BMIE Market 78633

Williamson County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	29,309 2020–2024 ACS 5-year estimate ±1,761 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	14,245 2020–2024 ACS 5-year estimate ±736 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,349 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,428 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,936 2020–2024 ACS 5-year estimate ±4,449 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	67.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,998 2020–2024 ACS 5-year estimate ±243 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$464,600 2020–2024 ACS 5-year estimate ±10,175 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	78.5 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78633
Restaurants per 10,000 residents	1.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+57.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+450.0% DERIVED: 2007 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 11–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	86 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	88 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	81 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78633. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.50, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.5	86	40%	+34.6
Restaurant Opportunity Score	87.8	88	35%	+30.7
Market Momentum Score	81.4	81	25%	+20.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	29,309	88	40%	+35.4
Median household income (ACS)	100,936	82	40%	+32.6
Households (ACS)	14,245	93	20%	+18.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	57.1	86	35%	+29.9
Restaurants per 10,000 residents (lower = more room)	3.8	96	25%	+23.9
Population (ACS)	29,309	88	20%	+17.7
Median household income (ACS)	100,936	82	20%	+16.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 81 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	22.2	79	50%	+49.3
10-year restaurant growth	57.1	86	30%	+32.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (35)

By cuisine

American 8 · Pizza 5 · Coffee 4 · Asian 3 · Bakery 3 · Mexican 3 · Burgers 2 · Cajun, Creole, Southern 2 · Italian 2 · Sandwiches 2 · Southwestern / Tex-Mex 2 · BBQ 1 · Chinese 1 · Dessert 1 · Indian 1 · Japanese 1 · Juice / smoothies 1 · Sushi 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 17 · Quick service 7 · Bakery 3 · Café 3 · Casual dining 3 · Bar 2 · Coffee shop 2 · Food truck 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1 · Dessert 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Andice General Store	Restaurant (service type not stated)		6500 FM 970	open
BB's Home Cooking	Restaurant (service type not stated)	American	4701 Williams Dr	open
Black Rock Coffee Bar Black Rock Coffee Bar	Coffee shop	Coffee	100 Woodlake Dr	open
Camp Briteside	Restaurant (service type not stated) · Brewery / taproom		8701 Ranch Rd 2338	open
Charrito's Foodtruck	Food truck	Mexican	5750 Williams Dr	open
City Market & Grill City Market	Casual dining · Restaurant (service type not stated) · Bar	American	440 Del Webb Blvd Ste #200	open
Crossroads Food Park	Food truck · Restaurant (service type not stated)		5750 Williams Dr	open
Crust Pizza Co. - Georgetown Crust Pizza Co.	Restaurant (service type not stated)	Pizza · Italian	4620 Williams Dr #107	open
Culver's Culver's	Quick service · Restaurant (service type not stated)	Burgers	4795 Williams Dr	open
Del Webb's Sun City Texas	Restaurant (service type not stated)	Mexican	301 Del Webb Blvd	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	6601 Ranch Road 2338	open
Fork Around and Find Out	Restaurant (service type not stated) · Café	American · Coffee · Cajun, Creole, Southern	4701 Williams Dr	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	4620 Williams Drive Suite 101A	open
Gateau de Jil Frenchstyle Cheesecake	Bakery	Bakery	Georgetown	open
Gt Restaurant Service Llc	Restaurant (service type not stated)		5725 Williams Dr Ste 110	open
Hari Hara Kshethram Canteen	Restaurant (service type not stated) · Casual dining	Indian · American	375 King Rea	open
Jersey Mike's Subs Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	10104 Ranch Rd 2338 Ste 150	open
Kendall's Cakes and Bakes	Bakery · Dessert	Bakery · Dessert	201 Cobb Creek Rd	open
Lins Cafe	Café	Chinese · Coffee · Asian	5725 Williams Dr Ste 125	open
McDonald's McDonald's	Quick service		28709 Ronald Reagan Boulevard	open
Mulligan's Restaurant	Restaurant (service type not stated)	American · Southwestern / Tex-Mex	150 Dove Hollow Trail	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	5325 Williams Dr Ste 500	open
Phoever Diner	Casual dining	Vietnamese · Asian · American	5725 Williams Dr	open
Romeo's Pizza	Restaurant (service type not stated)	Pizza	5731 Williams Dr Ste 101	open
Shipley Do-Nuts	Bakery	Bakery	137 Village Dr	open
Sparkys	Quick service		150 Dove Hollow Trl	open
Subway	Other	Sandwiches	301 State Highway 195 Ste 115	open
Sun City Texas by del Webb	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	150 Dove Hollow Trl	open
Tejano Cookers BBQ & Catering	Catering	BBQ · Cajun, Creole, Southern	5750 Williams Dr	open
Tropical Smoothie Cafe	Juice, smoothie, tea	Juice / smoothies	4620 Williams Dr Ste 101-B	open
Williams Dr & Ronald Reagan Whataburger	Quick service		28713 Ronald Reagan Boulevard	open
Wriggley's Pub	Bar		1530 Sun City Blvd #115	open
Yaghi's Pizzeria Yaghi's New York Pizzeria - Cove	Restaurant (service type not stated)	Pizza · Italian	4500 Williams Dr Ste 200	open
Yoyo Bubble Tea	Juice, smoothie, tea	Tea / bubble tea	5750 Williams Dr	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated) · Coffee shop · Café	Japanese · Coffee · Sushi · Asian	5721 Williams Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2007	2	2	1	—	1	—	NAICS2002
2008	3	3	1	—	2	—	NAICS2007
2009	3	3	1	—	2	—	NAICS2007
2010	2	2	1	—	1	—	NAICS2007
2011	3	3	1	1	1	—	NAICS2007
2012	7	6	1	3	2	—	NAICS2012
2013	7	7	4	2	1	—	NAICS2012
2014	6	6	3	2	1	—	NAICS2012
2015	10	10	4	5	1	—	NAICS2012
2016	8	8	4	3	1	—	NAICS2012
2017	8	8	4	3	—	—	NAICS2017
2018	10	9	5	3	—	—	NAICS2017
2019	12	11	6	3	—	—	NAICS2017
2020	13	12	8	3	—	—	NAICS2017
2021	11	10	7	—	—	—	NAICS2017
2022	9	9	6	—	—	—	NAICS2022
2023	12	11	6	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78633. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.