BMIE Market 78231

Bexar County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,744 2020–2024 ACS 5-year estimate ±1,117 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,978 2020–2024 ACS 5-year estimate ±386 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,906 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,380 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$109,183 2020–2024 ACS 5-year estimate ±12,628 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.2 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,393 2020–2024 ACS 5-year estimate ±176 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$401,800 2020–2024 ACS 5-year estimate ±32,992 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.1 sq mi Census Gazetteer 2020
Restaurants	36 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78231
Restaurants per 10,000 residents	13.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+56.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+89.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+157.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+620.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	42 (range 37–46) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.7 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	91 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78231. Projection: linear trend v1, fitted 2013–2023, +1.7 restaurants per year, r² 0.88, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.8	77	40%	+30.7
Restaurant Opportunity Score	66.4	66	35%	+23.3
Market Momentum Score	90.8	91	25%	+22.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,744	70	40%	+28.2
Median household income (ACS)	109,183	86	40%	+34.5
Households (ACS)	3,978	71	20%	+14.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	89.5	90	35%	+31.4
Restaurants per 10,000 residents (lower = more room)	37.0	15	25%	+3.7
Population (ACS)	9,744	70	20%	+14.1
Median household income (ACS)	109,183	86	20%	+17.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 91 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	56.5	92	50%	+46.0
10-year restaurant growth	89.5	90	30%	+26.9
20-year restaurant growth	157.1	89	20%	+17.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (52)

By cuisine

Coffee 8 · Asian 6 · Sandwiches 6 · American 5 · Pizza 5 · Juice / smoothies 3 · Mexican 3 · Seafood 3 · Tea / bubble tea 3 · Bakery 2 · Burgers 2 · Chinese 2 · Dessert 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Italian 2 · Southwestern / Tex-Mex 2 · BBQ 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · French 1 · Japanese 1 · Latin American (other) 1 · Steakhouse 1 · Sushi 1 · Vegan 1 · Vietnamese 1

By type

Restaurant (service type not stated) 29 · Quick service 11 · Café 7 · Bar 6 · Coffee shop 6 · Juice, smoothie, tea 6 · Dessert 4 · Bakery 3 · Casual dining 3 · Specialty food shop 3 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Abuela's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2313 NW Military Hwy	open
Baskin-Robbins	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	10003 NW Military Hwy	open
Beijing Chinese Restaurant	Restaurant (service type not stated)	Asian · Seafood	2313 NW Military Hwy	open
Bill Miller Bar-B-Q Bill Miller Bar-B-Q	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	13151 NW Military Hwy	open
Bubby's Jewish Soul Food	Specialty food shop · Quick service	Sandwiches	12730 NW Military Hwy	open
Cafe On The Run	Café	Coffee	8503 NW Military Hwy	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · Sandwiches	10503 NW Military Hwy	open
Chill-n Nitrogen Ice Cream	Dessert	Ice cream / frozen desserts	10003 Nw Military Hwy Ste 3109	open
Dim Sum Oriental Cuisine	Restaurant (service type not stated)	Chinese	2313 Nw Military Hwy Ste 125	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	14510 NW Military Hwy Suite 109	open
El Mirasol El Mirasol	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	10003 NW Military Hwy #2107	open
Frederick's Bistro	Restaurant (service type not stated)	French · Asian	14439 NW Military Hwy #100	open
Garden Tea Lounge	Juice, smoothie, tea · Café · Bar	Tea / bubble tea · Coffee	2375 NW Military Hwy	open
Green Vegetarian Cuisine At Alon	Restaurant (service type not stated)	Vegan	10003 NW Military Hwy	open
Hookah House	Bar		2313 NW Military Hwy Ste 111	open
HTeaO HTeaO	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	14423 NW Military Hwy	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	12730 NW Military Hwy	open
Jugo Acai & Juice Bar	Juice, smoothie, tea	Juice / smoothies	10003 Nw Military Hwy Ste 2114	open
La Familia Mexican Food	Restaurant (service type not stated)		14439 NW Military Hwy	open
Las Chiladas	Restaurant (service type not stated)	Mexican	2387 NW Military Hwy	open
Lenny's Grill and Subs Lennys Subs	Casual dining · Restaurant (service type not stated)	Sandwiches · American	11503 NW Military Hwy	open
Local Coffee Merit Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4115 Pond Hill Rd	open
Loop 1604 & NW Military Whataburger	Quick service		4050 N LOOP 1604 W	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	14510 Nw Military Hwy Ste 101	open
McAlister's Deli McAlister's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	16820 NW Military Hwy	open
Mrbrcrawfish	Restaurant (service type not stated)	Seafood	3132 N Loop 1604 W	open
Myron's Prime Steakhouse	Restaurant (service type not stated)	Steakhouse · Seafood · American	10003 NW Military Hwy	open
Naples Pizza SW	Restaurant (service type not stated)	Pizza · Italian	10003 NW Military Hwy	open
Nothing Bundt Cakes	Dessert	Dessert	10003 NW Military Hwy Ste 1105	open
NW Military & Wurzbach Whataburger	Quick service		11003 NW MILITARY HWY	open
Paesanos 1604	Restaurant (service type not stated)	Italian	3622 Paesanos Pkwy	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	2354 NW Military Hwy	open
Papa Murphy's	Quick service · Restaurant (service type not stated)	Pizza	938 Wurzbach Pkwy	open
Pho VN Bistro	Restaurant (service type not stated)	Vietnamese · Asian	10003 NW Military Hwy	open
Ricky Bobby's Sports Bar	Bar · Casual dining		2335 NW Military Hwy	open
Salado Trailhead at Loop 1604	Bar		3104 N Loop 1604 W	open
Sichuan Cuisine	Restaurant (service type not stated)	Asian	2347 NW Military Hwy	open
Sichuan Garden	Restaurant (service type not stated)	Chinese · Asian	2347 NW Military Hwy	open
Smoothie King Smoothie King	Juice, smoothie, tea · Delivery-focused	Juice / smoothies · Healthy / salads / bowls	14439 NW Military Hwy Suite 110	open
South Flo Pizza In H-e-b	Restaurant (service type not stated)	Pizza	8503 NW Military Hwy	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	12003 NW Military Hwy	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	16852 NW Military Hwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	14439 NW Military Hwy Suite 112	open
Teazzy tea & Acai	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	14510 NW Military Hwy	open
The Hayden	Restaurant (service type not stated)		10003 NW Military Hwy, 2115	open
The Lost Bar And Grill	Casual dining · Bar		12730 NW Military Hwy	open
The Three Legged Monkey	Bar		2313 NW Military Hwy #115	open
Tommy's Restaurant	Restaurant (service type not stated)		938 Wurzbach Pkwy Ste 109	open
Toroko Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	14510 NW Military Hwy	open
Whataburger Whataburger	Quick service	Burgers · American	11003 NW MILITARY HWY	open
Whataburger Whataburger	Quick service	Burgers · American	4050 N LOOP 1604 W	open
Wow Wow Hawaiian Lemonade	Restaurant (service type not stated)	Healthy / salads / bowls	14510 NW Military Highway Ste 104	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	5	—	—	—	—	SIC1987
1995	5	5	—	—	—	—	SIC1987
1996	6	6	—	—	—	—	SIC1987
1997	11	11	—	—	—	—	SIC1987
1998	9	9	4	4	—	—	NAICS1997
1999	10	10	5	5	—	—	NAICS1997
2000	10	10	4	6	—	—	NAICS1997
2001	12	11	5	5	1	1	NAICS1997
2002	11	9	5	4	—	2	NAICS1997
2003	16	14	4	8	—	2	NAICS2002
2004	15	11	3	8	—	3	NAICS2002
2005	12	9	4	5	—	2	NAICS2002
2006	10	9	4	5	—	—	NAICS2002
2007	13	11	4	7	—	2	NAICS2002
2008	13	10	5	5	—	3	NAICS2007
2009	15	10	5	5	—	5	NAICS2007
2010	16	11	6	5	—	5	NAICS2007
2011	19	15	9	6	—	4	NAICS2007
2012	20	17	10	6	1	3	NAICS2012
2013	22	19	11	6	2	2	NAICS2012
2014	21	18	10	6	2	2	NAICS2012
2015	23	20	12	6	2	3	NAICS2012
2016	23	20	11	7	2	3	NAICS2012
2017	25	22	10	9	3	3	NAICS2017
2018	26	23	11	9	3	3	NAICS2017
2019	29	26	13	10	3	3	NAICS2017
2020	28	24	10	11	3	4	NAICS2017
2021	33	29	10	15	4	3	NAICS2017
2022	38	34	14	15	5	3	NAICS2022
2023	40	36	15	15	6	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78231. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
78248	1.2 mi	25	2023
78230	2.5 mi	112	2023
78232	4.0 mi	114	2023
78216	4.2 mi	194	2023
78249	4.5 mi	128	2023
78213	4.6 mi	54	2023
78258	4.9 mi	145	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.