BMIE Market 77378

Montgomery County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,629 2020–2024 ACS 5-year estimate ±1,451 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,924 2020–2024 ACS 5-year estimate ±590 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,685 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,287 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$71,143 2020–2024 ACS 5-year estimate ±4,129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,532 2020–2024 ACS 5-year estimate ±192 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$199,800 2020–2024 ACS 5-year estimate ±28,827 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	89.1 sq mi Census Gazetteer 2020
Restaurants	22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 77378
Restaurants per 10,000 residents	10.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+46.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+46.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+144.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+214.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	17 (range 12–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.08) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	86 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 77378. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.08, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.6	67	40%	+26.6
Restaurant Opportunity Score	69.0	69	35%	+24.1
Market Momentum Score	85.8	86	25%	+21.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,629	79	40%	+31.7
Median household income (ACS)	71,143	49	40%	+19.5
Households (ACS)	5,924	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	46.7	79	35%	+27.8
Restaurants per 10,000 residents (lower = more room)	12.5	62	25%	+15.6
Population (ACS)	17,629	79	20%	+15.9
Median household income (ACS)	71,143	49	20%	+9.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	46.7	89	50%	+44.3
10-year restaurant growth	46.7	79	30%	+23.8
20-year restaurant growth	144.4	88	20%	+17.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (73)

By cuisine

Mexican 14 · American 13 · Coffee 10 · Latin American (other) 7 · Bakery 6 · Southwestern / Tex-Mex 6 · Burgers 5 · Dessert 5 · Juice / smoothies 5 · Chicken / wings 4 · Pizza 4 · BBQ 3 · Breakfast 3 · Sandwiches 3 · Cajun, Creole, Southern 2 · Ice cream / frozen desserts 2 · Italian 2 · Tea / bubble tea 2 · French 1 · Healthy / salads / bowls 1 · Indian 1 · Steakhouse 1

By type

Restaurant (service type not stated) 42 · Quick service 12 · Café 9 · Coffee shop 8 · Bakery 7 · Dessert 7 · Juice, smoothie, tea 7 · Casual dining 5 · Bar 4 · Food truck 2 · Buffet 1 · Catering 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Adalia's Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	200 E Powell St	open
Bacon shop	Restaurant (service type not stated)	BBQ	200 S Bell St	open
Barker’s Patio, Bar, and Grill	Casual dining · Bar			open
Big E's smokehouse and catering	Catering	BBQ	118 Lindley Dr	open
Blue Willow Coffee	Coffee shop · Café	Coffee	211 W Montgomery St	open
Borski's	Bar · Casual dining		I-45 North	open
Bubba T's Cajun Kitchen	Restaurant (service type not stated)	American · Cajun, Creole, Southern	400 W Montgomery St	open
Buttermilk Cafe	Café · Coffee shop	Coffee · Breakfast	302 N Danville St	open
Carnitas Ramirez	Restaurant (service type not stated)	Mexican	402 E Powell St	open
Chili's Grill & Bar	Restaurant (service type not stated)		12700 I 45 N	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service · Restaurant (service type not stated)	Mexican	12600 I-45 N	open
Chuy's Chuy's	Restaurant (service type not stated)	Southwestern / Tex-Mex	12160 Interstate 45 N	open
Coffee Experts	Coffee shop · Restaurant (service type not stated)	Coffee	966 Oak Glen Dr	open
Crossties Nutrition	Juice, smoothie, tea · Coffee shop · Café	Juice / smoothies · Coffee	107 E Marlin St	open
Crust Pizza Co. - Willis Crust Pizza Co.	Restaurant (service type not stated)	Pizza · Italian	909 W Montgomery St #100	open
Cuppa Yo Willis	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts	909 W Montgomery St	open
DB Farm Grub Wagon BBQ	Food truck · Restaurant (service type not stated)	BBQ	13876 Rose Rd	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Restaurant (service type not stated) · Café	Coffee	908 W Montgomery St	open
First Watch First Watch	Restaurant (service type not stated)	Breakfast · American	12360 I-45	open
Fish Pond Cafe	Café · Restaurant (service type not stated)	American · Coffee	17091 TX-75	open
Hartz Chicken Buffet Hartz Chicken Buffet	Buffet	American · Cajun, Creole, Southern	106 N Danville St	open
Huddle House	Restaurant (service type not stated)	Breakfast · Burgers	904 W Montgomery St	open
Indian Forest	Restaurant (service type not stated)	Indian	Off 1097	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	12700 I 45 N	open
Jack in the Box	Quick service		910 W Montgomery St	open
Keke's Snow Balls	Dessert	Dessert	810 FM 1097	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		13615 E FM 1097 Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	101 County Line Rd	open
La Bella Lola Cocina Mexicana	Restaurant (service type not stated)	Mexican · Latin American (other)	313 E Powell St	open
La Casita Tex-Mex Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	305 E Powell St	open
La Michoacana Costa Azul Willis Tx	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	504 S Danville St	open
La Poblana	Bakery	Bakery · Mexican · Latin American (other)	13920 FM Rd 2432	open
Laredo Taco Company	Restaurant (service type not stated)		101 S. Danville Street	open
Lillys	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	507 S Danville St	open
Lip Smackers Food Truck	Restaurant (service type not stated)	American · French	13054 FM 1097	open
LongHorn Steakhouse LongHorn Steakhouse	Restaurant (service type not stated)	Steakhouse	12140 Interstate 45 N	open
Los Pericos Mexican Restaurant Los Pericos Mexican Restaurant Huntsville	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	508 S Danville St	open
McAlister's Deli McAlister's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	12312 Interstate 45 North Ste 500	open
McDonald's McDonald's	Quick service	Burgers · American	1002 S I 45	open
Miller Event Hall	Restaurant (service type not stated)		608 Waverly	open
MOD Pizza MOD Pizza	Quick service · Restaurant (service type not stated)	Pizza	12360 Interstate 45 N Ste 100	open
Mucho Chaos Nutrition	Juice, smoothie, tea · Quick service	Healthy / salads / bowls · Juice / smoothies	401 FM 1097 Ste B	open
Pizza Hut Express Pizza Hut	Quick service		325 Longstreet Road	open
Pizza Inn	Restaurant (service type not stated)	Pizza · Chicken / wings	401 S Danville St	open
Pizza Shack Pizza Shack in Montgomery, TX	Restaurant (service type not stated)	Pizza · Italian	115 W Montgomery St	open
Sam's Donuts	Bakery · Dessert	Dessert · Bakery	605 W Montgomery St	open
Shipley's Do-nuts	Bakery	Bakery	400 W Montgomery St	open
Smalls Sliders Smalls Sliders	Restaurant (service type not stated) · Casual dining	Burgers · American	806 W Montgomery St	open
Snowflake Donuts	Bakery · Dessert	Dessert	309 B W Montgomery St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	815 W Montgomery Road	open
Starbucks Starbucks	Coffee shop · Juice, smoothie, tea · Café · Bakery	Coffee · Tea / bubble tea · Bakery	908 W Montgomery St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	401 S Danville Street	open
Super Tortas Y Refresqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	507 S Danville St	open
T J's Tavern	Bar		104 Kennedy St	open
Taco Bell Taco Bell	Quick service	Mexican	803 W Montgomery St	open
TACOS EL CAUDILLO DEL SUR	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	504 S Danville St	open
Taqueria el Tapatio	Restaurant (service type not stated)	Mexican	509 N Danville St	open
Taqueria Las Moras	Restaurant (service type not stated)	Mexican · Latin American (other)	106 W Montgomery St	open
Taqueria tacolicious Tacolicious	Restaurant (service type not stated) · Casual dining	Mexican · American	609 W Montgomery St	open
The Corral	Restaurant (service type not stated)	American	200 E Powell St	open
The Frozen Palace	Bar		11110 TX-75	open
The Hidden Gem Diner	Restaurant (service type not stated)	Burgers	313 E Powell St	open
The Original Super Burger	Restaurant (service type not stated)	Burgers · Sandwiches · American	201 N Danville St	open
The Willis Sno-Cone Shop	Dessert	Dessert	308 S Danville St	open
ThebbqSpot	Food truck		13371 FM 2432 Rd	open
Too Sweet - Custom Cakes & Cookies	Bakery · Dessert	Bakery · Dessert	13675 Rogers Rd	open
Tortilleria 6 Hermanos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	200 S Danville St	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	702 W Montgomery St	open
W Montgomery Dutch Bros. Coffee	Coffee shop · Café	Coffee	908 W Montgomery St	open
Willow & Pine Bakeshop	Bakery	Bakery	421 Upper Creek Dr	open
Wingstop Wingstop	Quick service	Chicken / wings · American	12717 Interstate 45 North	open
Zully's Latin American Kitchen	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	904 W Montgomery St	open
Chick N Max	Restaurant (service type not stated)		12312 Interstate 45 N Ste 100	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	7	—	—	—	2	SIC1987
1995	9	7	—	—	—	2	SIC1987
1996	10	8	—	—	—	2	SIC1987
1997	13	11	—	—	—	2	SIC1987
1998	11	10	4	6	—	1	NAICS1997
1999	12	11	5	6	—	1	NAICS1997
2000	11	10	3	7	—	1	NAICS1997
2001	12	9	3	6	—	2	NAICS1997
2002	10	8	3	5	—	2	NAICS1997
2003	10	9	2	7	—	1	NAICS2002
2004	12	11	3	7	1	1	NAICS2002
2005	13	10	2	7	1	3	NAICS2002
2006	13	10	1	9	—	3	NAICS2002
2007	13	11	2	8	1	2	NAICS2002
2008	14	12	5	6	1	1	NAICS2007
2009	17	15	8	6	1	1	NAICS2007
2010	17	15	6	8	1	1	NAICS2007
2011	16	13	6	6	1	1	NAICS2007
2012	17	14	5	8	1	1	NAICS2012
2013	18	15	7	7	1	1	NAICS2012
2014	17	15	6	8	1	1	NAICS2012
2015	16	14	5	8	1	1	NAICS2012
2016	18	16	6	8	2	1	NAICS2012
2017	17	15	6	7	—	—	NAICS2017
2018	17	15	6	7	—	—	NAICS2017
2019	15	13	5	7	—	—	NAICS2017
2020	15	12	5	6	—	—	NAICS2017
2021	18	15	7	7	—	—	NAICS2017
2022	17	14	6	6	—	—	NAICS2022
2023	25	22	9	9	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 77378. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.