BMIE Market 76712

McLennan County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	29,118 2020–2024 ACS 5-year estimate ±2,224 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,959 2020–2024 ACS 5-year estimate ±595 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	23,506 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,856 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$97,903 2020–2024 ACS 5-year estimate ±8,202 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,427 2020–2024 ACS 5-year estimate ±111 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$340,600 2020–2024 ACS 5-year estimate ±18,046 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	52.4 sq mi Census Gazetteer 2020
Restaurants	60 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76712
Restaurants per 10,000 residents	14.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+66.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+81.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+200.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+900.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	64 (range 56–73) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.5 per year, r² 0.81) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	83 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	92 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76712. Projection: linear trend v1, fitted 2013–2023, +2.5 restaurants per year, r² 0.81, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.6	85	40%	+33.8
Restaurant Opportunity Score	73.7	74	35%	+25.8
Market Momentum Score	91.8	92	25%	+23.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	29,118	88	40%	+35.3
Median household income (ACS)	97,903	80	40%	+31.8
Households (ACS)	10,959	87	20%	+17.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	81.8	89	35%	+31.2
Restaurants per 10,000 residents (lower = more room)	20.6	36	25%	+8.9
Population (ACS)	29,118	88	20%	+17.7
Median household income (ACS)	97,903	80	20%	+15.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 92 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	66.7	93	50%	+46.5
10-year restaurant growth	81.8	89	30%	+26.8
20-year restaurant growth	200	93	20%	+18.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (117)

By cuisine

American 25 · Mexican 12 · Coffee 10 · Sandwiches 10 · Burgers 9 · Pizza 8 · Southwestern / Tex-Mex 7 · Bakery 6 · Chicken / wings 6 · Dessert 5 · Juice / smoothies 5 · Asian 4 · Ice cream / frozen desserts 4 · Steakhouse 4 · BBQ 3 · Healthy / salads / bowls 3 · Italian 3 · Latin American (other) 3 · Breakfast 2 · Cajun, Creole, Southern 2 · Chinese 1 · European 1 · Greek 1 · Japanese 1 · Mediterranean 1 · Seafood 1 · Sushi 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 70 · Quick service 28 · Bar 10 · Coffee shop 9 · Café 8 · Dessert 8 · Bakery 7 · Casual dining 7 · Specialty food shop 7 · Juice, smoothie, tea 6 · Food truck 4 · Delivery-focused 1 · Fast casual 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Bbj Entertainment, Llc	Restaurant (service type not stated)		7608 Woodway Dr	open
Brazos River Pizza Company, Llc	Restaurant (service type not stated)		100 Midway Ctr Ste B	open
Brown House Cafe	Restaurant (service type not stated)	American · Breakfast	9110 Jordan Ln	open
Burger King Burger King	Quick service	Burgers · American	1601 Hewitt Drive	open
Bush's Chicken Bush's Chicken - Laredo	Quick service	Chicken / wings · American	7990 Hwy 6	open
Bush's Chicken Bush's Chicken - Laredo	Quick service	Chicken / wings · American	1301 Hewitt Dr	open
Cactus Rock	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · American	5135 TX-6 S	open
Cantina Texas	Restaurant (service type not stated)	Mexican	1201 Hewitt Dr Ste 107	open
Carpet Superstore	Restaurant (service type not stated)		5999 Woodway Dr	open
Casey's	Restaurant (service type not stated)	Pizza	6201 Bagby Avenue	open
Chicken Salad Chick Chicken Salad Chick	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls · Chicken / wings	1509 Hewitt Dr Side B	open
Chilaquiles Cocina Mexicana	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	9111 Jordan Ln ste. 400	open
Chuy's Chuy's	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	5501 Legend Lake Pkwy	open
Citrano Restaurants Ltd	Restaurant (service type not stated)		1201 Hewitt Dr	open
Coca-cola Vending	Restaurant (service type not stated)		8400 Imperial Dr	open
Common Grounds Woodway	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	7608 Woodway Dr	open
Cowboy Junction	Bar	Steakhouse	6512 Woodway Dr	open
Daddy Tata's Southern Kitchen & BBQ	Casual dining · Restaurant (service type not stated) · Bar		6289 N State Highway 6	open
Di Campli's Food Truck	Restaurant (service type not stated) · Food truck · Casual dining	Italian · American	6500 Woodway Dr	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1520 Hewitt Drive	open
Dunkin' Dunkin'	Dessert · Juice, smoothie, tea · Coffee shop · Bakery	Ice cream / frozen desserts · Juice / smoothies · Dessert · Coffee · Bakery	1701 Hewitt Dr	open
Dutch Bros Coffee Dutch Bros Coffee Jackson County	Coffee shop · Restaurant (service type not stated) · Café	Coffee	9000 Jordan Ln	open
Fish City Grill Fish City Grill	Casual dining · Bar	Seafood · American	5401 Crosslake Pkwy	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	1515 Hewitt Dr	open
Freedom Nutrition Waco	Restaurant (service type not stated) · Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	1201 Hewitt Dr	open
Frenchie Daddy French Toast	Food truck		Waco, Texas	open
Fuego Tortilla Grill	Restaurant (service type not stated)	Mexican	9110 Jordan Ln	open
Fuel Up	Restaurant (service type not stated)	Healthy / salads / bowls	101 Randy Dr	open
George's Restaurant Bar & Catering George's Restaurant & Bar #2	Casual dining · Bar · Restaurant (service type not stated)	American	1201 Hewitt Dr #100	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	1524 Hewitt Dr	open
H-e-b Deli	Specialty food shop · Quick service	Sandwiches	9100 Woodway Dr	open
Hat Creek Burger Company Hat Creek Burger Company	Restaurant (service type not stated)	Burgers · American	103 Archway Dr	open
Heart of Texas Biscuits Inc	Restaurant (service type not stated)		204 Deb Ave	open
Helberg Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	7809 Hwy 6	open
Heritage Creamery	Dessert	Ice cream / frozen desserts · Dessert	7608 Woodway Dr	open
Hewitt & Mars Whataburger	Quick service		1528 HEWITT DR	open
Highland Dairy Foods	Restaurant (service type not stated) · Specialty food shop		6532 Depot Dr	open
Hilltop Tavern	Casual dining · Bar	American	13701 Woodway Dr bldg 1	open
Jack in the Box	Quick service · Restaurant (service type not stated)	Mexican · Burgers	201 Hewitt Dr	open
JDs Waco	Restaurant (service type not stated) · Bakery	Bakery	6500 Woodway Dr	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	1515 North Hewitt Drive	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	824 Hewitt Dr Ste. 100	open
Johnny Carino's	Restaurant (service type not stated)		Brazos Square, 1411 N Valley Mills Dr	open
Johnny Dogs-Waco	Food truck			open
Jordan Dutch Bros. Coffee	Coffee shop · Café	Coffee	9000 Jordan Lane	open
Justin Duty Enterprises, Llc	Restaurant (service type not stated)		1201 Hewitt Dr Ste 214	open
Kettle	Restaurant (service type not stated)	American	5801 Woodway Dr	open
Laredo Taco Company	Restaurant (service type not stated)		8256 N State Hwy 6	open
Le's Kitchen	Restaurant (service type not stated)	Vietnamese · Asian	9107 Chapel Rd	open
Leal's Company, Llc	Restaurant (service type not stated)		9000 Panther Dr	open
Leal's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	9000 Panther Dr	open
Loop 340 & Hwy 84 Whataburger	Quick service		100 W LOOP 340	open
Los Cucos Mexican Cafe Los Cucos Mexican Cafe - Waco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2805 W Loop 340	open
Lounge 93	Bar · Casual dining		5401 Crosslake Pkwy Ste 400	open
Luigi's Italian Restaurant	Restaurant (service type not stated)	Italian · European	6025 Woodway Dr	open
Magnolia Kitchen, Llc	Restaurant (service type not stated)		7503 Bosque Blvd	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	100 Midway Center, Ste B	open
Mars Wac Cafe	Dessert · Juice, smoothie, tea	Juice / smoothies	1001 Texas Central Pkwy	open
MASA	Restaurant (service type not stated)	Japanese · Sushi · Asian	824 Hewitt Dr #900	open
Masala on Wheels	Food truck · Restaurant (service type not stated)		621 Hewitt Dr	open
McAlister's Deli McAlister's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1505 Hewitt Drive	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	913 Hewitt Dr	open
Mi Casita Mexican Food Restaurant	Quick service	Mexican · Southwestern / Tex-Mex	1520 Hewitt Dr	open
Montes Mexican Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other) · Breakfast	7896 N State Highway 6	open
Native Sons Coffee Roasters	Coffee shop · Café	Coffee	7608 Woodway Dr	open
Nawab grill	Restaurant (service type not stated)	Mediterranean · Greek	8100 Woodway Dr	open
Neighborhood Coffee Co.	Coffee shop · Café	Coffee	7524 Bosque Blvd	open
Nightlight Donuts & Coffee	Bakery · Dessert	Dessert	6500 Woodway Dr Ste 100	open
Odling Pizza, Llc	Restaurant (service type not stated)		824 Hewitt Dr	open
Oh My Juice - Woodway	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	6500 Woodway Dr Unit 104	open
Old World Bakery & Cafe	Bakery · Café	Bakery · Coffee	275 Rabbit Run	open
One Thirty Five Prime	Restaurant (service type not stated)	Steakhouse · American	1201 Hewitt Dr	open
P.F. Chang's P.F. Chang's	Restaurant (service type not stated)	Chinese · Asian	5511 Crosslake Pkwy	open
Peachwave Frozen Yogurt, Hewitt, Tx	Other · Dessert	Ice cream / frozen desserts	1605 Hewitt Dr Ste 105	open
Poppa Rollo's Pizza	Casual dining · Bar	Pizza	1201 Hewitt Dr	open
Quaker Steak & Lube - Waco, TX	Restaurant (service type not stated)		2805 W Loop 340	open
Raising Cane's Raising Cane's Chicken Fingers	Quick service	Chicken / wings · American	1501 Hewitt Dr.	open
ReFresh Hewitt	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	1201 Hewitt Dr	open
Rib Crib	Quick service		7124 Woodway Dr	open
Rollos Rolled Ice Cream and Frozen Yogurt	Dessert · Restaurant (service type not stated)	Dessert	1201 Hewitt Dr Ste 211B	open
Rosati's Pizza	Restaurant (service type not stated)	Pizza	824 Hewitt Dr	open
Rusty Star BBQ	Restaurant (service type not stated)	American · BBQ	10600 N River Xing	open
Salad and Go	Restaurant (service type not stated)		736 Hewitt Dr	open
Saltgrass Steak House Saltgrass Steak House	Restaurant (service type not stated)	Steakhouse · Cajun, Creole, Southern · American	5600 Legend Lake Pkwy	open
Sams Bar Woodway	Restaurant (service type not stated) · Bar	Pizza	8100 Woodway Dr	open
Schlotzsky's Schlotzsky's	Specialty food shop · Quick service	Sandwiches · American	1605 N Hewitt Dr	open
Schwan's	Dessert	Ice cream / frozen desserts	22002 Woodway Dr	open
Shipley Do-Nuts Shipley Do-Nuts	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	8810 Woodway Dr #505	open
Simple Simon's Pizza	Restaurant (service type not stated)	Pizza	8306 N State Highway 6	open
Slippery Minnow Bar and Grill at Lake Waco	Restaurant (service type not stated)	American	3201 Overflow Rd	open
Slow Rise Slice House	Restaurant (service type not stated) · Bar	Pizza	7608 Woodway Dr	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)		1512 Hewitt Drive	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	193 Archway Dr	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	208 Hewitt Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	25930 US-84	open
Subway	Specialty food shop · Quick service	Sandwiches	25930 W Highway 84	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	8309 N Hwy 6	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	8810 Woodway Drive Suite 102	open
Subway	Restaurant (service type not stated)	Sandwiches	2444 A 17 Hwy 6	open
Summer Palace Restaurant	Restaurant (service type not stated)	Asian	1201 Hewitt Dr	open
Taco Bell Taco Bell	Quick service	Mexican	1101 Hewitt Drive	open
Taco Bueno	Restaurant (service type not stated)	Mexican	1601 Hewitt Dr	open
Tex-mix Concrete	Restaurant (service type not stated)		22024 Woodway Dr	open
The Butcher's Cellar	Restaurant (service type not stated)	Steakhouse · American	13701 Woodway Dr	open
Trailwood Industries Llc	Restaurant (service type not stated)		9110 Jordan Ln # 400	open
Triple B BBQ	Restaurant (service type not stated)	BBQ	10600 N River Xing	open
Valley Mills Vineyards	Winery / distillery / taproom · Bar		8532 N State Highway 6	open
Walmart Bakery	Bakery	Bakery	600 Hewitt Dr	open
Wendy's Wendy's	Quick service	Burgers · American	1417 Hewitt Dr	open
Whataburger Whataburger	Quick service	Burgers · American	100 W LOOP 340	open
Whataburger Whataburger	Quick service	Burgers · American	1528 HEWITT DR	open
Whataburger Restaurants	Restaurant (service type not stated)	Burgers	205 Otis Dr	open
Wingstop Wingstop	Quick service	Chicken / wings · American	1201 Hewitt Dr Ste 211A	open
4 Sizzle Llc	Restaurant (service type not stated)		6289 N State Highway 6	closed
Oak & Ivy Wine Bar Bistro	Bar · Restaurant (service type not stated)		13701 Woodway Dr	closed
Red C Media Visions Llc	Restaurant (service type not stated)		301 Depot Dr	closed
Walk-on's	Restaurant (service type not stated)		5601 Crosslake Pkwy	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	7	7	—	—	—	—	SIC1987
1996	13	13	—	—	—	—	SIC1987
1997	17	16	—	—	—	1	SIC1987
1998	19	15	5	9	1	3	NAICS1997
1999	17	14	2	12	—	2	NAICS1997
2000	20	17	4	13	—	2	NAICS1997
2001	19	16	3	13	—	1	NAICS1997
2002	21	19	3	14	2	1	NAICS1997
2003	21	20	4	15	1	1	NAICS2002
2004	24	22	6	14	2	1	NAICS2002
2005	28	26	8	16	2	1	NAICS2002
2006	36	35	13	19	3	—	NAICS2002
2007	39	37	10	23	4	1	NAICS2002
2008	35	33	11	18	4	1	NAICS2007
2009	34	33	11	19	3	—	NAICS2007
2010	35	34	12	19	3	—	NAICS2007
2011	34	33	9	21	3	—	NAICS2007
2012	37	33	10	21	2	1	NAICS2012
2013	38	33	12	19	2	1	NAICS2012
2014	37	32	10	20	2	1	NAICS2012
2015	38	32	12	18	2	1	NAICS2012
2016	39	32	9	20	3	1	NAICS2012
2017	39	32	9	21	—	—	NAICS2017
2018	42	36	10	21	5	—	NAICS2017
2019	48	40	12	22	6	—	NAICS2017
2020	52	43	10	27	6	—	NAICS2017
2021	54	44	12	25	7	—	NAICS2017
2022	61	51	16	26	9	—	NAICS2022
2023	69	60	19	31	10	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76712. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
76710	4.0 mi	101	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.