BMIE Market 78114

Wilson County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,283 2020–2024 ACS 5-year estimate ±1,114 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,620 2020–2024 ACS 5-year estimate ±366 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,103 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,759 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$88,087 2020–2024 ACS 5-year estimate ±6,903 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,042 2020–2024 ACS 5-year estimate ±180 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$292,600 2020–2024 ACS 5-year estimate ±30,372 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	349.1 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78114
Restaurants per 10,000 residents	11.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+16.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+31.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+163.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	33 (range 30–37) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.53) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	65 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78114. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.53, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.0	79	40%	+31.6
Restaurant Opportunity Score	68.2	68	35%	+23.9
Market Momentum Score	65.4	65	25%	+16.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,283	85	40%	+33.9
Median household income (ACS)	88,087	71	40%	+28.6
Households (ACS)	8,620	83	20%	+16.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	16	59	35%	+20.8
Restaurants per 10,000 residents (lower = more room)	11.9	65	25%	+16.2
Population (ACS)	24,283	85	20%	+17.0
Median household income (ACS)	88,087	71	20%	+14.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16	74	50%	+37.0
10-year restaurant growth	16	59	30%	+17.8
20-year restaurant growth	31.8	53	20%	+10.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (87)

By cuisine

American 23 · Mexican 17 · Coffee 8 · BBQ 6 · Burgers 6 · Dessert 6 · Pizza 6 · Bakery 5 · Juice / smoothies 5 · Southwestern / Tex-Mex 5 · Ice cream / frozen desserts 4 · Latin American (other) 4 · Asian 3 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Chinese 2 · Breakfast 1 · Filipino 1 · Healthy / salads / bowls 1 · Italian 1 · Sandwiches 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 49 · Quick service 19 · Bar 14 · Casual dining 12 · Dessert 8 · Café 7 · Food truck 7 · Bakery 6 · Juice, smoothie, tea 5 · Coffee shop 3 · Buffet 1 · Catering 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Andy's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1820 10th St	open
Angelica's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	604 10th St	open
B and H Snack Shack	Food truck · Casual dining	American	104 Parkview Dr	open
B&B BBQ	Restaurant (service type not stated)	BBQ · American	101 Creekwood Dr	open
Big Dan's Place	Bar		1131 C St	open
Bill Miller Bar-B-Q Bill Miller Bar-B-Q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	1615 Standish St	open
Billys Bar And Grill	Bar · Restaurant (service type not stated)		537 Cherry Rdg	open
Boba Galaxy	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	1401 10th St	open
Bobby's Place Comida Mexicana	Restaurant (service type not stated)	Mexican	560 10th St	open
Burger King Burger King	Quick service	Burgers · American	676 10th St, Floresville, TX, 78114	open
C B Cowboy	Bar		2089 Standish St	open
Cerrito BAR & GRILL	Casual dining · Restaurant (service type not stated) · Bar	Southwestern / Tex-Mex	101 Wilson Dr	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1317 10th Street	open
Dairy Queen Dairy Queen	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	1709 10th St 1709 10th St	open
Darla’s Bar & Grill	Casual dining · Bar		6605 FM 541W	open
Darla’s Bar & Grill & Kuntry Store	Casual dining · Bar		6605 FM 541 W	open
Dipped Treats Sweets Shop	Dessert	Dessert · Ice cream / frozen desserts	1125 C St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	921 10th Street Ste 109	open
DQ Grill & Chill DQ Grill & Chill	Quick service		1709 10th St	open
El pitayito taqueria	Restaurant (service type not stated) · Casual dining	Mexican · American	1601 Standish St	open
Elite Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	705 10th St	open
Flaming Horns Low and Slow LLC	Restaurant (service type not stated)	BBQ	1315 10th St	open
Floresville cafe	Restaurant (service type not stated) · Café · Casual dining	Mexican · Coffee · Southwestern / Tex-Mex · American	1008 C St	open
Floresville Lodging Llc	Restaurant (service type not stated)		1910 10th St	open
Fluff's	Restaurant (service type not stated)	Burgers	1502 3rd St	open
FTX Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	1011 B St	open
Giuseppe's	Restaurant (service type not stated)	Italian · Pizza	101 Wilson Dr	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	537 10th St	open
H-e-b Bakery	Bakery	Bakery	925 10th St	open
Hwy 181 - Floresville Whataburger	Quick service		911 10TH ST	open
Isla Bella	Bar	Mexican		open
Jack's Cafe Jack's	Café · Restaurant (service type not stated)	Coffee · American	507 10th St	open
Jalisco Taqueria	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1109 C St	open
JB's antojos y mas	Food truck · Restaurant (service type not stated)		1505 H St	open
JC's Super Burger	Quick service	Burgers · American	1804 Standish St	open
Kim's Burger Patch	Restaurant (service type not stated)		33 Laboratory Rd	open
La Tapatia Restaurant -Floresville	Restaurant (service type not stated)	Mexican · Latin American (other)	536 10th St	open
Las Lagunas	Restaurant (service type not stated) · Casual dining	Mexican · American	8453 US-181	open
Lew's Patio & Grill - Floresville	Casual dining · Restaurant (service type not stated) · Bar	American	101 Club Dr	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	935 10th St	open
Lone Star BBQ	Restaurant (service type not stated) · Food truck		775 US Highway 181 S	open
Love is Sweets	Bakery · Dessert	Bakery · Ice cream / frozen desserts · Dessert	7912 U.S. Hwy 181 N	open
LumpiasWheel	Restaurant (service type not stated)	Filipino · Asian	33 Laboratory Rd	open
Luna & Sol Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1315 4th St	open
Madre Mia	Bar		6810 US Highway 181 N	open
Mangonadas Don Gato	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	644 10th St	open
Martha's Grill	Restaurant (service type not stated) · Casual dining	Mexican · Southwestern / Tex-Mex · American	1011 3rd St	open
Matas Cafe	Café · Restaurant (service type not stated)	Mexican · Coffee	1209 3rd St	open
Maverick Grill & Saloon	Casual dining · Bar	Steakhouse · American	6671 US-181	open
McDonald's McDonald's	Quick service	Burgers · Breakfast	530 10th St	open
Mini Muñoz	Quick service · Food truck	Mexican	642 10th St	open
Mrs Annie's Peanut Patch	Dessert	Dessert	1019 B St	open
Nickel BBQ	Catering · Restaurant (service type not stated)	BBQ	1301 Hospital Blvd	open
Old 181 Bar & Grill	Casual dining · Bar	American	1519 3rd St	open
Old Fashioned Donuts	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Bakery	1322 10th St	open
P & M Restaurant	Restaurant (service type not stated)	American · Mexican	1513 3rd St	open
Peeler Ranch Meats	Restaurant (service type not stated)		2597 FM 539	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	539 10th St Wilson	open
Pizza Inn	Restaurant (service type not stated)	Pizza	1803 Standish St	open
Popham Dairy	Dessert · Quick service	Ice cream / frozen desserts	2055 FM-2505	open
Ray Ray's Mama's tamales and more	Restaurant (service type not stated) · Food truck		1562 FM-537	open
Rey Del Taco	Restaurant (service type not stated)	Mexican · Latin American (other)	1803 Standish St	open
Rice to Go	Restaurant (service type not stated)	Chinese · Asian	1208 10th St	open
Richard's Bar	Bar		7998 Farm To Market Rd 1303	open
Rx Baked Goods & Bistro	Bakery	Bakery	1301 Hospital Blvd Bldg B	open
ScooterZ eats on 181	Restaurant (service type not stated)	BBQ · American	6714 US-181	open
Seng Business Group Llc	Restaurant (service type not stated)		1818 10th St	open
Skwat n Gobble	Quick service · Restaurant (service type not stated)	Mexican	1003 C St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	1108 Tenth Street	open
Southside Charlie's Pizza Kitchen	Restaurant (service type not stated)	Pizza	6605 FM 541 W Ste 1	open
SP Beers & Boards	Bar		566 4th St	open
Spot On Coffee	Coffee shop · Food truck	Coffee · American	90 Eagle Creek Ranch Blvd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	664 10th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	923 10th Street Suite 102	open
Taco Bell Taco Bell	Quick service	Mexican	931 10th Street	open
Takonzones La BeBa	Food truck · Restaurant (service type not stated) · Juice, smoothie, tea	Juice / smoothies	6810 US Highway 181 N	open
Taqueria Veliz Restaurant	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	928 Tiger Ln	open
Tasty Buffet Restaurant	Buffet	Chinese · Asian	540 10th St #102	open
The Back Door Cafe	Café	Coffee	1319 3rd St	open
The Donut Palace	Bakery · Dessert	Dessert · Bakery	656 10th St	open
The Donut palace	Bakery · Dessert	Dessert	65610st	open
Trail Riders Steakhouse	Restaurant (service type not stated)	American	1031 C St	open
True Texas Tacos	Restaurant (service type not stated)	Mexican	909 10th St	open
W Bar Ranch	Bar		7766 FM 541 W	open
Wendy's Wendy's	Quick service	Burgers · American	1600 10th St.	open
Whataburger Whataburger	Quick service	Burgers · American	911 10TH ST	open
White House Cafe & Saloon	Restaurant (service type not stated)		1307 3rd St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	11	—	—	—	—	SIC1987
1995	11	11	—	—	—	—	SIC1987
1996	18	17	—	—	—	1	SIC1987
1997	17	16	—	—	—	1	SIC1987
1998	19	16	9	5	—	2	NAICS1997
1999	21	19	10	7	—	1	NAICS1997
2000	22	18	9	6	—	3	NAICS1997
2001	21	19	9	7	—	1	NAICS1997
2002	25	23	12	7	1	1	NAICS1997
2003	26	22	10	9	1	3	NAICS2002
2004	27	23	12	9	1	2	NAICS2002
2005	26	23	11	11	—	2	NAICS2002
2006	22	19	8	10	1	2	NAICS2002
2007	24	22	10	11	1	1	NAICS2002
2008	24	21	10	11	—	1	NAICS2007
2009	25	22	12	10	—	1	NAICS2007
2010	27	23	12	11	—	1	NAICS2007
2011	29	23	11	11	—	1	NAICS2007
2012	29	26	15	10	1	1	NAICS2012
2013	29	25	13	11	1	1	NAICS2012
2014	29	25	14	10	1	1	NAICS2012
2015	28	25	14	10	1	1	NAICS2012
2016	28	25	12	10	2	1	NAICS2012
2017	31	28	13	13	—	—	NAICS2017
2018	29	25	11	13	—	—	NAICS2017
2019	31	28	13	14	—	—	NAICS2017
2020	34	31	15	14	—	—	NAICS2017
2021	31	26	11	14	—	—	NAICS2017
2022	37	32	15	14	—	—	NAICS2022
2023	33	29	9	17	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78114. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.