BMIE Market 77038
Harris County, Texas · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 32,637 2020–2024 ACS 5-year estimate ±3,054 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,902 2020–2024 ACS 5-year estimate ±621 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 26,713 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,922 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $57,232 2020–2024 ACS 5-year estimate ±6,425 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 30.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,372 2020–2024 ACS 5-year estimate ±83 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $194,200 2020–2024 ACS 5-year estimate ±16,096 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.7 sq mi Census Gazetteer 2020 |
| Restaurants | 21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 77038 |
| Restaurants per 10,000 residents | 3.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +23.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +23.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +75.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 25 (range 21–29) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 68 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 63 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 75 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 77038. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.61, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Texas and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 62.9 | 63 | 40% | +25.1 |
| Restaurant Opportunity Score | 67.8 | 68 | 35% | +23.7 |
| Market Momentum Score | 74.8 | 75 | 25% | +18.7 |
Consumer Market Score: 63 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 32,637 | 90 | 40% | +36.2 |
| Median household income (ACS) | 57,232 | 25 | 40% | +10.0 |
| Households (ACS) | 8,902 | 83 | 20% | +16.7 |
Restaurant Opportunity Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 23.5 | 66 | 35% | +23.1 |
| Restaurants per 10,000 residents (lower = more room) | 6.4 | 87 | 25% | +21.6 |
| Population (ACS) | 32,637 | 90 | 20% | +18.1 |
| Median household income (ACS) | 57,232 | 25 | 20% | +5.0 |
Market Momentum Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 23.5 | 80 | 50% | +39.8 |
| 10-year restaurant growth | 23.5 | 66 | 30% | +19.8 |
| 20-year restaurant growth | 75 | 76 | 20% | +15.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (102)
By cuisine
Mexican 35 · Latin American (other) 22 · American 11 · Dessert 8 · Cajun, Creole, Southern 7 · Southwestern / Tex-Mex 7 · Bakery 6 · Chicken / wings 6 · Seafood 6 · Burgers 5 · Coffee 5 · Pizza 5 · Asian 2 · Vietnamese 2 · BBQ 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Peruvian 1 · Sandwiches 1 · Spanish / tapas 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 55 · Quick service 20 · Bar 10 · Dessert 10 · Food truck 9 · Bakery 8 · Casual dining 4 · Café 3 · Coffee shop 3 · Delivery-focused 2 · Buffet 1 · Juice, smoothie, tea 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 809 West Rd | Bar | 809 West Rd | open | |
| Aleros 504 (Food Truck) | Food truck | Latin American (other) | 2409 W Mt Houston Rd | open |
| Amazonas sport bar | Bar | 1123 West Rd | open | |
| Banh Mi No.1 | Restaurant (service type not stated) | 10625 Veterans Memorial Dr Ste H | open | |
| Barbacoa de Borrego 3 Chiles | Restaurant (service type not stated) | BBQ · American | 2506 W Mt Houston Rd | open |
| Bayou Seafood & More | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern · American | 10040 Veterans Memorial Dr | open |
| Burger King Burger King | Quick service | Burgers · American | 2808 North Sam Houston Pkwy W. | open |
| Burger King Burger King | Quick service | Burgers · American | 1823 W Mt Houston Rd | open |
| Carniceria y taqueria la Veracruzana | Restaurant (service type not stated) | Mexican | 1210 West Rd | open |
| Church's Texas Chicken Church's Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 10186 Veterans Memorial Dr | open |
| Coco Bar & Lounge | Bar | 1210 West Rd | open | |
| Coldfire Manufacturing | Coffee shop | Coffee | 2750 Fort Royal Dr Ste A | open |
| CP Seafood & Daiquiri Bar | Casual dining · Bar | Seafood · Cajun, Creole, Southern | 10209 Veterans Memorial Dr A | open |
| Criss Cookies & Cakes | Bakery · Restaurant (service type not stated) · Dessert | Bakery · Dessert | open | |
| Daylight Donuts | Bakery · Dessert | Dessert | 1429 W Mount Houston Rd | open |
| Diego's Famous Carnitas | Restaurant (service type not stated) | Mexican · Latin American (other) | 9715 Veterans Memorial Dr | open |
| Domino's Pizza Domino's Pizza | Quick service · Delivery-focused | Pizza | 1419 W Mt Houston Rd | open |
| El 7 Copas | Restaurant (service type not stated) | Burgers | 10092 Veterans Memorial Dr | open |
| El Antojo Tapatio | Restaurant (service type not stated) · Casual dining | Mexican · American | 1429 W Mt Houston Rd | open |
| El Callejon Del Taco | Restaurant (service type not stated) | Mexican | 9711 Veterans Memorial Dr | open |
| El Catrin Sports Bar & Grill | Bar · Casual dining | 10625 Veterans Memorial Dr | open | |
| El Fogon Texas | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2916 W Mt Houston Rd | open |
| El Lucero Panaderia Y Pasteleria | Bakery | Bakery | 1423 W Mount Houston Rd | open |
| El Mejor Taco | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 10407 Veterans Memorial Dr | open |
| El Tahur Sport Bar | Bar | 9714 Veterans Memorial Dr | open | |
| El Trompo de Jalisco | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 10096 Veterans Memorial Dr | open |
| Fénix Taquerías | Bar | American | 713 W Mt Houston Rd | open |
| Ffm& S, Llc | Restaurant (service type not stated) | 13114 T C Jester Blvd | open | |
| Frenchys Chicken | Restaurant (service type not stated) | Chicken / wings · Cajun, Creole, Southern | 1210 West Rd | open |
| Fresh Brew Group USA | Coffee shop | Coffee | 11600 Big John St | open |
| Fried Everything | Restaurant (service type not stated) | Cajun, Creole, Southern | 911 West Rd | open |
| Geva Coffee | Coffee shop · Café | Coffee | 2750 Fort Royal Dr | open |
| Happy Vibes Daiquiris | Bar · Restaurant (service type not stated) | 10750 Veterans Memorial Dr | open | |
| Hartz Chicken Buffet Hartz Chicken Buffet | Buffet · Quick service | Chicken / wings | 1399 W Mt Houston Rd | open |
| I Heart Boba I Heart BOBA Tea, Coffee and Fruit Blends | Juice, smoothie, tea · Dessert | Tea / bubble tea · Juice / smoothies · Dessert | 10092 Veterans Memorial Dr #2404 | open |
| Jack in the Box | Quick service | 10742 Veterans Memorial Dr | open | |
| Jack in the Box | Quick service | 1765 W Mt Houston Rd | open | |
| Kasarena Taqueria Refresqueria | Restaurant (service type not stated) | Mexican · Latin American (other) | 10125 Pleasanton Dr | open |
| La Colmena | Dessert | Southwestern / Tex-Mex · Mexican | 10050 Veterans Memorial Dr | open |
| La Madalena Bakery | Bakery · Dessert | Bakery · Dessert | 2770 North Sam Houston Pkwy W | open |
| La Palapa Mexican Cafe | Café | Mexican · Latin American (other) · Coffee | 10419 Veterans Memorial Dr | open |
| La Raza Taquería y Carnicería | Quick service | Southwestern / Tex-Mex · Mexican | 10080 Veterans Memorial Dr | open |
| La Tropicana Refresqueria | Quick service | Mexican · Latin American (other) | 2770 North Sam Houston Pkwy W Suite A | open |
| Lady Bling’s Big Backs | Food truck | 10755 Veterans Memorial Rd | open | |
| Lady D's Bistro | Restaurant (service type not stated) | American | 9802 Kathi Ann Ln | open |
| Las Dos Huastecas (Food Truck) | Food truck | Mexican · Latin American (other) | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 1746 W Mt Houston Rd | open |
| Los Meros Tacos y su Trompo Tribalero | Restaurant (service type not stated) · Food truck | Mexican | 1716-1736 W Mt Houston Rd | open |
| Lotus Seafood Lotus Seafood | Restaurant (service type not stated) · Quick service | Seafood · Cajun, Creole, Southern | 10092 Veterans Memorial Rd | open |
| Maria's Place Pusperia & Taqueria | Restaurant (service type not stated) | Mexican · Latin American (other) | 10625 Veterans Memorial Dr | open |
| McDonald's McDonald's | Quick service | Burgers · American | 1819 W Mount Houston Rd | open |
| Mexisnack | Restaurant (service type not stated) | Mexican · Latin American (other) | 2409 TX-249 | open |
| New La Crawfish Boil La Crawfish | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 10625 Veterans Memorial Dr | open |
| NJ Pho & Seafood | Restaurant (service type not stated) | Seafood · Vietnamese · Asian | 10209 Veterans Memorial Rd | open |
| Oasis Mexican Snacks & Drinks | Bar · Restaurant (service type not stated) | 903 West Rd | open | |
| Ostioneria Ojo De Agua | Restaurant (service type not stated) | Mexican · Seafood · Latin American (other) | 10475 Veterans Memorial Dr | open |
| Paco's Bakery | Bakery · Dessert | Bakery · Dessert | 10415 Veterans Memorial Dr | open |
| Paleteria El Michoacano #1 | Dessert | Ice cream / frozen desserts · Mexican · Latin American (other) | 911 West Road | open |
| Pandoro Bakery | Bakery · Dessert | Bakery · Dessert | 10176 Veterans Memorial Dr | open |
| Papas Estilo Regio #2 | Restaurant (service type not stated) | Mexican | 10615 Veterans Memorial Dr | open |
| Petronia Holding, Llc Dba 3jaks Express | Restaurant (service type not stated) | 10040 Veterans Memorial Dr Ste 100 | open | |
| Pizza Inn | Restaurant (service type not stated) | Pizza | 1142 West Rd | open |
| Pizza Inn | Restaurant (service type not stated) | Pizza | 739 W Mount Houston Rd | open |
| Pollos Asadas Monterrey Pollos Asados Betty | Restaurant (service type not stated) | Latin American (other) · Mexican | 10100 Veterans Memorial Rd | open |
| Pollos El Rancho | Restaurant (service type not stated) | Peruvian · Latin American (other) · Chicken / wings | 2508 W Mount Houston Rd | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 1760 W Mount Houston Rd | open |
| Pupusa Houston | Restaurant (service type not stated) | Latin American (other) | 2506 W Mt Houston Rd | open |
| Pupuseria San Alejo | Restaurant (service type not stated) | Latin American (other) · Spanish / tapas | 10475 Veterans Memorial Dr | open |
| Refresqueria El Chirris | Café · Restaurant (service type not stated) | Coffee · Mexican | 1010 W Mount Houston Rd | open |
| Sabor Katracho Mix | Restaurant (service type not stated) | Latin American (other) · Mexican | 2720 W Mt Houston Rd | open |
| Shipley Do-Nuts Shipley Do-Nuts | Bakery · Dessert | Dessert · Bakery | 1401 W Mount Houston Rd | open |
| Sonic Drive In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 9403 North Freeway | open |
| Sports Bar M1 | Bar | 10625 Veterans Memorial Dr | open | |
| Subway | Other | Sandwiches | 1431 W Mount Houston Rd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 213 West Rd | open |
| Taco Bell | Quick service · Restaurant (service type not stated) | 10730 Veterans Memorial Drive | open | |
| Tacos laredo | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 911 West Road | open |
| Tacos Los Gemelos | Restaurant (service type not stated) | Mexican · Latin American (other) | 10465 Veterans Memorial Dr | open |
| Tacos Tacopeton | Food truck | Mexican | 10176 Veterans Memorial Dr | open |
| Taqueria Cuevas | Restaurant (service type not stated) | Mexican · Latin American (other) | 2833 Lincoln Dr | open |
| Taqueria El Nuevo Sabor (Food Truck) | Food truck | Mexican · Latin American (other) | 2800 W Mt Houston Rd | open |
| Taqueria El Papirrin | Restaurant (service type not stated) | Mexican · Latin American (other) | 10151 Veterans Memorial Dr | open |
| Taqueria Estilo Rio Verde Taqueria Taxco | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 10102 Veterans Memorial Dr | open |
| Taqueria La Guadalupana | Restaurant (service type not stated) | Mexican · Latin American (other) | 715 W Mt Houston Rd | open |
| Taqueria La Villa de Nuevo León | Restaurant (service type not stated) | Mexican · Latin American (other) | 10104 Pleasanton Dr | open |
| Taqueria Mi Jalisco | Restaurant (service type not stated) · Casual dining | Mexican · American | 1811 W Mt Houston Rd | open |
| Taquerias Brisa#2 | Food truck | Mexican | 10151 Veterans Memorial Dr | open |
| Tejanita's Daq & Wing Shaq | Quick service | 10750 Veterans Memorial Dr # B | open | |
| Thanh Trinh | Restaurant (service type not stated) | Vietnamese · Asian | 1106 West Rd | open |
| The Food Truck | Food truck · Delivery-focused | 9739 Veterans Memorial Dr | open | |
| Tortilleria Estrella | Restaurant (service type not stated) | Mexican · Latin American (other) | 911 West Road | open |
| Toucan's Tortas | Restaurant (service type not stated) | 802 West Rd | open | |
| Veracruzana Meat Market Corporation | Restaurant (service type not stated) | 1210 West Rd Ste A | open | |
| West Road & I45 Whataburger | Quick service | 211 WEST RD | open | |
| Westmount Donuts | Bakery · Dessert | Dessert | 1429 W Mount Houston Rd | open |
| Whataburger Whataburger | Quick service | Burgers · American | 211 WEST RD | open |
| Whataburger | Quick service | 1410 W Mount Houston Rd | open | |
| Wing Masters | Restaurant (service type not stated) | Chicken / wings | 10209 Veterans Memorial Dr | open |
| Wong Kok Restaurant | Restaurant (service type not stated) | 10625 Veterans Memorial Dr | open | |
| Zoner's Express | Restaurant (service type not stated) | Pizza | 10755 Veterans Memorial Dr | open |
| ¡Alba Birria | Food truck | 10755 Veterans Memorial Rd | open | |
| Big Sarg's Home Cookin' | Restaurant (service type not stated) | 10750 Veterans Memorial Dr | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 7 | 7 | — | — | — | — | SIC1987 |
| 1995 | 9 | 9 | — | — | — | — | SIC1987 |
| 1996 | 10 | 9 | — | — | — | 1 | SIC1987 |
| 1997 | 9 | 9 | — | — | — | — | SIC1987 |
| 1998 | 13 | 13 | 4 | 7 | 2 | — | NAICS1997 |
| 1999 | 10 | 10 | 3 | 6 | 1 | — | NAICS1997 |
| 2000 | 10 | 10 | 2 | 7 | 1 | — | NAICS1997 |
| 2001 | 9 | 9 | 1 | 7 | 1 | — | NAICS1997 |
| 2002 | 12 | 12 | 2 | 10 | — | — | NAICS1997 |
| 2003 | 13 | 12 | 2 | 9 | — | 1 | NAICS2002 |
| 2004 | 12 | 11 | 1 | 10 | — | 1 | NAICS2002 |
| 2005 | 13 | 12 | 2 | 10 | — | 1 | NAICS2002 |
| 2006 | 14 | 12 | 2 | 10 | — | 2 | NAICS2002 |
| 2007 | 13 | 12 | 2 | 10 | — | 1 | NAICS2002 |
| 2008 | 12 | 11 | 1 | 10 | — | 1 | NAICS2007 |
| 2009 | 11 | 10 | 1 | 9 | — | 1 | NAICS2007 |
| 2010 | 11 | 10 | 2 | 8 | — | 1 | NAICS2007 |
| 2011 | 14 | 12 | 2 | 9 | 1 | 1 | NAICS2007 |
| 2012 | 14 | 13 | 2 | 10 | 1 | 1 | NAICS2012 |
| 2013 | 18 | 17 | 4 | 11 | 2 | 1 | NAICS2012 |
| 2014 | 15 | 14 | 3 | 10 | 1 | — | NAICS2012 |
| 2015 | 14 | 14 | 3 | 10 | 1 | — | NAICS2012 |
| 2016 | 16 | 16 | 3 | 12 | 1 | — | NAICS2012 |
| 2017 | 21 | 21 | 4 | 15 | — | — | NAICS2017 |
| 2018 | 17 | 17 | 3 | 13 | — | — | NAICS2017 |
| 2019 | 21 | 21 | 5 | 15 | — | — | NAICS2017 |
| 2020 | 20 | 20 | 4 | 15 | — | — | NAICS2017 |
| 2021 | 19 | 19 | 3 | 15 | — | — | NAICS2017 |
| 2022 | 23 | 23 | 5 | 17 | — | — | NAICS2022 |
| 2023 | 22 | 21 | 5 | 15 | — | — | NAICS2022 |