BMIE Market 78557

Hidalgo County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,498 2020–2024 ACS 5-year estimate ±37 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,909 2020–2024 ACS 5-year estimate ±254 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,547 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,316 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$59,441 2020–2024 ACS 5-year estimate ±4,786 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	31.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$842 2020–2024 ACS 5-year estimate ±249 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$163,600 2020–2024 ACS 5-year estimate ±8,355 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.6 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78557
Restaurants per 10,000 residents	8.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+60.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+220.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 18–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	56 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	63 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78557. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.61, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	56.1	56	40%	+22.4
Restaurant Opportunity Score	68.2	68	35%	+23.9
Market Momentum Score	63.2	63	25%	+15.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,498	76	40%	+30.4
Median household income (ACS)	59,441	29	40%	+11.5
Households (ACS)	3,909	71	20%	+14.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	60	86	35%	+30.1
Restaurants per 10,000 residents (lower = more room)	11.0	68	25%	+17.1
Population (ACS)	14,498	76	20%	+15.2
Median household income (ACS)	59,441	29	20%	+5.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	60	86	30%	+25.8
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (80)

By cuisine

Mexican 19 · Bakery 7 · Coffee 7 · Burgers 6 · Dessert 6 · Pizza 6 · American 5 · Latin American (other) 5 · Sandwiches 5 · Breakfast 3 · Chicken / wings 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · BBQ 2 · Cajun, Creole, Southern 2 · Southwestern / Tex-Mex 2 · Tea / bubble tea 2 · Asian 1 · Healthy / salads / bowls 1 · Italian 1 · Japanese 1 · Sushi 1

By type

Restaurant (service type not stated) 48 · Quick service 26 · Dessert 8 · Bakery 7 · Café 6 · Food truck 5 · Juice, smoothie, tea 5 · Bar 4 · Coffee shop 3 · Casual dining 2 · Specialty food shop 2 · Buffet 1 · Catering 1 · Fast casual 1 · Other 1

Name	Type	Cuisine	Address	Status
500 Degrees by Bucks Pizza	Quick service · Restaurant (service type not stated)	Pizza	400 South International Blvd.	open
Aguirre's Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	2105 US-281	open
Al's Restaurant Al's Pizzeria	Buffet · Restaurant (service type not stated)	Mexican	105 E Ramon Ayala Dr	open
Alamo Flea Market Lp	Restaurant (service type not stated)		501 N Bridge St	open
Alvarados Bakery	Bakery · Café	Bakery · Coffee	2206 E US Highway 281	open
Antojitos Berrones	Quick service	Mexican · Southwestern / Tex-Mex	423 S Bridge St	open
Antojitos Mexicanos Tere	Restaurant (service type not stated) · Casual dining	Mexican · American	110 E Gardenia Ave	open
Antojitos Tere	Restaurant (service type not stated)	Mexican · Latin American (other)		open
Bluedog Drive-Thru	Quick service · Restaurant (service type not stated)		2500 E Dicker Rd	open
Breakfast At Texano Ranch	Restaurant (service type not stated)	Breakfast	1200 Ramon Ayala Dr	open
Buck's Pizza	Restaurant (service type not stated)	Pizza	1505 E Ramon Ayala Dr	open
Buck's Pizza	Quick service · Restaurant (service type not stated)	Chicken / wings · Pizza	802 N Jackson Rd	open
Bucks Pizza Hidalgo Bridge Llc	Restaurant (service type not stated)		400 S International Blvd	open
Burger King Burger King	Quick service	Burgers	100 S International Blvd	open
Cabello Produce	Restaurant (service type not stated)		313 E Produce Rd	open
Capricious Cake Shop Hidalgo	Bakery · Dessert	Bakery · Dessert	2206 E Hwy 281 Ste 2	open
Capricious Cake Shop-hidalgo	Bakery	Bakery	2206 E Us Highway 281 Ste 2	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	500 S. International Boulevard	open
Consuelo's Bakery	Bakery	Bakery	3109 E Camelia Ave	open
Dairy Queen Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	2900 N Jackson Rd	open
Dica Investments Llc	Restaurant (service type not stated)		802 N Jackson Rd	open
Domino's Pizza	Quick service · Restaurant (service type not stated)	Chicken / wings · Pizza	701 N International Blvd Ste 108	open
DQ Grill & Chill DQ Grill & Chill	Quick service		2900 North Jackson Road	open
El Maracaná Sports Bar & Grill	Bar		3110 N Jackson Rd	open
El PAISA Mexican FOOD	Restaurant (service type not stated)		1500 N Hwy 336	open
El Punto	Food truck · Quick service		300 E Dicker Dr	open
Fiesta Burger	Restaurant (service type not stated)	Burgers	2206 E Hwy 281 #8	open
Fresh Exchange, Llc	Restaurant (service type not stated)		3101 E US Highway 281	open
Healthy bites-keto bakery & snacks	Bakery · Dessert	Bakery · Dessert	2915 Saltillo St	open
Hidalgo Roadside Park	Specialty food shop · Quick service	Mexican · Sandwiches	Roadside Park	open
International & Bridge Whataburger	Quick service		824 South International Blvd	open
Jack in the Box	Quick service		520 S International Blvd	open
Jackson & Dicker Whataburger	Quick service		3120 S JACKSON RD	open
Jubem Investments Inc	Restaurant (service type not stated)		3110 N Jackson Rd	open
KARGO	Restaurant (service type not stated)		123 S International Blvd	open
La Herradura Salon De Fiestas	Restaurant (service type not stated)	Mexican	613 E Judy Dr	open
La Nahuala Cantina Bar	Bar	Mexican	2800 E Hwy 281	open
La Nona Pasta Factory	Bakery	Breakfast · Italian · Bakery	423 S Bridge St	open
La Pasada	Restaurant (service type not stated)		324 International Blvd N	open
La quinta burger	Restaurant (service type not stated) · Quick service	Burgers		open
La Reynera Bakery	Bakery · Dessert	Bakery · Mexican · Dessert	326 E Coma Ave	open
Laredo Taco Company	Restaurant (service type not stated)		401 E Coma Avenue	open
Las 3 peñas	Bar	Southwestern / Tex-Mex · Mexican	710 E Coma Ave	open
Las Mexicanas	Restaurant (service type not stated)		601 S 1st St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2500 E Hwy 281 SUITE 200	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	2500 E Us Highway 281 Ste 200	open
Little H Town	Food truck · Juice, smoothie, tea	Juice / smoothies	902 S Second St Suite4	open
Matita’s Restaurant	Quick service		702 S 16th St	open
McDonald's	Restaurant (service type not stated)	Burgers	310 S International Blvd	open
Memestaurante Cafe	Café · Restaurant (service type not stated)	Coffee · Breakfast	2345 E Hwy 281 Unit C	open
Mexico Lindo	Quick service · Restaurant (service type not stated)	Mexican	2900 E Hwy 281	open
Mima Cocina Mexicana	Restaurant (service type not stated) · Food truck	Mexican	1500 N Hwy 336	open
Mozna Chocolate, LLC	Dessert	Dessert	115 E Brazil Ave	open
Mr Freeze	Dessert	Ice cream / frozen desserts · Dessert	400 S 22nd St	open
Munch Lab	Juice, smoothie, tea · Fast casual · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	2206 E Hwy 281 #1	open
Nanas Cafe & Delights	Café · Restaurant (service type not stated) · Juice, smoothie, tea	Coffee · Juice / smoothies	423 S Bridge St	open
Navas BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	708 S 1st St	open
Paula's Tea House & Deli	Juice, smoothie, tea · Quick service · Specialty food shop · Café	Tea / bubble tea · Sandwiches · Coffee	200 E Gardenia Ave	open
PERRO CAFÉ	Café · Restaurant (service type not stated) · Coffee shop	Coffee	1016-B Jackson Rd	open
Restaurant Del Angel	Restaurant (service type not stated)	Mexican · Latin American (other)	2810 N McColl St	open
Restaurant El Veracruzano	Restaurant (service type not stated)	Mexican · Latin American (other)	2900 E Hwy 281	open
RGVino	Bar		902 S Second St	open
RIOS Restaurant Hidalgo TX	Restaurant (service type not stated)			open
Smokin´ Kings BBQ & Catering	Catering	BBQ · Cajun, Creole, Southern	12 E Esperanza Ave	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2912 N Jackson Rd	open
Stars Drive-In Stars Drive-In	Quick service		2201 E Hwy 281	open
Subway	Other	Sandwiches	3000 N Jackson Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3000 N Jackson Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	427 E Coma Ave	open
Sugar Sugar	Restaurant (service type not stated) · Juice, smoothie, tea · Dessert · Coffee shop	Tea / bubble tea · Japanese · Sushi · Ice cream / frozen desserts · Coffee · Asian	902 S 2nd St	open
Sweet Spot Snacks and More	Quick service · Restaurant (service type not stated)		2206 E Hwy 281 #1	open
Talon Export Services LLC	Restaurant (service type not stated)		3235 N State Highway 336	open
Taqueria El fogon 956	Restaurant (service type not stated)	Mexican · Latin American (other)	2900 S McColl Rd	open
Taqueria el Fogon y mas	Restaurant (service type not stated) · Quick service	Mexican	910 S Monterrey St	open
Taqueria El Mezquite	Food truck	Mexican	122 2nd St	open
Tiki's Chamoyadas and Snacks	Food truck · Dessert	Mexican · Dessert	100 E Gardenia Ave	open
Tortas La Central 2 suc. Pharr	Restaurant (service type not stated)	Mexican · Latin American (other)	9769 Jackson Rd	open
Whataburger Whataburger	Quick service	Burgers · American	3120 S JACKSON RD	open
Whataburger Whataburger	Quick service	Burgers · American	824 International Blvd S	open
Sweet Spot Snacks And More	Restaurant (service type not stated)		2206 E Us Highway 281 Ste 1	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	5	—	—	—	—	SIC1987
1995	6	6	—	—	—	—	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	7	7	—	—	—	—	SIC1987
1998	6	6	3	3	—	—	NAICS1997
1999	5	5	3	2	—	—	NAICS1997
2000	6	6	3	3	—	—	NAICS1997
2001	8	8	3	4	1	—	NAICS1997
2002	6	6	2	4	—	—	NAICS1997
2003	8	8	2	6	—	—	NAICS2002
2004	11	10	2	8	—	—	NAICS2002
2005	11	10	3	7	—	—	NAICS2002
2006	14	13	3	10	—	—	NAICS2002
2007	14	13	5	8	—	—	NAICS2002
2008	12	11	4	7	—	—	NAICS2007
2009	14	13	5	8	—	—	NAICS2007
2010	12	11	3	8	—	—	NAICS2007
2011	13	12	5	7	—	—	NAICS2007
2012	11	10	3	7	—	—	NAICS2012
2013	11	10	3	7	—	—	NAICS2012
2014	12	12	3	9	—	—	NAICS2012
2015	13	13	3	10	—	—	NAICS2012
2016	14	13	2	11	—	—	NAICS2012
2017	17	16	4	12	—	—	NAICS2017
2018	17	16	3	12	—	—	NAICS2017
2019	19	18	5	12	—	—	NAICS2017
2020	21	20	4	16	—	—	NAICS2017
2021	18	18	4	13	—	—	NAICS2017
2022	16	16	4	12	—	—	NAICS2022
2023	16	16	4	12	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78557. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
78503	3.7 mi	85	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.