BMIE Market 78541

Hidalgo County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	51,710 2020–2024 ACS 5-year estimate ±2,419 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	16,679 2020–2024 ACS 5-year estimate ±859 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	42,431 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,161 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$52,863 2020–2024 ACS 5-year estimate ±6,397 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	27.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$961 2020–2024 ACS 5-year estimate ±39 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$156,700 2020–2024 ACS 5-year estimate ±7,572 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	290.2 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78541
Restaurants per 10,000 residents	3.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+53.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+27.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+666.7% DERIVED: 2004 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	23 (range 18–28) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.37) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	83 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78541. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.37, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	65.4	65	40%	+26.2
Restaurant Opportunity Score	70.9	71	35%	+24.8
Market Momentum Score	83.5	83	25%	+20.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	51,710	97	40%	+38.9
Median household income (ACS)	52,863	19	40%	+7.5
Households (ACS)	16,679	95	20%	+19.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	27.8	69	35%	+24.3
Restaurants per 10,000 residents (lower = more room)	4.5	94	25%	+23.4
Population (ACS)	51,710	97	20%	+19.5
Median household income (ACS)	52,863	19	20%	+3.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 83 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	53.3	92	50%	+57.4
10-year restaurant growth	27.8	69	30%	+26.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (101)

By cuisine

Mexican 31 · Latin American (other) 13 · American 12 · Coffee 7 · Chicken / wings 6 · Dessert 5 · Juice / smoothies 5 · Southwestern / Tex-Mex 5 · Bakery 4 · BBQ 4 · Burgers 4 · Ice cream / frozen desserts 4 · Sandwiches 3 · Japanese 2 · Pizza 2 · Seafood 2 · Sushi 2 · Cajun, Creole, Southern 1 · Caribbean 1 · Chinese 1 · Healthy / salads / bowls 1 · Italian 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 71 · Quick service 21 · Bar 14 · Dessert 9 · Café 7 · Casual dining 6 · Food truck 6 · Juice, smoothie, tea 5 · Bakery 4 · Coffee shop 2 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
3 Hermanos Raspas	Juice, smoothie, tea · Dessert	Juice / smoothies · Latin American (other) · Ice cream / frozen desserts	528 W Monte Cristo Rd	open
Aaron's BBQ	Restaurant (service type not stated)	BBQ · American	2801 N Franklin Ave	open
Al Carbon Tacos N BBQ	Restaurant (service type not stated)	BBQ · American	10721 W Monte Cristo Rd	open
Anita's Cafe	Café · Restaurant (service type not stated)	Mexican · Coffee	3704 W Monte Cristo Rd	open
Anita's Cafe	Café · Restaurant (service type not stated)	Coffee · American	2102 N McColl Rd	open
Arlene’s Cakes	Bakery	Bakery	922 Boston	open
Azteca Lounge	Bar		2527 W Rogers Rd	open
Bad Smoke Pit Barbecue	Food truck · Restaurant (service type not stated)	American	3418 N Closner Blvd	open
Barillas Restaurant	Quick service · Restaurant (service type not stated)	Mexican	2812 N McColl Rd	open
BLACK OWL	Bar		310 W McIntyre St	open
Boys & Girls Club	Bar		702 Cullen St	open
BSM Global Blends	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1605 W Schunior St	open
Bus. 281 & Monte Cristo Rd Whataburger	Quick service		3801 N BUSINESS HIGHWAY 281	open
Cactus Kitchen	Restaurant (service type not stated) · Casual dining	American	310 W McIntyre St	open
Chano's Sports Bar	Bar		720 N Closner Blvd	open
Chucho Burgers LLC	Quick service · Restaurant (service type not stated)	Burgers	3610 Shadow Wood St	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	3469 North Business 281	open
Country Cafe Restaurant Country Cafe	Café · Restaurant (service type not stated)	American · Coffee	2905 N Closner Blvd	open
D Castro	Bar		12800 Monte Cristo Rd	open
Decorandoconofi	Bakery	Bakery	13901 N 33rd St	open
Delia' s Tamales Delia's	Restaurant (service type not stated)	Mexican · Latin American (other)	3012 N Closner Blvd	open
Diana's Mexican Cafe	Restaurant (service type not stated)	Mexican · Latin American (other)	3012 N Closner Blvd	open
Don Guapo	Restaurant (service type not stated)	Mexican · Latin American (other)	720 N Closner Blvd	open
Don Marisco	Restaurant (service type not stated)	Seafood · Latin American (other)	3513 N Closner Blvd	open
Don Pepe's Express	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	500 N Closner Blvd	open
El Caporal Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	2621 W Monte Cristo Rd	open
El Mariel Cuban Cafe	Food truck		310 W McIntyre St	open
El Parasol	Dessert · Restaurant (service type not stated)	Dessert · Latin American (other)	2702 W Monte Cristo Rd	open
El Parasol Snacks	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	102 E Rogers Rd	open
El Pueblito Lounge	Bar		4910 W Monte Cristo Rd	open
El Querreque Cocina Mexicana	Restaurant (service type not stated)	Mexican · Latin American (other)	11411 W Monte Cristo Rd	open
El Tacolote	Restaurant (service type not stated) · Quick service		1701 W Monte Cristo Rd	open
El TACOLOTE LLC Tacotote Cd. Juárez	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	1701 W Monte Cristo Rd	open
Elis snacks y mas	Quick service	Mexican · Burgers		open
Full Throttle Nutrition	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	2508 N Closner Blvd	open
Gorditas Dona Chepa	Restaurant (service type not stated)	Mexican	15701 N 111th St	open
Grinchy's Snack & More	Quick service · Restaurant (service type not stated)		2523 N Sugar Rd	open
Guerra's	Restaurant (service type not stated)	Mexican	923 E Schunior St	open
Guerra's Kitchen	Restaurant (service type not stated)	Mexican	2326 N Sugar Rd	open
Húkah Lounge	Bar		3914 Jackson Rd.	open
Ice Rainbow	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	527 W Monte Cristo Rd	open
Indigo Casual Mexican Kitchen	Restaurant (service type not stated)	Mexican · Latin American (other)	1102 N Closner Blvd	open
Jack in the Box	Quick service		102 E Monte Cristo Rd	open
Kokito Chinese Food and Sushi	Restaurant (service type not stated)	Chinese · Sushi · Japanese	2908 N Closner Blvd	open
La Cabaña Pollos Asados North	Restaurant (service type not stated)	Mexican · Chicken / wings	3006 N Closner Blvd	open
La Condesa Drive-Thru	Restaurant (service type not stated)	Mexican	906 E Schunior St	open
La Finca Restaurant	Restaurant (service type not stated)	Seafood	815 N Closner Blvd	open
La Florida	Restaurant (service type not stated)	Latin American (other)	1617 Russet St	open
La Mexicana Bakery & Flour Tortilla	Bakery	Bakery	1908 N Sugar Rd	open
La Parrilla	Restaurant (service type not stated)	Mexican	1328 N Closner Blvd	open
Laredo Taco Company	Restaurant (service type not stated)		801 N Closner Boulevard	open
Laredo Taco Company	Restaurant (service type not stated)		2202 W Monte Cristo Road	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3511 N Closner Blvd	open
Los Amigos Bar Los Amigos Bar	Bar		22900 Brushline Rd	open
Los Botaneros	Restaurant (service type not stated)		11500 W Monte Cristo Rd	open
Los Mesquites Biker Bar	Bar · Casual dining		26657 N Farm To Market 2058	open
Luna's Drive Thru	Café · Restaurant (service type not stated)	Mexican · Coffee	3725 W Monte Cristo Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	202 W Monte Cristo Rd	open
McIntyre Square Eatery & Bar	Casual dining · Restaurant (service type not stated) · Bar		310 W McIntyre St	open
My Place Restaurant	Restaurant (service type not stated)	Mexican	308 N Closner Blvd	open
Nancy's Restaurant	Restaurant (service type not stated)	American	Closner	open
Nanna franchesca's Pizzeria.	Restaurant (service type not stated)	Pizza · Italian	2717 N McColl Rd	open
Old Cattle Baron	Casual dining · Bar	American · Steakhouse	3418 N Closner Blvd	open
Old West Cafe & Cantina	Restaurant (service type not stated)		2102 N McColl Rd	open
On Point Nutrition	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	2702 W Monte Cristo Rd #3	open
PFK-1	Restaurant (service type not stated) · Other		802 W Rogers Rd	open
PFK-1	Juice, smoothie, tea · Food truck	Juice / smoothies	802 W Rogers Rd	open
Pinky’s Tacos	Food truck · Restaurant (service type not stated)		4910 W Monte Cristo Rd	open
Plaza Monte Cristo	Restaurant (service type not stated)	Mexican	10500 Monte Cristo Rd	open
Pollos Y Carnes Asadas Monterrey	Restaurant (service type not stated)	Mexican · Chicken / wings · BBQ	2625 W Monte Cristo Rd	open
Pumpjack Mexican Restaurant	Restaurant (service type not stated)		711 W Monte Cristo Rd	open
Pura Vida Snacks and Drinks Edinburg	Café · Restaurant (service type not stated)	Coffee	3701 Tagle St	open
Reserva Coffee Roasters Reserva Coffee Roasters	Coffee shop · Café	Coffee	1204 W Schunior St	open
Restaurante Colime	Restaurant (service type not stated)		1402 N Closner Blvd	open
Sayo's Mexican Kitchen	Casual dining · Bar	Mexican	310 W McIntyre St	open
Serrano's Libra x Libra Bar-N-Grill	Restaurant (service type not stated) · Bar	Mexican	3513 N Closner Blvd	open
Shunior sandwiches	Quick service	Sandwiches	811 French Ave	open
Snowball Express Edinburg 605 N.Closner Blvd.	Dessert · Food truck	Dessert	605 N Closner Blvd	open
Spun Puffs: A Premium Cotton Candy Company	Dessert	Dessert	515 E Schunior St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3325 N. Business Hwy 281	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1206 W. Monte Cristo Suite A	open
Super Pollos Asados Y Mas	Restaurant (service type not stated)	Mexican · Chicken / wings	711 W Monte Cristo Rd	open
sushi millot edinburg	Restaurant (service type not stated)	Japanese · Sushi	310 W McIntyre St	open
Tacos al vapor	Quick service · Restaurant (service type not stated)	Mexican	10320 Monte Cristo Rd	open
Taqueria Los 4 Vientos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	525 W Monte Cristo Rd	open
Taqueria Los Comales	Restaurant (service type not stated)	Mexican	1102 N Closner Blvd	open
Texas T's Drive Thru	Quick service · Restaurant (service type not stated)		906 E Schunior St	open
The Dog Stadium	Casual dining · Restaurant (service type not stated) · Bar	American	1402 N Closner Blvd	open
The Sno Hut	Quick service · Food truck · Dessert		3201 Rogers Rd	open
The sugar shack	Dessert · Restaurant (service type not stated) · Bakery	Dessert · Bakery	2523 N Sugar Rd	open
The Sugar Snowcone	Dessert · Quick service	Ice cream / frozen desserts · Dessert	2623 N Sugar Rd	open
Titi's Sazon Boriqua	Restaurant (service type not stated)	Caribbean · Latin American (other)	402 N Closner Blvd	open
Tortillería Linares	Quick service · Restaurant (service type not stated)		709 W Monte Cristo Rd	open
Tortilleria Ortiz	Restaurant (service type not stated)	Mexican · Latin American (other)	4519 W Monte Cristo Rd	open
Trevino's Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1500 N Closner Blvd	open
Tule Tree	Quick service · Restaurant (service type not stated)	Mexican	8301 US-281	open
Whataburger Whataburger	Quick service	Burgers · American	3801 N BUSINESS HIGHWAY 281	open
Willie B's Barbeque	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	114 E Loeb St	open
Wingstop Wingstop	Quick service	Chicken / wings · American	3513 N Closner Blvd	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	1015 E University Dr	open
Zamoras' Restaurant Zamoras Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4504 W Monte Cristo Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2004	3	3	2	—	1	—	NAICS2002
2005	7	6	3	1	2	1	NAICS2002
2006	11	10	6	4	—	1	NAICS2002
2007	12	11	8	3	—	1	NAICS2002
2008	18	17	11	5	1	1	NAICS2007
2009	14	14	10	3	1	—	NAICS2007
2010	13	13	9	3	1	—	NAICS2007
2011	16	16	11	4	1	—	NAICS2007
2012	20	19	12	6	1	1	NAICS2012
2013	19	18	13	4	1	1	NAICS2012
2014	17	16	10	5	1	1	NAICS2012
2015	15	14	9	4	1	1	NAICS2012
2016	16	14	7	6	1	2	NAICS2012
2017	16	15	6	8	—	—	NAICS2017
2018	18	15	6	8	—	3	NAICS2017
2019	17	15	6	7	—	—	NAICS2017
2020	18	16	8	6	—	—	NAICS2017
2021	18	17	9	6	—	—	NAICS2017
2022	23	22	11	8	3	—	NAICS2022
2023	24	23	9	11	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78541. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.