median household income (ACS)	68,856	45	40%	+18.1
Households (ACS)	10,261	86	20%	+17.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	26.9	69	35%	+24.1
Restaurants per 10,000 residents (lower = more room)	11.9	65	25%	+16.3
Population (ACS)	27,790	87	20%	+17.5
Median household income (ACS)	68,856	45	20%	+9.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	37.5	87	50%	+43.4
10-year restaurant growth	26.9	69	30%	+20.7
20-year restaurant growth	94.1	80	20%	+15.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (67)

By cuisine

Mexican 14 · American 9 · Bakery 7 · Pizza 7 · Coffee 6 · Southwestern / Tex-Mex 6 · Burgers 5 · Dessert 5 · Chicken / wings 3 · Ice cream / frozen desserts 3 · BBQ 2 · Juice / smoothies 2 · Sandwiches 2 · Asian 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Chinese 1 · Italian 1 · Latin American (other) 1

By type

Restaurant (service type not stated) 42 · Quick service 15 · Bakery 7 · Bar 7 · Dessert 7 · Café 5 · Casual dining 5 · Coffee shop 3 · Delivery-focused 2 · Food truck 2 · Juice, smoothie, tea 2 · Winery / distillery / taproom 2

Name	Type	Cuisine	Address	Status
All Sugar'd Up	Bakery	Bakery	6320 N 19th St	open
Baskin-Robbins Baskin-Robbins	Dessert · Bakery	Ice cream / frozen desserts · Dessert · Bakery	10324-G China Spring Road	open
Billy Bob's Burgers Bar & Grill	Casual dining · Bar	Burgers · American	10214 China Spring Rd	open
Brass Rail	Bar		3200 N 19th St	open
Bush's Chicken Bush's Chicken - Laredo	Quick service · Restaurant (service type not stated)	Chicken / wings	10100 Granada Dr	open
Bush's Chicken - N 19th St. Bush's Chicken - Laredo	Restaurant (service type not stated) · Quick service	Chicken / wings	3632 N 19th St	open
Candied Daiquiris Waco	Casual dining · Bar		3601 N 19th St	open
Church's Texas Chicken	Restaurant (service type not stated)	Chicken / wings	3903 N 19th St	open
Cougar Donut	Bakery · Dessert · Café	Dessert · Coffee · Bakery	10412 China Spring Rd	open
Cougar Nutrition	Juice, smoothie, tea	Juice / smoothies	340 N Rock Creek Rd	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	4021 N 19th St 4021 N 19th St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	9901 China Spring Hwy	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	3601 N. 19th Street	open
DQ Grill & Chill DQ Grill & Chill	Quick service		4021 N 19th St	open
Dubl-R Old Fashioned Hamburgers	Restaurant (service type not stated)	Burgers · American	1810 Herring Ave	open
El Arriero Taqueria	Restaurant (service type not stated)	Mexican	3616 N 19th St	open
El Cuñado	Restaurant (service type not stated)	Mexican	2505 Lyle Ave	open
Elotes la Pasadita	Restaurant (service type not stated)	Mexican	2020 N 25th St	open
Griffs Grill	Casual dining · Restaurant (service type not stated) · Bar	American	10400 Wortham Bend Rd	open
Hagan's Handcrafted Burgers Hagan's Handcrafted	Restaurant (service type not stated)	Burgers · American	3601 N 19th St	open
Happy Wok	Restaurant (service type not stated)	Chinese · Asian	1910 Park Lake Dr	open
J & L Restaurant Inc	Restaurant (service type not stated)		4019 N 19th St	open
Jon Lillie's Inc	Restaurant (service type not stated)		5102 N 19th St Ste 103	open
Kelly's Bar-b-que	Restaurant (service type not stated)		1817 Alexander Ave	open
Lakeside Tavern	Restaurant (service type not stated)		3420 Lyle Ave	open
Laredo Taco Company	Restaurant (service type not stated)		9400 China Spring Rd	open
Little Caesars Pizza Little Caesars	Quick service	Pizza	3923 N 19th St	open
Lupita's Bakery and Restaurant	Bakery · Restaurant (service type not stated)	Mexican · Bakery	3600 N 19th St	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	10324 China Spring Rd, Ste A	open
Martha's Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3616 N 19th St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	10200 China Spring Road	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3733 N 19th St	open
Noemi's Sno Cones	Dessert	Dessert	1922 Park Lake Dr	open
Pablo's Taqueria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2624 N 18th St	open
Papa Bear's Restaurant and Catering	Restaurant (service type not stated)	Mexican	5102 N 19th St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	10207 China Spring Rd	open
Pizza Hut	Restaurant (service type not stated)	Pizza	4019 N 19th St	open
Portofino's	Restaurant (service type not stated)	Pizza	10207 China Spring Rd	open
Pupuseria Mix	Restaurant (service type not stated)	Latin American (other)	2025 Proctor Ave	open
Red Barn	Restaurant (service type not stated)	Mexican	2025 Proctor Ave	open
Reign Coffee Company	Coffee shop · Café	Coffee	10214 China Spring Rd	open
Rinker’s NY Bagels	Bakery · Restaurant (service type not stated)	Bakery	4309 Rance Ln	open
Rootstock Texas Wine Festival	Winery / distillery / taproom		1901 N 5th St	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	9516 China Spring Rd	open
Shipley Do-Nuts Shipley Do-Nuts	Bakery · Dessert	Dessert · Bakery	10300 China Spring Rd #A	open
Shipley Do-Nuts Shipley Do-Nuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	5102 N 19th St Ste 110	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	9919 China Spring Road	open
Sonic, Waco, No. 2, Inc	Restaurant (service type not stated)		3923 N 19th St	open
Squirrely's Tavern	Restaurant (service type not stated) · Bar		1000 Chickadee Ln	open
Starbucks	Coffee shop	Coffee	9401 China Spring Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	9901 China Springs Hwy Unit B	open
Subway Subway	Quick service · Casual dining	Sandwiches · American	4001 N 19th St	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	500 Cloverland	open
Taco Bell Taco Bell	Quick service	Mexican	9520 China Spring Rd	open
Taqueria El Mexicano Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	4019 N 19th St	open
Taqueria La Puerta	Food truck		9519 China Spring Rd	open
Taqueria Mexicano	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	10207 China Spring Rd	open
Tate & Company Distillery	Winery / distillery / taproom		7324 Steinbeck Bend Dr	open
Texas 6 BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern	130 Pebbles Ln	open
Texas Snow Waco	Dessert · Food truck	Ice cream / frozen desserts		open
THE BUCKLE	Casual dining · Restaurant (service type not stated) · Bar		10214 China Spring Rd Ste 200	open
The Crowned Bird Cafe	Café · Restaurant (service type not stated)	Breakfast · Coffee	500 Washington Ln	open
Tres Hermanos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	10209 Cougar Ridge Pkwy	open
Uncle Worm's Texas Cuisine	Restaurant (service type not stated)	BBQ · American	6500 N 19th St	open
Waco Gun Club	Bar		7209 Karl May Dr	open
Wako Taco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1800 Summer Ave	open
What About Wednesdays	Restaurant (service type not stated)	American	5608 Flat Rock Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	20	—	—	—	2	SIC1987
1995	17	16	—	—	—	1	SIC1987
1996	22	21	—	—	—	1	SIC1987
1997	27	27	—	—	—	—	SIC1987
1998	26	22	6	16	—	1	NAICS1997
1999	22	18	5	13	—	1	NAICS1997
2000	23	19	8	11	—	1	NAICS1997
2001	23	19	9	9	1	1	NAICS1997
2002	21	17	6	11	—	2	NAICS1997
2003	22	17	5	12	—	3	NAICS2002
2004	20	16	5	11	—	2	NAICS2002
2005	23	20	7	13	—	1	NAICS2002
2006	24	21	9	11	1	—	NAICS2002
2007	35	28	10	15	3	3	NAICS2002
2008	26	21	7	10	4	3	NAICS2007
2009	24	20	5	13	2	2	NAICS2007
2010	26	20	7	11	2	2	NAICS2007
2011	27	23	9	14	—	1	NAICS2007
2012	27	26	10	16	—	—	NAICS2012
2013	28	26	9	16	1	—	NAICS2012
2014	25	21	7	14	—	—	NAICS2012
2015	26	22	7	15	—	1	NAICS2012
2016	23	20	6	14	—	—	NAICS2012
2017	23	20	5	13	—	—	NAICS2017
2018	27	24	8	13	3	—	NAICS2017
2019	26	23	8	13	—	—	NAICS2017
2020	27	23	4	16	—	—	NAICS2017
2021	28	27	5	19	3	—	NAICS2017
2022	32	29	6	19	4	—	NAICS2022
2023	36	33	8	20	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76708. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.