BMIE Market 77372

Montgomery County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,367 2020–2024 ACS 5-year estimate ±1,799 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,535 2020–2024 ACS 5-year estimate ±458 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,164 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,544 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$79,085 2020–2024 ACS 5-year estimate ±5,040 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,215 2020–2024 ACS 5-year estimate ±144 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$230,700 2020–2024 ACS 5-year estimate ±14,471 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	51.5 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 77372
Restaurants per 10,000 residents	4.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+66.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+900.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	69 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	45 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 77372. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.45, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.3	69	40%	+27.7
Restaurant Opportunity Score	72.1	72	35%	+25.2
Market Momentum Score	44.5	45	25%	+11.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,367	76	40%	+30.4
Median household income (ACS)	79,085	61	40%	+24.4
Households (ACS)	4,535	73	20%	+14.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	7.0	84	25%	+21.1
Population (ACS)	14,367	76	20%	+15.2
Median household income (ACS)	79,085	61	20%	+12.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-9.1	19	50%	+9.7
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	66.7	73	20%	+14.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (40)

By cuisine

Mexican 7 · American 6 · BBQ 6 · Coffee 5 · Breakfast 3 · Juice / smoothies 3 · Southwestern / Tex-Mex 3 · Burgers 2 · Dessert 2 · Ice cream / frozen desserts 2 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Latin American (other) 1 · Pizza 1 · Sandwiches 1 · Steakhouse 1

By type

Restaurant (service type not stated) 24 · Quick service 10 · Bar 5 · Dessert 5 · Food truck 5 · Café 4 · Casual dining 4 · Coffee shop 3 · Juice, smoothie, tea 3 · Bakery 2

Name	Type	Cuisine	Address	Status
A M Do-Nuts	Bakery · Quick service · Dessert	Dessert · Breakfast	26184 FM 2090	open
Abundance Coffee + Marketplace	Coffee shop · Café	Coffee	13817 US-59 Ste E	open
AM Donuts II	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Breakfast	24943 FM 2090	open
Beans Small Town BBQ	Restaurant (service type not stated)	BBQ · American	14638 Tram Rd	open
Chasing Gems	Food truck		26188 FM-2090 E	open
CKs Hood Dogs	Restaurant (service type not stated)	American · BBQ	14368 Oceanblue Way	open
coals smokehouse	Restaurant (service type not stated)	BBQ	26250 FM 2090 Rd	open
Country Scrambled Cafe Splendora	Café · Restaurant (service type not stated)	Coffee · Breakfast	14520 US-59 BUS	open
El Elefante Blanco sports Bar	Bar		27653 FM 2090 Rd	open
Honey Bee Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	16365 1st St	open
Ice Ice Baby	Dessert · Restaurant (service type not stated) · Coffee shop	Coffee	24702 FM 2090 Rd	open
Jack in the Box	Quick service · Restaurant (service type not stated)	Mexican · Burgers	14699 Highway 59	open
Julio's	Restaurant (service type not stated) · Casual dining	Mexican · Southwestern / Tex-Mex · American	13825 Old Highway 59 N	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	14709 US Highway 59	open
Legacy TexMex BBQ	Restaurant (service type not stated)	BBQ · Southwestern / Tex-Mex · Mexican	27300 FM 2090	open
Los Chenchitos Taqueria	Restaurant (service type not stated) · Juice, smoothie, tea · Food truck	Juice / smoothies	26796 FM 2090 Rd	open
McDonald's McDonald's	Quick service		26015 Fm 2090	open
Montanas	Bar · Casual dining	Steakhouse	15361 1st St	open
Mud Bugs	Restaurant (service type not stated)	Cajun, Creole, Southern	26048 fm 2090	open
Parque Estrada Venue Outdoor	Food truck · Bar		24900 Hill and Dale Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	13817 US-59 Business Montgomery	open
Popeyes Popeyes	Quick service		14493 Highway US 59	open
Puebloritaville	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	25069 FM 2090	open
R&G Wildgame Processing	Restaurant (service type not stated)		23670 Charterwood Dr	open
R&r Paradise Grill	Quick service		24900 Hill and Dale Ave	open
Rooster's Bar & Grill Too	Casual dining · Restaurant (service type not stated) · Bar	American	15633 1st St	open
Rusty Pit Cookers	Restaurant (service type not stated)	BBQ · American	26601 Hill and Dale Ave	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)		14685 Old Us Hwy 59	open
Splendora Cafe	Café	Coffee · BBQ · American	13817 US-59	open
Splendora Cafe	Restaurant (service type not stated)		13817 Highway 59	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	14717 US-59	open
Taco Bell	Restaurant (service type not stated)	Mexican	14447 US Highway 59	open
Tacos Del Tim	Restaurant (service type not stated)	Mexican · Latin American (other)	27300 FM 2090	open
Taqueria el buen sazon	Food truck		24895 Lakewood Dr	open
Taqueria La Chilanguita	Quick service · Food truck	Mexican	27300 FM 2090	open
Troliloco	Dessert	Ice cream / frozen desserts	26186 FM 2090 Rd	open
Vick's Sno Shack	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	24895 Lakewood Dr	open
Whataburger	Restaurant (service type not stated)	Burgers	14505 Old Highway 59N	open
Wildcats Nutrition Studio	Juice, smoothie, tea	Juice / smoothies	14358 Old Hwy 59N	open
WO's Friendly Tavern	Bar · Casual dining		13986 US-59-BR	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1996	1	1	—	—	—	—	SIC1987
1997	1	1	—	—	—	—	SIC1987
1998	3	3	1	1	1	—	NAICS1997
1999	3	3	1	1	1	—	NAICS1997
2000	3	3	1	1	1	—	NAICS1997
2001	3	3	2	—	1	—	NAICS1997
2002	4	3	1	2	—	—	NAICS1997
2003	6	6	3	3	—	—	NAICS2002
2004	8	8	4	4	—	—	NAICS2002
2005	8	8	2	6	—	—	NAICS2002
2006	6	6	—	6	—	—	NAICS2002
2007	8	8	2	6	—	—	NAICS2002
2008	6	6	1	5	—	—	NAICS2007
2009	8	8	3	5	—	—	NAICS2007
2010	6	6	1	5	—	—	NAICS2007
2011	8	8	4	4	—	—	NAICS2007
2012	7	7	2	5	—	—	NAICS2012
2013	8	8	3	5	—	—	NAICS2012
2014	8	7	1	5	1	1	NAICS2012
2015	8	7	2	4	1	—	NAICS2012
2016	8	7	2	4	1	—	NAICS2012
2017	12	11	4	5	—	—	NAICS2017
2018	12	11	4	5	—	—	NAICS2017
2019	9	9	3	5	—	—	NAICS2017
2020	10	10	3	5	—	—	NAICS2017
2021	10	10	3	5	—	—	NAICS2017
2022	10	10	3	6	—	—	NAICS2022
2023	10	10	3	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 77372. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.