BMIE Market 78599

Hidalgo County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	35,454 2020–2024 ACS 5-year estimate ±3,430 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,605 2020–2024 ACS 5-year estimate ±499 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	Data source not yet connected
Housing units	Data source not yet connected
Median household income	$58,349 2020–2024 ACS 5-year estimate ±5,176 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	27.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,007 2020–2024 ACS 5-year estimate ±72 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$125,400 2020–2024 ACS 5-year estimate ±13,488 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	26.5 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78599
Restaurants per 10,000 residents	Not yet derived
Restaurant growth, 5-year	+150.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+1,400.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+233.3% DERIVED: 2001 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,400.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	23 (range 20–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.5 per year, r² 0.93) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	79 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	64 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	82 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	98 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78599. Projection: linear trend v1, fitted 2013–2023, +1.5 restaurants per year, r² 0.93, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.4	64	40%	+25.8
Restaurant Opportunity Score	82.3	82	35%	+28.8
Market Momentum Score	98.1	98	25%	+24.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	35,454	92	40%	+36.8
Median household income (ACS)	58,349	27	40%	+10.7
Households (ACS)	9,605	85	20%	+17.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	1,400	100	35%	+35.0
Restaurants per 10,000 residents (lower = more room)	4.2	94	25%	+23.6
Population (ACS)	35,454	92	20%	+18.4
Median household income (ACS)	58,349	27	20%	+5.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 98 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	150	98	50%	+49.1
10-year restaurant growth	1,400	100	30%	+30.0
20-year restaurant growth	233.3	95	20%	+19.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (92)

By cuisine

Mexican 28 · American 11 · Southwestern / Tex-Mex 11 · Dessert 9 · Bakery 7 · Sandwiches 7 · Seafood 7 · BBQ 6 · Coffee 4 · Latin American (other) 4 · Breakfast 2 · Burgers 2 · Chicken / wings 2 · Juice / smoothies 2 · Tea / bubble tea 2 · Asian 1 · Cajun, Creole, Southern 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Japanese 1 · Noodles / ramen / pho 1 · Pizza 1 · Sushi 1 · Vietnamese 1

By type

Restaurant (service type not stated) 58 · Quick service 16 · Bar 11 · Bakery 10 · Dessert 10 · Food truck 4 · Coffee shop 3 · Specialty food shop 3 · Juice, smoothie, tea 3 · Café 2 · Other 2 · Buffet 1 · Casual dining 1

Name	Type	Cuisine	Address	Status
Antojitos Express	Quick service	Mexican · Southwestern / Tex-Mex		open
Aryellah’s Restaurant	Quick service · Restaurant (service type not stated)	Burgers	12205 N FM 88	open
Bar-B-Cutie	Restaurant (service type not stated)	BBQ · American	812 W Expressway 83	open
Barbacoa El Vaquero LLC	Restaurant (service type not stated)	Mexican · BBQ	7837 FM 88	open
BJ's Restaurant & Brewhouse	Bar		3200 W Expressway 83	open
Bunni Boba, Elsa tx	Juice, smoothie, tea · Dessert · Bakery	Tea / bubble tea · Dessert	107 S Broadway St	open
Cakes by Jo	Bakery · Dessert	Bakery · Dessert	1436 Oak Ln	open
Casa Del Taco Restaurants	Restaurant (service type not stated)		2708 N Texas Blvd	open
Chatto's Taqueria	Quick service			open
Cheedar'S	Restaurant (service type not stated) · Quick service	American	3020 W Expressway 83	open
ChicaChamoy	Restaurant (service type not stated) · Other		626 Weslaco	open
Chili's Grill & Bar	Restaurant (service type not stated) · Bar	Mexican · Sandwiches	1412 W Expressway 83	open
Crosspiral Spirit Mixes	Bar		Chio's Creations, 1909 N Texas Blvd	open
Curbside 88 Street Food	Restaurant (service type not stated)	Mexican	5515 FM 88	open
Dayanara's Nutrition Club	Juice, smoothie, tea	Juice / smoothies	1601 N Texas Blvd	open
Don Pedro Mexican Restaurant Don Pedro Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	14704 N FM 88	open
Don Pedro Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2708 N Texas Blvd	open
El Ahuehuete Tequila and Grill	Restaurant (service type not stated)	Mexican	2708 N Texas Blvd	open
El Capitan Bar & Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Seafood · Mexican	5699 N FM 1015	open
El Encanto Daiquiris To-go	Bar		3301 Western Dr Ste 1	open
El Kids Drive Thru	Quick service · Restaurant (service type not stated)	Mexican	808 Mile 10 Rd N	open
El Malecon	Restaurant (service type not stated)	Seafood	2445 N International Blvd	open
Enigma Coffee Haus	Coffee shop · Café	Coffee · Sandwiches	2445 N International Blvd	open
Founders 1919 Cocktail Lounge	Bar		320 W Expy 83 Ste B	open
Golden Corral Golden Corral Buffet & Grill	Buffet · Restaurant (service type not stated)	American	300 W Expressway 83	open
Guero’s Bar	Bar		7209 N Mile 6 W	open
Hailey’s Mexican Kitchen LLC	Quick service · Restaurant (service type not stated)	Mexican	3924 N. Westgate Dr	open
Ice cream fire station	Dessert	Ice cream / frozen desserts · Dessert	1205 Coral Ave	open
IHOP IHOP	Restaurant (service type not stated)	Breakfast · American	2201 W Expy 83	open
Jalisco Restaurant	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	1501 N Westgate Dr	open
Janie's Cafe	Café · Restaurant (service type not stated)	Coffee · Breakfast	1525 N Texas Blvd	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	515 Expressway 83 Suite D	open
La Borrada Cazuelas	Specialty food shop · Quick service	Sandwiches		open
La Catrina Restaurant Bar	Restaurant (service type not stated)		12205 N Fm 88 Ste K	open
La Conchita Bakery	Bakery	Bakery	5012 N International Blvd	open
La Hormiga	Quick service · Restaurant (service type not stated)	Seafood	4949 FM 1015	open
Laredo Taco Company	Restaurant (service type not stated)		102 West Expressway 83	open
Laredo Taco Company	Restaurant (service type not stated)		2455 N International Blvd, Weslaco, TX 78596, United States	open
Lê Phở House	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	1400 N Westgate Dr	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2602 N Westgate Dr	open
LIZ CUSTOM CAKES	Bakery · Dessert	Bakery · Dessert	2611 N Texas Blvd	open
Los Aguachiles	Bar · Restaurant (service type not stated)	BBQ · Seafood	2708 N Texas Blvd	open
Los Gordos Hot-Dogs	Restaurant (service type not stated)	Hot dogs · American		open
Mariscos y Tacos el Gordo Rb	Restaurant (service type not stated)	Seafood	3010 Mile 8 N	open
McDonald's McDonald's	Quick service		2510 N. International Blvd.	open
Mi Taqueria Rio Bravo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3010 E Mile 11 N	open
Mid-valley Health And Wellness	Coffee shop	Coffee	2602 W Expressway 83 Ste 6	open
Montes Tortilla Factory	Restaurant (service type not stated)	Mexican	7536 N FM 88	open
Nana's Taqueria	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	1507 N Westgate Dr	open
Nature's Joint Cafe	Coffee shop · Juice, smoothie, tea	Coffee · Tea / bubble tea · Juice / smoothies	109 Jadelynn Ln	open
New York Deli II Weslaco	Specialty food shop · Restaurant (service type not stated) · Quick service · Bar	Sandwiches	1400 N Westgate Dr	open
No quema cuh	Dessert		713 Palos Verdes St	open
Pecker's Bar & Grill	Bar		1600 N Westgate Dr	open
Pete's Mesquite Grill	Restaurant (service type not stated)	BBQ	2807 N Texas Blvd	open
Pollos y carnes don peña	Restaurant (service type not stated)	BBQ · Chicken / wings	5217 N International Blvd	open
Polo Polo Market	Restaurant (service type not stated)	Mexican	8116 Ruben Navarro St	open
Prim's Bar & Grill	Bar · Restaurant (service type not stated)		4563 Mile 6 Rd W	open
Puente Nuevo Progreso Mexican Border	Restaurant (service type not stated)	Mexican · Seafood		open
Quesomidilla Birria Restaurant	Restaurant (service type not stated)	Mexican	2517 N Texas Blvd	open
Quiznos	Restaurant (service type not stated)	American	1504 W Expressway 83 Ste A	open
Rivera’s food mart	Bakery · Restaurant (service type not stated)	Bakery	4020 N Texas Blvd	open
Rosy's Tamales	Restaurant (service type not stated)	Mexican · Latin American (other)	1448 W Mile 14 N	open
Schlotzsky's	Restaurant (service type not stated) · Other	Sandwiches	1402 N Westgate Dr	open
Senor Taco Senor Taco Grill & Bar	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1421 N Westgate Dr	open
Siah’s Sweets	Bakery · Dessert	Dessert	Roosevelt ST.	open
Sonic Crush Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	403 Weslaco	open
St.Taco Shop	Restaurant (service type not stated) · Food truck	Mexican	8831 FM-88	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches	1600 N Westgate Dr	open
Sugar Mama's Cupcakes (Boutique Bakery)	Bakery · Dessert	Dessert	1700 N Texas Blvd Ste 101	open
Sugarcane Snowcones	Dessert · Food truck	Dessert	1616 W Sugarcane Dr	open
Susana's Cakery	Bakery · Dessert	Bakery · Dessert	801 E Expressway 83 Ste B	open
Taco Palenque Weslaco Taco Palenque	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1022 W Expressway 83	open
Tacos "ElGuero"	Restaurant (service type not stated)	Mexican	10112 N Mile 6 W	open
Tacos al carbon El Gordo	Quick service	Mexican · Southwestern / Tex-Mex	12820 Puesta del Sol Dr	open
Tacos Y Elotes El Ingeniero	Restaurant (service type not stated)	Mexican · Latin American (other)	1728 W Mile 10 N	open
Taqueria Del Primo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1821 N Texas Blvd	open
Taqueria El Fogon #1	Restaurant (service type not stated)	Mexican	8615 N FM 88	open
Taqueria Las Cuatas	Restaurant (service type not stated) · Food truck		2410 Alamo Rd	open
Teddy's Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	2807 N Texas Blvd	open
The Ebony House	Restaurant (service type not stated)	American · Sushi · Japanese	2401 W Expressway 83	open
The Soup Doctors	Restaurant (service type not stated) · Casual dining	American	2401 W Expy 83	open
Tortilleria Nvo Progreso #4	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · American	2445 N International Blvd	open
Tortilleria Progreso	Restaurant (service type not stated)	Mexican	2504 N Bridge Ave	open
Wagon Wheel Saloon and Bar	Bar		N. FM 88 & Mile 14 1/2	open
Walmart Bakery	Bakery	Bakery	1310 N Texas Blvd	open
Whisked Away	Bakery · Dessert	Bakery · Dessert	W Mile 5 1/2 N	open
Wingstop Wingstop	Quick service	Chicken / wings · American	1210 West Expressway 83 STE D	open
Woody's Po Boy Shack	Food truck		1629 Cypress Dr Ste 4	open
Z & L Enterprises, Inc	Restaurant (service type not stated)		702 W Expressway 83 Ste 100	open
Build-a-burger	Restaurant (service type not stated)	American	801 E Expressway 83	closed
Gumbo's Deli	Restaurant (service type not stated)		2611 N Texas Blvd	closed
Las Palmas Cafe	Café	Coffee	2807 N Texas Blvd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	—	—	—	—	3	SIC1987
1995	2	—	—	—	—	2	SIC1987
1996	3	—	—	—	—	3	SIC1987
1997	3	1	—	—	—	2	SIC1987
1998	3	1	1	—	—	2	NAICS1997
1999	5	3	3	—	—	2	NAICS1997
2000	6	4	3	1	—	2	NAICS1997
2001	5	3	3	—	—	2	NAICS1997
2002	1	—	—	—	—	1	NAICS1997
2005	1	1	—	1	—	—	NAICS2002
2006	1	1	—	1	—	—	NAICS2002
2007	1	1	—	1	—	—	NAICS2002
2008	1	1	—	1	—	—	NAICS2007
2009	1	1	—	1	—	—	NAICS2007
2010	1	1	—	1	—	—	NAICS2007
2011	1	1	—	1	—	—	NAICS2007
2012	1	1	—	1	—	—	NAICS2012
2013	1	1	—	1	—	—	NAICS2012
2014	2	2	—	2	—	—	NAICS2012
2015	4	4	2	2	—	—	NAICS2012
2016	5	5	1	2	2	—	NAICS2012
2017	6	6	—	3	—	—	NAICS2017
2018	6	6	—	3	—	—	NAICS2017
2019	9	8	3	3	—	—	NAICS2017
2020	13	12	6	3	—	—	NAICS2017
2021	12	10	4	3	—	—	NAICS2017
2022	17	16	7	5	3	—	NAICS2022
2023	17	15	7	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78599. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.