BMIE Market 78669

Travis County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,592 2020–2024 ACS 5-year estimate ±1,174 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,056 2020–2024 ACS 5-year estimate ±396 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,731 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,752 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$128,000 2020–2024 ACS 5-year estimate ±22,105 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,306 2020–2024 ACS 5-year estimate ±462 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$671,000 2020–2024 ACS 5-year estimate ±52,357 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	121.6 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78669
Restaurants per 10,000 residents	14.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+23.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+45.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+77.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+700.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 15–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.78) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	79 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	79 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78669. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.78, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.5	82	40%	+32.6
Restaurant Opportunity Score	76.4	76	35%	+26.7
Market Momentum Score	78.8	79	25%	+19.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,592	74	40%	+29.6
Median household income (ACS)	128,000	93	40%	+37.0
Households (ACS)	5,056	74	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	45.5	79	35%	+27.7
Restaurants per 10,000 residents (lower = more room)	12.7	61	25%	+15.4
Population (ACS)	12,592	74	20%	+14.8
Median household income (ACS)	128,000	93	20%	+18.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	23.1	79	50%	+39.7
10-year restaurant growth	45.5	79	30%	+23.7
20-year restaurant growth	77.8	77	20%	+15.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (57)

By cuisine

American 13 · Mexican 7 · Coffee 6 · Pizza 5 · BBQ 3 · Burgers 2 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Bakery 1 · Dessert 1 · Ice cream / frozen desserts 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Thai 1

By type

Restaurant (service type not stated) 26 · Bar 15 · Winery / distillery / taproom 9 · Casual dining 6 · Coffee shop 6 · Café 5 · Brewery / taproom 4 · Food truck 4 · Quick service 4 · Dessert 2 · Bakery 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
5 Soul Wine Co	Winery / distillery / taproom · Bar		4514 Bob Wire Rd	open
512 Ice	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts	22214 TX-71 W	open
A ORTEGAS A Mexican Food	Restaurant (service type not stated)	Mexican	21601 TX-71 W	open
Angels Icehouse	Casual dining · Bar	American	21815 State Hwy 71	open
Apis Restaurant & Apiary	Restaurant (service type not stated)	American	23526 State Highway 71 W	open
Bella Leigh Llc	Restaurant (service type not stated)		23526 State Highway 71 W	open
Bella Loma - Tasting Room and Distillery	Winery / distillery / taproom · Bar		12501 Co Rd 404	open
Bodega Familia Sewell	Winery / distillery / taproom		21301 Kathy Lane Ste 6517	open
Brack's Backyard	Restaurant (service type not stated)	Pizza	500 Co Rd 413	open
Briarcliff Bistro & Bacon Bar	Restaurant (service type not stated)	American	108 Pace Bend Rd S	open
Champs Chicken	Restaurant (service type not stated)	Chicken / wings	3611 Pace Bend Rd S	open
Chicknic	Restaurant (service type not stated)	American	15511 SH-71	open
CraigO's Pizza Spicewood	Quick service · Food truck	Pizza	101 County Road 409	open
Crystal Creek Moonshine	Winery / distillery / taproom · Bar		804 Bee Creek Rd	open
Cuvee Coffee Cuvee Coffee	Coffee shop · Café	Coffee	22601 State Hwy 71	open
Cypress Club at the Reserve at Lake Travis	Restaurant (service type not stated)	American	19926 Thurman Bend Rd	open
Double Horn Brewing Company	Brewery / taproom · Bar		204 Flowing Spring Trl	open
Down Under Deli	Bar		21209 TX-71 W	open
El Gaucho Winery	Winery / distillery / taproom · Bar		21301 Kathy Ln	open
Frontyard Brewing	Brewery / taproom · Bar		4514 Bob Wire Rd	open
Grandpa's Tacos	Food truck	Mexican	18216 State Hwy 71	open
Grounded Coffee Co.	Coffee shop	Coffee	22800 State Highway 71 W # 1	open
Guernica Cafe Guernica Cafe	Coffee shop · Café	Coffee	21605 State Hwy 71	open
Highway 71 Brewing	Brewery / taproom · Casual dining · Bar		22111 State Highway 71 W	open
Iron Wolf Ranch and Distillery	Winery / distillery / taproom		101 County Road 409	open
It's All Good BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	22112 State Hwy 71	open
It's All Good Beer Garden	Bar		22112 Hwy 71 W	open
J5 Steakhouse	Restaurant (service type not stated)	Steakhouse · American	21814 State Hwy 71	open
Krispy Krunchy Chicken	Quick service		10115 E State Highway 71	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	3611 Pace Bend Rd S	open
Lakecliff Country Club	Bar		26608 Woodpecker Trl	open
Lee's Almost By The Lake	Restaurant (service type not stated)	Burgers	801 Pace Bend Rd S	open
Lee's Almost By The Lake	Restaurant (service type not stated) · Quick service	American	1736 Bee Creek Rd	open
Little Country Diner	Casual dining	American	22000 State Highway 71 W	open
Little D.F	Restaurant (service type not stated)	Mexican	21601 TX-71	open
Mighty Fine Burgers	Restaurant (service type not stated)		21605 State Highway 71 W	open
Occult Distilling Company	Winery / distillery / taproom · Brewery / taproom · Bar		22006 Poalsons Pkwy	open
Opie's Barbecue	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	9504 State Hwy 71	open
Pilot's Pub Lodge	Bar		155 Contrails Way	open
Pizza Hut Express Pizza Hut	Quick service		2287 E State Highway 71	open
Pizzeria Casa Nostra	Restaurant (service type not stated)	Pizza	21209 TX-71	open
Pizzeria Sorellina	Restaurant (service type not stated)	Pizza · Italian	23526 State Hwy 71	open
Rutland Cottage Bakery	Bakery	Bakery		open
South by Sandwich	Restaurant (service type not stated) · Casual dining	Sandwiches · American	22006 Odell Fairway Trail	open
Southern Snow	Dessert · Food truck	Dessert		open
Spicewood Vineyards	Winery / distillery / taproom		1419 Co Rd 409	open
Stone House Vineyard	Winery / distillery / taproom		24350 Haynie Flat Rd	open
Taqueria el compadre Manzano	Restaurant (service type not stated) · Casual dining	Mexican · American	21120 State Hwy 71	open
Taqueria Mex-Dom	Restaurant (service type not stated)	Mexican · Latin American (other)	208 Pace Bend Rd S	open
Texas Tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1002 Pace Bend Rd S	open
Thai Wat'Zap	Food truck · Restaurant (service type not stated)	Thai	21521 Texas HWY 71	open
The Lighthouse Restaurant & Lounge	Restaurant (service type not stated) · Casual dining · Bar		513 Sleat Dr	open
The Pavilion at LaCabana Grill	Bar · Restaurant (service type not stated)	Mexican	21103 State Highway 71 W	open
whatsupbrewatx	Coffee shop · Café	Coffee	22214 State Highway 71 W	open
Willie's Burgers & BBQ	Restaurant (service type not stated)	Burgers · BBQ · American	21018 State Hwy 71	open
Winston's : coffee + provisions + pizza	Café · Coffee shop	Coffee · Pizza	4900 Bee Creek Rd	open
Yellow Dog Coffee Co.	Coffee shop · Café	Coffee	9807 State Hwy 71	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	2	—	—	—	1	SIC1987
1995	3	2	—	—	—	1	SIC1987
1996	4	2	—	—	—	2	SIC1987
1997	5	4	—	—	—	1	SIC1987
1998	5	4	4	—	—	1	NAICS1997
1999	7	6	6	—	—	1	NAICS1997
2000	7	6	6	—	—	1	NAICS1997
2001	7	6	6	—	—	1	NAICS1997
2002	8	7	6	1	—	1	NAICS1997
2003	10	9	8	1	—	1	NAICS2002
2004	11	9	7	2	—	2	NAICS2002
2005	10	9	5	3	1	1	NAICS2002
2006	10	8	4	3	1	2	NAICS2002
2007	10	8	4	4	—	2	NAICS2002
2008	12	10	7	3	—	1	NAICS2007
2009	11	9	6	3	—	1	NAICS2007
2010	15	13	7	6	—	1	NAICS2007
2011	13	11	8	3	—	1	NAICS2007
2012	11	9	4	5	—	1	NAICS2012
2013	13	11	7	4	—	1	NAICS2012
2014	12	9	5	3	1	1	NAICS2012
2015	12	8	5	3	—	2	NAICS2012
2016	15	12	7	5	—	1	NAICS2012
2017	14	12	9	3	—	—	NAICS2017
2018	15	13	9	4	—	—	NAICS2017
2019	16	13	9	4	—	—	NAICS2017
2020	17	14	8	4	—	—	NAICS2017
2021	18	15	9	4	—	—	NAICS2017
2022	17	14	6	5	—	—	NAICS2022
2023	21	16	6	6	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78669. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.