BMIE Market 78642
Williamson County, Texas · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 26,434 2020–2024 ACS 5-year estimate ±1,503 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,696 2020–2024 ACS 5-year estimate ±560 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 9,467 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,484 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $132,958 2020–2024 ACS 5-year estimate ±13,118 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 36.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,658 2020–2024 ACS 5-year estimate ±405 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $506,600 2020–2024 ACS 5-year estimate ±32,004 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 111.1 sq mi Census Gazetteer 2020 |
| Restaurants | 44 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78642 |
| Restaurants per 10,000 residents | 9.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +266.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +528.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +633.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +4,300.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 51 (range 39–62) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +3.3 per year, r² 0.79) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 89 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 89 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 83 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 100 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 78642. Projection: linear trend v1, fitted 2013–2023, +3.3 restaurants per year, r² 0.79, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Texas and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 89 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 88.5 | 89 | 40% | +35.4 |
| Restaurant Opportunity Score | 82.7 | 83 | 35% | +28.9 |
| Market Momentum Score | 99.7 | 100 | 25% | +24.9 |
Consumer Market Score: 89 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 26,434 | 86 | 40% | +34.5 |
| Median household income (ACS) | 132,958 | 94 | 40% | +37.4 |
| Households (ACS) | 8,696 | 83 | 20% | +16.6 |
Restaurant Opportunity Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 528.6 | 100 | 35% | +35.0 |
| Restaurants per 10,000 residents (lower = more room) | 16.7 | 47 | 25% | +11.7 |
| Population (ACS) | 26,434 | 86 | 20% | +17.3 |
| Median household income (ACS) | 132,958 | 94 | 20% | +18.7 |
Market Momentum Score: 100 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 266.7 | 100 | 50% | +49.9 |
| 10-year restaurant growth | 528.6 | 100 | 30% | +30.0 |
| 20-year restaurant growth | 633.3 | 99 | 20% | +19.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (81)
By cuisine
Coffee 13 · Mexican 10 · American 8 · Bakery 6 · Pizza 6 · Cajun, Creole, Southern 5 · Dessert 5 · BBQ 4 · Burgers 4 · Chicken / wings 4 · Southwestern / Tex-Mex 4 · Ice cream / frozen desserts 3 · Sandwiches 3 · Tea / bubble tea 3 · Asian 2 · Breakfast 2 · Italian 2 · Juice / smoothies 2 · Chinese 1 · Latin American (other) 1 · Vietnamese 1
By type
Restaurant (service type not stated) 39 · Bar 15 · Quick service 12 · Dessert 11 · Café 9 · Coffee shop 9 · Food truck 7 · Bakery 6 · Brewery / taproom 6 · Casual dining 6 · Juice, smoothie, tea 5 · Delivery-focused 2 · Winery / distillery / taproom 2 · Catering 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Agape BBQ | Restaurant (service type not stated) | BBQ · American | 3610 Ranch to Market Rd 1869 | open |
| Antojitos Lucy | Restaurant (service type not stated) · Food truck | Mexican | 420 CR-279 | open |
| Baked By Joy Leigh | Bakery · Dessert | Bakery · Dessert | 116 Hobby Horse | open |
| Buffalo Wild Wings Buffalo Wild Wings | Restaurant (service type not stated) | Chicken / wings | 14241 State Highway 29 | open |
| Bull Creek Brewing | Brewery / taproom | 7100 FM 3405 | open | |
| Bunzito's Snack Factory | Food truck | 14751 W SH 29 | open | |
| Classy Cakes by Lori | Bakery · Dessert | Bakery · Dessert | 401 Indian Oaks | open |
| Cosmic Pizza | Restaurant (service type not stated) | Pizza | 1651 TX-332 Loop | open |
| Dahlia Cafe | Restaurant (service type not stated) | American · Cajun, Creole, Southern | 2450 Ranch Road 1869 | open |
| Dairy Queen Dairy Queen | Quick service · Dessert | Ice cream / frozen desserts · Burgers | 13266 TX-29 | open |
| Dirty Apron | Food truck | 3151 N Highway 183 | open | |
| Diversified Dominion Inc | Restaurant (service type not stated) | 2450 Ranch Road 1869 | open | |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 10990 W. Hwy 29 | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 14240 Highway 29 | open |
| Donut Palace The Donut Palace San Diego TX | Bakery · Dessert | Dessert · Bakery | 12701 TX-29 | open |
| Double Z Ranch | Bar | open | ||
| DoubleDave's Pizzaworks | Restaurant (service type not stated) | Pizza · Italian | 12705 W State Highway 29 | open |
| DQ Grill & Chill DQ Grill & Chill | Quick service | 13266 Hwy 29 W | open | |
| Dutch Bros Coffee Dutch Bros Coffee Jackson County | Coffee shop · Café | Coffee | 14200 TX-29 | open |
| El Mariachis | Bar · Restaurant (service type not stated) | Mexican | 14801 TX-29 | open |
| Fire Oak Distillery | Winery / distillery / taproom | 4600 CR-207 | open | |
| Forrest Coffee House | Coffee shop · Café · Bar | Coffee | 103 Forrest St | open |
| Fratelli Pizza Liberty Hill Fratelli Pizza,Coffee,&Gelato-Bertram | Restaurant (service type not stated) | Pizza · Italian | 1201 TX-332 Loop #500 | open |
| Get Dressed Marketplace | Candy Shop | Events | Discount Store | Dessert | 1201 Main St Ste 200 | open | |
| Golden Chick Golden Chick | Quick service | Chicken / wings · American | 13282 W State Hwy 29 | open |
| Grand Donuts | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 14125 W State Hwy 29 Ste A101 | open |
| Happy Hour | Bar · Restaurant (service type not stated) | 719 US-183 S | open | |
| Happy Wok Asian Diner | Restaurant (service type not stated) | Chinese · Vietnamese · Asian | 14125 W State Hwy 29 B206 | open |
| Jardin Corona Jardin Corona Liberty Hill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 15395 W State Hwy 29 | open |
| Krab Kingz Seafood | Restaurant (service type not stated) | Cajun, Creole, Southern | 719 Highway 183 Ste B-104 | open |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Chicken / wings | 30 N Highway 183 | open |
| Liberty Hill Beer Market | Casual dining · Bar | 13851 W SH 29 | open | |
| Liberty Tavern Liberty Tavern | Casual dining · Restaurant (service type not stated) · Brewery / taproom · Bar | 3000 Ranch to Market Rd 1869 | open | |
| Little Caesars Express Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 13625 W State Hwy 29 | open |
| Lunas Bar and Grill | Casual dining · Bar | open | ||
| Mainstay Kitchen | Restaurant (service type not stated) | 1651 Loop 332 | open | |
| Majors Burger Company | Restaurant (service type not stated) | 14011 W State Highway 29 | open | |
| Malted Grains | Café · Restaurant (service type not stated) | Breakfast · Sandwiches · Coffee | 1004 Loop 332 | open |
| Margarita's | Restaurant (service type not stated) · Bar | Mexican · American | 10280 W State Highway 29 | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 12236 W. State Hwy 29 | open |
| Michelle's Patisserie | Dessert · Bakery | Dessert · Bakery | 1908 Main St | open |
| Milans Kitchen | Restaurant (service type not stated) | Cajun, Creole, Southern · Chicken / wings | 112 Co Rd 214 | open |
| Mojo Coffee | Coffee shop | Coffee | 13977 W Hwy 29 | open |
| Moonie's Burger House | Restaurant (service type not stated) | Burgers | 1651 Main St | open |
| Munch Munch Waffles & More | Restaurant (service type not stated) | Breakfast | 9073 W State Highway 29 Ste 101 | open |
| Munch Munch Waffles & More | Restaurant (service type not stated) · Food truck | 9073 W. State Hwy 29 #101 | open | |
| Perky Beans Mobile Coffee Truck | Coffee shop | Coffee | open | |
| Red Brick Java | Coffee shop | Coffee | 13951 W State Highway 29 | open |
| Red Dragon Bao | Food truck · Juice, smoothie, tea | Juice / smoothies · Asian | 1908 Main St | open |
| Ricas Raspas El Guero | Food truck · Restaurant (service type not stated) | 112 CR-214 | open | |
| Rj Roasting | Restaurant (service type not stated) · Dessert | 5800 N Highway 183 | open | |
| San Gabriel River Brewery | Brewery / taproom · Bar | 500 Chaparral Dr | open | |
| Schlotzskys Schlotzsky's | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 13613 TX-29 | open |
| Sdi Liberty Hill, Tx, Llc | Restaurant (service type not stated) | 14240 W State Highway 29 | open | |
| Slot-T Beer Co. | Brewery / taproom · Bar | 931 Main St | open | |
| Smokey Mo's BBQ Smokey Mo's BBQ | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 717 S Highway 183 | open |
| Sonic Drive In Sonic Drive-In | Restaurant (service type not stated) · Quick service | American | 14240 West State Highway 29 | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 13055 W State Hwy 29 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 13750 W SH 29 | open |
| Sweet Pop Boba Cafe | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 9073 W State Hwy 29 | open |
| Sweet Retreat TX | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 15399 TX-29 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 11730 TX-29 | open |
| Taqueria El Centenario | Restaurant (service type not stated) · Casual dining | American · Mexican | 112 Co Rd 214 | open |
| Taqueria El Charro | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 13420 TX-29 | open |
| Taqueria Mi Ranchito Jaimes | Restaurant (service type not stated) | Mexican | 14751 TX-29 | open |
| Tea2Go TeaN'ergy Tea2go | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 15050 W State Hwy 29 Suite 200 | open |
| Tex & Mex BBQ | Restaurant (service type not stated) | BBQ · Southwestern / Tex-Mex · Cajun, Creole, Southern | 15390 W State Hwy 29 | open |
| Texas Honey Hole | Dessert | 1201 Main St Ste 400 | open | |
| Texas Sweet Tea Boutique | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 14745 W SH 29 | open |
| Texas Taco Kitchen | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 14125 W State Hwy 29 Ste B-201 | open |
| The Bebop Coffee Shop | Coffee shop · Café | Coffee | 1908 Main St | open |
| The Food Dood | Food truck · Catering | Mexican | 170 CR-214 | open |
| The Pit Stop Charcoal Grill | Casual dining · Restaurant (service type not stated) · Bar | BBQ | 60 Co Rd 214 | open |
| Thirsty Mule Winery & Vineyard | Winery / distillery / taproom · Brewery / taproom · Bar | 101 County Road 257 | open | |
| Thirsty Penguin Thirsty Penguin | Bar | 14751 W State Hwy 29 | open | |
| TX-29 Dutch Bros. Coffee | Coffee shop · Café | Coffee | 14200 W Hwy 29 | open |
| Udder Love Ice Cream | Dessert | Ice cream / frozen desserts | 1651 TX-332 Loop | open |
| Wendy's Wendy's | Quick service | Burgers · American | 13079 W State Hwy 29 | open |
| Whiskey Barrel Pub | Bar | 1004 Loop 332 | open | |
| Whitestone Brewery | Brewery / taproom | 15390 W State Highway 29 Bldg 2 | open | |
| Wish Kitchen + Bar | Casual dining · Restaurant (service type not stated) · Bar | 1004 Main St | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 1 | 1 | — | — | — | — | SIC1987 |
| 1998 | 1 | — | — | — | — | — | NAICS1997 |
| 2000 | 3 | 1 | 1 | — | — | — | NAICS1997 |
| 2001 | 4 | 2 | 1 | 1 | — | 1 | NAICS1997 |
| 2002 | 7 | 5 | 3 | 1 | — | 1 | NAICS1997 |
| 2003 | 8 | 6 | 2 | 3 | 1 | 1 | NAICS2002 |
| 2004 | 8 | 6 | 1 | 5 | — | 1 | NAICS2002 |
| 2005 | 7 | 6 | 2 | 4 | — | — | NAICS2002 |
| 2006 | 8 | 7 | 2 | 5 | — | — | NAICS2002 |
| 2007 | 10 | 9 | 5 | 3 | 1 | — | NAICS2002 |
| 2008 | 13 | 12 | 8 | 4 | — | — | NAICS2007 |
| 2009 | 13 | 11 | 8 | 3 | — | 1 | NAICS2007 |
| 2010 | 11 | 9 | 6 | 3 | — | 1 | NAICS2007 |
| 2011 | 8 | 6 | 5 | 1 | — | — | NAICS2007 |
| 2012 | 9 | 7 | 4 | 2 | 1 | — | NAICS2012 |
| 2013 | 8 | 7 | 4 | 2 | 1 | — | NAICS2012 |
| 2014 | 8 | 7 | 4 | 2 | 1 | — | NAICS2012 |
| 2015 | 10 | 9 | 5 | 3 | 1 | — | NAICS2012 |
| 2016 | 14 | 13 | 8 | 3 | 1 | — | NAICS2012 |
| 2017 | 12 | 11 | 7 | 3 | — | — | NAICS2017 |
| 2018 | 14 | 12 | 7 | 3 | — | — | NAICS2017 |
| 2019 | 17 | 14 | 7 | 4 | 3 | — | NAICS2017 |
| 2020 | 21 | 18 | 9 | 4 | 5 | — | NAICS2017 |
| 2021 | 29 | 25 | 13 | 7 | 5 | 3 | NAICS2017 |
| 2022 | 41 | 37 | 18 | 16 | 3 | 4 | NAICS2022 |
| 2023 | 51 | 44 | 18 | 18 | 8 | 5 | NAICS2022 |
Nearby markets (within 5 miles)
None within 5 miles.