BMIE Market 78064

Atascosa County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,365 2020–2024 ACS 5-year estimate ±1,108 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,386 2020–2024 ACS 5-year estimate ±400 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,102 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,649 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$66,887 2020–2024 ACS 5-year estimate ±7,926 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,111 2020–2024 ACS 5-year estimate ±111 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$220,700 2020–2024 ACS 5-year estimate ±19,510 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	281.4 sq mi Census Gazetteer 2020
Restaurants	33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78064
Restaurants per 10,000 residents	23.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+3.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+26.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+43.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+37.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	37 (range 35–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.77) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	63 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	62 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78064. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.77, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	63.1	63	40%	+25.3
Restaurant Opportunity Score	57.4	57	35%	+20.1
Market Momentum Score	62.4	62	25%	+15.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,365	78	40%	+31.2
Median household income (ACS)	66,887	42	40%	+16.8
Households (ACS)	5,386	75	20%	+15.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	26.9	69	35%	+24.1
Restaurants per 10,000 residents (lower = more room)	20.2	37	25%	+9.2
Population (ACS)	16,365	78	20%	+15.6
Median household income (ACS)	66,887	42	20%	+8.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	3.1	59	50%	+29.7
10-year restaurant growth	26.9	69	30%	+20.7
20-year restaurant growth	43.5	60	20%	+12.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (97)

By cuisine

Mexican 24 · American 21 · Bakery 8 · Coffee 7 · Pizza 7 · Southwestern / Tex-Mex 7 · BBQ 6 · Chicken / wings 6 · Burgers 5 · Latin American (other) 5 · Dessert 4 · Ice cream / frozen desserts 4 · Sandwiches 4 · Juice / smoothies 3 · Asian 2 · Breakfast 2 · Cajun, Creole, Southern 2 · Chinese 2 · Healthy / salads / bowls 1 · Italian 1 · Seafood 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 55 · Quick service 27 · Bar 10 · Bakery 9 · Dessert 8 · Café 6 · Casual dining 6 · Juice, smoothie, tea 4 · Coffee shop 3 · Food truck 3 · Buffet 1 · Catering 1 · Delivery-focused 1 · Fast casual 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
29 Restaurant And Wine Bar	Bar · Restaurant (service type not stated)		4250 FM-536	open
Angelica's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1710 2nd St	open
Ascension 143 Mija’s Tea Room & Juicery	Juice, smoothie, tea	Juice / smoothies	107 S Reed St	open
Bangkok Boba	Juice, smoothie, tea	Tea / bubble tea	1003 2nd St	open
Bar K Icehouse	Bar · Café	Coffee	627 S Main St	open
Bill Miller Bar-B-Q Bill Miller Bar-B-Q	Restaurant (service type not stated)	BBQ · American	301 S Main St	open
Burger King Burger King	Quick service	Burgers · American	2095 W Oaklawn	open
Bush's Chicken Bush's Chicken - Laredo	Quick service	Chicken / wings · American	1725 W Oaklawn Rd	open
Butter Krust Bakery	Bakery	Bakery	1016 West Ave	open
Cafe Chris	Restaurant (service type not stated)	American	1360 W Oaklawn Rd Ste C	open
Cafe Chris	Juice, smoothie, tea · Café	American · Juice / smoothies · Coffee	1627 2nd St	open
Chick-fil-A Chick-fil-A	Quick service		620 W Oaklawn Road	open
Chicken Salad Factory Chicken Salad Chick	Restaurant (service type not stated) · Fast casual	Sandwiches · Healthy / salads / bowls	1502 W Oaklawn Rd	open
Chili's Grill & Bar	Restaurant (service type not stated)		2311 W. Oaklawn	open
China Garden Restaurant	Restaurant (service type not stated)	Chinese · Asian	401 S Main St	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1018 Second Street	open
Crazy About Mangonadas	Quick service		111 W Hunt St	open
Creations Cake Shop	Bakery · Dessert	Bakery · Dessert	122 N Bryant St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	223 S Main St	open
Dairy Queen Store	Dessert	Ice cream / frozen desserts	103312 Interstate 37, Star Rt	open
Dalton's Place	Bar		1123 2nd St	open
Dixieland Barbque	Quick service · Restaurant (service type not stated)	BBQ	604 S Main St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1320 W Oaklawn	open
Don Jesus	Restaurant (service type not stated)	Mexican · Latin American (other)	1201 3rd St	open
Donut Palace The Donut Palace San Diego TX	Bakery · Dessert	Dessert · Bakery	601 W Oaklawn St	open
DQ Grill & Chill DQ Grill & Chill	Quick service		223 S Main St	open
Eagle Express Drive Thru	Quick service	Mexican	501 Commerce St	open
EagleNutrition_Ptown	Café	Coffee	211 North Trl	open
El Castillo Restaurante	Restaurant (service type not stated) · Casual dining	Mexican · American	301 N Main St	open
El Charro	Restaurant (service type not stated)	Mexican	1301-1399 2nd St	open
El Durango	Restaurant (service type not stated)		1310 2nd St	open
El Pichirilo tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	10073 US-281	open
El Rancho	Restaurant (service type not stated)	Mexican	615 2nd St	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	1741 W Oaklawn Rd	open
Grandma's Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	314 W Hunt St	open
Hummingbird Creations Llc	Bakery	Bakery	1513 2nd St Ste A	open
Hwy 97 - Pleasanton Whataburger	Quick service		2173 W OAKLAWN RD	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	1133 W Oaklawn Rd	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	2311 W. Oaklawn	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		109963 Interstate 37	open
La Cantera Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	815 2nd St	open
Legends Catering	Catering · Restaurant (service type not stated)	American	1609 2nd St	open
Little Caesars Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2087 W Oaklawn Rd Ste 208	open
Los Gallos de Jalisco	Restaurant (service type not stated)	Mexican	1310 2nd St	open
Mamita's Mexican Kitchen	Restaurant (service type not stated)	Mexican	1177 W Oaklawn Rd	open
Marconi's	Bar		1810 2nd St	open
Margarita’s Tacos	Food truck · Restaurant (service type not stated)	Mexican	2002 W Oaklawn	open
McDonald's	Quick service		2151 W Oaklawn Rd	open
Mickey D's McDonald's	Quick service · Restaurant (service type not stated)	Burgers · American	1733 W Oaklawn	open
Moore Cookies	Bakery · Dessert	Bakery · Dessert	4315 Coughran Rd	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	2044 W OAKLAWN RD	open
Pizza Hut	Restaurant (service type not stated)	Pizza	1343 E State Highway 97	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1343 Hwy 97 W	open
Pizza Hut Express Pizza Hut	Quick service		109963 Interstate 37	open
Playa Cancun Mexican Restaurant	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	601 2nd St	open
Plaza Tapatio Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1921 W Oaklawn Rd	open
Pleasant Perk Coffee House	Coffee shop · Café · Bakery	Coffee · Bakery	1416 W Oaklawn Rd	open
Pollos Asados El Viejon	Restaurant (service type not stated) · Food truck	Mexican	2002 Highway 97 W	open
Poppy's Shaved Ice	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	405 Bensdale Rd	open
Red Crown Coffee Etc	Coffee shop	Coffee	103 N Bryant St	open
Roma's Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	1513 2nd St	open
Rosita's Barbacoa	Restaurant (service type not stated)	Mexican · Breakfast · BBQ	1514 2nd St	open
Sally's Taco Cocina	Restaurant (service type not stated)	Pizza · Mexican · American	1220 N Bryant St	open
Sely's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	737 San Antonio St	open
Shifters American Grill	Restaurant (service type not stated) · Casual dining · Bar	American	1177 W Oaklawn Rd Ste A	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	635 W. Oaklawn Rd.	open
Star Glaze Donuts	Bakery · Dessert	Dessert	601 W Oaklawn Rd	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	1701 W Oaklawn Dr	open
Steak & Eggs	Restaurant (service type not stated)	Steakhouse · Mexican	103344 Ih 37	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	703 W Oaklawn Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2151 West Oaklawn	open
Sweet Caroline’s Taste of Heaven	Bakery	Bakery	215 Haverlah Rd	open
Taco Bell Taco Bell	Quick service	Mexican	2052 W Oaklawn Rd.	open
Tacos Jalisco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	101 2nd St	open
Taqueria Huentitan	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	517 N Bryant St	open
Taqueria Los Potrillos Taqueria Los Potrillos Mexican Rest	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4500 TX-97	open
Tenderfix By Noah Schnapp	Quick service		1133 W Oaklawn Rd	open
Texas Events Group	Food truck		1003 2nd St	open
Texas Margarita Factory	Bar		605 S Main St	open
Texas Prime Bbq & Catering	Restaurant (service type not stated)	BBQ	1401 2nd St	open
Texas South	Bar		1933 W Oaklawn Rd	open
The Oaks Bar	Bar · Restaurant (service type not stated) · Casual dining	American	1003 2nd St	open
The Office Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	205 E Hunt St	open
The Outlaw Bar and Grill	Restaurant (service type not stated) · Casual dining · Bar	Chicken / wings · American	2120 W Oaklawn Rd	open
The Potato Company	Restaurant (service type not stated)		206 S Main St	open
Trevino's Barbacoa	Restaurant (service type not stated)	Mexican · BBQ	514 Commerce St	open
True Texas BBQ True Texas BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	219 W Oaklawn Rd	open
Urban Bricks Pleasanton, TX	Restaurant (service type not stated)	Pizza	1502 W Oaklawn Rd Ste E	open
Walmart Deli	Specialty food shop · Quick service	Sandwiches	2151 W Oaklawn Rd	open
Wendy's Wendy's	Quick service	Burgers · American	109963 Ih 37 Ste 100	open
Whataburger Whataburger	Quick service	Burgers · American	2173 W OAKLAWN RD	open
Whoo Dat Cafe	Restaurant (service type not stated) · Café	Coffee · Cajun, Creole, Southern	1601 2nd St	open
Wild Soda	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	107 S Reed St	open
Wingstop Wingstop	Quick service	Chicken / wings · American	2044 W Oaklawn Rd Ste 130	open
Yogurt Zone	Other · Dessert	Ice cream / frozen desserts	2128 W Oaklawn Rd Unit C	open
Yos Family Ent. Llc	Restaurant (service type not stated)		601 W Oaklawn Rd	open
Yummy Buffet	Buffet	Asian · Chinese	1320 W Oaklawn Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	26	24	—	—	—	2	SIC1987
1995	21	19	—	—	—	2	SIC1987
1996	22	19	—	—	—	3	SIC1987
1997	25	22	—	—	—	3	SIC1987
1998	21	19	8	11	—	2	NAICS1997
1999	22	20	11	9	—	2	NAICS1997
2000	24	22	11	11	—	2	NAICS1997
2001	25	22	10	12	—	3	NAICS1997
2002	24	22	10	12	—	2	NAICS1997
2003	25	23	12	11	—	2	NAICS2002
2004	31	29	13	16	—	2	NAICS2002
2005	39	36	15	21	—	2	NAICS2002
2006	42	40	17	22	1	2	NAICS2002
2007	42	39	17	19	2	2	NAICS2002
2008	35	32	13	17	1	2	NAICS2007
2009	35	31	15	15	1	3	NAICS2007
2010	38	33	14	17	1	3	NAICS2007
2011	36	31	13	17	1	2	NAICS2007
2012	31	26	12	13	1	3	NAICS2012
2013	30	26	12	12	2	3	NAICS2012
2014	32	28	13	13	2	2	NAICS2012
2015	34	30	16	12	2	2	NAICS2012
2016	32	29	15	12	2	2	NAICS2012
2017	35	32	14	14	3	—	NAICS2017
2018	35	32	11	16	3	—	NAICS2017
2019	35	32	12	17	—	—	NAICS2017
2020	36	32	12	15	4	—	NAICS2017
2021	35	33	13	17	—	—	NAICS2017
2022	34	32	14	16	—	—	NAICS2022
2023	35	33	13	16	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78064. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.