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BMIE Market 78369

Webb County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)211
2020–2024 ACS 5-year estimate ±81 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households80
2020–2024 ACS 5-year estimate ±35 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count444
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units234
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$120,417
2020–2024 ACS 5-year estimate ±115,148 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age50.4
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home value$120,800
2020–2024 ACS 5-year estimate ±77,652 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area67.3 sq mi
Census Gazetteer 2020
Restaurants1
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 78369
Restaurants per 10,000 residents22.5
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 1–1)
FORECAST · linear trend v1 fitted to 2006–2016 (11 points, +0.0 per year, r² 1.00) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score39 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score43 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score35 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score37 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 39 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score43.24340%+17.3
Restaurant Opportunity Score35.33535%+12.4
Market Momentum Score36.93725%+9.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 43 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2111240%+4.6
Median household income (ACS)120,4179040%+36.2
Households (ACS)801220%+2.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 35 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)47.41025%+2.6
Population (ACS)2111220%+2.3
Median household income (ACS)120,4179020%+18.1
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (2)

By cuisine

Latin American (other) 1 · Mexican 1

By type

Restaurant (service type not stated) 2 · Food truck 1

NameTypeCuisineAddressStatus
JR’s SnacksRestaurant (service type not stated) · Food truck724 Behlen Aveopen
La PasaditaRestaurant (service type not stated)Mexican · Latin American (other)222 Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411————SIC1987
199511————SIC1987
199611————SIC1987
199711————SIC1987
1998111———NAICS1997
1999111———NAICS1997
2000111———NAICS1997
2001111———NAICS1997
2002111———NAICS1997
2003111———NAICS2002
2004111———NAICS2002
2005111———NAICS2002
2006111———NAICS2002
2007111———NAICS2002
2008111———NAICS2007
2009111———NAICS2007
2010111———NAICS2007
2011111———NAICS2007
2012111———NAICS2012
2013111———NAICS2012
2014111———NAICS2012
2015111———NAICS2012
2016111———NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78369. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.