BMIE Market 78653

Travis County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	41,291 2020–2024 ACS 5-year estimate ±2,763 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	14,612 2020–2024 ACS 5-year estimate ±1,168 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	16,375 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,532 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$93,900 2020–2024 ACS 5-year estimate ±8,970 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	32.2 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,595 2020–2024 ACS 5-year estimate ±198 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$358,000 2020–2024 ACS 5-year estimate ±9,613 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	105.3 sq mi Census Gazetteer 2020
Restaurants	31 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78653
Restaurants per 10,000 residents	5.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+40.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+181.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+520.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+675.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	38 (range 35–41) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.7 per year, r² 0.95) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	89 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	87 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	88 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	92 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78653. Projection: linear trend v1, fitted 2013–2023, +1.7 restaurants per year, r² 0.95, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	87.1	87	40%	+34.8
Restaurant Opportunity Score	88.4	88	35%	+30.9
Market Momentum Score	92.4	92	25%	+23.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	41,291	94	40%	+37.8
Median household income (ACS)	93,900	77	40%	+30.7
Households (ACS)	14,612	93	20%	+18.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	181.8	96	35%	+33.6
Restaurants per 10,000 residents (lower = more room)	7.5	82	25%	+20.6
Population (ACS)	41,291	94	20%	+18.9
Median household income (ACS)	93,900	77	20%	+15.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 92 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	40.9	88	50%	+43.9
10-year restaurant growth	181.8	96	30%	+28.8
20-year restaurant growth	520	99	20%	+19.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (134)

By cuisine

Mexican 30 · American 15 · Coffee 13 · Southwestern / Tex-Mex 10 · Bakery 8 · Burgers 8 · Latin American (other) 8 · Dessert 7 · Pizza 7 · Asian 6 · Sandwiches 6 · Breakfast 5 · Juice / smoothies 5 · Cajun, Creole, Southern 4 · Chinese 4 · BBQ 3 · Ice cream / frozen desserts 3 · Tea / bubble tea 3 · Chicken / wings 2 · Healthy / salads / bowls 2 · Seafood 2 · Steakhouse 2 · Thai 2 · African 1 · Caribbean 1 · Italian 1 · Mediterranean 1 · Vegetarian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 66 · Quick service 29 · Food truck 15 · Dessert 13 · Bar 12 · Café 10 · Casual dining 9 · Bakery 8 · Coffee shop 8 · Juice, smoothie, tea 8 · Other 3 · Delivery-focused 2 · Winery / distillery / taproom 2 · Brewery / taproom 1 · Catering 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
7 Brew Coffee	Coffee shop	Coffee	11830 E US 290	open
Antojitos la Huastequita	Restaurant (service type not stated)	Mexican · Latin American (other)	19123 FM 969	open
Antojitos La Pasadita	Food truck		10555 US Highway 290 E	open
Bamboo Express	Restaurant (service type not stated)	Asian · Chinese	11016 US Highway 290 E	open
Banner Distilling Co.	Winery / distillery / taproom · Brewery / taproom		13201 Jacobson Rd	open
Big Country Grill	Restaurant (service type not stated)	Burgers	101 N Lexington	open
Bojangles' Bojangles'	Quick service		12432 State School Road	open
Brady Cakez	Bakery · Dessert	Bakery · Dessert	13725 Fallsprings Way	open
Buns on the Run ATX	Food truck	Burgers · American	809 Lexington St	open
Cafe 290	Café · Restaurant (service type not stated)	Coffee · American	11011 US-290	open
Casa Garcia's Casa Garcia's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	12700 Lexington St	open
Cele Store	Restaurant (service type not stated)	BBQ	18726 Cameron Rd	open
Cheerz	Bar		14001 Shadow Glen Blvd	open
Chick-fil-A Chick-fil-A	Quick service		11900 E US 290 Hwy WB	open
Chick-fil-A at Manor Crossing Chick-fil-A SoCal	Restaurant (service type not stated) · Quick service		11900 US-290 E	open
Chili's Chili's	Restaurant (service type not stated)	Southwestern / Tex-Mex	11920 E US 290 Highway Wb	open
Chili's Grill & Bar	Restaurant (service type not stated)		11920 E US 290 Hwy WB	open
China's Kitchen La Fogata and Laundromat	Restaurant (service type not stated)	Chinese · Asian	216 E Parsons St	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service · Restaurant (service type not stated)	Mexican	11930 US Highway 290 E	open
Chokdee Thai Cuisine Of Manor	Restaurant (service type not stated)	Thai · Asian	11300 US Highway 290 E	open
Chuy's Chuy's	Restaurant (service type not stated)	Southwestern / Tex-Mex	12420 Tillgang Pass, Bldg. 3, Suite 320	open
Cinco Estrellas Co	Food truck		12917 US Highway 290 E	open
Coneheadz	Dessert		416 W Parsons St	open
D' Chuck Wagon	Restaurant (service type not stated)	American	106 W Parsons St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	12937 FM 973	open
Danny's Fruits Manor,TX	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	302 W Murray Ave	open
Delicioso Snack Shack	Food truck	Southwestern / Tex-Mex · Mexican	10900 US-290	open
depot lounge	Bar		104 W Carrie Manor St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	11211 E Hwy 290 Ste 400	open
Don Charly	Restaurant (service type not stated) · Casual dining	Mexican · American	10309 Hibbs Ln	open
Don Juan Mexican Food Truck	Food truck	Mexican	12917 US-290	open
DoubleDave's Pizzaworks DoubleDave's Pizzaworks	Restaurant (service type not stated)	Pizza · Italian	11828 Ring Dr	open
Dulceria La Mexicanita	Dessert		10400 US-290 E	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Café	Coffee	10802 E US 290 Hwy WB	open
Eataly Pizzeria	Restaurant (service type not stated)	Pizza	13700 Suncrest Rd	open
Einstein Bros. Bagels Einstein Bros. Bagels	Quick service		12420 Tillgang Pass	open
El Bandido Suelto	Restaurant (service type not stated)	Mexican · Latin American (other)	109 E Murray Ave	open
El Carnitas	Restaurant (service type not stated)	Mexican · Latin American (other)	205 W Parsons St	open
El Pollo Rico El Pollo Rico Manor, Tx	Restaurant (service type not stated)	Chicken / wings · Mexican	11828 Ring Dr #101	open
eloteria_y_mas	Restaurant (service type not stated)	Caribbean	203 W Parsons St	open
Fanzy Freeze Factory	Dessert		Manor	open
FlutterFLY	Bar		4806 E Yager Ln	open
Good Luck Grill	Casual dining · Bar	American	14605 FM973	open
Great American Cookies Great American Cookies	Quick service		11910 East US 290 HWY WB	open
Griddle Me THAT!	Casual dining · Restaurant (service type not stated)	American	11205 Aus Tex Acrs Ln	open
Hambone's	Restaurant (service type not stated) · Casual dining	Burgers · American	13419 US-290	open
HeyWire	Bar		7724 Gilbert Rd	open
HTeaO - Manor HTeaO	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	12211 US-290	open
HWY 290 Dutch Bros. Coffee	Coffee shop · Café	Coffee	10802 E US 290 Hwy WB	open
Hwy 290 & FM 973 Whataburger	Quick service		12003 US HIGHWAY 290 E	open
I Juan Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	21000 Trappers Trl	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	11920 E US 290 Hwy WB	open
Jalisco y Tequila Bar & Grill	Bar	Mexican · American	13700 FM973	open
Jersey Mike's Subs Jersey Mike's Subs	Restaurant (service type not stated) · Casual dining	Sandwiches · American	11910 US-290	open
Jupiter's Ice cream	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Tea / bubble tea	13225 George Bush St	open
JZ BAR-B-Q & GRILL	Casual dining · Food truck · Bar	BBQ	19123 FM 969	open
Kitchen Itza	Food truck · Restaurant (service type not stated)	Mexican	TBD	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		13320 U.S. 290	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		13801 N FM 973 Rd	open
Krystal Taqueria	Restaurant (service type not stated)	Mexican · Breakfast	13600 Fm Rd 973 N	open
La Marea Restaurant & Seafood	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Seafood	116 E Parsons St	open
La Parrillita La Parrillita	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	10900 US-290	open
Larb Thai	Food truck	Thai	4850 Yager Ln	open
Las Salsas	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	11007 US Highway 290 E	open
Las Salsas Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	Mexican	109 N Burnet St	open
Lillie Mae's Comfort Food	Restaurant (service type not stated)	American · Cajun, Creole, Southern	104 W Carrie Manor St	open
Little Beijing	Restaurant (service type not stated) · Other		100 E Parsons St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	12824 US-290	open
Loco Taco	Quick service	Mexican	10814 US-290	open
LongHorn Steakhouse LongHorn Steakhouse	Restaurant (service type not stated)	Steakhouse	12609 E US 290 Hwy EB	open
Manor Donuts	Bakery · Dessert	Dessert · Breakfast · Bakery	14001 Shadow Glen Blvd	open
Manor Fit Community	Café · Restaurant (service type not stated)	Coffee · Breakfast	20012 Price Daniel Dr	open
Manor Food court	Restaurant (service type not stated)		203 W Parsons St	open
MargieRita	Bar		10900 US-290	open
Maxine's Gumbo House	Restaurant (service type not stated)	Cajun, Creole, Southern	11007 US-290	open
McDonald's McDonald's	Quick service		13620 E 290 Hwy	open
McDonald's McDonald's	Quick service	Burgers · American	12609 Lexington Street	open
Mi lindo Rioverde	Restaurant (service type not stated)	Mexican	10555 US-290	open
milk +tea Manor Milk+Tea Richardson	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	11910 US-290	open
Mimifoodtx	Restaurant (service type not stated)	African	Benjamin Harrison st	open
MJ NUTRITION	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls · Breakfast	203 W Murray Ave	open
MKs BBQ & More	Food truck		11205 Aus Tex Acrs Ln, Manor, TX 78653	open
Mountain Mike's Pizza Mountain Mike's Pizza	Restaurant (service type not stated)	Pizza	11910 US-290 Suite 102	open
Nothing Bundt Cakes Nothing Bundt Cakes	Bakery	Bakery	11910 US-290 E	open
Panadería y frutería manor	Bakery · Dessert · Café	Bakery · Dessert · Coffee	10814 US Highway 290 E	open
Panda Express	Quick service	Chinese · Asian	11808 Ring Dr.	open
Patisserie Nisa	Bakery · Dessert · Delivery-focused	Bakery · Dessert	12521 Ostrich Trl	open
Pho Yes	Restaurant (service type not stated)	Vietnamese · Chinese · Asian	11300 US-290	open
Pho Yes	Restaurant (service type not stated)	Asian	11300 Old Highway 20	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	11300 Highway 290 East Travis	open
Pizza Hut Pizza Hut	Restaurant (service type not stated)	Pizza	13801 Farm To Market Road 973	open
Pupuseria Los Farolitos	Restaurant (service type not stated)	Latin American (other)	12917 US-290	open
Ramos Restaurant & Sports Bar	Restaurant (service type not stated) · Bar · Casual dining	Mexican	116 E Parsons St	open
Shipley Do-Nuts Shipley Do-Nuts	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	11300 US-290 E	open
Small China	Restaurant (service type not stated) · Other		12917 US Highway 290 E	open
Sno Ball Dude Shave Ice	Dessert		103 W Murray Ave	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	11215 Us Highway 290 E	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	11215 US Highway 290 E	open
South African Food Affair.	Food truck		Austin	open
South Congress Distillery	Winery / distillery / taproom		16525 Decker Creek Dr	open
Starbucks Starbucks Middle East	Coffee shop · Quick service	Coffee		open
Starbucks Coffee Company Starbucks	Coffee shop · Café	Coffee · Breakfast	12608 Lexington St	open
SUBWAY	Other	Sandwiches	11211 US-290 E, Ste 200	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	11923 US Hwy 290 E	open
Subway Subway	Quick service	Sandwiches	13801 N. FM 973	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	5725 E. Parmer Lane	open
Sugar Baby's Sports Bar	Bar · Casual dining		105 S Burnet St	open
Sunrise cafe	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	20117 Lockwood Rd	open
Sweet Paradise	Dessert · Juice, smoothie, tea	Dessert · Juice / smoothies · Ice cream / frozen desserts	10900 US-290 Unit A	open
T's Cakes & More	Bakery · Dessert	Bakery · Dessert	13809 Glen Mark Dr	open
Taco Bell Taco Bell	Quick service	Mexican	11032 E US HWY 290 WB, Unit 300	open
Tacos La Sabroza	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	106 W Parsons St	open
Take it Easy Kitchen	Restaurant (service type not stated)		13538 FM973	open
Taqueria Berenice	Food truck	Mexican	15499 US Highway 290 E	open
Taqueria Huentitan Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	11209 US-290 E	open
Taqueria Krystal	Restaurant (service type not stated)	Mexican	13600 N Fm 973 Rd Ste 300	open
Taqueria La Chiapaneca	Restaurant (service type not stated)	Mexican · Latin American (other)	10910 Ulysses S Grant Street	open
Taqueria mis chilangos	Food truck	Mexican	13538 FM973	open
Tawakkul bites	Food truck · Quick service	Mediterranean	416 W Parsons St	open
Texas Krab House Round Rock	Food truck · Restaurant (service type not stated)	Seafood	11205 Aus Tex Acrs Ln	open
Texas Steak Out Quick Stop	Restaurant (service type not stated)	Steakhouse	10555 US Highway 290 E	open
Texas Traditional Bar-B-Q	Catering	BBQ · Cajun, Creole, Southern	910 N Caldwell St	open
That Southern Fried Bird	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches · Healthy / salads / bowls	809 N Lexington St	open
That Taco Stand TACOS Y MAS	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	809 Lexington St	open
The Gardener'S Feast	Restaurant (service type not stated)	Mexican · Vegetarian · Latin American (other)	114 E Parsons St	open
The Taco Factory	Food truck · Juice, smoothie, tea	Mexican · Juice / smoothies	416 W Parsons St	open
The Whiskey Girls Saloon	Bar		13700 FM973	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Quick service		11910 E US 290 HWY WB Suite 150	open
Waffle House Waffle House	Restaurant (service type not stated)	American	11820 E.US290 HWY WB	open
Wendy's Wendy's	Quick service	Burgers · American	11923 Us 290 E	open
Whataburger Whataburger	Quick service	Burgers · American	12003 US HIGHWAY 290 E	open
Y'all Down Home Cafe	Restaurant (service type not stated)	Cajun, Creole, Southern	14001 Shadow Glen Blvd Ste F	open
Zetroc Kaffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	10814 US Highway 290 E	open
Libation Station	Bar		201 E Parsons St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	4	—	—	—	1	SIC1987
1995	4	3	—	—	—	1	SIC1987
1996	1	1	—	—	—	—	SIC1987
1997	3	3	—	—	—	—	SIC1987
1998	3	3	3	—	—	—	NAICS1997
1999	5	5	3	1	1	—	NAICS1997
2000	5	5	3	1	1	—	NAICS1997
2001	4	4	3	1	—	—	NAICS1997
2002	4	4	3	1	—	—	NAICS1997
2003	5	5	4	1	—	—	NAICS2002
2004	7	7	6	1	—	—	NAICS2002
2005	4	4	3	1	—	—	NAICS2002
2006	6	6	5	1	—	—	NAICS2002
2007	7	7	5	2	—	—	NAICS2002
2008	9	9	6	3	—	—	NAICS2007
2009	7	7	4	3	—	—	NAICS2007
2010	9	9	5	4	—	—	NAICS2007
2011	12	12	7	5	—	—	NAICS2007
2012	14	13	7	6	—	—	NAICS2012
2013	12	11	6	5	—	—	NAICS2012
2014	14	14	6	7	1	—	NAICS2012
2015	17	16	6	8	2	1	NAICS2012
2016	19	17	5	9	3	2	NAICS2012
2017	23	20	7	11	—	—	NAICS2017
2018	25	22	9	11	—	—	NAICS2017
2019	27	23	10	11	—	3	NAICS2017
2020	29	22	10	10	—	4	NAICS2017
2021	28	24	11	11	—	3	NAICS2017
2022	31	26	11	12	3	3	NAICS2022
2023	35	31	10	16	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78653. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.