BMIE Market 77012

Harris County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,286 2020–2024 ACS 5-year estimate ±1,723 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,974 2020–2024 ACS 5-year estimate ±426 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,719 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,952 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$45,025 2020–2024 ACS 5-year estimate ±5,589 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.3 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$974 2020–2024 ACS 5-year estimate ±27 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$162,200 2020–2024 ACS 5-year estimate ±12,093 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.9 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 77012
Restaurants per 10,000 residents	5.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-18.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-7.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+30.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	42 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	50 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	45 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	23 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 77012. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	50.5	50	40%	+20.2
Restaurant Opportunity Score	44.6	45	35%	+15.6
Market Momentum Score	23.2	23	25%	+5.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,286	78	40%	+31.2
Median household income (ACS)	45,025	10	40%	+3.9
Households (ACS)	5,974	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-7.1	20	35%	+6.9
Restaurants per 10,000 residents (lower = more room)	8.0	80	25%	+20.1
Population (ACS)	16,286	78	20%	+15.6
Median household income (ACS)	45,025	10	20%	+2.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 23 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-18.8	14	50%	+6.9
10-year restaurant growth	-7.1	20	30%	+6.0
20-year restaurant growth	30	52	20%	+10.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (73)

By cuisine

Mexican 34 · Latin American (other) 14 · Southwestern / Tex-Mex 10 · Bakery 5 · Dessert 5 · American 4 · Breakfast 3 · Ice cream / frozen desserts 3 · Chicken / wings 2 · Pizza 2 · Seafood 2 · BBQ 1 · Burgers 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Coffee 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 37 · Bar 20 · Dessert 6 · Quick service 6 · Bakery 5 · Food truck 5 · Café 1 · Casual dining 1 · Delivery-focused 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Alex and Marisela's Bar	Bar		1402 76th St	open
Andy's Tacos	Restaurant (service type not stated)	Mexican	1901 Galveston Rd	open
Antojitos Chihuahua	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7207 Bowie St	open
Antojitos la ceiba	Restaurant (service type not stated)		7727 Harrisburg Blvd	open
Bar El Manantial v	Bar		8031 Harrisburg Blvd	open
Bar El Guero	Bar		8602 La Porte Rd	open
Beto's Taqueria Linares	Restaurant (service type not stated)	Mexican	8008 La Porte Fwy	open
Big Daddy Taco's	Quick service	Southwestern / Tex-Mex · Mexican	111 E Navigation Blvd	open
Buffalo Diner	Restaurant (service type not stated) · Casual dining	American	1601 Broadway St	open
Burger King Burger King	Quick service	Burgers · American	1200 Broadway	open
Carnitas Pueblo Nuevo (Food Truck)	Food truck	Mexican	820 Broadway St	open
Casa Morales	Restaurant (service type not stated)	Mexican · Latin American (other)	802 76th St	open
Club Morena's	Bar		8031 Harrisburg Blvd	open
Dannay's Doughnuts	Bakery · Dessert	Dessert · Bakery	1102 Broadway St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	7210 Lawndale St	open
Don Carlos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	416 76th St	open
Doña Chela	Restaurant (service type not stated)	Mexican · Latin American (other)	1112 76th St	open
El Gallo De Oro	Bar		7743 Harrisburg Blvd	open
El Jardin Restaurant El Jardin Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	7849 Harrisburg Blvd	open
El Mesquite	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	424 Broadway St	open
El Molino Bakery El Bolillo	Bakery · Restaurant (service type not stated) · Dessert	Bakery	7610 Office City Dr	open
El Troquero	Bar	Mexican · Latin American (other)	7910 Harrisburg Blvd	open
El Vaquero sports bar	Bar		8714 La Porte Rd	open
Food D' Lite	Restaurant (service type not stated) · Café	American · Coffee	7736 Harrisburg Blvd	open
Hoot's Smokehouse	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	7648 Canal St Ste b	open
Jack in the Box	Quick service		7533 Harrisburg Blvd	open
Just Rising Donuts and More	Bakery · Dessert	Dessert · Bakery	7210 Lawndale St # B	open
Karla's Bar	Bar		1207 75th St	open
Kolache Factory	Bakery	Bakery	231 Mason Ct	open
La Azteca	Restaurant (service type not stated)	Mexican	2001 Broadway St	open
La Bella Belada	Bar		518 Broadway St	open
La Bonita Bar	Bar		103 78th St	open
La Brisa Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	7840 Canal St	open
La estrella taqueria	Food truck	Mexican · Southwestern / Tex-Mex		open
La laja	Bar		5215 porte rd	open
La Revolucion Sports Bar & Dancing	Bar		7705 Channelside St	open
La Sabrosita Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	902 76th St	open
La Sultana Del Norte	Bar		210 Broadway St	open
Las 5 estrellas bar	Bar		7923 Harrisburg Blvd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1810 Broadway St	open
Los 5 Carnales Sports Bar	Bar		8714 La Porte Rd	open
Los Corrales Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	7515 Navigation Blvd	open
Micheladas El Viejo	Bar	Latin American (other)	1123 Broadway St	open
Morales Mexican Restaurant	Restaurant (service type not stated)	Mexican · Breakfast	7607 Avenue H	open
Navigation	Bar		7602 Navigation Blvd	open
PakosTacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Breakfast	1901 Galveston Rd	open
Panaderia Tierra Caliente #9 Panadería Tierra Caliente	Bakery · Restaurant (service type not stated)	Bakery · Mexican	7610 Office City Dr	open
Pancho's refresqueria taqueria"	Restaurant (service type not stated)	Mexican	7844 Harrisburg Blvd	open
Pollos Asados La Silla (Food Truck) Pollos Asados Betty	Restaurant (service type not stated)	Chicken / wings · Latin American (other)	1416 Broadway St	open
Refresqueria Azteca	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	7207 Bowie St	open
Rice's Fried Chicken and Seafood	Quick service	Chicken / wings · Seafood	1612 Broadway St	open
Sabinito's Taco Grill	Restaurant (service type not stated) · Food truck	Mexican	1901 Galveston Rd	open
Sazon Tamaulipeco	Restaurant (service type not stated)	Mexican	1123 Broadway St	open
Serenity Lounge	Bar		420 Broadway St	open
Southwest Shipyard ( Brady Island )	Restaurant (service type not stated)	Seafood	8502 Cypress St	open
Super Taco Villarreal	Restaurant (service type not stated)	Mexican	7727 Harrisburg Blvd	open
Tacos El Indio	Restaurant (service type not stated)	Mexican · Latin American (other)	8422 La Porte Rd	open
Taqueria Allende	Restaurant (service type not stated)	Mexican · Latin American (other)	903 Broadway St	open
Taqueria Azteca	Food truck	Mexican · Breakfast		open
Taqueria Chevron	Restaurant (service type not stated)		8001 Lawndale St	open
Taqueria Club Los Regios	Restaurant (service type not stated)	Mexican	8008 La Porte Fwy	open
Taqueria el gordo Acevedo	Restaurant (service type not stated)	Caribbean · Mexican	7400 Plum Creek Dr	open
Taqueria el Naranjo	Restaurant (service type not stated)	Mexican	8011 Harrisburg Blvd	open
Taqueria La Morenita	Food truck	Mexican	2005 Broadway St	open
Taqueria La Paloma De Michoacan	Restaurant (service type not stated)	Mexican · Latin American (other)	8009 John St	open
Taqueria Las Unicas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7575 Office City Dr	open
Taqueria Los Charros Taqueria Taxco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	7539 Avenue J A	open
Taqueria Saritas Taqueria Taxco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	910 San Antonio St	open
The Hut	Bar		1107 Central St	open
The Party Dome Bones	Bar		7617 Navigation Blvd	open
Tortilleria El Maizal El Maizal 2	Juice, smoothie, tea	Mexican · Juice / smoothies	2535 Broadway St	open
Tortilleria Zacatecas	Restaurant (service type not stated)	Mexican · Latin American (other)	2833 Gulf Creek Dr	open
Salva Mex Restaurant	Restaurant (service type not stated)	Mexican	2833 Gulf Creek Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	13	—	—	—	1	SIC1987
1995	13	13	—	—	—	—	SIC1987
1996	13	12	—	—	—	1	SIC1987
1997	13	12	—	—	—	1	SIC1987
1998	13	12	8	4	—	1	NAICS1997
1999	12	11	7	4	—	1	NAICS1997
2000	12	11	6	4	1	1	NAICS1997
2001	13	12	8	3	1	1	NAICS1997
2002	11	10	7	3	—	1	NAICS1997
2003	12	10	6	4	—	2	NAICS2002
2004	13	12	6	5	1	1	NAICS2002
2005	12	11	7	3	1	1	NAICS2002
2006	10	10	5	4	1	—	NAICS2002
2007	13	12	6	5	1	1	NAICS2002
2008	14	13	5	7	1	1	NAICS2007
2009	14	13	5	7	1	1	NAICS2007
2010	13	12	4	7	1	1	NAICS2007
2011	13	12	4	7	1	1	NAICS2007
2012	13	12	4	7	1	1	NAICS2012
2013	15	14	4	8	2	1	NAICS2012
2014	14	13	4	7	2	1	NAICS2012
2015	16	15	5	7	3	1	NAICS2012
2016	17	16	6	8	2	1	NAICS2012
2017	16	15	7	7	—	—	NAICS2017
2018	17	16	7	8	—	—	NAICS2017
2019	18	17	8	7	—	—	NAICS2017
2020	16	15	6	7	—	—	NAICS2017
2021	15	14	6	7	—	—	NAICS2017
2022	14	13	5	7	—	—	NAICS2022
2023	14	13	5	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 77012. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
77017	2.3 mi	39	2023
77547	2.6 mi	9	2023
77011	2.6 mi	28	2023
77023	2.7 mi	42	2023
77087	2.8 mi	56	2023
77029	3.0 mi	40	2023
77020	4.0 mi	25	2023
77204	4.2 mi	1	2014
77587	4.8 mi	22	2023
77003	4.8 mi	43	2023
77061	4.9 mi	35	2023
77506	5.0 mi	24	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.