BMIE Market 78552

Cameron County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	42,332 2020–2024 ACS 5-year estimate ±2,203 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,567 2020–2024 ACS 5-year estimate ±585 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	34,111 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,636 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$69,811 2020–2024 ACS 5-year estimate ±6,495 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,113 2020–2024 ACS 5-year estimate ±112 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$169,300 2020–2024 ACS 5-year estimate ±10,303 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	48.0 sq mi Census Gazetteer 2020
Restaurants	35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78552
Restaurants per 10,000 residents	6.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+52.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+75.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+218.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	40 (range 37–44) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.85) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	78 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	78 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78552. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.85, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.9	75	40%	+30.0
Restaurant Opportunity Score	77.7	78	35%	+27.2
Market Momentum Score	77.8	78	25%	+19.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	42,332	95	40%	+37.9
Median household income (ACS)	69,811	47	40%	+18.7
Households (ACS)	13,567	92	20%	+18.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	52.2	85	35%	+29.6
Restaurants per 10,000 residents (lower = more room)	8.3	79	25%	+19.8
Population (ACS)	42,332	95	20%	+19.0
Median household income (ACS)	69,811	47	20%	+9.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16.7	75	50%	+37.3
10-year restaurant growth	52.2	85	30%	+25.4
20-year restaurant growth	75	76	20%	+15.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (106)

By cuisine

American 21 · Mexican 18 · Coffee 14 · Southwestern / Tex-Mex 10 · Sandwiches 8 · Dessert 7 · Bakery 6 · Burgers 6 · Chicken / wings 6 · Pizza 6 · BBQ 5 · Cajun, Creole, Southern 5 · Juice / smoothies 5 · Asian 3 · Chinese 3 · Healthy / salads / bowls 3 · Ice cream / frozen desserts 3 · Breakfast 2 · Italian 2 · Latin American (other) 2 · Steakhouse 2 · Tea / bubble tea 2 · Hot dogs 1 · Thai 1

By type

Restaurant (service type not stated) 62 · Quick service 20 · Café 14 · Bar 10 · Dessert 10 · Casual dining 9 · Juice, smoothie, tea 7 · Bakery 6 · Coffee shop 6 · Specialty food shop 3 · Food truck 2 · Other 2 · Fast casual 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
100% Antojitos Mexicanos 100% Antojitos Mexicanos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2310 Tx. 54 Spur Suite 9	open
77 Corner Store cafe Corner Store	Café	Coffee	102 Templeton St	open
Antojitos Dona Tere	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	25456 Altas Palmas Rd	open
Auntie Anne's Auntie Anne's	Bakery · Quick service	Bakery	2020 S Expwy 83 Unit C02	open
Backyard BBQ	Restaurant (service type not stated)	BBQ · American	3134 Wilson Rd	open
Big John's Bar-B-Que & Catering	Restaurant (service type not stated)	BBQ	3806 W Business 83	open
Black Bear Diner Black Bear Diner	Casual dining	American	6706 W Expy 83	open
Boca Chica Cafe Harlingen	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	W Expy 83 #101	open
Branding Iron	Restaurant (service type not stated)	Burgers	2020 S Expressway 83	open
Cheddar's Scratch Kitchen Cheddar's Scratch Kitchen	Restaurant (service type not stated)	American	6702 W Expy 83	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	1021 Dixieland Rd	open
China Pantry	Restaurant (service type not stated)	Chinese · Asian	2020 S Expressway 83	open
China Pantry	Restaurant (service type not stated)	Chinese · Asian	1408 Haverford Blvd	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	410 Dixieland Rd	open
Cicis Pizza	Restaurant (service type not stated)	Pizza	2025 W Lincoln St	open
Comera Corner Store	Quick service	BBQ	21411 Stuart Place Rd	open
Cracker Barrel Old Country Store Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	110 Bass Pro Drive	open
DanielleGreen	Restaurant (service type not stated)		24327 Bass Blvd	open
Deedee's Cake Pops & Sweets	Bakery · Dessert · Café	Bakery · Dessert · Coffee	18776 Thieme Rd	open
Delicacies	Dessert · Bakery	Dessert · Bakery		open
El Tamaulipeco Restaurant & Bar Inc	Restaurant (service type not stated)		2709 W Expressway 83 Ste 150	open
Envys	Bar		1105 S Tamm Ln	open
Exotic Berry Frozen Yogurt - Harlingen	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts	6704 W Expy 83 Ste D-101	open
Firehouse Subs Firehouse Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	2709 W Expressway 83	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	902 Dixieland Rd Suite 101	open
G's Tea	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	406b Dixieland Rd	open
Get a Salad	Restaurant (service type not stated) · Fast casual · Quick service · Specialty food shop	Sandwiches · Healthy / salads / bowls	2310 TX-54 Spur	open
Glizzey's	Restaurant (service type not stated) · Casual dining	Hot dogs · American	3131 Wilson Rd	open
Gong Cha Gong Cha	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	601 South Expressway 83, Suite H12, Harlingen, 78552, Harlingen, TX 78552, USA	open
Gorditas Doña Lula	Restaurant (service type not stated)	Mexican	2310 spur 54, Suite Ste 11	open
Greater Coffee Co.	Coffee shop · Café	Coffee	101 Stuart Place Rd	open
Hooters	Bar · Restaurant (service type not stated) · Quick service		98 Bass Pro Dr	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	2105 W Lincoln St	open
Jack in the Box	Quick service		4714 S Expressway 83	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	2217 W. Lincoln Ave	open
Johnny Rockets	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Sandwiches · Burgers	6710 W Expressway 83, Ste A-101	open
Jump Harlingen, Inc	Restaurant (service type not stated)		2020 S Expressway 83	open
Just Fresh	Juice, smoothie, tea	Juice / smoothies	2020 S Expressway 83	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	2400 Wilson Rd	open
La Botana Grill	Restaurant (service type not stated)	Mexican · American	1502 Midlane Dr	open
La Pasadita Mexican Food Trailer	Food truck	Mexican · Southwestern / Tex-Mex	20392 us 77 expy, Harlingen, TX 78552 0020	open
Laredo Taco Company	Restaurant (service type not stated)		1313 Haverford Boulevard	open
Laredo Taco Company	Restaurant (service type not stated)		1837 N Stuart Place Rd	open
Live Life Well Salon/Cafe/Spa	Café · Coffee shop	Coffee · Healthy / salads / bowls	1502 Midlane Dr #110	open
Logan's Roadhouse Logan's Roadhouse	Restaurant (service type not stated) · Quick service · Casual dining · Bar	Steakhouse · Chicken / wings · American	2809 W Expressway 83	open
LongHorn Steakhouse LongHorn Steakhouse	Casual dining · Bar	Steakhouse · American	106 Bass Pro Drive	open
Luby's	Restaurant (service type not stated)	American	822 Dixieland Rd.	open
Lyfe Tyme Fine BBQ Pits-Hurricane Fence	Restaurant (service type not stated)	BBQ · American	3440 Spur 54	open
Marichuy Taqueria	Restaurant (service type not stated)	Mexican	1501 Wilson Rd	open
McDonald's McDonald's	Quick service	Burgers · American	2000 S Expressway 83	open
McDonald's McDonald's	Quick service	Burgers · Breakfast	1801 W Lincoln Ave	open
McDonald's McDonald's	Quick service		23994 Stuart Place Rd	open
Mi Costa Azul Mariscos	Restaurant (service type not stated)		610 S Lewis Ln	open
Missions Coffee House	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4501 W Expy 83	open
Mr. Gatti's Pizza	Restaurant (service type not stated)	Pizza	1208 S Expressway 83	open
Nothing Bundt Cakes	Dessert	Dessert	2821 W Expressway 83, Ste 300	open
Nuestra Cocina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3134 Wilson Rd	open
Olive Garden Italian Restaurant	Restaurant (service type not stated)	Italian	1802 W Lincoln St	open
Panda Express Panda Express México	Quick service	Chinese · Asian	2005 W Lincoln Ave	open
Papas & Papas	Restaurant (service type not stated) · Casual dining	American	6704 W Expy 83	open
Pappy's Place	Restaurant (service type not stated)	American	28940 Palm Blvd	open
Pica Land - Harlingen	Dessert		16815 Primera Rd	open
Platillo's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1010 Colorado St	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	722 Dixieland Rd	open
Prine-Time Pizza	Quick service	Pizza	2020 S Expressway 83	open
Ramses Tacos and Tequila - Primera Ramses Tacos & Tequilas - Harlingen	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	23969 Stuart Place Rd	open
Reyna's Bar-B-Q Reyna's BBQ & Cocina - Harlingen, Texas	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2410 TX-54 Spur	open
Rio sno wiz	Dessert		16470 US-83	open
Rooster's Country Cafe	Café · Casual dining	Cajun, Creole, Southern · Coffee · American	14362 US-83 BUS	open
Rosita's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3806 W Business 83	open
Russo's New York Pizzeria	Restaurant (service type not stated)	Pizza · Healthy / salads / bowls	6710 W Expressway 83	open
Rustlers	Bar · Restaurant (service type not stated)		3811 W Business 83	open
Schoolhouse Creamery	Dessert · Café	Ice cream / frozen desserts · Dessert · Coffee	27236 Perk Ln	open
Schoolhouse Creamery (Ice Cream)	Dessert	Ice cream / frozen desserts · Dessert	101 Stuart Place Rd	open
Serenity & Grace Bakery & Boutique	Bakery · Dessert	Bakery · Dessert	119 N 1st St	open
Snackbar LamichoacanaHarlingen	Café · Juice, smoothie, tea · Dessert	Coffee · Juice / smoothies · Dessert	2222 S Expressway 83	open
Sopa's Stone Court Cafe	Restaurant (service type not stated)	Thai	1411 N Stuart Place Rd	open
South Texas Mobile Oil Change Llc	Restaurant (service type not stated)		205 Southgate Dr	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1002 Dixieland Rd	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	6202 W Expy 83	open
Station 83 Bar	Bar		1105 S Tamm Ln	open
Stefano's Brooklyn Pizza	Restaurant (service type not stated)	Pizza · Chicken / wings · Italian	4201 W Business 83	open
Subway	Other	Sandwiches	4706 S Expressway 83	open
Subway	Other	Sandwiches	1502 Midlane Dr Ste 108	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	6780 W Expressway 83	open
Subway	Restaurant (service type not stated)	Sandwiches	23969 Stuart Pl Rd Ste 200	open
Sweet Blessings FOOD Trailer	Restaurant (service type not stated) · Food truck	American	9037 Jenn Cir	open
Taco Bell Taco Bell	Quick service	Mexican	402 Dixieland Rd	open
Taco Palenque Taco Palenque	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1102 S Expressway 83	open
Taqueria El Mante	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2020 S Expressway 83	open
Taqueria Matamoros Querido	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	U.S. 83 Business & Bass Blvd	open
Taqueria RB"""	Restaurant (service type not stated)	Mexican · Latin American (other)	514 S Rangerville Rd	open
The 83 Winery	Winery / distillery / taproom · Bar		9211 W Business 83	open
The Corner Market	Restaurant (service type not stated)		514 S Rangerville Rd	open
The Deep End	Casual dining · Bar		3601 US-83 BUS	open
Tila's Mexican Restaurant	Restaurant (service type not stated)	Mexican	906 Dixieland Rd Ste C	open
Transmigrantes La Union	Bar		28918 Rangerville Rd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	6710 W Expressway 83	open
Valle Vista Optical, Inc	Restaurant (service type not stated)		2000 S Expressway 83 Ste F9	open
Villa Pizza	Restaurant (service type not stated)	Pizza	2000 S Expressway 83	open
Walk-On's Sports Bistreaux - Harlingen, TX Walk-On's Sports Bistreaux	Bar · Casual dining	Cajun, Creole, Southern	97 Bass Pro Drive	open
Walmart Bakery	Bakery	Bakery	1801 W Lincoln St	open
Wendy's Wendy's	Quick service	Burgers · American	401 Dixieland Road	open
West Burrito California	Restaurant (service type not stated) · Quick service	Mexican	2020 S Expressway 83	open
Wing Barn Stuart Place Rd.	Restaurant (service type not stated)	Chicken / wings	6710 W Expressway 83 Ste 105	open
Wings and Rings	Restaurant (service type not stated)		6710 W Expy 83	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	11	—	—	—	—	SIC1987
1995	13	13	—	—	—	—	SIC1987
1996	10	9	—	—	—	1	SIC1987
1997	13	12	—	—	—	1	SIC1987
1998	14	12	4	6	1	1	NAICS1997
1999	12	12	5	5	1	—	NAICS1997
2000	16	16	8	6	1	—	NAICS1997
2001	16	16	8	6	1	—	NAICS1997
2002	21	19	11	7	—	1	NAICS1997
2003	21	20	9	10	—	—	NAICS2002
2004	20	19	9	8	1	—	NAICS2002
2005	21	19	7	9	2	—	NAICS2002
2006	22	19	6	10	2	1	NAICS2002
2007	25	22	6	13	2	1	NAICS2002
2008	27	24	9	12	2	1	NAICS2007
2009	27	24	8	12	3	1	NAICS2007
2010	26	23	8	11	3	2	NAICS2007
2011	23	21	8	11	1	1	NAICS2007
2012	28	25	9	12	3	1	NAICS2012
2013	26	23	6	12	4	—	NAICS2012
2014	27	25	7	13	4	1	NAICS2012
2015	28	26	7	14	4	2	NAICS2012
2016	28	25	7	13	4	2	NAICS2012
2017	29	27	9	12	5	—	NAICS2017
2018	33	30	11	13	5	—	NAICS2017
2019	34	32	11	16	4	—	NAICS2017
2020	35	32	11	15	5	—	NAICS2017
2021	32	29	9	15	4	—	NAICS2017
2022	34	32	12	16	3	—	NAICS2022
2023	38	35	13	17	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78552. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
78535	4.0 mi	1	2015

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.