BMIE Market 77535

Liberty County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	39,504 2020–2024 ACS 5-year estimate ±2,378 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,219 2020–2024 ACS 5-year estimate ±699 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	31,295 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,512 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$84,497 2020–2024 ACS 5-year estimate ±8,269 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.8 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,082 2020–2024 ACS 5-year estimate ±72 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$225,200 2020–2024 ACS 5-year estimate ±17,774 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	308.8 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 77535
Restaurants per 10,000 residents	5.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+21.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+43.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+15.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+155.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	23 (range 20–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.48) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	79 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	82 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	71 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 77535. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.48, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.1	82	40%	+32.8
Restaurant Opportunity Score	82.0	82	35%	+28.7
Market Momentum Score	71.2	71	25%	+17.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	39,504	94	40%	+37.5
Median household income (ACS)	84,497	68	40%	+27.0
Households (ACS)	11,219	88	20%	+17.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	43.8	79	35%	+27.5
Restaurants per 10,000 residents (lower = more room)	5.8	89	25%	+22.2
Population (ACS)	39,504	94	20%	+18.8
Median household income (ACS)	84,497	68	20%	+13.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	21.1	78	50%	+39.1
10-year restaurant growth	43.8	79	30%	+23.6
20-year restaurant growth	15	42	20%	+8.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (90)

By cuisine

American 16 · Bakery 8 · BBQ 8 · Mexican 8 · Dessert 7 · Burgers 6 · Cajun, Creole, Southern 5 · Chicken / wings 5 · Coffee 5 · Ice cream / frozen desserts 5 · Pizza 5 · Seafood 4 · Latin American (other) 3 · Breakfast 2 · Healthy / salads / bowls 2 · Juice / smoothies 2 · Sandwiches 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Asian 1 · Chinese 1 · Italian 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 41 · Quick service 21 · Bar 13 · Dessert 12 · Bakery 9 · Casual dining 9 · Café 4 · Coffee shop 4 · Food truck 3 · Buffet 2 · Delivery-focused 2 · Juice, smoothie, tea 2 · Other 1

Name	Type	Cuisine	Address	Status
Alibi Icehouse & Sports Bar	Bar		9643 FM 1409	open
Am Donuts	Bakery · Dessert	Dessert · Bakery	405 US-90	open
Amy’s Taqueria	Restaurant (service type not stated)	Mexican	12722 FM 1409	open
B & S Club	Bar		304 N Church St	open
Biscuit's Ice Cream Shop	Dessert	Ice cream / frozen desserts	3836 FM 1008	open
BobbysTexasBBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	15 River Rnch Blvd	open
Branding Iron	Restaurant (service type not stated)	American	710 hwy 90	open
Burger King Burger King	Quick service	Burgers · American	302 West Highway 90	open
Carnitas Guanajuato	Restaurant (service type not stated)	Mexican · Latin American (other)	274 County Rd 6055A	open
Charlie T s crawfish and seafood	Restaurant (service type not stated)	Cajun, Creole, Southern · Seafood	20 Private Rd 442	open
Checkers	Quick service · Restaurant (service type not stated)		9645 US Hwy 90	open
Chicharrones y Carnitas La Reyna	Restaurant (service type not stated) · Casual dining	Mexican · American	845 County Road 6481	open
Chicken Express Chicken Express	Quick service · Delivery-focused	Chicken / wings	300 US-90	open
Coco's Cake & Bake Y Mas	Bakery · Dessert	Bakery · Dessert	604 US-90	open
Crawfish Hideaway	Restaurant (service type not stated)		6538 Highway 321	open
Crawfish Hideaway #2 Crawfish Hideaway #2 - Dayton, TX	Restaurant (service type not stated)	Seafood · Cajun, Creole, Southern	6538 TX-321	open
Crawfish Supply	Casual dining	Seafood · Cajun, Creole, Southern · American	2495 W Highway 90	open
Daily Cream Donuts #2	Bakery · Dessert · Coffee shop · Café	Dessert · Coffee	16758 TX-321	open
Dairy Queen	Restaurant (service type not stated)	Burgers	9102 Highway 146	open
Dairy Queen	Quick service		104 E Highway 90	open
Dawn Donuts	Bakery · Dessert	Dessert · Bakery	2306 N Cleveland St #1656	open
Daystown Craft Coffee	Coffee shop · Café	Coffee	306 N Main St	open
Dayton Beer Garden	Bar · Restaurant (service type not stated)		105 N Main St	open
Dayton Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	605 W Clayton St	open
Dayton Sports Bar and Grill	Casual dining · Bar	American	401 W Clayton St	open
Dickey's Barbecue Pit	Restaurant (service type not stated)	BBQ	9499 US-90	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	101 E Hwy 90	open
Domino's Pizza - Coming Soon Domino's	Quick service		9645 US HWY 90 West	open
Donut Delight	Bakery · Dessert	Dessert · Breakfast · Bakery	9674 TX-146 South	open
Dough Dolls	Bakery	Bakery	37 County Road 6034	open
El Tigre Mexican Restaurant Inc	Restaurant (service type not stated)		901 W Clayton St	open
Food From the Soul	Restaurant (service type not stated)	Chicken / wings	2095 Fm 1960	open
Food Truck Friday	Food truck			open
Franks Cafe	Restaurant (service type not stated)		603 E Highway 90	open
Fruit Cocktail Crawfish Shop	Quick service	Spanish / tapas	12724 FM-1409	open
Happy Donut	Bakery · Dessert	Dessert · Bakery	305 US-90	open
Hartz Chicken Buffet Hartz Chicken Buffet	Buffet · Quick service	Chicken / wings	204 US-90	open
Jack In The Box Jack in the Box	Quick service	American · Burgers	208 E Highway 90	open
Janscart Desserts and Snacks	Bakery	Mexican · Bakery	12728 FM1409	open
Jay Bee’s Bar & Grill #1	Bar		2063	open
Jose's Mexican Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	901 W Clayton St	open
Juice stop Trinity River	Quick service		30 County Road 430	open
Kats Diner	Restaurant (service type not stated)		111 N Main St	open
Kenefick Pit	Restaurant (service type not stated)	BBQ · American	3626 FM 1008	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	742 N Highway 146	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		303 S Winfree St	open
Krystal's Kreations Beverage Station	Dessert	Ice cream / frozen desserts	1106 W Clayton St	open
Laredo Taco Company	Restaurant (service type not stated)		811 Highway 90	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	400 US-90	open
Los Compadres Mexican Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	401 W Clayton St	open
Mason Jar Bar & Grill	Bar		5999 Highway 146	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	210 Hwy 90 W	open
Mchohnalds Family Fun Restaurant	Restaurant (service type not stated)	American		open
Mike's	Buffet	BBQ · Steakhouse	117 Bryan St	open
Pappy's BBQ	Restaurant (service type not stated)	BBQ	900 W Highway 90	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	100 Sterling Liberty	open
Popeyes Popeyes	Quick service		802 US-90	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)	Chicken / wings	802 Us-90	open
Ron's Smokehouse	Restaurant (service type not stated)	BBQ	6281 FM 1409	open
Roosters Bar	Casual dining · Bar		8040 TX-321	open
Saddle Up Diner	Casual dining · Restaurant (service type not stated)	American	402 N Main St	open
Shindigz	Casual dining · Bar		5999 Highway 90	open
Silver Dollar Saloon	Bar		9832 TX-321	open
Simple Simon's Pizza	Restaurant (service type not stated)	Pizza	310 N Main St	open
Simple Simon's Pizza	Restaurant (service type not stated)	Pizza	12726 Fm 1409	open
Smoothie King Smoothie King	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	204 US 90	open
SnackSt1960	Dessert	Ice cream / frozen desserts	511 Ladd St	open
Snow Mountain	Dessert	Ice cream / frozen desserts	13224 FM1409	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	207 W. Highway 90	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	802 US-90	open
Stewarts Night Life	Bar			open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	11540 Eagle Dr Ste E	open
Subway	Other	Sandwiches	101 S Prairie St	open
Sweet Scoops Ice Cream	Dessert	Ice cream / frozen desserts	607 W Clayton St	open
Taco Bell Taco Bell	Quick service	Mexican	402 W. Hwy 90	open
Taqueria Alfredo #1	Food truck	Mexican	523 County Rd 4891	open
Texas Kountry Kitchen	Casual dining	American · Breakfast	313 N Main St	open
Texas Seafood and Steakhouse	Restaurant (service type not stated)	Steakhouse · Seafood · Cajun, Creole, Southern	1755 US-90	open
The Junction	Coffee shop	Coffee	20 Little John Ln	open
The Neon Antler	Bar · Casual dining		9643 FM1409	open
The Oaks Club	Bar		5999 Highway 146 S.	open
Tooley's SmokeHouse Bar	Bar	BBQ · American	Highway 321	open
Tuscany Italian restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	101 S Prairie St	open
Urban Designs	Dessert · Bakery	Dessert · Bakery	291 Mitchell St	open
US 90 & TX-146 Whataburger	Quick service		204 Hwy 146	open
Weaver's BBQ	Food truck	BBQ · American	3808 FM 1008	open
WEE WOK	Restaurant (service type not stated)	Chinese · Asian	2306 N Cleveland St Ste B	open
Wendy's Wendy's	Quick service · Restaurant (service type not stated)	Burgers · American	502 Highway 90	open
Whataburger	Quick service · Restaurant (service type not stated)		204 Hwy 146	open
Zane’s hamburgers	Restaurant (service type not stated)	Burgers	12724 F M. 1409	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	9	—	—	—	2	SIC1987
1995	10	9	—	—	—	1	SIC1987
1996	11	9	—	—	—	2	SIC1987
1997	14	12	—	—	—	2	SIC1987
1998	17	14	8	6	—	3	NAICS1997
1999	20	18	10	8	—	2	NAICS1997
2000	17	14	8	6	—	3	NAICS1997
2001	17	14	7	7	—	3	NAICS1997
2002	17	15	7	7	1	2	NAICS1997
2003	22	20	11	9	—	2	NAICS2002
2004	19	18	9	9	—	1	NAICS2002
2005	19	18	9	8	1	1	NAICS2002
2006	20	19	9	9	1	1	NAICS2002
2007	21	19	9	9	1	1	NAICS2002
2008	19	17	7	8	2	1	NAICS2007
2009	22	20	11	7	2	1	NAICS2007
2010	19	18	9	8	1	1	NAICS2007
2011	19	17	7	9	1	2	NAICS2007
2012	21	18	8	9	1	2	NAICS2012
2013	18	16	7	8	1	1	NAICS2012
2014	18	16	7	8	1	1	NAICS2012
2015	19	16	6	9	1	1	NAICS2012
2016	20	17	8	8	1	1	NAICS2012
2017	22	19	7	10	—	—	NAICS2017
2018	23	19	7	10	—	3	NAICS2017
2019	19	16	4	11	—	—	NAICS2017
2020	19	16	7	9	—	—	NAICS2017
2021	22	18	5	11	—	3	NAICS2017
2022	23	20	6	12	—	—	NAICS2022
2023	25	23	7	12	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 77535. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.