BMIE Market 78121

Wilson County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,120 2020–2024 ACS 5-year estimate ±1,260 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,274 2020–2024 ACS 5-year estimate ±403 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,381 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,236 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$120,048 2020–2024 ACS 5-year estimate ±10,416 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,192 2020–2024 ACS 5-year estimate ±166 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$402,600 2020–2024 ACS 5-year estimate ±28,801 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	102.6 sq mi Census Gazetteer 2020
Restaurants	27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78121
Restaurants per 10,000 residents	10.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+58.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+68.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+237.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+440.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	32 (range 27–36) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	82 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	92 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78121. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.2	82	40%	+32.9
Restaurant Opportunity Score	76.1	76	35%	+26.6
Market Momentum Score	91.5	92	25%	+22.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,120	78	40%	+31.1
Median household income (ACS)	120,048	90	40%	+36.1
Households (ACS)	5,274	75	20%	+15.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	68.8	88	35%	+30.8
Restaurants per 10,000 residents (lower = more room)	16.8	47	25%	+11.7
Population (ACS)	16,120	78	20%	+15.6
Median household income (ACS)	120,048	90	20%	+18.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 92 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	58.8	92	50%	+46.1
10-year restaurant growth	68.8	88	30%	+26.4
20-year restaurant growth	237.5	95	20%	+19.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (60)

By cuisine

American 15 · BBQ 6 · Bakery 5 · Burgers 5 · Coffee 5 · Mexican 5 · Ice cream / frozen desserts 4 · Pizza 4 · Asian 3 · Chicken / wings 3 · Dessert 3 · Juice / smoothies 3 · Cajun, Creole, Southern 2 · Healthy / salads / bowls 2 · Italian 2 · Latin American (other) 2 · Sandwiches 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Chinese 1 · Hot dogs 1 · Japanese 1 · Steakhouse 1 · Tea / bubble tea 1 · Vegan 1

By type

Restaurant (service type not stated) 29 · Quick service 13 · Bar 9 · Food truck 8 · Casual dining 7 · Dessert 6 · Bakery 5 · Coffee shop 4 · Café 3 · Juice, smoothie, tea 3 · Catering 2 · Delivery-focused 1 · Specialty food shop 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
15:13 Cookers	Catering · Restaurant (service type not stated)	BBQ	Here	open
Alondra's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	579 FM 1346	open
ArMando's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	13250 U.S. Hwy 87 W Ste A	open
Bad Habit Barbeque Pits	Restaurant (service type not stated)	American · BBQ	110 Chiihuahua E	open
Baldy's American Diner	Casual dining · Restaurant (service type not stated)	American	9356 U.S. Hwy 87 W	open
Baldys Classic American Diner La Vernia	Restaurant (service type not stated) · Casual dining	American	9356 US Highway 87 W	open
Barbed Wire Burger Co	Restaurant (service type not stated)	Burgers	12880 US Highway 87 W	open
Bear Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	12826 US Highway 87 W	open
Birdie Bar	Bar		2742 FM-775	open
Brooster's Coffee, LLC	Coffee shop · Café	Coffee	13250 U.S. Hwy 87 W	open
Buffalo Joes	Specialty food shop · Quick service	Sandwiches · Burgers	13330 U.S. Hwy 87 W	open
Capparelli's	Restaurant (service type not stated)	Italian · Pizza	198 FM 1346	open
Charlie's Sliders	Restaurant (service type not stated)	Burgers · American	305 Seguin Rd	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	129 Us Hwy 87 W 129 Us Hwy 87 W	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	194 FM 1346	open
Donny's Brew Pub	Bar		198 FM 1346 #3	open
Double D's Roadhouse	Bar		11222 U.S. Hwy 87 W	open
Double T BBQ	Food truck		13378 US Highway 87 W	open
DQ Grill & Chill DQ Grill & Chill	Quick service		129 US Hwy 87 W	open
El Rincon De Mi Tierra	Restaurant (service type not stated)	Mexican · Latin American (other)	13066 US-87	open
Fresh Donuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	13329 U.S. Hwy 87 W	open
Golden Chick	Quick service · Restaurant (service type not stated)		14427 US Highway 87 W	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	14427 US-87	open
Harts Blazing BBQ	Food truck · Catering	BBQ	13378 US Highway 87 W	open
Hwy 87- La Vernia Whataburger	Quick service		93 FM 1346	open
Kilter Corner Cafe	Café · Coffee shop · Bakery	Coffee · Bakery	128 Bluebonnet Rd a	open
La Vernia Chinese Cuisine	Restaurant (service type not stated)	Chinese · Asian	11727 U.S. Hwy 87 W	open
La Vernia's Den	Casual dining · Restaurant (service type not stated) · Bar	American	484 Bluebonnet Rd	open
Larry Joe’s Saloon	Bar		11222 US Highway 87 W	open
McDonald's McDonald's	Quick service	Burgers · American	14091 Us Hwy 87 W	open
Melanie's Bar & Grill	Restaurant (service type not stated)		11985 US Highway 87 W	open
Mesquite Village	Food truck · Bar		528 FM 1346	open
Michael’s Snack Shop	Dessert	Dessert	109 W Chihuahua St	open
Pollos el Gallo La Vernia	Restaurant (service type not stated) · Casual dining	Chicken / wings · American	110 Crews St	open
Pop's Ice Cream & Coffee	Bakery · Dessert · Coffee shop	Bakery · Ice cream / frozen desserts · Coffee	4131 County Rd 319	open
Rabel's Roadhaus BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	101 Woodbridge Farms	open
Rammy's Food Truck	Casual dining · Restaurant (service type not stated) · Food truck	American	12826 US Highway 87 W	open
Raw Transformation	Juice, smoothie, tea	Juice / smoothies · Vegan · Healthy / salads / bowls	427 Bluebonnet Rd	open
Sammy's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Breakfast	13520 U.S. Hwy 87 W	open
Sassy Snacks, LLC	Food truck · Restaurant (service type not stated)		1241 County Road 352	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	13887 US Highway 87 West	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	14414 US Hwy 87 W. Suite J	open
T-Good's Shaved Ice	Dessert	Ice cream / frozen desserts	14414 US Highway 87 W	open
Taco Bell Taco Bell	Quick service	Mexican	14421 US Hwy 87 West	open
Taco Vallarta	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	14021 U.S. Hwy 87 W	open
Tastea Treats LLC	Juice, smoothie, tea · Dessert	Tea / bubble tea · Juice / smoothies · Ice cream / frozen desserts	528 FM-1346	open
Team Birria Taquitos y Más	Food truck		105 Seguin St	open
The Cooling Rack	Bakery	Bakery	128 Bluebonnet Rd # A	open
The Copper Door Restaurant & Tap Room	Restaurant (service type not stated) · Coffee shop · Bar	Coffee · American	302 FM-1346	open
The Farm Stand-LV	Bakery	Bakery	700 Zuehl Crossing Rd	open
The Hangry Asian Grill	Restaurant (service type not stated) · Casual dining	Asian · American	10850 US Highway 87 W	open
The Shed	Casual dining · Restaurant (service type not stated) · Bar	BBQ	102 San Antonio Rd	open
Western Steakhouse American & Mexican Cantina & Grill	Restaurant (service type not stated)	Steakhouse	11985 US Highway 87 W	open
Whataburger Whataburger	Quick service	Burgers · American	93 FM 1346	open
Windmill Farm Winery - La Vernia	Winery / distillery / taproom		2836 FM-775	open
Wing Dawgz	Restaurant (service type not stated) · Food truck	Chicken / wings · Hot dogs	13330 US Highway 87 W	open
Wing Street Pizza Hut	Quick service · Restaurant (service type not stated) · Bar	Pizza	14414 US Highway 87 W	open
Witte's Bar-B-Que & Catering	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	12153 U.S. Hwy 87 W	open
Yakiti Shack	Food truck	Japanese · Asian	528 FM 1346	open
Burger King	Restaurant (service type not stated)		14021 US Highway 87 W	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	5	—	—	—	1	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	5	5	—	—	—	—	SIC1987
1998	6	5	3	2	—	1	NAICS1997
1999	7	6	4	2	—	1	NAICS1997
2000	6	5	3	2	—	1	NAICS1997
2001	10	8	5	3	—	2	NAICS1997
2002	9	7	5	2	—	2	NAICS1997
2003	9	8	6	2	—	1	NAICS2002
2004	11	10	8	2	—	1	NAICS2002
2005	12	11	9	2	—	1	NAICS2002
2006	12	11	9	2	—	1	NAICS2002
2007	12	11	9	2	—	1	NAICS2002
2008	16	15	12	3	—	1	NAICS2007
2009	13	12	9	3	—	1	NAICS2007
2010	13	12	9	3	—	1	NAICS2007
2011	15	14	9	5	—	1	NAICS2007
2012	16	15	9	6	—	1	NAICS2012
2013	18	16	9	7	—	1	NAICS2012
2014	19	17	9	7	1	1	NAICS2012
2015	23	20	10	9	1	2	NAICS2012
2016	18	17	8	9	—	1	NAICS2012
2017	18	17	5	10	—	—	NAICS2017
2018	18	17	5	10	—	—	NAICS2017
2019	25	24	8	12	4	—	NAICS2017
2020	23	22	6	11	5	—	NAICS2017
2021	24	22	6	13	3	—	NAICS2017
2022	29	28	7	17	4	—	NAICS2022
2023	28	27	6	16	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78121. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.